NewRoad Capital Partners

NewRoad Capital Partners is a growth equity investment firm located in Rogers, Arkansas, established in 2012. The firm specializes in investing in high-growth companies within the Retail and Consumer Packaged Goods (CPG) and Business Services sectors, with a particular focus on Supply Chain and Logistics, Consumer Goods, Outdoor Goods, Healthcare Technology, and Media and Retail Technology. NewRoad aims to support demand-driven businesses that address existing market needs through innovative technologies, products, and services. With a background in investing and operating large divisions of enterprise companies, NewRoad Capital Partners has a proven track record of building businesses from concept to realization.

Gary Adams

Operating Partner

Tracy Black

Partner

Harrison Booth

Associate

Doug Degn

Partner

Joe Emmanuel

CFO

Wade Johnston

Analyst

Christopher Ladd

Partner

Gregoire Lehmann

Vice President

Chad Pinter

Analyst

John Sheehy

Operating Partner

Alexander Smith

Vice President

Stefan Sterns

Partner

Chris Sultemeier

Operating Partner

29 past transactions

Optilogic

Series B in 2025
Optilogic is a developer of a cloud-native supply chain platform that integrates optimization, simulation, and risk management into a cohesive system. This platform allows organizations to rethink their supply chain design by providing tools for project scoping, advisory services, and custom algorithm development tailored to specific business needs. By incorporating a risk rating for each scenario, Optilogic enables companies to evaluate trade-offs among financial performance, service levels, and systemic risk. This holistic approach empowers supply chain teams to create strategies that balance cost efficiency with service excellence while addressing geographic and systemic risks, ultimately fostering the development of resilient supply chains.

tvScientific

Series B in 2025
TvScientific is a performance advertising platform focused on making connected TV (CTV) advertising accessible and measurable for brands and applications of all sizes. The platform utilizes data to demonstrate the true value of TV advertising while simplifying and automating the processes of CTV buying and optimization. TvScientific offers real-time reporting that allows users to monitor campaign performance effectively, ensuring that their advertising efforts achieve optimal results. Additionally, the platform features Always-On Incrementality testing, which provides insights into the incremental value generated by CTV campaigns, further assuring users that their marketing strategies are effective. By combining intuitive campaign management with digital-like measurement and attribution, TvScientific enables businesses to harness CTV as a scalable performance channel.

New York Shipping Exchange

Series C in 2024
New York Shipping Exchange is a platform that unites shippers, carriers, and forwarders and revolutionizes the logistics industry. New York Shipping Exchange enables the transformation of the container shipping industry through two innovations: a new standardized freight contract and a new way to trade freight digitally. The company is supporting the transformation of container shipping by solving inefficiencies associated with booking downfalls and shipment rolling. They are determined to eliminate the distrust between shippers and carriers that has been created by the lack of accountability in ocean contracts. It was founded in 2014 and is headquartered in New York, United States.

Orderful

Venture Round in 2024
Orderful offers a cloud-based Electronic Data Interchange (EDI) platform tailored for manufacturers, distributors, retailers, and technology companies. It enables businesses to replace outdated EDI systems with a streamlined API that simplifies the connection and trading of EDI data across the supply chain. The platform enhances supply chain visibility and automates communication between retailers and suppliers, allowing for seamless integration without the need for specialized expertise. By promoting self-service capabilities for trading partners, Orderful helps clients reduce integration complexities and associated costs, ultimately making their operations more responsive to customer demands.

Platform Science

Series D in 2024
Platform Science, Inc. specializes in developing and integrating hardware and software solutions alongside IoT infrastructure for the transportation sector. Founded in 2014 and headquartered in La Jolla, California, the company offers a connected vehicle platform that provides essential telematics functionality, including applications for compliance, safety, and productivity. This platform supports dynamic hardware configurations and partner integrations, facilitating innovations within the ecosystem. Additionally, Platform Science provides fleet management applications that enhance compliance, improve driver experience, and optimize productivity. Operating as a subsidiary of Daimler Trucks North America, the company focuses on adapting its services to meet the evolving needs of the logistics industry and regulatory landscape.

WaveBL

Series B in 2023
WaveBL is a digital platform that leverages proprietary blockchain technology to facilitate the electronic transfer of trade documents, specifically electronic Bills of Lading (eBL). The platform ensures instant, encrypted, and authenticated transactions while adhering to universal processes and regulations. It is designed to cater to the diverse needs of stakeholders in the trade ecosystem, including shipping companies, agents, brokers, and banks. By enabling secure and remote communication over a decentralized network, WaveBL supports faster digitalization and adoption in global trade, bolstered by strong partnerships with leading firms in the industry.

Tracer

Venture Round in 2023
Tracer provides transparency into the performance of their investments using cross-platform data specific to their business. The competitive landscape is increasingly driven by specialized products such as data-driven software and consulting services. Buying a pilot is like buying a plane. This browser-based system allows you to manipulate, report on, and analyze all of your data.

