Loft Holdings Ltd operates Loft, a digital platform designed to streamline the buying and selling of residential real estate in Brazil. Established in 2018 and headquartered in São Paulo, Loft serves as the country's first transactional marketplace for this sector. It enables users to sell their apartments, receive offers, exchange properties, and purchase from a curated selection of listings. The platform utilizes proprietary transaction data and a comprehensive digital workflow to modernize the homebuying experience, aligning it with contemporary e-commerce practices. Additionally, Loft collaborates with individuals, brokers, and publicly listed real estate investment trusts to facilitate transactions, while also integrating various related services to enhance customer experience.