Mindshift Capital

Founded in 2020, Mindshift Capital is a venture capital firm based in Dubai. It focuses on investing in post-seed early-stage companies globally, with a particular emphasis on the U.S., Europe, and Middle East regions. The firm invests in scalable technology startups led by exceptional teams, aiming to bridge the funding gap for female-led ventures.

Marcia Dawood

Venture Partner

Rebecca Hall

Venture Partner

Heather Henyon

Founding General Partner and Investment Team Member

15 past transactions

Valeo Health

Series B in 2025
Valeo Health offers convenient at-home medical testing and treatments, including blood tests, IV therapy, and supplements. It provides certified lab analysis, next-day delivery, and an app for scheduling appointments, enabling patients to access personalized healthcare services privately, easily, and affordably.

FORTË

Venture Round in 2023
FORTË empowers global fitness brands to create premium digital platforms cost-effectively. It installs proprietary hardware and software at clients' locations, providing customized websites and mobile apps for live and on-demand classes. Users can interact with communities, track performance, participate in challenges, and access content from renowned studios like UFC, Curves, and YMCA.

Making Space

Pre Seed Round in 2023
Making Space is a technology company that operates a platform connecting businesses with pre-vetted, underrepresented talent. It achieves this by offering skill-based pre-qualification and accessible learning courses, thereby bridging the gap between education and employment.

MDisrupt

Seed Round in 2023
MDisrupt is a leading health expert marketplace specifically designed for the life sciences and healthtech sectors. The company connects organizations with thoroughly vetted experts in clinical, commercial, regulatory, and reimbursement fields through an AI-powered platform. This facilitates easy scheduling and engagement for consultations, advisory roles, and full-time positions. MDisrupt has assisted over 100 clients, ranging from startups to large enterprises, in efficiently building, commercializing, and scaling their healthcare products. Additionally, the platform supports clinically crowdsourced data generation, empowering patients and providers to make informed healthcare decisions. By streamlining access to expertise, MDisrupt aims to accelerate the development and market introduction of impactful health products.

Wellbees

Seed Round in 2022
Wellbees provides an AI-powered corporate wellbeing platform sold as a B2B SaaS solution to enterprise HR teams. The platform combines wellbeing features, personalized wellness programs, interactive challenges, seminars and events, delivered via web and mobile apps, to support healthier lifestyles and improve employee engagement. Its AI-driven dashboard offers real-time insights into mental health and workforce engagement, helping HR staff address wellbeing at scale and reduce turnover. By integrating multiple wellbeing capabilities into a single platform, Wellbees aims to streamline HR workflows and lower costs. The company serves a global client base across 17 countries and 8 languages, with over 100,000 employees covered. Founded in 2013, Wellbees has focused on scalable product development and has pursued expansion of AI capabilities, with plans to broaden offerings for small and medium-sized enterprises and to add additional health services. The approach emphasizes behavior change within organizations to foster a stronger workplace culture.

Rebel Girls

Seed Round in 2022
Rebel Girls is a global empowerment brand focused on inspiring confidence and ambition in girls through diverse content, experiences, products, and community engagement. Originating from a best-selling children’s book series, the brand highlights the stories of extraordinary women from various backgrounds and fields. With a community of nearly 20 million self-identified Rebel Girls across more than 100 countries, Rebel Girls connects with Generation Alpha through its books, award-winning podcasts, events, and merchandise. The launch of the Dream On app in 2021 aimed to enhance sleep routines by offering empowering stories in a screen-free audio format. Additionally, the brand has celebrated cultural milestones, such as the "Celebrate Black Girl Magic" initiative, which includes themed books and events. To date, Rebel Girls has sold 7 million books in 51 languages and achieved 14 million podcast downloads, solidifying its role as a significant influence in children's empowerment and education.