Insite AI

Series A in 2022
Insite AI operates a revenue growth management platform designed to support consumer brands in optimizing their buying and planning processes. The platform features a central optimization engine that integrates artificial intelligence with workflow, enabling brands to navigate the complexities of the retail landscape. By leveraging data, Insite AI assists executives in making informed decisions related to category management, merchandising, and supply chain operations. The company enhances operational efficiency across key business facets, allowing brands to manage their sales, assortment, pricing, and trade decisions more effectively. Insite AI is recognized for its highly configurable solution, tailored to meet the unique needs of each customer, while also providing valuable insights to help anticipate market trends and improve decision-making. With a focus on delivering strategic planning capabilities down to the SKU and store level, Insite AI empowers consumer brands to take control of their retail channels and drive growth.

New York Shipping Exchange

Series B in 2022
New York Shipping Exchange is a platform that unites shippers, carriers, and forwarders and revolutionizes the logistics industry. New York Shipping Exchange enables the transformation of the container shipping industry through two innovations: a new standardized freight contract and a new way to trade freight digitally. The company is supporting the transformation of container shipping by solving inefficiencies associated with booking downfalls and shipment rolling. They are determined to eliminate the distrust between shippers and carriers that has been created by the lack of accountability in ocean contracts. It was founded in 2014 and is headquartered in New York, United States.

MyCarrier

Series B in 2022
MyCarrier is a transportation management platform based in Scottsdale, Arizona, that enables small and medium-sized businesses to manage their shipping needs directly with carriers. Co-founded in 2017 by Michael Bookout and Chris Scheid, the platform allows clients to compare rates, book carriers, and track deliveries in real time. It offers features such as live quotes, integrated cargo insurance, digital document sharing, and report analysis, providing an accessible interface for users to streamline their freight management processes.

Logiwa

Series B in 2022
Logiwa is a cloud-based software company specializing in warehouse and inventory management solutions tailored for retail, e-commerce, and third-party logistics (3PL) businesses. Founded in 2016 and based in Chicago, Illinois, Logiwa offers an integrated fulfillment platform designed to streamline operations for high-volume direct-to-consumer brands and wholesalers. The platform addresses common challenges faced by traditional warehouse management systems by facilitating quick integration with various online stores and marketplaces, allowing businesses to manage their digital warehouses efficiently. Logiwa's software enhances supply chain management by synchronizing inventory and orders, improving shipment visibility, and optimizing workforce productivity across multiple sales channels. Its clientele includes major players like Amazon, eBay, Shopify, and UPS, reflecting its significant presence in the e-commerce and logistics sectors.

WorkStep

Series B in 2022
WorkStep is a prominent provider of employee engagement software aimed at enhancing the management of hourly workforces. The company's solutions assist human resources and operations leaders in minimizing employee turnover, increasing productivity, and fostering engagement among frontline workers. By offering a comprehensive platform, WorkStep enables organizations to gather feedback, implement necessary changes, and maintain open communication with employees throughout the employee lifecycle. Its software supports critical processes such as sourcing, screening, onboarding, training, and retaining non-exempt talent, providing companies with essential tools for effective hiring and retention strategies in the supply chain sector.

Emerge

Series B in 2021
Emerge is web-based truckload management system that connects shippers and their partners when executing full truckload transactions. Its system includes quote management, real-time tracking, real-time chat, analytics, history, and automated lane/repeat shipment creation. Emerge is built and maintained by industry experts that understand the pain points of working in freight and logistics. It was founded in 2017 and is based in Scottsdale, Arizona.

Kevin's Natural Foods

Private Equity Round in 2021
Kevin's Natural Foods is a manufacturer and supplier of health-oriented food products based in Stockton, California. The company specializes in a complete line of healthy vacuum-chilled meat and vegetable snacks, complemented by a range of sauces and condiments. This product offering enables consumers to prepare nutritious, restaurant-quality meals quickly and conveniently.

New York Shipping Exchange

Venture Round in 2021
New York Shipping Exchange is a platform that unites shippers, carriers, and forwarders and revolutionizes the logistics industry. New York Shipping Exchange enables the transformation of the container shipping industry through two innovations: a new standardized freight contract and a new way to trade freight digitally. The company is supporting the transformation of container shipping by solving inefficiencies associated with booking downfalls and shipment rolling. They are determined to eliminate the distrust between shippers and carriers that has been created by the lack of accountability in ocean contracts. It was founded in 2014 and is headquartered in New York, United States.

Quinn Snacks

Series B in 2021
Quinn Snacks is a developer of an online food ordering platform used to give people the choice to snack mindfully. Its platform offers a variety of flavored popcorn choosing real ingredients from trusted farmers and suppliers so the environmental impact can be lessened that enable users to shop for healthy snacks online. It was founded in 2010 and is headquartered in Boulder, Colorado.

PICKUP

Series B in 2021
PICKUP is a logistics company that specializes in same-day delivery services for large, heavy, and specialty retail items. Established in 2014 and headquartered in Plano, Texas, the company operates a mobile application that connects consumers with a network of on-demand, professional, and verified movers. This service allows retailers to enhance their delivery offerings, facilitating the movement of packages on short notice and improving sales conversion rates. By providing an efficient solution for last-mile logistics, PICKUP enables retailers to meet customer demands for quick and reliable delivery of merchandise.

