Mindset Venture Group

Mindset Venture Group Ltd is a private boutique investment firm based in Vancouver, BC, Canada.We invest in early-stage companies that have rapid growth potential in a variety of industries including SaaS, fintech, healthtech, and consumer product & services businesses. Our focus is on companies that are located in Canada and the US and are raising a Seed or Series A with a valuation up to USD $15,000,000. We look for high-growth companies that have the potential to quickly scale and realize an exit opportunity within 5-7 years or less. Our typical investment size ranges from $100,000 to $500,000 and we prefer to participate alongside a lead investor.

Lawton, Alison E.

President

17 past transactions

Shield

Series B in 2022
Shield is a communication compliance platform that focuses on automating the entire communications compliance life cycle for financial organizations. The platform captures, archives, analyzes, and investigates interactions across various communication channels to mitigate risk and enhance surveillance efficiency. By leveraging artificial intelligence, natural language processing, and visualization capabilities, Shield enables organizations to manage and control their communication data effectively. Established as a bootstrapped company, Shield has successfully implemented its solution at top-tier banks and operates with a team of 25 across offices in Israel, London, and Copenhagen.

Biom

Seed Round in 2022
Biom is a manufacturer of environmentally friendly wipes that focuses on reducing plastic waste and promoting recycling systems. The company produces biodegradable, plant-based wipes that are compostable and free from plastics, using only natural chemicals. This approach allows customers to maintain hygiene and personal care while minimizing their environmental impact. By offering affordable and sustainable products, Biom aims to meet the growing demand for eco-conscious alternatives in personal care.

Coterie

Seed Round in 2020
Coterie Inc. is an online platform based in San Francisco, California, that focuses on beauty products. Founded in 2011 and operating as a subsidiary of Poshly, Inc., Coterie allows members to discover, share, and collect a curated selection of top beauty items from various brands. The platform emphasizes a social shopping experience, enabling users to create personal virtual vanities that showcase their favorite products. By combining beauty and technology, Coterie aims to enhance the way consumers engage with beauty products, making the shopping experience both informative and effortless.

NovoBind

Series A in 2020
NovoBind is an agri-biotech company focused on addressing the challenges of rising resistance to anti-infectives and the accumulation of harmful residues in the environment. The company develops next-generation biologics designed to target and neutralize specific pathogens, including bacteria, viruses, and parasites that lead to significant production losses in livestock, aquaculture, and pets. By providing innovative solutions, NovoBind aims to help animal sector businesses minimize waste and improve food safety, ultimately addressing issues that result in over $1 billion in production losses annually.

Penny

Seed Round in 2019
Penny AI Technologies Inc. is a Canadian company that specializes in developing an artificial intelligence-driven customer relationship management (CRM) application tailored for direct sales. Founded in 2017 and based in Squamish, the platform helps sellers efficiently manage their daily activities, organize content, and enhance customer experiences. By utilizing an automation engine, Penny prioritizes next steps and generates targeted lists of income-producing activities, enabling sales consultants and businesses to focus their efforts strategically. The platform leverages data, machine learning, and algorithms to streamline customer orders, prospects, and promotional lists, ultimately empowering users to run their businesses more effectively and increase revenue.

MobSquad

Venture Round in 2018
MobSquad is a global talent service company that addresses the shortage of software engineers faced by U.S. tech firms. By providing full-time remote technical talent from Canada, MobSquad enables start-ups to overcome the challenges associated with hiring skilled engineers. The company manages the entire administrative process, offering support in areas such as immigration, resettlement, payroll, legal, tax, human resources, real estate, benefits administration, and accounting. This comprehensive approach ensures that software engineers with visa challenges can continue working with their current employers, allowing companies to retain essential technology talent while accessing a broader global talent pool to facilitate business growth.

Agility Forex

Venture Round in 2018
Agility Forex Ltd, based in Vancouver, Canada, operates an online foreign exchange execution platform that provides users access to inter-bank rates. The company facilitates international payments and currency exchanges, enabling users to transfer money securely and efficiently across different currency accounts. Trades executed by customers are offset with counterparties in the foreign exchange market, ensuring competitive rates. Agility Forex emphasizes transparency by offering services without hidden fees or commissions, although it does not provide investment advice. The platform is designed for users seeking straightforward and cost-effective solutions for their foreign exchange needs.

