Mitsubishi UFJ Capital

Mitsubishi UFJ Capital is a venture capital firm based in Tokyo, with additional offices in Osaka and Nagoya, founded in 1974. It concentrates on seed to development stage and startup investments across healthcare, biotech, information technology, electronics, high technology, life sciences, fintech, ICT, SaaS, and AI sectors. The firm targets opportunities in Japan and with relevance to the Japanese market, and it participates in investment syndication for Japanese investments to support entrepreneurs and innovation within the domestic economy.

Nobuyoshi Fukumoto

Managing Director

Muneki Handa

President and Director

Takashi Hasegawa

Managing Director

Masafumi Houshiyama

Deputy President

Kai Kikuchi

Deputy General Manager

Past deals in Marketing

Taian

Series A in 2024
Taian specializes in bridal industry services and software. It provides tools for wedding planning and guest management, including designable invitations and seating charts aligned with a couple's theme, and a system to display guest information. It also offers a digital marketing platform that supports post-wedding experiences by delivering CRM-driven promotions for wedding businesses, such as web invitations and seating order lists, with the aim of encouraging guests to visit on-site venues and generating repeat business.

NEL

Series B in 2024
NEL is a creative agency and platform that connects brands with consumers through purchases and social media posts. It operates by enabling creator-powered marketing, supporting growth and monetization for brands and creators. The company focuses on marketing planning and distribution, leveraging a network of creators on a short-film platform centered on social media to expand the value-added economy.

REJECT

Series B in 2024
REJECT is an esports and entertainment organization based in Minato, Japan, founded in 2018. The company specializes in the management and operation of professional esports teams, focusing on fostering communication and creativity within the esports community. REJECT's platform aims to bridge gaps across various demographics, including language, generation, gender, and disability, contributing to the growth of the domestic esports market. By providing comprehensive team management and organizing campaigns, events, and exhibitions, REJECT plays a significant role in elevating esports players to national prominence.

AI model

Series A in 2024
AI Model is a technology company that develops and deploys AI-powered digital transformation platforms. It specializes in creating bespoke AI models and talent for businesses, focusing on e-commerce platforms. The company's solutions aim to optimize branding, promotions, and consumer purchasing decisions by generating unique, proprietary AI models tailored to each client's needs.

SUSHI TOP MARKETING

Series A in 2024
Sushi Top Marketing is an IT company specializing in marketing, consulting, and the utilization of non-fungible tokens (NFTs). It operates a platform designed to facilitate NFT distribution, providing services such as NFT certification, town distribution, and various NFT applications. This platform aids businesses in the efficient issuance, reception, and planning of NFTs, thereby promoting a culture of token graph marketing. With its comprehensive approach, Sushi Top Marketing enables organizations to navigate the complexities of the NFT landscape effectively.

ByWill

Series A in 2024
ByWill specializes in brand consulting and green transformation services, aiming to foster sustainability and enhance corporate value. Its offerings include market research, execution support, organizational strengthening consulting, cultural surveys, and environmental value creation assistance, empowering clients to strive towards carbon neutrality.

Kiwami

Venture Round in 2024
Kiwami is a technology company focused on providing digital store solutions that enhance operational efficiency for retailers. It specializes in developing innovative tools and promotional support aimed at reducing labor costs through the use of artificial intelligence. One of its key offerings is the virtual store clerk, which assists with sales promotions while streamlining various retail processes. Through its solutions, Kiwami aims to transform the retail experience by leveraging technology to optimize workflows and improve customer engagement.

Micoworks

Series B in 2023
Micoworks is a marketing tool that facilitates communication and optimizes the customer experience through personalization.

TieUps

Seed Round in 2023
TieUps develops and operates social networking services integrated marketing solutions that help businesses and creators connect with audiences. It provides a technology platform with tools to consolidate individual and business links into a single profile, generate interchangeable digital business cards, and support community-based customer development and digital marketing, enabling high-quality, high-intensity connections between creators, consumers, and brands through specialized digital communication methods.

Taian

Seed Round in 2023
Taian specializes in bridal industry services and software. It provides tools for wedding planning and guest management, including designable invitations and seating charts aligned with a couple's theme, and a system to display guest information. It also offers a digital marketing platform that supports post-wedding experiences by delivering CRM-driven promotions for wedding businesses, such as web invitations and seating order lists, with the aim of encouraging guests to visit on-site venues and generating repeat business.

