MSA Novo

Zid is a cloud-based multi-channel commerce platform tailored for small and medium-sized businesses in Saudi Arabia. Founded in 2017 and headquartered in Riyadh, Zid enables merchants to create their own branded eStores while integrating with various supply chain players. The platform offers a comprehensive suite of tools that allow users to manage products and inventory, process orders and payments, ship products, and build customer relationships. It also provides analytics and reporting features, facilitating data-driven decision-making, and offers access to financing options. Zid's mission is to simplify the entry of retailers into electronic commerce, making it accessible and professional for businesses in the region.

Tamatem Inc. is a mobile gaming studio and publishing company based in Amman, Jordan, with an additional office in Mountain View, California. Founded in 2013, Tamatem focuses on developing and localizing mobile games specifically for Arabic-speaking smartphone users. The company partners with international studios and developers to adapt and culturally relevantize various game genres, including racing, RPG-MMO, strategy, puzzle, and trivia. With a strong emphasis on user acquisition, distribution, and monetization, Tamatem has successfully published over 40 games, achieving more than 50 million downloads. The company employs a team of 26 people dedicated to optimizing and managing mobile game success in the MENA market.

Qashio is a spend management platform based in Dubai, founded in 2021, that provides businesses with tools to efficiently monitor and control their expenses. The platform enables users to create both physical and virtual credit cards, manage budgets, and set usage parameters for employees, including approval workflows and spending verification. By offering real-time tracking and analysis of card usage, Qashio enhances visibility and control over cash flows, streamlining expense management processes. Its comprehensive approach aims to eliminate outdated manual methods, reduce petty cash leakage, and save significant time for organizations, ultimately empowering teams to manage spending in a more automated and transparent manner.

Sary is a digital business-to-business marketplace based in Riyadh, Saudi Arabia, that connects small and medium-sized enterprises with merchant wholesalers of fast-moving consumer goods (FMCG). Founded in 2018 by Mohammed Aldossary and Khaled AlSiari, Sary aims to streamline the supply chain in the wholesale industry, allowing businesses to efficiently procure inventory. Its mobile and web application offers a range of FMCG products, including beverages, oils, and snacks, facilitating orders from small quantities to truckloads with rapid delivery options, often within 24 hours. Sary serves a diverse clientele, including mini-market chains, hotels, restaurants, and convenience shops, and has expanded its operations to 12 major cities, catering to over 40,000 customers and partnering with more than 1,700 brands and wholesalers. The platform provides users with immediate price quotations and product comparisons, enabling them to manage their expenses effectively as their businesses grow.

Founded in 2016, TradeDepot is a SaaS platform that connects FMCG distributors, wholesalers, and retailers across Africa. It leverages real-time stock level tracking, predictive trade intelligence, and automated sales promotions to boost sales and improve distribution efficiency.

PawaPay is a payments company that specializes in providing mobile payment solutions tailored for African consumers and businesses. Established in 2020, the company addresses the challenges posed by the fragmented mobile money infrastructure across various telecommunications operators in Africa, such as AirtelTigo, Econet, MTN, Safaricom, Orange, and Vodafone. By integrating the unique mobile money offerings of these telcos into a single API, PawaPay simplifies the payment process for merchants, allowing them to access over 300 million customers across more than ten markets. This streamlined approach not only enhances the reliability of transactions but also reduces costs and eliminates the frustrations associated with using multiple mobile money platforms. PawaPay thus enables businesses to manage payments and payouts efficiently and securely.

Tabby offers flexible payment solutions for online shopping. Based in the United Arab Emirates, it enables users to pay for purchases in deferred single payments or installments.

Jetstream Africa Limited is a cloud-based logistics company headquartered in Accra, Ghana, established in 2018. The company operates a digital platform that facilitates cross-border marine logistics services for African businesses. It specializes in freight forwarding and global exports, enabling small and medium-sized enterprises (SMEs) to access international trade more easily. By offering services such as shipment booking and tracking, as well as consolidated shipping options, Jetstream enhances the supply chain experience for its users, effectively leveling the playing field in the competitive global market.

Homzmart Ltd. is an e-commerce platform based in Cairo, Egypt, that specializes in selling home furniture, décor, lighting, and various home supplies. Founded in 2019, the company facilitates connections between homeowners and home professionals, allowing users to browse an extensive selection of products while accessing reviews, expert advice, and articles on home improvement. Homzmart aims to create a community-driven environment that enhances the shopping experience for home-related needs, offering a diverse range of quality products at competitive prices. Through its platform, the company seeks to simplify the process of home furnishing and improvement for its customers.

Sary is a digital business-to-business marketplace based in Riyadh, Saudi Arabia, that connects small and medium-sized enterprises with merchant wholesalers of fast-moving consumer goods (FMCG). Founded in 2018 by Mohammed Aldossary and Khaled AlSiari, Sary aims to streamline the supply chain in the wholesale industry, allowing businesses to efficiently procure inventory. Its mobile and web application offers a range of FMCG products, including beverages, oils, and snacks, facilitating orders from small quantities to truckloads with rapid delivery options, often within 24 hours. Sary serves a diverse clientele, including mini-market chains, hotels, restaurants, and convenience shops, and has expanded its operations to 12 major cities, catering to over 40,000 customers and partnering with more than 1,700 brands and wholesalers. The platform provides users with immediate price quotations and product comparisons, enabling them to manage their expenses effectively as their businesses grow.

