Madhouse
Venture Round in 2019
Madhouse Inc. is a prominent Chinese mobile marketing service provider specializing in mobile advertisements and applications for advertisers and mobile media partners. The company offers a comprehensive range of services, including brand-integrated marketing, mobile marketing, and brand promotions, aimed at assisting game and mobile application developers, brands, and e-commerce customers in reaching their target audiences and enhancing brand awareness. Madhouse operates the largest intelligent mobile advertisement broadcasting network in China, leveraging its extensive domestic advertisement network and professional wireless solutions to deliver effective advertising strategies for international brands and advertising agencies. As a founding and board member of MMA Asia and the Pacific Region, Madhouse plays a key role in establishing mobile advertising standards in the region.
Traffio
Seed Round in 2013
Traffio is creating the world's first gamified advertising platform for the new web.
They believe the future of advertising on the web is about creating content that people love (games) and utilizing technology to deliver it in ways that fit seamlessly within a publisher's site or app. Today, they work with leading e-commerce brands to deliver real-time conversions through interactive game-based engagement across the web, social and mobile. In the future, they will work with top brands and agencies worldwide to build cutting-edge technology solutions for game-driven advertising.
Traffio
Angel Round in 2012
Traffio is creating the world's first gamified advertising platform for the new web.
They believe the future of advertising on the web is about creating content that people love (games) and utilizing technology to deliver it in ways that fit seamlessly within a publisher's site or app. Today, they work with leading e-commerce brands to deliver real-time conversions through interactive game-based engagement across the web, social and mobile. In the future, they will work with top brands and agencies worldwide to build cutting-edge technology solutions for game-driven advertising.
Uniqode, formerly known as Beaconstac, is a cloud-based mobile marketing platform that specializes in QR Code generation and proximity marketing. The company connects the digital and physical worlds, enabling businesses to engage customers in a personalized manner through various technologies such as QR codes, NFC tags, and Bluetooth beacons. With a user base of over 50,000 businesses across diverse sectors including consumer goods, hospitality, retail, and real estate, Uniqode helps clients enhance operational efficiency, elevate customer engagement, and optimize marketing costs. By providing tools that facilitate direct communication between physical products or locations and consumers, Uniqode allows businesses to build stronger relationships, grow lifetime revenue, and gather valuable first-party data.
ZipDial Mobile Solutions Pvt. Ltd., based in Bengaluru, India, is a provider of mobile marketing solutions that was founded in 2010 by three technology entrepreneurs. The company offers a platform designed to assist content providers in various activities including lead generation, market research, polling, and advertising. ZipDial's services encompass coupon redemption tracking, mobile number verification, and social media integration, all aimed at enhancing brand awareness and loyalty. The platform has been successfully utilized by major clients such as KFC, Pepsi, and Sanofi-Aventis, as well as by small and medium enterprises and individual celebrities. The technology behind ZipDial is patent pending and has been tested through numerous campaigns, demonstrating its effectiveness in driving new product trials and increasing sales revenue. In January 2015, ZipDial was acquired by Twitter, Inc.
InMobi
Angel Round in 2007
InMobi is a mobile advertising company that develops a platform and services to help brands reach consumers on mobile devices. The company provides an advertising serving algorithm to optimize ad ranking and offers campaign management from strategy and design to execution and optimization, including ad creation and targeting. It delivers monetization strategies that blend performance and branding for publishers, along with near real-time reporting and campaign tracking. Its Lifetime Value Platform identifies in-app user groups and provides behavioral insights to publishers and app developers. InMobi also supports personalized, video-based advertising through deep learning optimization engines and contextual recommendations. The company maintains partnerships and operates from its headquarters in Bengaluru, India, with additional offices in New Delhi and Mumbai. By combining technology and data-driven insights, InMobi helps advertisers and publishers optimize ad delivery and measurement across mobile environments.
Uniqode, formerly known as Beaconstac, is a cloud-based mobile marketing platform that specializes in QR Code generation and proximity marketing. The company connects the digital and physical worlds, enabling businesses to engage customers in a personalized manner through various technologies such as QR codes, NFC tags, and Bluetooth beacons. With a user base of over 50,000 businesses across diverse sectors including consumer goods, hospitality, retail, and real estate, Uniqode helps clients enhance operational efficiency, elevate customer engagement, and optimize marketing costs. By providing tools that facilitate direct communication between physical products or locations and consumers, Uniqode allows businesses to build stronger relationships, grow lifetime revenue, and gather valuable first-party data.