Mu Ventures

ChatLabs is a company that provides an AI-powered Social Experience Platform designed to enhance e-commerce by personalizing shopping journeys based on users' social media interactions. The platform allows brands to understand their customers better and create localized experiences that engage users throughout the entire customer lifecycle. By integrating cloud services, ChatLabs facilitates effective brand communication, product exploration, and after-sales service, ultimately reducing friction between customer touchpoints. This approach enables companies to accelerate client acquisition and retention, transforming social media engagement into a seamless transition from inspiration to purchase.

Consio is a technology company that specializes in a sales platform designed for merchants. Its core product is a phone sales platform that leverages artificial intelligence to enhance sales performance. The platform provides merchants with insights and performance scores following each client call, using a power dialer to connect and convert more calls. This enables merchants to continuously refine their sales techniques, ultimately leading to increased sales and customer engagement.

HeatMap, Inc. offers a real-time Software as a Service (SaaS) platform for website analytics. It uses intuitive heatmaps, inspired by augmented reality, to help editors and marketers understand user behavior on their websites instantly. This enables them to swiftly optimize content, enhance user retention, and boost sales. The platform also provides insights into revenue, leads, average order value, conversion rates, and customizable data filters to support informed marketing strategies and improve overall website performance.

RepRally is a B2B marketplace that connects merchants with local retailers, streamlining wholesale distribution. It enrolls brand representatives, manages operations, processes payments, and automates commission payouts, facilitating sales and broadening consumer access to high-quality products.

PulzAid is a managed marketplace focused on providing healthcare services to injured workers. It facilitates access to telehealth, mobile imaging, specialists, and diagnostic services through its specialized software and established relationships with orthopedic surgeons and occupational medicine doctors. By offering on-demand video consultations, in-person nurse visits, lab testing, and prescription services, PulzAid aims to expedite the treatment process for employees, enabling them to return to work more quickly and in better health. The company's approach not only addresses workplace injuries but also seeks to reduce associated costs and liabilities for employers, particularly in managing workers' compensation claims.

RepRally is a B2B marketplace that connects merchants with local retailers, streamlining wholesale distribution. It enrolls brand representatives, manages operations, processes payments, and automates commission payouts, facilitating sales and broadening consumer access to high-quality products.

Videowise is a video review application platform that automates the process of gathering and displaying product video reviews for online retail businesses. Founded in 2021 and headquartered in Dover, Delaware, the platform efficiently searches, verifies, syncs, and serves video reviews sourced from various video streaming websites. It offers features such as floating widgets, a theme builder, and real-time analytics, allowing eCommerce companies to track return on investment and analyze customer engagement. By leveraging these capabilities, Videowise aims to enhance customer conversions and overall shopper experience, thereby increasing customer value for online stores.

Pack Digital is a developer tool specializing in the creation of e-commerce storefronts. The company offers a frontend platform designed to facilitate the development of modern, high-performing, and scalable storefronts that are user-friendly. Its end-to-end infrastructure consolidates product information and content updates into a centralized system, allowing for efficient management of Progressive Web App (PWA) builds and deployments. Pack Digital's platform supports a low-code environment, enabling merchants to design and control diverse customer experiences while seamlessly integrating with existing backend commerce tools. Additionally, the company provides technical consulting and strategic services to enhance e-commerce operations.

Nilus is a platform that automates payment operations, providing solutions for reconciliation, reporting, and payment workflows. By integrating data from various payment providers, banks, and enterprise resource planning systems, Nilus offers a singular source of financial truth for organizations, enhancing transparency and control over financial activities. The platform enables finance teams to streamline their operations through automated workflows, pre-built data connectors, and advanced reconciliation algorithms, reducing reliance on technical teams and manual processes. With features that include custom payment flows, wallet launching, and transaction attribution, Nilus empowers clients to automate their financial operations effectively.

Popup is a no-code e-commerce platform that aims to transform the online shopping experience for businesses of all sizes. Founded in 2022 by former Shopify employees, Popup allows merchants to design, control, and analyze the entire customer journey without the need for coding. The platform features a modular architecture that eliminates cumbersome workarounds and expensive applications, enabling users to quickly implement their ideas and create customized online stores. By facilitating the building of sales funnels and personalized experiences, Popup helps businesses effectively convert visitors into paying customers, ultimately increasing sales and revenue. The company operates as a fully remote organization, catering to the needs of small to large enterprises looking to establish or enhance their online presence.

ARTA is a logistics software and fulfillment service that specializes in automating the shipping and fulfillment processes for valuable and collectible items. The company offers a digital platform and API that provides global white-glove logistics services, focusing on sectors such as art, design, furniture, antiques, jewelry, watches, and collectibles. ARTA's software enables clients to obtain instant shipping costs for a wide range of item types, regardless of size, material, or price point. By leveraging advanced technology and professional expertise, ARTA helps clients reduce overhead, scale their operations efficiently, and enhance the purchasing experience for their customers.