AnyMind Group

Series D in 2022
AnyMind Group is a commerce enablement company based in Singapore. Founded in 2016, it offers interconnected software and services to facilitate brand building, manufacturing, e-commerce, marketing, logistics, and global expansion for businesses across 13 markets.

Spider Labs

Series B in 2021
Spider Labs, Ltd. is a cyber security company specializing in the detection and prevention of online advertising fraud. Founded in 2011 and headquartered in Tokyo, Japan, the company has developed an automated, AI-driven software solution known as Spider AF. This tool enables ad tech businesses, advertisers, and ad agencies to identify, block, and manage fraudulent clicks and conversions across their digital advertising campaigns. By offering centralized fraud management and advanced automation, Spider AF provides advertisers with enhanced transparency, allowing them to track ad placements, recognize fraudulent activities, and analyze reliable, fraud-free data.

GiXo

Venture Round in 2021
GiXo Ltd. is a Tokyo-based consulting firm established in 2012 that specializes in marketing services through the use of technology and big data. The company focuses on providing analytical support to address business challenges, leveraging data-driven insights to assist clients in making informed management decisions. Founded by strategists and analytics experts, GiXo aims to enhance its clients' operations by solving complex issues and facilitating a comprehensive understanding of data's role in strategic planning.

JCG

Series B in 2021
JCG specializes in the planning and operation of e-sports tournaments, providing comprehensive services for community engagement, promotion, and recreational activities. The company focuses on organizing both online and offline competitions, utilizing a user-friendly web system and cloud technology. JCG's infrastructure includes its own distribution studio, which enhances the overall experience for clients and participants alike. Through these offerings, JCG supports the growing e-sports ecosystem, ensuring efficient and effective event management.

Tribal Media House

Venture Round in 2021
Tribal Media House is a provider of digital marketing services focused on igniting customer engagement and passion. The company offers a diverse array of products and services, including creative production, consulting, marketing strategy planning, marketing research, social listening, and branding assistance. Additionally, it manages official accounts and provides in-house marketing training. Tribal Media House is dedicated to delivering comprehensive support to its clients, ranging from major corporations to smaller entities, addressing their unique marketing challenges through innovative solutions and tools related to social media.

Brandit

Seed Round in 2020
Brandit is a fashion technology company that enables direct-to-consumer brands through end-to-end services and a digital platform. It provides in-house production, inventory management, marketing, analytics, and logistics to support brand creation, scaling, and operations in the fashion sector. The Brandit system and its apparel EC platform allow developers and brands to manage development, production, sales, distribution, and channel-level costs and commissions from a single interface to optimize profitability. The company also manages D2C brands such as TRUNC 88 and originated as a spin-off connected with Candee, focusing on brand incubation and digital transformation to help fashion businesses launch and grow in a direct-to-consumer environment.

Toridori

Series A in 2020
Founded in Tokyo, Japan in 2016, Toridori Inc. specializes in influencer marketing services for individuals and businesses. It offers platforms like Toridori Base for job matching influencers with opportunities, Toridori Marketing to enhance corporate marketing activities, and a pay-for-performance advertising system.

Showcase Gig

Venture Round in 2020
Showcase Gig Inc., founded in 2012 and based in Tokyo, Japan, specializes in omni-channel marketing services through its innovative mobile wallet solution, O:der. The company develops a mobile platform that focuses on the planning and development of digital services tailored for small-sized retailers. Its offerings include smartphone applications designed for next-generation IoT stores, alongside a customer relationship management suite that facilitates enhanced consumer engagement. By enabling retailers to accept credit card payments via a mobile wallet before product pickup, Showcase Gig enhances the shopping experience, allowing for a seamless integration of technology in retail environments.

Spider Labs

Series A in 2019
Spider Labs, Ltd. is a cyber security company specializing in the detection and prevention of online advertising fraud. Founded in 2011 and headquartered in Tokyo, Japan, the company has developed an automated, AI-driven software solution known as Spider AF. This tool enables ad tech businesses, advertisers, and ad agencies to identify, block, and manage fraudulent clicks and conversions across their digital advertising campaigns. By offering centralized fraud management and advanced automation, Spider AF provides advertisers with enhanced transparency, allowing them to track ad placements, recognize fraudulent activities, and analyze reliable, fraud-free data.

NetOn

Venture Round in 2019
NetOn, Inc. is a consulting and recruitment firm based in Osaka, Japan, founded in 2004. The company specializes in providing cloud-based hiring solutions tailored for the Chinese market. Its services encompass web marketing consulting, assistance in creating recruitment-focused websites, and managing applicant information to streamline the hiring process. By enabling businesses to attract job applicants directly through their own platforms rather than relying on traditional job advertisements, NetOn aims to enhance recruitment efficiency and effectiveness. The firm offers comprehensive support, facilitating corporate management and monitoring recruitment status to better serve its clients' hiring needs.

