Mu Ventures

ChatLabs provides an AI-driven Social Experience Platform that enhances e-commerce by personalizing shopping journeys based on users' social media interactions. The platform allows brands to create localized and engaging experiences that span the entire customer lifecycle, from initial brand communication to product exploration and after-sales service. By integrating cloud services, ChatLabs aims to facilitate a seamless transition from social media inspiration to purchase, helping companies understand their customers better and improve client acquisition and retention. This approach reduces friction between customer touchpoints, ultimately fostering a more cohesive and satisfying shopping experience.

The phone sales platform for commerce. Consio enables merchants to close more sales and engage with their customers profitably on the phone.

HeatMap, Inc. provides realtime SaaS website analytics, with intuitive heatmaps inspired by augmented reality principles. In realtime, editors and marketers know what is happening right on their website so they can act quickly to optimize the performances of their content and build their audience, improving their user retention or sales.

Developer of a wholesale platform to eliminate the barriers to distribution and broaden consumer access to high-quality products.

PulzAid operates a managed marketplace focused on assisting injured workers in accessing a range of healthcare services, including telehealth, mobile imaging, and specialist consultations. By leveraging purpose-built software and established relationships with orthopedic surgeons and occupational medicine doctors, PulzAid aims to expedite treatment for employees, fostering quicker recovery and return to work. The company promotes a preventative approach to workplace injuries, offering services like on-demand video visits, in-person nurse visits, lab testing, and prescription services. This comprehensive model not only helps improve employee health outcomes but also assists employers in reducing costs associated with workplace injuries and workers' compensation claims.

Developer of a wholesale platform to eliminate the barriers to distribution and broaden consumer access to high-quality products.

Videowise is a review application platform that automates product video reviews for online stores, enhancing the eCommerce experience. Founded in 2021 and headquartered in Dover, Delaware, the platform automatically searches, verifies, syncs, and serves product video reviews sourced from various video streaming websites. It offers features such as floating widgets, a theme builder, real-time analytics, and ROI tracking. By leveraging these tools, Videowise aims to help eCommerce businesses boost customer conversions, increase shopper engagement, and enhance overall customer value.

Pack Digital is a developer tool focused on creating high-performing e-commerce storefronts through a modern frontend platform. The company provides an end-to-end infrastructure that allows merchants to easily build and manage storefronts in a low-code environment, facilitating seamless integration with existing backend commerce tools. By consolidating product information and content updates within a central system, Pack Digital simplifies the management of Progressive Web App (PWA) builds and deployments. Additionally, the company offers technical consulting and strategic services to enhance customer experiences and optimize e-commerce operations.

Nilus is a platform that automates payment operations, providing solutions for reconciliation, reporting, and payment workflows. By integrating data from various payment providers, banks, and enterprise resource planning systems, Nilus offers a singular source of financial truth for organizations, enhancing transparency and control over financial activities. The platform enables finance teams to streamline their operations through automated workflows, pre-built data connectors, and advanced reconciliation algorithms, reducing reliance on technical teams and manual processes. With features that include custom payment flows, wallet launching, and transaction attribution, Nilus empowers clients to automate their financial operations effectively.

Popup is a no-code e-commerce platform that aims to transform the online shopping experience for businesses of all sizes. Founded in 2022 by former Shopify employees, Popup allows merchants to design, control, and analyze the entire customer journey without the need for coding. The platform features a modular architecture that eliminates cumbersome workarounds and expensive applications, enabling users to quickly implement their ideas and create customized online stores. By facilitating the building of sales funnels and personalized experiences, Popup helps businesses effectively convert visitors into paying customers, ultimately increasing sales and revenue. The company operates as a fully remote organization, catering to the needs of small to large enterprises looking to establish or enhance their online presence.

ARTA is a logistics software and fulfillment service that specializes in automating shipping and fulfillment for valuable and collectible items. The company offers a digital platform and API designed to streamline the logistical processes for art, design, furniture, antiques, jewelry, watches, and other collectibles. By providing instant shipping costs for various item types, ARTA enables clients to optimize their operations, reduce overhead, and enhance the purchasing experience for their customers. Their focus is on delivering global white-glove logistics and services, catering to both online and offline sellers.

