Mu Ventures

ChatLabs offers an AI-powered platform that enhances e-commerce by mimicking social media engagement. It tailors shopping journeys based on users' social media interactions, ensuring a seamless transition from inspiration to purchase.

Consio is a technology company that specializes in a sales platform designed for merchants. Its core product is a phone sales platform that leverages artificial intelligence to enhance sales performance. The platform provides merchants with insights and performance scores following each client call, using a power dialer to connect and convert more calls. This enables merchants to continuously refine their sales techniques, ultimately leading to increased sales and customer engagement.

HeatMap provides real-time SaaS website analytics with intuitive heatmaps that help editors and marketers optimize on-site content and grow their audience. The platform surfaces metrics such as revenue, leads, average order value and conversion rate, and supports custom data filters to tailor marketing strategies and improve website performance in real time.

RepRally is a B2B marketplace that connects merchants with local retailers, streamlining wholesale distribution. It enrolls brand representatives, manages operations, processes payments, and automates commission payouts, facilitating sales and broadening consumer access to high-quality products.

PulzAid is a managed marketplace focused on providing healthcare services to injured workers. It facilitates access to telehealth, mobile imaging, specialists, and diagnostic services through its specialized software and established relationships with orthopedic surgeons and occupational medicine doctors. By offering on-demand video consultations, in-person nurse visits, lab testing, and prescription services, PulzAid aims to expedite the treatment process for employees, enabling them to return to work more quickly and in better health. The company's approach not only addresses workplace injuries but also seeks to reduce associated costs and liabilities for employers, particularly in managing workers' compensation claims.

RepRally is a B2B marketplace that connects merchants with local retailers, streamlining wholesale distribution. It enrolls brand representatives, manages operations, processes payments, and automates commission payouts, facilitating sales and broadening consumer access to high-quality products.

Videowise is a video review application platform that automates the process of gathering and displaying product video reviews for online retail businesses. Founded in 2021 and headquartered in Dover, Delaware, the platform efficiently searches, verifies, syncs, and serves video reviews sourced from various video streaming websites. It offers features such as floating widgets, a theme builder, and real-time analytics, allowing eCommerce companies to track return on investment and analyze customer engagement. By leveraging these capabilities, Videowise aims to enhance customer conversions and overall shopper experience, thereby increasing customer value for online stores.

Pack Digital is a developer tool specializing in the creation of e-commerce storefronts. The company offers a frontend platform designed to facilitate the development of modern, high-performing, and scalable storefronts that are user-friendly. Its end-to-end infrastructure consolidates product information and content updates into a centralized system, allowing for efficient management of Progressive Web App (PWA) builds and deployments. Pack Digital's platform supports a low-code environment, enabling merchants to design and control diverse customer experiences while seamlessly integrating with existing backend commerce tools. Additionally, the company provides technical consulting and strategic services to enhance e-commerce operations.

Nilus is a platform that automates payment operations, providing solutions for reconciliation, reporting, and payment workflows. By integrating data from various payment providers, banks, and enterprise resource planning systems, Nilus offers a singular source of financial truth for organizations, enhancing transparency and control over financial activities. The platform enables finance teams to streamline their operations through automated workflows, pre-built data connectors, and advanced reconciliation algorithms, reducing reliance on technical teams and manual processes. With features that include custom payment flows, wallet launching, and transaction attribution, Nilus empowers clients to automate their financial operations effectively.

Popup is a no-code e-commerce platform that aims to transform the online shopping experience for businesses of all sizes. Founded in 2022 by former Shopify employees, Popup allows merchants to design, control, and analyze the entire customer journey without the need for coding. The platform features a modular architecture that eliminates cumbersome workarounds and expensive applications, enabling users to quickly implement their ideas and create customized online stores. By facilitating the building of sales funnels and personalized experiences, Popup helps businesses effectively convert visitors into paying customers, ultimately increasing sales and revenue. The company operates as a fully remote organization, catering to the needs of small to large enterprises looking to establish or enhance their online presence.

ARTA specializes in global logistics services for high-value items such as art, design objects, furniture, antiques, jewelry, watches, and collectibles. Their API automates shipping and fulfillment processes, enabling online and offline sellers to offer a seamless purchase experience while reducing overhead costs.

Buncha is a grocery delivery service that connects neighborhoods directly with local merchants for weekly deliveries. It offers both groceries and restaurant products via an eco-friendly platform.

Taiv Inc. is a Winnipeg-based company that specializes in designing targeted content and advertisements for businesses. Founded in 2018, the company operates a web application that enables users to modify content or schedule advertisements effectively. Taiv's innovative approach allows it to replace generic commercials on live television with more relevant advertisements, particularly benefiting bars and restaurants. By combining proprietary hardware and software, Taiv enhances the advertising experience during commercial breaks, allowing businesses to promote special events and products more effectively, thereby increasing customer engagement and sales.

Arena offers a platform that transforms existing content streams into engaging experiences across digital properties. Powered by AI technology, it aggregates, curates, and distributes real-time content for various industries like sports, news, and finance. This drives user engagement, increases registration rates up to sevenfold, and improves conversion rates.

Qonsent is a privacy enablement and engagement platform designed to foster trusted relationships between consumers and businesses. The company offers a unique consumer consent wallet that facilitates transparent consent engagements directly between consumers and brands. This platform allows marketing teams to create custom landing pages and define specific customer data to capture, enabling consistent and direct engagement with users. By empowering consumers with direct access and control over their personal data, Qonsent enhances the way businesses manage customer information and consent, promoting a more transparent and responsible approach to data usage.

Alloy Automation is a no-code platform that facilitates the creation and management of integrations for various software-as-a-service (SaaS) applications. Launched in 2019, Alloy enables businesses to efficiently connect sales, marketing, customer support, and messaging applications while automating complex workflows without the need for coding. This approach allows companies to streamline operations, reduce manual tasks, and focus on growth. Alloy's platform is utilized by notable clients, including Amazon and Gorgias, to expedite the deployment of user-facing integrations, offering a significant advantage over in-house development. The company has received substantial backing from prominent investors, including a16z and Y Combinator.

Morpheus XR develops a virtual reality platform that extends reality into digital immersive spaces. Its technology facilitates shared experiences among users, fostering trust and connection to enhance productivity and team cohesion.

MutualMarkets facilitates collaborative marketing between brands and content owners like TV shows and movies. Its AI-driven platform streamlines the process of forming partnerships and deploying co-marketing ads, which typically outperform standard creatives by up to ten times.

FULLFILL is a digital platform offering virtual health coaching programs designed to prevent and treat chronic conditions. It partners with employers worldwide to improve employee health and reduce medical expenses. The platform offers evidence-based content, daily support from Master Coaches, and engages employees effectively, doubling medical results compared to traditional programs.

A digital supply chain platform enabling brands and retailers to sell and distribute to customers around the world.