New Theory Ventures

New Theory Ventures is a Houston-based company founded in 2018 that focuses on financing transformative beauty and personal care brands led by women. The company is dedicated to supporting minority and women-owned businesses, aiming to foster innovation and growth within the beauty and personal care sectors. Through its investments, New Theory Ventures seeks to empower female entrepreneurs and elevate brands that prioritize transformative products and services in the market.

Deanna Kangas

Co-Founder and Partner

Katherine Mossman

Co-Founder and Managing Partner, Investments

Rob Sebastian

Partner

4 past transactions

Babylon Micro-Farms

Series A in 2023
Babylon Micro-Farms Inc. is a company that specializes in providing innovative indoor farming solutions, enabling clients to cultivate their own produce, including leafy greens, herbs, microgreens, and edible flowers. Founded in 2017 and based in Charlottesville, Virginia, Babylon Micro-Farms has developed a smart, scalable indoor farming platform that simplifies the growing process. Utilizing remote management technology, the company aims to create a distributed network of micro-farms across North America, making sustainable hydroponic farming more accessible. The design includes low-cost micro-farms that not only cater to individual consumers but also address food insecurity, particularly in regions such as the Middle East. By automating complex farming processes, Babylon Micro-Farms empowers communities to grow fresh produce year-round while minimizing water usage, food waste, and environmental pollutants.

Maude

Venture Round in 2022
Maude, established in 2018, is a Brooklyn-based company specializing in sexual wellness products. It offers a range of body-safe items, including silicone toys, natural latex condoms, and paraben-free lubricants, aiming to enhance intimacy and destigmatize sexual health through quality, simplicity, and inclusivity.

Neat Burger

Funding Round in 2022
Neat Burger is a plant-based food company founded to promote sustainable eating and reduce meat consumption. The company seeks to transform perceptions of alternative proteins by creating an enjoyable dining experience that encourages individuals to embrace meat-free and flexitarian lifestyles. Supported by notable figures such as Formula One champion Lewis Hamilton and actor Leonardo DiCaprio, Neat Burger aims to inspire consumers to make healthier dietary choices while pursuing its net-zero ambitions. Through its innovative business-to-business initiatives, Neat Burger facilitates greater access to plant-based food options, striving to revolutionize the industry and contribute to a more sustainable food system.

Female Invest

Seed Round in 2021
Female Invest is a subscription-based e-learning platform dedicated to educating women on personal finance and investing. With a presence in over 60 countries, the company aims to close the financial gender gap by providing a variety of educational resources. These resources include online courses, webinars, workshops, and articles that help women grasp investment principles and strategies. The platform also facilitates knowledge sharing through live sessions and coaching, empowering women to effectively manage their finances and make informed investment decisions. By offering exclusive content and tools, Female Invest strives to enhance financial literacy and promote independence among its members.
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