Mindset Venture Group is a venture capital firm based in Vancouver, Canada, founded in 1997. The firm specializes in seed and early-stage investments, focusing on technology and consumer sectors, particularly in B2B, B2C, and D2C industries such as SaaS, fintech, healthtech, and consumer products and services. Mindset Venture Group typically invests between $100,000 and $500,000 in companies with valuations up to $15 million, primarily located in the United States and Canada. The firm seeks high-growth companies with the potential for rapid scaling and aims for an exit opportunity within five to seven years. Investments are often made alongside a lead investor, ensuring collaborative support for the portfolio companies.
Shield is a communication compliance platform that focuses on automating the entire communications compliance life cycle for financial organizations. The platform captures, archives, analyzes, and investigates interactions across various communication channels to mitigate risk and enhance surveillance efficiency. By leveraging artificial intelligence, natural language processing, and visualization capabilities, Shield enables organizations to manage and control their communication data effectively. Established as a bootstrapped company, Shield has successfully implemented its solution at top-tier banks and operates with a team of 25 across offices in Israel, London, and Copenhagen.
Biom
Seed Round in 2022
Biom is a manufacturer of environmentally friendly wipes that focuses on reducing plastic waste and promoting recycling systems. The company produces biodegradable, plant-based wipes that are compostable and free from plastics, using only natural chemicals. This approach allows customers to maintain hygiene and personal care while minimizing their environmental impact. By offering affordable and sustainable products, Biom aims to meet the growing demand for eco-conscious alternatives in personal care.
Coterie
Seed Round in 2020
Coterie Inc. is an online platform based in San Francisco, California, that focuses on beauty products. Founded in 2011 and operating as a subsidiary of Poshly, Inc., Coterie allows members to discover, share, and collect a curated selection of top beauty items from various brands. The platform emphasizes a social shopping experience, enabling users to create personal virtual vanities that showcase their favorite products. By combining beauty and technology, Coterie aims to enhance the way consumers engage with beauty products, making the shopping experience both informative and effortless.
Novobind
Series A in 2020
NovoBind is an agri-biotech company focused on addressing the challenges of rising resistance to anti-infectives and the accumulation of harmful residues in the environment. The company develops next-generation biologics designed to target and neutralize specific pathogens, including bacteria, viruses, and parasites that lead to significant production losses in livestock, aquaculture, and pets. By providing innovative solutions, NovoBind aims to help animal sector businesses minimize waste and improve food safety, ultimately addressing issues that result in over $1 billion in production losses annually.
Penny
Seed Round in 2019
Penny AI Technologies Inc. is a Canadian company that specializes in developing an artificial intelligence-driven customer relationship management (CRM) application tailored for direct sales. Founded in 2017 and based in Squamish, the platform helps sellers efficiently manage their daily activities, organize content, and enhance customer experiences. By utilizing an automation engine, Penny prioritizes next steps and generates targeted lists of income-producing activities, enabling sales consultants and businesses to focus their efforts strategically. The platform leverages data, machine learning, and algorithms to streamline customer orders, prospects, and promotional lists, ultimately empowering users to run their businesses more effectively and increase revenue.
MobSquad
Venture Round in 2018
MobSquad is a global talent service company that addresses the shortage of software engineers faced by U.S. tech firms. By providing full-time remote technical talent from Canada, MobSquad enables start-ups to overcome the challenges associated with hiring skilled engineers. The company manages the entire administrative process, offering support in areas such as immigration, resettlement, payroll, legal, tax, human resources, real estate, benefits administration, and accounting. This comprehensive approach ensures that software engineers with visa challenges can continue working with their current employers, allowing companies to retain essential technology talent while accessing a broader global talent pool to facilitate business growth.
Agility Forex
Venture Round in 2018
Agility Forex Ltd, based in Vancouver, Canada, operates an online foreign exchange execution platform that provides users access to inter-bank rates. The company facilitates international payments and currency exchanges, enabling users to transfer money securely and efficiently across different currency accounts. Trades executed by customers are offset with counterparties in the foreign exchange market, ensuring competitive rates. Agility Forex emphasizes transparency by offering services without hidden fees or commissions, although it does not provide investment advice. The platform is designed for users seeking straightforward and cost-effective solutions for their foreign exchange needs.
Persona
Private Equity Round in 2018
Persona (formerly Vitamin Packs), the next generation personalized nutrition program, helps consumers take the guesswork out of the dietary supplement aisle by using researched science to deliver personalized nutrition safely and conveniently. Persona uses thousands of personalized inputs to recommend supplements that meet individual needs and lifestyle habits. As a proud supporter of Vitamin AngelsĀ®, every Persona order provides two children who are malnourished a full year of vitamins. To learn more about Persona, please visit www.personanutrition.com.
