MSA Novo

MSA Novo is one of the only global, institutional funds investing systematically across ETMs. Our portfolio includes 50+ companies across 14 different countries in LATAM, Africa, MENA and India, in companies like NuBank (NYSE:NU), Palantir (NASDAQ:PLTR), Uber (NYSE: UBER), Boss Zhipin (NASDAQ:BZ), NIO (NASDAQ: NIO), Klarna, Swvl, Gorillas and many more

Benjamin Harburg

Managing Partner

Prakhar Khanduja

Investor

55 past transactions

Tamatem

Venture Round in 2022
Tamatem is a mobile games publisher in the MENA market. The company partners with international studios and developers, take their games, localizes them, and makes them culturally relevant for the Arabic gamer. It focuses on publishing MMO-RPG, strategy, and card games. Their experience in localization, user acquisition, distribution, cross-promotion, monetization, user acquisition, and whales management can help get your game on the top of the charts, increase revenue and ensure its success in the Arabic market. Tamatem has published 40 games that have achieved more than 50 million downloads, in its HQ in Amman, Jordan which currently has 26 employees.

Zippi

Series A in 2022
Zippi provides financial services for microentrepreneurs in Latin America.

CreatorOS

Series A in 2022
We build tools that allows enterprises verify information about a user *before* processing it - whether it is processed by a human or an AI agent. Traditionally, these verifications including but not limited to background checks cost ~$10. Using our advancements in AI and Cryptography, we're able to send that cost to a few cents. This enables enterprises to do verification at scale, earlier in their work-flows, and enables new kinds of businesses - which were not performing these verifications because of prohibitively high costs. For example, it makes no sense that a recruiter does a candidate's document verification and background checks AFTER the candidate has cleared all the interviews. That's because that verification is cumbersome and expensive. They can't afford to verify all the candidates at the top of the funnel. Many such workflows are ripe for disruption. Another example of a product that was not possible before. A dating app uses our tools to verify the users' information - including their employment, education and financial background. This was something that would have been too expensive to verify at a $10 pricepoint where the ARPU is only $8. Not only that, we're designing the tools ground up - so that AI agents can utilize these verifications before ingesting information, so that they take action basis truthful information. We have 3 tools 1. BlueCheck : our flagship product for background verification. The cheapest option to verify users' employment, education and financial background. A few cents instead of a few tens of dollars. Several Billion Dollar+ revenue companies are customers. A solution designed for enterprises that works out of the box! 2. Reclaim Protocol : our underlying infrastructure that makes BlueCheck possible. With advancements in cryptography, specifically zero knowledge proofs - our research over the last 3 years have resulted in inventing a new cryptographic primitive called zkTLS, which allows us to verify information from any website using the cryptography of the existing internet pipes (TLS). This is our secret sauce! 3. Questbook : our dog-fooding tool. Questbook is a tool to give out research and open source software development grants. These grants are reviewed by AI agents that we built inhouse. The biggest scam people try is to fake who they are when they are applying for grants. We dog-food our own tools to make sure we verify all the claims the users are making when they apply for grants. Our tools secure more than $10M of grants being given out on the platform. So it's high stakes, and it works!

Xepelin

Series B in 2022
Xepelin is transforming business finance in Latin America with a suite of products that automate financial management and facilitate access to liquidity through a smart account. Aiming to become the digital CFO, Xepelin develops financial technology that impacts the entire business ecosystem, streamlining decision-making with advanced financial indicators and risk assessments across the network of collaborators. With over 500 employees and the backing of investors such as Kaszek, Avenir, DST Global, Picus Capital, Kayak Ventures, and FJ Labs, among others, Xepelin is leading a new era in finance.

Sri Mandir

Secondary Market in 2022
AppsForBharat is a product studio focused on building apps for the spiritual and devotional needs of Indian users. They develop a range of mobile and web apps that will holistically address the needs of their users. Their first app (Sri Mandir) was launched in November 2020 — this app is at the intersection of spiritual offerings and gaming, and with that, they are moving a large offline behavior online.

