New Theory Ventures

New Theory Ventures is a venture capital firm based in Houston, Texas, founded in 2018, that finances minority- and women-owned businesses, with a focus on women-led transformative beauty and personal care brands.

Deanna Kangas

Co-Founder and Partner

Katherine Mossman

Partner

Rob Sebastian

Partner

4 past transactions

Babylon Micro-Farms

Series A in 2023
Founded in 2017, Babylon Micro-Farms operates indoor farms for farmers to grow a variety of crops such as leafy greens, herbs, microgreens, and edible flowers. The company offers smart, scalable farming solutions tailored to clients' needs, utilizing remote management technology to power a distributed network of micro-farms across North America.

Maude

Venture Round in 2022
Maude is a sexual wellness brand that offers body-safe intimate care products, including latex-based condoms, lubricants formulated from natural ingredients, and a range of personal massagers, vibrators, and massage candles. Based in Brooklyn, New York, Maude pursues quality, simplicity, and inclusivity to make intimacy better for all people. The company partners with carefully selected manufacturers to produce easy-to-use items designed to elevate everyday experiences while destigmatizing sexual health. Its product platform focuses on body-safe solutions for intimate care, aiming to provide accessible options that minimize side effects and support well-being. Maude emphasizes transparent formulations, modern design, and a straightforward approach to personal wellness, seeking to simplify choosing and using products that enhance comfort, pleasure, and confidence.

Neat Burger

Funding Round in 2022
Neat Burger is a plant-based food company founded to promote sustainable eating and reduce meat consumption. The company seeks to transform perceptions of alternative proteins by creating an enjoyable dining experience that encourages individuals to embrace meat-free and flexitarian lifestyles. Supported by notable figures such as Formula One champion Lewis Hamilton and actor Leonardo DiCaprio, Neat Burger aims to inspire consumers to make healthier dietary choices while pursuing its net-zero ambitions. Through its innovative business-to-business initiatives, Neat Burger facilitates greater access to plant-based food options, striving to revolutionize the industry and contribute to a more sustainable food system.

Female Invest

Seed Round in 2021
Female Invest is an e-learning platform dedicated to empowering women globally through financial education. With members in over 60 countries, it aims to bridge the gender gap in finance by offering subscription-based access to online courses, webinars, workshops, and articles on investment principles and personal finance.
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