Mindshift Capital

Mindshift Capital is a venture capital firm established in 2019 and based in Dubai, United Arab Emirates. The firm focuses on post-seed early-stage companies primarily in the U.S., Europe, and the Middle East. Mindshift Capital identifies investment opportunities within sectors such as edtech, fintech, foodtech, and healthtech, aiming to support 15 to 20 companies. The firm prioritizes investments that demonstrate scalable technology and exceptional leadership, while also emphasizing a gender lens to promote diversity and address the funding gap for female-led ventures. Through its global network, Mindshift Capital seeks to foster high-growth potential companies that align with these principles.

Marcia Dawood

Venture Partner

Rebecca Hall

Venture Partner

Heather Henyon

Founding General Partner and Investment Team Member

15 past transactions

Valeo

Series B in 2025
Valeo is a developer of a personalized mobile health tracker aimed at optimizing individual health. The company's platform offers users access to their wellness data, enabling them to monitor and manage their health effectively. Through the application, consumers can purchase packages that combine wellness tests with personalized advice from certified coaches. This approach allows users to gain insights into their health and make informed decisions regarding their well-being.

Fortë

Venture Round in 2023
Fortë is a company that enables fitness brands to establish premium digital fitness platforms efficiently and cost-effectively. By installing proprietary streaming hardware and software at clients' locations, Fortë creates customized websites and mobile applications, facilitating the launch and promotion of virtual fitness offerings. Users can stream live and on-demand fitness classes from their preferred gyms while engaging with their community through two-way video. The platform allows for real-time performance tracking on leaderboards, wearable integrations, and participation in challenges, enhancing the overall fitness experience. Fortë serves a diverse clientele, including notable organizations such as UFC, Curves, and the YMCA, allowing boutique fitness studios to broadcast their classes globally and connect with users across various devices.

Making Space

Pre Seed Round in 2023
Making Space is a technology company that operates a platform connecting businesses with pre-vetted, underrepresented talent. It achieves this by offering skill-based pre-qualification and accessible learning courses, thereby bridging the gap between education and employment.

MDisrupt

Seed Round in 2023
MDisrupt is a leading health expert marketplace specifically designed for the life sciences and healthtech sectors. The company connects organizations with thoroughly vetted experts in clinical, commercial, regulatory, and reimbursement fields through an AI-powered platform. This facilitates easy scheduling and engagement for consultations, advisory roles, and full-time positions. MDisrupt has assisted over 100 clients, ranging from startups to large enterprises, in efficiently building, commercializing, and scaling their healthcare products. Additionally, the platform supports clinically crowdsourced data generation, empowering patients and providers to make informed healthcare decisions. By streamlining access to expertise, MDisrupt aims to accelerate the development and market introduction of impactful health products.

Wellbees

Seed Round in 2022
Wellbees is an employee wellbeing company that provides a digital platform designed primarily for enterprise clients across 17 countries and in eight languages. Established in 2013 and evolving from a consultancy to a B2B SaaS provider, Wellbees offers an AI-powered wellbeing dashboard that enables HR professionals to monitor the mental health and wellbeing of their workforce in real time. The platform integrates various features from different wellbeing providers, streamlining the management process and enhancing efficiency for HR teams. Wellbees aims to foster personal and cultural behavior change within organizations, promoting lower turnover rates, higher engagement, and improved workplace morale. The company has seen significant growth, particularly during the COVID-19 pandemic, and is continually enhancing its offerings with additional AI capabilities, as well as developing new products aimed at small and medium-sized enterprises. With a dedicated team of over 50 employees, Wellbees is focused on expanding its market presence and evolving into a comprehensive solution for employee health and wellbeing.

Rebel Girls

Seed Round in 2022
Rebel Girls is a global empowerment brand focused on inspiring confidence and ambition in girls through diverse content, experiences, products, and community engagement. Originating from a best-selling children’s book series, the brand highlights the stories of extraordinary women from various backgrounds and fields. With a community of nearly 20 million self-identified Rebel Girls across more than 100 countries, Rebel Girls connects with Generation Alpha through its books, award-winning podcasts, events, and merchandise. The launch of the Dream On app in 2021 aimed to enhance sleep routines by offering empowering stories in a screen-free audio format. Additionally, the brand has celebrated cultural milestones, such as the "Celebrate Black Girl Magic" initiative, which includes themed books and events. To date, Rebel Girls has sold 7 million books in 51 languages and achieved 14 million podcast downloads, solidifying its role as a significant influence in children's empowerment and education.

Rosy Wellness

Seed Round in 2021
Rosy Wellness, Inc. is a company focused on sexual health and wellness for women, founded in 2018 and based in Dallas, Texas. It has developed an app-based platform that addresses decreased sexual desire by offering a comprehensive range of resources. The application includes educational videos, sexual health assessments, and a customizable library of romantic and sexy stories. Additionally, it features guided sessions with psychologists designed to help women explore and enhance their sexual wellness at their own pace. By providing a personalized wellness plan that incorporates evidence-based practices, Rosy Wellness aims to empower women to achieve their unique sexual health goals.