Finblox

Seed Round in 2022
Finblox is a gamified digital asset platform and the ecosystem where users can game, trade and passively earn rewards on their crypto assets like USDC, BUSD, BTC, ETH and AXS

Cayena

Series A in 2022
Cayena is a B2B marketplace for the $200b+ wholesale food industry in Latin America. The company allows restaurants, grocery stores and any food outlet to procure their inventory from multiple suppliers with next day delivery and a comprehensive suite of add-on services. The suppliers who sell through Cayena get a rapid boost in high-quality, recurring demand without taking any credit risk.

Sudo

Pre Seed Round in 2022
Sudo is an API platform that allows developers to issue physical and virtual cards at scale with greater control and flexibility. The company was founded in 2020 and is based in Barnawa, Kaduna.

NayaPay

Seed Round in 2022
NayaPay is a digital platform that provides online transaction and banking services. The platform allows residents to send and receive money, split bills, and make payments from their smartphones. Entrepreneurs can use NayaPay Arc to make digital payments and manage their finances. Their platform has been specifically designed to be user-centric, and it comes with extensive on-the-ground support. They believe that by assisting small businesses in harnessing the power of technology, they can transform the Pakistani economy. NayaPay was founded in 2016 and is based in Pakistan.

Jar

Series A in 2022
Jar is an investment tech startup that allows users to save money by taking spare change from online transactions and investing it in digital gold automatically which can be redeemed anytime or withdrawn easily through UPI. The company was co-founded in 2021 by Nishchay AG and Misbah Ashraf and is based in Bangalore, Karnataka.

Qashio

Pre Seed Round in 2022
Qashio is a spend management platform that allows people to monitor costs, make payments with app credit cards, and handle payables. Qashio's solution allows users o create physical or virtual cards, disburse budgets, grant or restrict employee usage, set approval layers, and verify spending. Companies can track card usage and analyze and report spending, in real time. Qashio eliminates the challenges of managing company spending and removes outdated, manual processes. Founded in 2021 and is based in Dubai.

Nestcoin

Pre Seed Round in 2022
Nestcoin is a web3 application company that builds, operates, and invests in crypto-native products.

Baly

Seed Round in 2022
Baly is a taxi or car booking application. It also provides food and grocery delivery services.

Flint

Seed Round in 2022
Flint is a global crypto investment app. Flint leverages the power of crypto to deliver incredibly high returns on idle money.

Goldfinch

Series A in 2022
Goldfinch is a credit platform that offers crypto loans without collateral. It also offers capital in a digital currency by expanding access to capital in emerging markets and offers a stable yield to the lenders, enabling the empowerment of financial inclusion in emerging markets. The company was founded in 2020 by Mike Sall and Blake West.

Sary

Series C in 2021
Sary is a B2B marketplace that connects small businesses with suppliers seamlessly. The company's mission is to empower organizations with smarter ways to operate and grow efficiently. Sary was founded in early 2018 by Careem ex-General Manager, Mohammed Aldossary, and his partner Khaled AlSiari, to fix the broken supply chain in the wholesale industry. Today, Sary operates in 12 major cities, where customers can order wholesale items ranging from a box to a truckload in a few clicks to be delivered as fast as 24 hours. Sary served 40,000+ customers, worked with 1700+ brands and wholesalers.

Krave Mart

Pre Seed Round in 2021
Krave Mart is a quick-commerce startup offering the delivery of groceries and other products in 10 minutes.

Norma

Seed Round in 2021
“One-stop shop” banking and financial management platform for freelancers & micro-SMEs providing integrated products to save time and money. We are working hard to build a financial platform that will help small-business owners easily manage daily financial operations.

Finblox

Pre Seed Round in 2021
Finblox is a gamified digital asset platform and the ecosystem where users can game, trade and passively earn rewards on their crypto assets like USDC, BUSD, BTC, ETH and AXS

PostEx

Seed Round in 2021
PostEx is a hybrid of receivables factoring solutions and courier services that pay invoice values upfront to e-commerce companies offering Cash on Delivery as one of their modes of payment.