Cassbana is a financial lending platform based in Egypt that focuses on building financial identities for underserved communities. The company employs artificial intelligence and machine learning to create a behavior-based credit scoring system, which assesses individuals and businesses' access to credit. By analyzing behavior patterns, Cassbana enables financial institutions to make low-risk investments while providing micro-lending and monetary payment options. This approach facilitates short-term financing for small businesses and individuals, enhancing their access to essential financial resources.

Tabby offers flexible payment solutions for online shopping. Based in the United Arab Emirates, it enables users to pay for purchases in deferred single payments or installments.

Autochek is an automotive technology company that operates online platforms connecting buyers and sellers and provides digital infrastructure for the car market. Founded in 2020 and based in South Africa, it offers an automotive marketplace that supports access to auto loans, maintenance and aftersales services, warranty solutions, and transactional capabilities, helping buyers and sellers coordinate and maintain vehicle records.

Founded in 2016, TradeDepot is a SaaS platform that connects FMCG distributors, wholesalers, and retailers across Africa. It leverages real-time stock level tracking, predictive trade intelligence, and automated sales promotions to boost sales and improve distribution efficiency.

Tabby offers flexible payment solutions for online shopping. Based in the United Arab Emirates, it enables users to pay for purchases in deferred single payments or installments.

Mamo is a Fintech startup based in Dubai, UAE, focused on providing innovative payment and financial solutions tailored for small and medium-sized enterprises (SMEs). The company operates under a Cat 3C Providing Money Services license from the Dubai Financial Services Authority, making it the first licensed Fintech startup in this category in the region. Mamo's flagship offering, Mamo Business, serves as an alternative to traditional banking for SMEs, combining payments, spend management, and analytics into a user-friendly platform. This platform enables businesses to accept payments globally in multiple currencies, manage expenses, and issue virtual cards, thereby streamlining financial operations and enhancing payment success rates. Mamo's diverse customer base includes a variety of sectors, such as B2B services, healthcare, tourism, and retail, making it a crucial partner for businesses looking to optimize their financial processes.

Sary is a digital business-to-business marketplace based in Riyadh, Saudi Arabia, that connects small and medium-sized enterprises with merchant wholesalers of fast-moving consumer goods (FMCG). Founded in 2018 by Mohammed Aldossary and Khaled AlSiari, Sary aims to streamline the supply chain in the wholesale industry, allowing businesses to efficiently procure inventory. Its mobile and web application offers a range of FMCG products, including beverages, oils, and snacks, facilitating orders from small quantities to truckloads with rapid delivery options, often within 24 hours. Sary serves a diverse clientele, including mini-market chains, hotels, restaurants, and convenience shops, and has expanded its operations to 12 major cities, catering to over 40,000 customers and partnering with more than 1,700 brands and wholesalers. The platform provides users with immediate price quotations and product comparisons, enabling them to manage their expenses effectively as their businesses grow.

Homzmart Ltd. is an e-commerce platform based in Cairo, Egypt, that specializes in selling home furniture, décor, lighting, and various home supplies. Founded in 2019, the company facilitates connections between homeowners and home professionals, allowing users to browse an extensive selection of products while accessing reviews, expert advice, and articles on home improvement. Homzmart aims to create a community-driven environment that enhances the shopping experience for home-related needs, offering a diverse range of quality products at competitive prices. Through its platform, the company seeks to simplify the process of home furnishing and improvement for its customers.

Thndr is a financial services company established in 2020 by Seif Amr in Cairo, Egypt. It operates an app-based investment platform designed to facilitate commission-free trading for investors. The platform offers a range of features, including no account minimums, real-time market data, and easy account setup and funding processes. Users can also access the latest financial news and educational tools, empowering them to make informed investment decisions. Thndr aims to simplify the investing process and enhance financial literacy among its users.

Zid is a cloud-based multi-channel commerce platform tailored for small and medium-sized businesses in Saudi Arabia. Founded in 2017 and headquartered in Riyadh, Zid enables merchants to create their own branded eStores while integrating with various supply chain players. The platform offers a comprehensive suite of tools that allow users to manage products and inventory, process orders and payments, ship products, and build customer relationships. It also provides analytics and reporting features, facilitating data-driven decision-making, and offers access to financing options. Zid's mission is to simplify the entry of retailers into electronic commerce, making it accessible and professional for businesses in the region.

Fordeal is an online cross-border e-commerce platform designed to cater to the Middle East market. It offers a vast selection of over 800,000 stock keeping units (SKUs) spanning various consumer goods categories, enhancing the convenience of online shopping for its users. The platform accommodates multiple languages, currencies, and payment methods, facilitating access for customers from different countries in the region. In addition to its extensive product offerings, Fordeal provides overseas logistics and comprehensive customer and after-sales services, allowing sellers to concentrate on managing their online shops effectively.