Shiok Meats

Seed Round in 2021
Shiok Meats is a Singapore-based company founded in 2018 that specializes in cellular aquaculture, focusing on the production of cell-based meats and seafood. By harvesting from cells rather than animals, the company aims to provide clean and healthy alternatives to traditional meat products. Its primary offerings include lab-cultured shrimp and other crustacean meats, which are designed to be animal-friendly, health-conscious, and environmentally sustainable. Shiok Meats strives to deliver products that retain the same taste, texture, and nutritional value as conventional seafood, thereby catering to consumers seeking healthier and more ethical food options.

Fortë

Venture Round in 2021
Fortë is a company that enables fitness brands to establish premium digital fitness platforms efficiently and cost-effectively. By installing proprietary streaming hardware and software at clients' locations, Fortë creates customized websites and mobile applications, facilitating the launch and promotion of virtual fitness offerings. Users can stream live and on-demand fitness classes from their preferred gyms while engaging with their community through two-way video. The platform allows for real-time performance tracking on leaderboards, wearable integrations, and participation in challenges, enhancing the overall fitness experience. Fortë serves a diverse clientele, including notable organizations such as UFC, Curves, and the YMCA, allowing boutique fitness studios to broadcast their classes globally and connect with users across various devices.

Shiok Meats

Convertible Note in 2020
Shiok Meats is a Singapore-based company founded in 2018 that specializes in cellular aquaculture, focusing on the production of cell-based meats and seafood. By harvesting from cells rather than animals, the company aims to provide clean and healthy alternatives to traditional meat products. Its primary offerings include lab-cultured shrimp and other crustacean meats, which are designed to be animal-friendly, health-conscious, and environmentally sustainable. Shiok Meats strives to deliver products that retain the same taste, texture, and nutritional value as conventional seafood, thereby catering to consumers seeking healthier and more ethical food options.

Sarwa

Series A in 2020
Sarwa Digital Wealth Limited is a privately owned investment advisory that simplifies the investment process through the use of advanced technology. The company has developed an automated investment management platform aimed at facilitating long-term financial growth for its clients. By integrating proven investment strategies with innovative technology, Sarwa reduces costs associated with investing while educating users on personal finance and investment principles. This approach allows customers to make diversified investments, ultimately enhancing their potential for better returns. Sarwa's commitment to making investing accessible and affordable positions it as a notable player in the financial advisory sector.

QiDZ

Seed Round in 2019
QiDZ LLC is a mobile application developer based in Dubai, United Arab Emirates, established in 2017. The company offers a platform that connects parents with a variety of entertainment, educational, and after-school vendors. Through its application, users can discover and book fun and educational activities, deals, and dining options tailored for families. This service allows parents to efficiently find and plan engaging experiences for their children, while also providing vendors with a targeted audience to promote their offerings. The platform serves as a comprehensive resource for families seeking enjoyable and enriching activities for kids of all ages.

Vivoo

Pre Seed Round in 2019
Vivoo is a wellness application that offers personalized nutrition and lifestyle advice by analyzing users' urine samples. Founded in 2017 and based in Palo Alto, California, the platform provides insights on various health parameters, including vitamin C, magnesium, calcium, salinity, oxidative stress, hydration, ketones, and protein, all derived from weekly at-home urine tests. The app translates this data into actionable recommendations prepared by registered dieticians, nutritionists, and doctors, empowering users to make informed health choices that seamlessly integrate into their daily lives. Through its user-friendly approach, Vivoo helps individuals monitor their health and enhance their well-being.

MUNCH:ON

Series A in 2019
MUNCH:ON is a food tech startup that has cracked the subscription space in the UAE & KSA, focusing on offering meals from the best restaurants at a significant discount and with free delivery. The company has invested heavily in its scheduling, bundling and order prediction software which has enabled it to achieve massive cost savings for its restaurant partners that they then pass on to their users, often offering up to a 55% discount vs. restaurants' regular price. Whether it's employees ordering from their company's curated menu or users ordering for their families at home, the platform takes the usual hassle and cost out of food delivery in a financially (and environmentally) sustainable manner for all stakeholders

Little Thinking Minds

Series A in 2018
Little Thinking Minds is an educational technology company focused on enhancing learning outcomes for school-aged children, particularly in the Middle East and North Africa. Originally established to produce literacy content for preschoolers, the company expanded its offerings in 2015 by developing online Arabic literacy solutions tailored for schools, teachers, and students. Its flagship product, I Read Arabic, is recognized as the largest digital reading platform globally, featuring a gamified experience with a vast collection of Arabic children's books from renowned regional publishers. Additionally, the KG Arabic platform supports early learners in acquiring vocabulary and fluency in Arabic. The latest offering, I Start Arabic, targets non-native speakers, equipping them with essential words and phrases for everyday communication. Through these innovative platforms, Little Thinking Minds aims to improve educational experiences while fostering cultural connectedness.
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