Rabbit mart

Pre Seed Round in 2021
At Rabbit, we plan to change how the world shops. Retail has witnessed one revolution before with the introduction of E-Commerce that changed how customers order stuff and the second revolution is here! We are proud to be among the pioneers, a handful of global entrepreneurs that are leading and shaping the retail's second revolution We are funded by amazing VCs that are helping us build the next big thing You feel it is vague? that's intended as we are still building in stealth. but trust us, it is COOL!

Animoca Brands

Venture Round in 2021
Animoca Brands is a metaverse and gaming venture capital firm that focuses on driving digital property rights to gamers and internet users through NFTs. It utilizes gamification and blockchain to develop and market a portfolio of mobile applications, games, and additional products oriented to educational learning to ensure transparency, security, and new business models.

Gorillas

Series C in 2021
Gorillas is a grocery delivery provider as it aims to aggregate supermarket product ranges delivered to consumers within 10 minutes of ordering. Gorillas help customers get what they need when they need it. The company was founded in May 2020 and headquartered in Berlin, Germany.

Favo

Series A in 2021
Favo is a supermarket shopping community that connects local entrepreneurs and neighbors.

PostEx

Seed Round in 2021
PostEx is a hybrid of receivables factoring solutions and courier services that pay invoice values upfront to e-commerce companies offering Cash on Delivery as one of their modes of payment.

Project Z

Seed Round in 2021
Project Z, aka the Z app, is your destination to meet your metaverse friends, BFFs, soulmates, and role-players. It's also a global community of people looking for fun outlets for creativity, and self-expression.

Cayena

Series A in 2021
Cayena is a B2B marketplace for the $200b+ wholesale food industry in Latin America. The company allows restaurants, grocery stores and any food outlet to procure their inventory from multiple suppliers with next day delivery and a comprehensive suite of add-on services. The suppliers who sell through Cayena get a rapid boost in high-quality, recurring demand without taking any credit risk.

Kaso

Pre Seed Round in 2021
Kaso provides a Tech-enabled platform connecting restaurants with suppliers to refill their stock needs or make last-minute orders on demand.

PawaPay

Seed Round in 2021
PawaPay is a payments company that provides mobile payment solutions to African consumers or businesses. The company takes the technical integrations from telecom operators like AirtelTigo, Econet, MTN, Safaricom, Orange, and Vodafone and collapses them into one API for businesses. Founded in 2020, pawaPay is focused on the mobile money infrastructure provided by telecommunications companies (telco) in Africa. Each telco in each country provides its own unique mobile money product, which makes the mobile money infrastructure as a whole - across borders and telcos - highly fragmented and opaque. For merchants, this fragmentation means that it is unnecessarily expensive to use and frustratingly unstable. Through pawaPay’s simple API, merchants can access more than 300 million customers in more than ten markets and enjoy seamless, transparent, and highly reliable payments.

Tabby

Series B in 2021
Tabby creates financial freedom in the way people shop, earn, and save by reshaping their relationship with money.

DigiKhata

Seed Round in 2021
DigiKhata is a usefull app for all shopkeepers and businesses to maintain the customer account on one click.

Jetstream Africa

Seed Round in 2021
Jetstream is a supply chain platform that powers freight forwarding and global exports for African suppliers. With tracking and consolidated (LCL) shipping Jetstream levels the playing field for access to international trade for African SMEs with the click of a button.

Harvv

Seed Round in 2021
Harvv is at the forefront of the financial technology revolution, offering a robust B2B financing platform that empowers businesses to manage their cash flow more effectively. As a leader in invoice factoring and reverse factoring, Harvv provides small to medium enterprises (SMEs) with critical access to capital by extending flexible net terms of up to Net 90 days. Our platform seamlessly integrates with major accounting systems such as Odoo and QuickBooks, enhancing operational efficiencies and simplifying financial transactions. Founded by fintech veterans, Harvv leverages artificial intelligence and machine learning to offer real-time credit decisions, enabling businesses to instantly unlock the value of their receivables and pay their suppliers. This not only improves liquidity but also strengthens supply chain relationships. Harvv's innovative approach includes a dual-sided marketplace that facilitates both sellers and buyers, optimizing the entire invoice lifecycle and offering transparent, low-cost financing solutions. Investors looking for a high-growth potential startup will find Harvv's rapidly expanding user base and scalable business model particularly appealing. Positioned to disrupt traditional lending and factoring industries, Harvv is committed to supporting the growth of SMEs by providing them with the tools they need to thrive in a dynamic economic environment. Join us in reshaping the future of B2B finance.