Babel

Series A in 2019
Founded in Japan in 2017, Babel is a technology company that specializes in video media provision. It leverages AI and machine learning technologies to create innovative business solutions and offers a cloud-based sales analysis tool.

Repohappy

Venture Round in 2019
Repohappy is an advertising agency that provides web design, social media consulting, and develops and operates a rating database platform that aggregates consumer activity and word-of-mouth signals from simple notification services, visualizing interests, diffusion trends, and response results to help companies understand and analyze the fan base contributing to brand diffusion.

EXest

Seed Round in 2018
EXest is a Tokyo-based startup that promotes inbound travel to Japan. It operates WOW U, a platform connecting visitors with licensed interpreters and tour guides, and offers video clips showcasing popular spots and souvenirs via WOWU-media.

Cozre

Venture Round in 2017
Cozre is a media company that offers digital marketing support, DX solutions, and marketing research services for child-rearing households.

toBe marketing

Series B in 2017
ToBe Marketing Co., Ltd. is a Tokyo-based information technology company founded in 2015, specializing in client management systems and marketing automation. The company offers consulting services to help businesses integrate marketing technology with customer relationship management, aiming to enhance engagement between companies and their customers. ToBe Marketing provides a suite of tools that support various marketing and sales operations, including social media collaboration, email distribution, and salesforce integration. By focusing on the effective use of digital technology, ToBe Marketing empowers clients to improve their marketing outcomes and drive sales growth.

Piala

Venture Round in 2017
Founded in Tokyo, Japan in 2004, Piala provides comprehensive marketing services across Asia. The company offers a range of services including marketing strategy, event management, system and app development, design, big data analysis, and consultation to support its clients' diverse needs.

Kanmu

Venture Round in 2015
Kanmu, Inc. is a Tokyo-based company that specializes in sales promotion services linked to credit cards. It has developed a consumer reward platform that offers credit card-linked coupons tailored to users' individual purchasing histories and preferences. By analyzing this data, Kanmu delivers personalized offers and discounts that enhance online shopping experiences. The platform aims to broaden access to promotional opportunities, even for unbanked individuals, thereby promoting engagement with various online sales initiatives.

AdInnovation

Venture Round in 2013
AdInnovation Inc. is a mobile advertising solutions provider based in Tokyo, Japan, operating since its founding in 2010. The company focuses on delivering marketing strategies specifically for smartphone applications across various regions, including Europe, America, and Southeast Asia. AdInnovation offers services such as HITRACKING, which enables mobile app and ad tracking through a single SDK, and AdStore, designed to measure advertising effectiveness. Additionally, the company specializes in mobile advertising marketing promotion, implementation, management, tracking, media site monetization, and media consulting. By providing effective promotional methods for applications, AdInnovation aims to help enterprises maximize their advertising potential and achieve significant user engagement and revenue growth.

iRidge

Seed Round in 2011
iRidge is a technology company focused on online-to-offline solutions, developing smartphone applications, digital services, and local currency platforms. Its offerings include popinfo, a platform-as-a-service that pushes information to smart-device users based on location, enabling location-based messaging for customers near a shop. The company operates through three business lines: Application Business, which handles app development and operation; Business Production Business, providing end-to-end support from business strategy and digital transformation planning to service development and growth hacking; and Fintech Business, which runs a digital local currency platform called Money Easy. Through these activities, iRidge combines mobile applications, geolocation driven messaging, and fintech capabilities to help clients engage localized audiences and enhance digital services.

KPI Solutions

Venture Round in 2011
KPI Solutions Co., Ltd. is a Tokyo-based company that specializes in developing email marketing software. The company operates a marketing platform that facilitates collaboration and value sharing between consumers and marketers. Its platform features tracking technology for identification, as well as big data analytics and optimization tools to enhance consumption activities and security. This enables clients to attract customers more effectively and efficiently.

sitescope

Venture Round in 2011
Sitescope Co., Ltd. is a Japanese company that operates in the communications network sector. The company offers a diverse range of services aimed at enhancing customer experiences, which include the first continuous affiliate program for personal computers in Japan, system development, and digital marketing. By integrating these services, Sitescope seeks to provide a valuable and engaging experience for its users, making it a significant player in the digital landscape.
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