Mindshift Capital

Mindshift Capital is a venture capital firm established in 2019 and based in Dubai, United Arab Emirates. The firm focuses on post-seed early-stage companies primarily in the U.S., Europe, and the Middle East. Mindshift Capital identifies investment opportunities within sectors such as edtech, fintech, foodtech, and healthtech, aiming to support 15 to 20 companies. The firm prioritizes investments that demonstrate scalable technology and exceptional leadership, while also emphasizing a gender lens to promote diversity and address the funding gap for female-led ventures. Through its global network, Mindshift Capital seeks to foster high-growth potential companies that align with these principles.

Marcia Dawood

Venture Partner

Rebecca Hall

Venture Partner

Heather Henyon

Founding General Partner

15 past transactions

Valeo

Series B in 2025
Valeo allows you to optimize your health by empowering you to take control of your health using a personalized mobile health tracker.

FORTË

Venture Round in 2023
FORTË is a company that empowers fitness brands around the world to develop premium digital fitness platforms efficiently and affordably. By installing its proprietary streaming hardware and software at client locations, FORTË creates customized websites and mobile applications tailored to each brand's needs, facilitating the launch and promotion of virtual fitness offerings. Users can access live and on-demand fitness classes from their preferred gyms, engage with their communities through two-way video, and track their performance in real-time using leaderboards and wearable technology. Additionally, the platform fosters social interaction among users, allowing them to participate in challenges and connect with friends. FORTË serves a diverse clientele, including well-known gym chains and boutique studios, enhancing their ability to reach a global audience.

Making Space

Pre Seed Round in 2023
Making Space is a talent acquisition and learning experience platform for companies to access pre-qualified underrepresented talent pools.

MDisrupt

Seed Round in 2023
MDisrupt is a health expert marketplace that connects companies in the life sciences and healthtech sectors with a network of vetted clinical, commercial, regulatory, and reimbursement experts. Utilizing an AI-powered platform, MDisrupt facilitates the process for companies to find, schedule, and engage experts for various roles, including hourly consultations, fractional positions, advisory boards, and full-time engagements. The company has worked with over 100 clients, ranging from startups to large enterprises, helping them to build, commercialize, and scale healthcare products efficiently and responsibly. Additionally, MDisrupt's platform supports clinically crowdsourced data generation, allowing both patients and providers to make informed decisions regarding healthcare.

Wellbees

Seed Round in 2022
Wellbees is an employee wellbeing company that provides a digital platform aimed at enhancing the health and wellness of employees within enterprise organizations. Operating in 17 countries and available in eight languages, Wellbees primarily serves HR professionals through its B2B SaaS model. The platform features an AI-powered wellbeing dashboard, which offers real-time insights into employee mental health and overall well-being. By consolidating various wellbeing services under one umbrella, Wellbees assists HR teams in optimizing their resources and fostering a positive workplace culture. Founded in 2013, Wellbees transitioned from a consultancy to a robust digital platform, with significant growth during the COVID-19 pandemic. The company has achieved a 62% active usage rate among its clients, demonstrating its effectiveness in reducing turnover and enhancing employee engagement. With a team of over 50 employees, Wellbees is focused on scaling its sales in the UK and MENA regions while developing new AI capabilities and features, including an SME product and virtual health support.

Rebel Girls

Seed Round in 2022
Rebel Girls is a global empowerment brand focused on inspiring confidence and ambition in girls through diverse content, experiences, products, and community engagement. Originating from a best-selling children’s book series, the brand highlights the stories of extraordinary women from various backgrounds and fields. With a community of nearly 20 million self-identified Rebel Girls across more than 100 countries, Rebel Girls connects with Generation Alpha through its books, award-winning podcasts, events, and merchandise. The launch of the Dream On app in 2021 aimed to enhance sleep routines by offering empowering stories in a screen-free audio format. Additionally, the brand has celebrated cultural milestones, such as the "Celebrate Black Girl Magic" initiative, which includes themed books and events. To date, Rebel Girls has sold 7 million books in 51 languages and achieved 14 million podcast downloads, solidifying its role as a significant influence in children's empowerment and education.

Rosy Wellness

Seed Round in 2021
Rosy Wellness, Inc. is a Dallas-based company that specializes in developing an application aimed at enhancing sexual health and wellness for women experiencing decreased sexual desire. Since its founding in 2018, Rosy Wellness has provided a comprehensive resource comprising educational videos, sexual health assessments, and a customizable library of romantic and erotic stories. The platform also features guided sessions led by psychologists, allowing users to learn at their own pace. Through its evidence-based approach, the application offers a personalized wellness plan designed to help women achieve their unique sexual wellness goals in a convenient manner.