Buncha is a grocery delivery app that links neighborhoods with local merchants for weekly deliveries of groceries and restaurant products. The platform operates as a hyperlocal, peer-to-peer marketplace, facilitating commerce by offering convenient access to essential items. Buncha utilizes eco-friendly delivery routes to ensure that shoppers receive their orders in real-time, enhancing the overall shopping experience. By connecting users directly with their community merchants, Buncha supports local businesses while providing a reliable service for customers seeking convenience in their grocery and meal needs.

Taiv Inc. is a Winnipeg-based company that specializes in designing targeted content and advertisements for businesses. Founded in 2018, the company operates a web application that enables users to modify content or schedule advertisements effectively. Taiv's innovative approach allows it to replace generic commercials on live television with more relevant advertisements, particularly benefiting bars and restaurants. By combining proprietary hardware and software, Taiv enhances the advertising experience during commercial breaks, allowing businesses to promote special events and products more effectively, thereby increasing customer engagement and sales.

Arena is a company that specializes in developing an Audience Engagement Platform designed to create interactive, social media-like experiences across various digital properties, thereby fostering community-led growth. The platform allows businesses to transform existing content into engaging experiences that enhance user interaction and registration, leveraging First Party Data for monetization through direct and programmatic channels. Utilizing advanced AI technology, Arena.im can aggregate, curate, and distribute content efficiently across devices, supporting a seamless experience for real-time events in sectors like sports, news, finance, and technology. The platform also offers tools such as an intuitive chat interface, an open application programming interface, and analytics capabilities, enabling organizations and brands to effectively connect with their audiences. Arena has successfully partnered with notable companies to enhance their media streams, resulting in significant improvements in user engagement metrics.

Qonsent is a privacy enablement platform that focuses on fostering trusted relationships between consumers and businesses. It offers a unique consumer consent wallet that allows individuals to manage their personal data transparently and engage directly with brands. The platform enables marketing teams to create customized landing pages and define the types of customer data they wish to capture. By facilitating direct and consistent engagement, Qonsent empowers users with control over their personal information, ensuring that consent is both clear and transparent. This innovative approach to consent management enhances consumer trust and promotes responsible data practices within organizations.

Alloy Automation is a no-code automation platform that enables businesses to build and manage integrations across various software applications, including ERP, Commerce, and CRM systems. Founded in 2019, the platform allows companies to streamline their processes by automating workflows in sales, marketing, customer support, and messaging applications without the need for coding. This functionality helps organizations save time and resources that would otherwise be spent on manual tasks while enhancing overall efficiency. Alloy's services are utilized by notable clients such as Amazon and Gorgias, and the company has secured $27 million in funding from prominent investors including a16z, Bain Capital Ventures, and Y Combinator.

Developer of the virtual reality experience platform designed to extend reality into digital immersive spaces, finding new ways to connect and work. The company's technology makes it easy for users to enjoy shared experiences with their colleagues, enabling companies to build the trust and connection needed to work as a productive, reliable, and cohesive team.

MutualMarkets is a co-marketing platform that facilitates partnerships between brands and content owners, such as TV shows, movies, and gaming titles. The platform leverages artificial intelligence to streamline the traditionally cumbersome process of forming brand alliances, which often involved extensive negotiations and manual coordination. By enabling brands to quickly create and deploy co-marketing ads, MutualMarkets enhances advertising effectiveness, resulting in significantly higher engagement and sales compared to standard advertising approaches. The integration of AI and workflow software within its marketplace allows for a more efficient and modern means of launching collaborative marketing campaigns, ultimately unlocking the potential of co-marketing partnerships.

FULLFILL is a digital health platform focused on providing virtual health coaching aimed at treating and preventing chronic conditions. Founded in 2019 and headquartered in Los Angeles, the company partners with employers to enhance employee health and reduce medical expenses. FULLFILL's evidence-based programs have demonstrated significant effectiveness, achieving double the medical results of competing programs and tenfold employee sign-up rates. The platform offers a comprehensive range of resources, including daily videos, podcasts, articles, workouts, and meal plans, all accessible online with 24/7 support from trained Master Coaches. FULLFILL's approach not only addresses issues like obesity, diabetes, and mental health but also boosts participation in other health initiatives offered by employers, while its services qualify as a medical expense. The program has garnered high satisfaction ratings, positioning it as a valuable tool for employee retention amid increasing health challenges, especially in the wake of COVID-19.

A digital supply chain platform enabling brands and retailers to sell and distribute to customers around the world.