Mithras Capital Partners

Tru Optik is a data technology company that specializes in identity resolution for the streaming media ecosystem. It has developed a patented Household Graph that encompasses over 80 million homes, allowing various stakeholders such as brands, agencies, and media companies to engage consumers effectively across over-the-top (OTT) platforms, streaming audio, and gaming. The company's data marketplace platform facilitates the buying and selling of third-party data, enabling advertisers and publishers to create custom audiences by leveraging both first-party and branded third-party data. This capability ensures targeted advertising while maintaining high standards of accuracy and privacy compliance. Through its innovative solutions, Tru Optik empowers businesses to identify, engage, and measure their audiences with significant scale and precision.