Flextock

Pre Seed Round in 2021
Flextock is a provider of on-demand warehousing and logistics platforms to help businesses efficiently scale their operations.

Homzmart

Series A in 2021
Homzmart is an e-commerce platform that sells home furniture, home décor, lighting, and home supplies. The company specializes in the fields of home improvement, eCommerce, home directory, technology, and home shopping. It was founded in 2019 and headquartered in Cairo, Al Qahirah.

Sary

Series B in 2021
Sary operates a digital business-to-business (B2B) marketplace that connects small businesses with merchant wholesalers of fast-moving consumer goods (FMCG) in Saudi Arabia. Founded in 2018 and headquartered in Riyadh, the platform facilitates seamless procurement for small and medium-sized enterprises, mini-market chains, hotels, restaurants, and convenience shops in Riyadh, Jeddah, and Dammam. Sary's mobile and web application provides a wide range of FMCG products, including milk, tea, coffee, water, soft drinks, juices, oil, and chocolates. The company aims to enhance efficiency in the wholesale supply chain, allowing customers to place orders ranging from a box to a truckload with just a few clicks, often receiving deliveries within three hours. Sary has served over 20,000 customers, completed more than 50,000 shipments, and collaborates with over 100 brands and wholesalers, significantly impacting the regional supply landscape.

OlaClick (YC W21)

Seed Round in 2021
OlaClick is the tool for 3M restaurants in Latin America to manage their business in a simple and economical way. It offers an all-in-one system that facilitates sales in person, online and via WhatsApp. Established in 2020, OlaClick was founded with a vision to drive businesses in Latin America towards unprecedented success. Recognizing the need for digital solutions tailored to the unique challenges of the restaurant industry, our founders set out to create a platform that would revolutionize the way restaurants operate and interact with their customers. OlaClick's suite of tools for restaurants offers a comprehensive range of features that enhance efficiency, improve customer satisfaction,and drive revenue growth. Some of our key offerings include: Digital Menu,Point of Sale (POS) System,WhatsApp Chatbot,Discount Coupons, Fidelity Program,Management Reports,Online Payments, Integration of Marketing Tools and others. OlaClick's impressive growth and success can be attributed to the strong financial backing from prominent investors. Partnerships with industry giants such as Google (Gradient Ventures),Meta and YCombinator have provided us with the resources needed to develop cutting-edge technology and expand our reach.Also investors: Delivery Hero, Tribe Capital, Arca Contal (Coca-Cola), Caffeinated Capital, Graph Ventures, Angel Ventures Mexico, Goodwater Capital, MSA Capital and Position Ventures. With over 6 million users visiting our platform every month, OlaClick has become a trusted choice for restaurants and customers alike.Our user base continues to grow rapidly, testament to the effectiveness of our solutions and the value they bring to businesses.

Klarna

Venture Round in 2021
Klarna is an e-commerce payment solutions platform for merchants and shoppers. The platform gives customers the freedom to choose how and when to pay. The company also offers direct payments, pay-after-delivery options, and installment plans. Klarna is a regulated bank known for its “buy now, pay later” model, offering shoppers interest-free financing on retail purchases throughout installments. The Klarna app enhances the shopping experience by providing top retailers with flexible payment options and cashback rewards.

Xepelin

Seed Round in 2021
Xepelin is transforming business finance in Latin America with a suite of products that automate financial management and facilitate access to liquidity through a smart account. Aiming to become the digital CFO, Xepelin develops financial technology that impacts the entire business ecosystem, streamlining decision-making with advanced financial indicators and risk assessments across the network of collaborators. With over 500 employees and the backing of investors such as Kaszek, Avenir, DST Global, Picus Capital, Kayak Ventures, and FJ Labs, among others, Xepelin is leading a new era in finance.

Cassbana

Pre Seed Round in 2021
Cassbana uses AI to run a behavior-based credit scoring system, which determines individuals and businesses ' access to credit.