Rosy Wellness

Seed Round in 2021
Rosy Wellness, Inc. is a company focused on sexual health and wellness for women, founded in 2018 and based in Dallas, Texas. It has developed an app-based platform that addresses decreased sexual desire by offering a comprehensive range of resources. The application includes educational videos, sexual health assessments, and a customizable library of romantic and sexy stories. Additionally, it features guided sessions with psychologists designed to help women explore and enhance their sexual wellness at their own pace. By providing a personalized wellness plan that incorporates evidence-based practices, Rosy Wellness aims to empower women to achieve their unique sexual health goals.

Shiok Meats

Seed Round in 2021
Shiok Meats is a Singapore-based company founded in 2018 that specializes in cellular aquaculture, focusing on the production of cell-based meats and seafood. By harvesting from cells rather than animals, the company aims to provide clean and healthy alternatives to traditional meat products. Its primary offerings include lab-cultured shrimp and other crustacean meats, which are designed to be animal-friendly, health-conscious, and environmentally sustainable. Shiok Meats strives to deliver products that retain the same taste, texture, and nutritional value as conventional seafood, thereby catering to consumers seeking healthier and more ethical food options.

FORTË

Venture Round in 2021
FORTË empowers global fitness brands to create premium digital platforms cost-effectively. It installs proprietary hardware and software at clients' locations, providing customized websites and mobile apps for live and on-demand classes. Users can interact with communities, track performance, participate in challenges, and access content from renowned studios like UFC, Curves, and YMCA.

Shiok Meats

Convertible Note in 2020
Shiok Meats is a Singapore-based company founded in 2018 that specializes in cellular aquaculture, focusing on the production of cell-based meats and seafood. By harvesting from cells rather than animals, the company aims to provide clean and healthy alternatives to traditional meat products. Its primary offerings include lab-cultured shrimp and other crustacean meats, which are designed to be animal-friendly, health-conscious, and environmentally sustainable. Shiok Meats strives to deliver products that retain the same taste, texture, and nutritional value as conventional seafood, thereby catering to consumers seeking healthier and more ethical food options.

Sarwa

Series A in 2020
Sarwa Digital Wealth Limited is a privately owned investment advisory that simplifies the investment process through the use of advanced technology. The company has developed an automated investment management platform aimed at facilitating long-term financial growth for its clients. By integrating proven investment strategies with innovative technology, Sarwa reduces costs associated with investing while educating users on personal finance and investment principles. This approach allows customers to make diversified investments, ultimately enhancing their potential for better returns. Sarwa's commitment to making investing accessible and affordable positions it as a notable player in the financial advisory sector.

QiDZ

Seed Round in 2019
QiDZ is a mobile platform that connects parents with after-school, entertainment, and education vendors, helping families discover, plan, and book activities for kids. The app offers a curated selection of kid-friendly experiences, deals, and dining options, providing an easy, one-stop destination to search and book activities online. By linking families with vendors and facilitating instant online bookings, QiDZ aims to simplify family outings and support vendors in reaching a targeted audience. The company originated in Dubai, United Arab Emirates.

Vivoo

Pre Seed Round in 2019
Vivoo is a wellness company that offers personalized nutrition and lifestyle advice through its application. It uses weekly at-home urine tests to track parameters such as vitamin C, magnesium, calcium, salinity, oxidative stress, hydration, ketones, and protein, empowering users to understand their bodies and make healthier choices.

MUNCH:ON

Series A in 2019
MUNCH:ON is a food tech startup that has cracked the subscription space in the UAE & KSA, focusing on offering meals from the best restaurants at a significant discount and with free delivery. The company has invested heavily in its scheduling, bundling and order prediction software which has enabled it to achieve massive cost savings for its restaurant partners that they then pass on to their users, often offering up to a 55% discount vs. restaurants' regular price. Whether it's employees ordering from their company's curated menu or users ordering for their families at home, the platform takes the usual hassle and cost out of food delivery in a financially (and environmentally) sustainable manner for all stakeholders

Little Thinking Minds

Series A in 2018
Little Thinking Minds is an educational technology company that creates digital learning resources for school-aged children. Its flagship product, I Read Arabic, is the world's largest online platform for Arabic literacy, offering a gamified journey with hundreds of children's books sourced from regional publishers. The company also provides KG Arabic for early learners and I Start Arabic for non-native speakers.
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