Persona

Private Equity Round in 2018
Persona (formerly Vitamin Packs), the next generation personalized nutrition program, helps consumers take the guesswork out of the dietary supplement aisle by using researched science to deliver personalized nutrition safely and conveniently. Persona uses thousands of personalized inputs to recommend supplements that meet individual needs and lifestyle habits. As a proud supporter of Vitamin Angels®, every Persona order provides two children who are malnourished a full year of vitamins. To learn more about Persona, please visit www.personanutrition.com.

Gainful

Seed Round in 2018
Gainful is a personalized sports nutrition company that specializes in providing subscription services for its hydration line of electrolyte drink mixes. Additionally, it produces protein bars and powder supplements designed to meet the nutritional needs of athletes. Gainful's product offerings include plant-based, gluten-free, soy-free, and naturally flavored organic supplements, which aim to help consumers achieve their fitness goals and desired body types.

Klue

Seed Round in 2017
Klue is a B2B SaaS company that specializes in market and competitive intelligence, founded in 2015 by Jason Smith and Sarathy Naicker, and is based in Vancouver, Canada. The company offers a competitive enablement platform that assists sales and revenue teams in utilizing competitive intelligence to enhance their business outcomes. Klue's platform aggregates and organizes intelligence from various internal and external sources, providing actionable insights that help organizations navigate competitive environments effectively. By leveraging this curated intelligence, businesses can make informed decisions and improve their competitive positioning in the market.

PetPlate

Seed Round in 2016
PetPlate, Inc. is a New York-based company that provides a direct-to-consumer subscription service for fresh-cooked dog meals. Founded in 2015, the company focuses on delivering nutritionally balanced meals made from real food, formulated by veterinary nutritionists. PetPlate's meals are cooked in a dedicated facility and utilize cold-pressure technology to eliminate harmful bacteria while preserving nutrition. The meals are custom-portioned, flash-frozen to maintain freshness, and packaged in pre-portioned, resealable, microwavable, and recyclable containers, allowing pet owners to easily serve nutritious food to their dogs either straight from the fridge or warmed up.

Daily Harvest

Seed Round in 2016
Daily Harvest, Inc. is a New York-based company that specializes in subscription-based food delivery services, focusing on healthy frozen foods. Founded in 2014, it offers a diverse range of products including smoothies, harvest bowls, flatbreads, soups, bites, oat bowls, chia bowls, and lattes. The company's offerings are developed by nutritionists to meet the needs of health-conscious consumers, allowing them to enjoy pre-portioned meals without the need for cooking. Daily Harvest utilizes a combination of data science and a direct-to-farmer supply chain to personalize its products and ensure rapid delivery to customers. This customer-centric approach aims to provide convenient and nutritious meal options for busy lifestyles.

Picniic

Seed Round in 2016
Keeping families organized, productive, and connected by bringing all your activities, tasks, and data together in one shared place.

Chef's Plate

Seed Round in 2015
Chef's Plate Inc. is an online meal kit service based in Toronto, Canada, that provides customers with fresh, pre-portioned ingredients and chef-inspired recipes. Founded in December 2014 by Jamie Shea and Patrick Meyer, the company operates in several Canadian provinces, including Ontario, British Columbia, Alberta, and Manitoba. By offering a convenient way to prepare meals at home, Chef's Plate aims to simplify cooking for individuals and families, allowing them to enjoy a variety of dishes without the hassle of grocery shopping.

ChipCare

Series A in 2015
ChipCare’s mission is to bring lab-based medical tests to patients, enabling every person around the world to have easy access to state-of-the-art blood tests. The envisioned product entails two components: handheld reader and disposable test slide. The revenue will mainly be generated from sales of disposable test slides (consumables). Our proprietary detection technique enables testing of multiple diseases from a single drop of blood sample, including cell counting, protein/enzyme and pathogen detection. ChipCare’s solution to this problem is an integrated point-of-care testing and monitoring system to address the current clinical challenges in both resource rich and resource limited settings. It combines patient identification, blood testing, communication, and external quality management protocol. It is also a platform system that can be used to test different diseases from a single drop of blood.

YYOGA

Venture Round in 2012
YYoga, founded in 2007 by Terry McBride and Lara Kozan, operates a network of yoga and fitness centers that prioritize a guest-focused approach in a welcoming environment. The centers provide a diverse range of yoga lineages and wellness services, including massages, acupuncture, chiropractic care, and nutrition guidance from registered dietitians. By offering these amenities, YYoga aims to support individuals in achieving healthy and balanced lifestyles.
Spot something off? Help us improve by flagging any incorrect or outdated information. Just email us at support@teaserclub.com. Your feedback is most welcome.