Buncha is a grocery delivery app that connects local neighborhoods with nearby merchants for weekly deliveries of groceries and restaurant products. The platform is designed to facilitate commerce through a hyperlocal, peer-to-peer marketplace, allowing consumers to conveniently access essential items in real-time. Buncha emphasizes eco-friendly delivery routes, enhancing the sustainability of its operations while ensuring that customers receive their orders efficiently. By fostering direct connections between consumers and local businesses, Buncha aims to streamline the grocery shopping experience and support community commerce.

Taiv Inc. is a Winnipeg-based company that specializes in designing targeted content and advertisements for businesses. Founded in 2018, the company operates a web application that enables users to modify content or schedule advertisements effectively. Taiv's innovative approach allows it to replace generic commercials on live television with more relevant advertisements, particularly benefiting bars and restaurants. By combining proprietary hardware and software, Taiv enhances the advertising experience during commercial breaks, allowing businesses to promote special events and products more effectively, thereby increasing customer engagement and sales.

Arena is a company that specializes in developing an Audience Engagement Platform designed to create interactive, social media-like experiences across various digital properties, thereby fostering community-led growth. The platform allows businesses to transform existing content into engaging experiences that enhance user interaction and registration, leveraging First Party Data for monetization through direct and programmatic channels. Utilizing advanced AI technology, Arena.im can aggregate, curate, and distribute content efficiently across devices, supporting a seamless experience for real-time events in sectors like sports, news, finance, and technology. The platform also offers tools such as an intuitive chat interface, an open application programming interface, and analytics capabilities, enabling organizations and brands to effectively connect with their audiences. Arena has successfully partnered with notable companies to enhance their media streams, resulting in significant improvements in user engagement metrics.

Qonsent is a privacy enablement and engagement platform designed to foster trusted relationships between consumers and businesses. The company offers a unique consumer consent wallet that facilitates transparent consent engagements directly between consumers and brands. This platform allows marketing teams to create custom landing pages and define specific customer data to capture, enabling consistent and direct engagement with users. By empowering consumers with direct access and control over their personal data, Qonsent enhances the way businesses manage customer information and consent, promoting a more transparent and responsible approach to data usage.

Alloy Automation is a no-code platform that facilitates the creation and management of integrations for various software-as-a-service (SaaS) applications. Launched in 2019, Alloy enables businesses to efficiently connect sales, marketing, customer support, and messaging applications while automating complex workflows without the need for coding. This approach allows companies to streamline operations, reduce manual tasks, and focus on growth. Alloy's platform is utilized by notable clients, including Amazon and Gorgias, to expedite the deployment of user-facing integrations, offering a significant advantage over in-house development. The company has received substantial backing from prominent investors, including a16z and Y Combinator.

Developer of the virtual reality experience platform designed to extend reality into digital immersive spaces, finding new ways to connect and work. The company's technology makes it easy for users to enjoy shared experiences with their colleagues, enabling companies to build the trust and connection needed to work as a productive, reliable, and cohesive team.

MutualMarkets is a developer of a co-marketing platform that facilitates the creation and management of advertising partnerships for brands and content owners, including television shows, movies, and gaming titles. By leveraging artificial intelligence and workflow software, MutualMarkets streamlines the traditionally cumbersome process of forming brand alliances, which often involved extensive negotiations and manual coordination. The platform empowers users to swiftly deploy co-marketing ads, which have been shown to achieve significantly higher performance metrics compared to standard advertising creatives. Through its innovative approach, MutualMarkets enhances the efficiency and effectiveness of marketing campaigns, enabling brands to maximize their creative and media resources.

FULLFILL is a digital health platform that focuses on providing evidence-based corporate health programs aimed at improving employee well-being and reducing medical expenses for companies. Founded in 2019 and headquartered in Los Angeles, FULLFILL partners with employers to deliver virtual health coaching that addresses chronic conditions such as obesity, diabetes, and mental health issues. The program is conducted entirely online and features a wealth of resources, including videos, podcasts, articles, and interactive tools, supported by trained Master Coaches available 24/7. FULLFILL has demonstrated significant success, achieving high employee engagement and enrollment rates, and has reported improved health outcomes compared to traditional programs. With a strong emphasis on long-term results and a money-back guarantee, FULLFILL aims to address the increased health challenges faced by employees, particularly in the wake of COVID-19, while also serving as a valuable retention tool for employers.

A digital supply chain platform enabling brands and retailers to sell and distribute to customers around the world.