Gainful
Seed Round in 2018
Gainful is a personalized sports nutrition company that specializes in providing subscription services for its hydration line of electrolyte drink mixes. Additionally, it produces protein bars and powder supplements designed to meet the nutritional needs of athletes. Gainful's product offerings include plant-based, gluten-free, soy-free, and naturally flavored organic supplements, which aim to help consumers achieve their fitness goals and desired body types.
Klue
Seed Round in 2017
Competitive Enablement for enterprise sales. Klue helps companies narrow their competitive revenue gap by collecting and curating intelligence from multiple sources (external and internal to the organization) and presenting organized, actionable insights. Revenue teams leverage these insights to tip competitive deals and protect clients from competitive attacks. Product marketers get superpowers to efficiently create, update and deliver differentiated messaging and content across the organization. Klue was founded in 2015 by serial entrepreneurs Jason Smith and Sarathy Naicker and has 200+ employees and 500+ clients across North America and Europe.
PetPlate
Seed Round in 2016
PetPlate, Inc. is a New York-based company that provides a direct-to-consumer subscription service for fresh-cooked dog meals. Founded in 2015, the company focuses on delivering nutritionally balanced meals made from real food, formulated by veterinary nutritionists. PetPlate's meals are cooked in a dedicated facility and utilize cold-pressure technology to eliminate harmful bacteria while preserving nutrition. The meals are custom-portioned, flash-frozen to maintain freshness, and packaged in pre-portioned, resealable, microwavable, and recyclable containers, allowing pet owners to easily serve nutritious food to their dogs either straight from the fridge or warmed up.
Daily Harvest
Seed Round in 2016
Daily Harvest, Inc. is a New York-based company that specializes in subscription-based food delivery services, focusing on healthy frozen foods. Founded in 2014, it offers a diverse range of products including smoothies, harvest bowls, flatbreads, soups, bites, oat bowls, chia bowls, and lattes. The company's offerings are developed by nutritionists to meet the needs of health-conscious consumers, allowing them to enjoy pre-portioned meals without the need for cooking. Daily Harvest utilizes a combination of data science and a direct-to-farmer supply chain to personalize its products and ensure rapid delivery to customers. This customer-centric approach aims to provide convenient and nutritious meal options for busy lifestyles.
Picniic
Seed Round in 2016
Picniic is a developer of a family assistant application aimed at enhancing family organization and connectivity. The application consolidates various tools and features, including a family locator, information locker, calendar, meal planner, shopping list, and to-do lists, all designed to streamline family activities and tasks. By providing a centralized platform for managing group and special events, Picniic helps families reduce stress and improve their overall functionality. This allows family members to focus on spending quality time together rather than on the logistics of planning and coordination.
Chef's Plate
Seed Round in 2015
Chef's Plate Inc. is an online meal kit service based in Toronto, Canada, that provides customers with fresh, pre-portioned ingredients and chef-inspired recipes. Founded in December 2014 by Jamie Shea and Patrick Meyer, the company operates in several Canadian provinces, including Ontario, British Columbia, Alberta, and Manitoba. By offering a convenient way to prepare meals at home, Chef's Plate aims to simplify cooking for individuals and families, allowing them to enjoy a variety of dishes without the hassle of grocery shopping.
ChipCare
Series A in 2015
ChipCare Corporation, founded in 2009 and based in Toronto, Canada, specializes in developing point-of-care testing and monitoring systems for healthcare applications. The company aims to enhance access to advanced blood tests worldwide through its innovative handheld cell analyzer system, which can conduct multiple diagnostic tests from a single drop of blood. This includes cell counting, protein and enzyme analysis, and pathogen detection. ChipCare's solution integrates patient identification, blood testing, and quality management protocols, making it suitable for both resource-rich and resource-limited settings. The primary revenue stream is expected to come from the sale of disposable test slides, which are critical components of its diagnostic platform. This microfluidic technology enables healthcare providers to perform a variety of tests efficiently, facilitating timely diagnosis and treatment for patients in need.
YYOGA
Venture Round in 2012
YYoga, founded in 2007 by Terry McBride and Lara Kozan, operates a network of yoga and fitness centers that prioritize a guest-focused approach in a welcoming environment. The centers provide a diverse range of yoga lineages and wellness services, including massages, acupuncture, chiropractic care, and nutrition guidance from registered dietitians. By offering these amenities, YYoga aims to support individuals in achieving healthy and balanced lifestyles.
Alida
Venture Round in 2004
Alida is a provider of customer intelligence solutions that helps organizations enhance their customer experiences and drive business success. The company has developed a cloud-based platform that replaces traditional static data and reports with real-time, actionable insights into customer preferences and behaviors. This enables enterprises to build engaged communities of customers for continuous feedback and improvement. Alida supports various sectors, including security and digital services, by promoting technological innovation and assisting partners in their growth. Its commitment to understanding customer needs has attracted prominent brands, empowering them to make informed decisions and foster customer loyalty.
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