Mithras Capital Partners

Tru Optik specializes in identity resolution for the streaming media ecosystem, offering a data marketplace platform that facilitates the buying and selling of third-party data. Its proprietary Household Graph™ encompasses over 80 million homes, allowing brands, agencies, media companies, and platforms to effectively engage consumers across over-the-top (OTT) services, streaming audio, and gaming. The platform enables advertisers and publishers to create custom audiences by leveraging both first-party and third-party data, enhancing targeted advertising capabilities. Tru Optik is committed to delivering precise audience identification, engagement, and measurement while ensuring privacy compliance in its operations.