Shiok Meats

Seed Round in 2021
Shiok Meats is a Singapore-based company established in 2018 that specializes in cellular aquaculture and the production of cell-based meat and seafood. The company is dedicated to providing clean and healthy alternatives to traditional meat products by cultivating crustacean meats such as shrimp in a lab environment, eliminating the need for animal harvesting. Shiok Meats focuses on creating animal-friendly, health-conscious, and environmentally sustainable food options, allowing consumers to enjoy the taste, texture, and nutritional benefits of seafood without the negative impacts associated with conventional fishing and farming.

FORTË

Venture Round in 2021
FORTË is a company that empowers fitness brands around the world to develop premium digital fitness platforms efficiently and affordably. By installing its proprietary streaming hardware and software at client locations, FORTË creates customized websites and mobile applications tailored to each brand's needs, facilitating the launch and promotion of virtual fitness offerings. Users can access live and on-demand fitness classes from their preferred gyms, engage with their communities through two-way video, and track their performance in real-time using leaderboards and wearable technology. Additionally, the platform fosters social interaction among users, allowing them to participate in challenges and connect with friends. FORTË serves a diverse clientele, including well-known gym chains and boutique studios, enhancing their ability to reach a global audience.

Shiok Meats

Convertible Note in 2020
Shiok Meats is a Singapore-based company established in 2018 that specializes in cellular aquaculture and the production of cell-based meat and seafood. The company is dedicated to providing clean and healthy alternatives to traditional meat products by cultivating crustacean meats such as shrimp in a lab environment, eliminating the need for animal harvesting. Shiok Meats focuses on creating animal-friendly, health-conscious, and environmentally sustainable food options, allowing consumers to enjoy the taste, texture, and nutritional benefits of seafood without the negative impacts associated with conventional fishing and farming.

Sarwa

Series A in 2020
Sarwa Digital Wealth Limited is a privately owned investment advisory firm that simplifies the investment process through the use of advanced technology. The company has developed an automated investment management platform that aims to facilitate long-term financial growth for its clients. By combining established investment strategies with innovative technology, Sarwa reduces costs and enhances accessibility to investment opportunities. The platform also focuses on educating users about personal finance and investment, enabling them to make diversified investments and seek improved returns. Through its services, Sarwa seeks to empower individuals to make informed financial decisions and optimize their investment potential.

QiDZ

Seed Round in 2019
QiDZ LLC is a mobile application company based in Dubai, United Arab Emirates, founded in 2017. The platform connects parents with entertainment, education, and after-school vendors, allowing them to discover a variety of fun and educational activities for children. Users can plan and book these activities and services online instantly, making it easier for families to find engaging experiences. The application serves as a one-stop destination for activities catering to children of all ages, while also enabling vendors to promote their offerings to a targeted audience of parents.

Vivoo

Pre Seed Round in 2019
Vivoo is a wellness application that offers personalized nutrition and lifestyle advice by analyzing users' urine samples. Founded in 2017 and based in Palo Alto, California, the platform provides insights on various health parameters, including vitamin C, magnesium, calcium, salinity, oxidative stress, hydration, ketones, and protein, all derived from weekly at-home urine tests. The app translates this data into actionable recommendations prepared by registered dieticians, nutritionists, and doctors, empowering users to make informed health choices that seamlessly integrate into their daily lives. Through its user-friendly approach, Vivoo helps individuals monitor their health and enhance their well-being.

MUNCH:ON

Series A in 2019
MUNCH:ON is a food tech startup that has cracked the subscription space in the UAE & KSA, focusing on offering meals from the best restaurants at a significant discount and with free delivery. The company has invested heavily in its scheduling, bundling and order prediction software which has enabled it to achieve massive cost savings for its restaurant partners that they then pass on to their users, often offering up to a 55% discount vs. restaurants' regular price. Whether it's employees ordering from their company's curated menu or users ordering for their families at home, the platform takes the usual hassle and cost out of food delivery in a financially (and environmentally) sustainable manner for all stakeholders

Little Thinking Minds

Series A in 2018
Little Thinking Minds is an educational technology company focused on enhancing learning outcomes for school-aged children through innovative educational products and resources. Initially, the company specialized in literacy content for preschoolers, addressing foundational skills in reading and numeracy. In 2015, it leveraged its expertise to develop online Arabic literacy solutions, notably I Read Arabic, the largest digital reading platform globally for Arabic children's literature. This platform offers a gamified experience with hundreds of books from esteemed regional publishers. Additionally, Little Thinking Minds has introduced KG Arabic, aimed at early learners to boost their vocabulary and fluency in Arabic. Their latest offering, I Start Arabic, targets non-native speakers, providing essential words and phrases for everyday communication. By creating these advanced digital solutions, Little Thinking Minds seeks to improve Arabic language proficiency and foster cultural connectedness among children in the Middle East and North Africa, as well as worldwide.
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