Tabby

Series A in 2020
Tabby creates financial freedom in the way people shop, earn, and save by reshaping their relationship with money.

Autochek

Pre Seed Round in 2020
Autochek is an automotive technology company that aims to build digital solutions.

Vitable Health

Seed Round in 2020
Vitable Health provides an integrated primary care and urgent care health plan designed for accessibility and affordability. The membership includes virtual and in-home visits, mental health support, and access to free prescriptions. This model empowers employers to enhance their healthcare offerings while reducing costs and improving employee satisfaction.

NowPay

Seed Round in 2020
NowPay is a FinTech company focusing on improving the financial-wellness of corporate employees. It enables employees to get paid at any point in time during the month.

Tabby

Seed Round in 2020
Tabby creates financial freedom in the way people shop, earn, and save by reshaping their relationship with money.

MedPiper (YC)

Seed Round in 2020
MedPiper is India's first Diagnostics-as-a-Service company - enable insurers, health plans, telehealth platforms and healthcare orgs deliver pan-India access to consumer grade health checks, at scale.

Mamo

Seed Round in 2020
Mamo is a Fintech startup headquartered in Dubai, UAE. We build payment and financial solutions for SMEs. Mamo is proud to own and operate all of its core and financial IP. Mamo is the first and only Fintech startup licensed by the DFSA with a Cat 3C Providing Money Services licence; allowing it to accelerate growth by offering a diverse suite of financial services. Who uses Mamo products? Mamo’s flagship product is Mamo Business and is used by hundreds of SMEs across the UAE. Our customers vary from large organizations, to professional services and health care and fitness operators. Our largest segments include B2B service providers, tourism and travel arrangements, events services, wellness and fitness services, retail office supplies and gifts and entertainment providers. What is Mamo Business? Mamo is a FinTech startup headquartered in Dubai, UAE. Mamo Business provides SMEs with an alternative to business banking: A platform designed like a consumer product that acts as a financial O.S. and a lifeline for SMEs. The platform includes three critical components to starting and growing a business: payments, spend management and analytics.

Sary

Series A in 2020
Sary operates a digital business-to-business (B2B) marketplace that connects small businesses with merchant wholesalers of fast-moving consumer goods (FMCG) in Saudi Arabia. Founded in 2018 and headquartered in Riyadh, the platform facilitates seamless procurement for small and medium-sized enterprises, mini-market chains, hotels, restaurants, and convenience shops in Riyadh, Jeddah, and Dammam. Sary's mobile and web application provides a wide range of FMCG products, including milk, tea, coffee, water, soft drinks, juices, oil, and chocolates. The company aims to enhance efficiency in the wholesale supply chain, allowing customers to place orders ranging from a box to a truckload with just a few clicks, often receiving deliveries within three hours. Sary has served over 20,000 customers, completed more than 50,000 shipments, and collaborates with over 100 brands and wholesalers, significantly impacting the regional supply landscape.

Homzmart

Seed Round in 2020
Homzmart is an e-commerce platform that sells home furniture, home décor, lighting, and home supplies. The company specializes in the fields of home improvement, eCommerce, home directory, technology, and home shopping. It was founded in 2019 and headquartered in Cairo, Al Qahirah.

Thndr

Pre Seed Round in 2019
Thndr is a financial services company that operates an app-based investment platform. It comes with 0% commission, no account minimum, access to market data, easy account setup, and funding processes. Users can also get access to the latest news, market data, and other educational tools. Seif Amr established the company in 2020 in Cairo, Al Qahirah, Egypt.

Zippi

Seed Round in 2019
Zippi provides financial services for microentrepreneurs in Latin America.

Zid زد

Seed Round in 2019
Zid is an e-commerce in a box - solution that any retailer can use to start their eRetail. Zid helps them to build their own eStores (with their own name and identity) and integrates them with the supply chain players to enable them to manage and with ease. The company aims to enable the retail sector to enter the world of electronic retail in an easy and professional. Zid was founded in 2017 and based in Riyadh, Ar Riyad, Saudi Arabia.

Fordeal

Series C in 2019
Fordeal is an online cross-border lifestyle products shopping platform.
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