New York Shipping Exchange

Venture Round in 2020
New York Shipping Exchange is a platform that unites shippers, carriers, and forwarders and revolutionizes the logistics industry. New York Shipping Exchange enables the transformation of the container shipping industry through two innovations: a new standardized freight contract and a new way to trade freight digitally. The company is supporting the transformation of container shipping by solving inefficiencies associated with booking downfalls and shipment rolling. They are determined to eliminate the distrust between shippers and carriers that has been created by the lack of accountability in ocean contracts. It was founded in 2014 and is headquartered in New York, United States.

Platform Science

Series B in 2020
Platform Science, Inc. specializes in developing and integrating hardware and software solutions alongside IoT infrastructure for the transportation sector. Founded in 2014 and headquartered in La Jolla, California, the company offers a connected vehicle platform that provides essential telematics functionality, including applications for compliance, safety, and productivity. This platform supports dynamic hardware configurations and partner integrations, facilitating innovations within the ecosystem. Additionally, Platform Science provides fleet management applications that enhance compliance, improve driver experience, and optimize productivity. Operating as a subsidiary of Daimler Trucks North America, the company focuses on adapting its services to meet the evolving needs of the logistics industry and regulatory landscape.

Emerge

Series A in 2020
Emerge is web-based truckload management system that connects shippers and their partners when executing full truckload transactions. Its system includes quote management, real-time tracking, real-time chat, analytics, history, and automated lane/repeat shipment creation. Emerge is built and maintained by industry experts that understand the pain points of working in freight and logistics. It was founded in 2017 and is based in Scottsdale, Arizona.

Engage3

Series C in 2019
Engage3, Inc. is a retail intelligence company that specializes in providing mobile shopping solutions and competitive pricing data. Founded in 2008 and headquartered in Davis, California, with an additional office in Scottsdale, Arizona, Engage3 connects consumers with retailers, manufacturers, and media companies to transform mass market promotions into personalized offers. The company offers several platforms, including MissionControl for managing competitive price shops and Vantage for optimizing consumer offers through data analytics and real-time auctioning. Additionally, Engage3 provides ShoppingScout, a personal shopping assistant that helps consumers find information on brands and retailers while managing their shopping experiences. By leveraging data science, Engage3 aids retailers and brands in enhancing their pricing strategies, ultimately serving manufacturers of consumer packaged goods, grocery and drug store retailers, publishers, and consumers.

Bardavon Health Innovations

Series B in 2018
Bardavon Health Innovations, LLC specializes in healthcare technology and services specifically designed for managing workers’ compensation cases. Established in 2013 and based in Overland Park, Kansas, the company offers a comprehensive approach to workers’ compensation, facilitating the management of the entire employee lifecycle, from hire to retirement. Its technology connects employers with essential tools and information, enabling informed decisions regarding employees in injury risk positions. Bardavon’s solutions enhance communication among therapy providers, referral sources, and other stakeholders, while simplifying reporting, data tracking, and job analysis. The company’s product offerings include bNOTES, bNOTES Connect, Telerehabilitation, Clinical Consulting, Job Analysis, Post-Offer Employment Testing, and XRTS Effort Assessment. By providing real-time updates on patient status and justifying the need for therapy treatment, Bardavon aims to empower quality healthcare decisions through improved transparency and collaboration.

Platform Science

Series A in 2018
Platform Science, Inc. specializes in developing and integrating hardware and software solutions alongside IoT infrastructure for the transportation sector. Founded in 2014 and headquartered in La Jolla, California, the company offers a connected vehicle platform that provides essential telematics functionality, including applications for compliance, safety, and productivity. This platform supports dynamic hardware configurations and partner integrations, facilitating innovations within the ecosystem. Additionally, Platform Science provides fleet management applications that enhance compliance, improve driver experience, and optimize productivity. Operating as a subsidiary of Daimler Trucks North America, the company focuses on adapting its services to meet the evolving needs of the logistics industry and regulatory landscape.

Shiftboard

Series A in 2018
Shiftboard, Inc. is a provider of Software-as-a-Service scheduling software that caters to business services, staffing companies, municipal governments, educational institutions, and non-profits globally. Founded in 2002 and based in Seattle, Washington, Shiftboard's platform integrates various functionalities, including group communication, employee database management, and web-based recruitment. The software allows organizations to post shifts, manage worker availability, and communicate effectively with teams. Additionally, it features tools for electronic timesheet submission, online clock-in/out, and tracking paid time off. Shiftboard also offers labor cost forecasting and compliance automation to assist businesses in adhering to labor and employment laws. The platform serves diverse industries such as call centers, event management, healthcare, and security, enabling organizations to streamline their scheduling and workforce management processes efficiently.

MFour Mobile Research

Series B in 2017
MFour Mobile Research, Inc. specializes in mobile market research and consumer data services, utilizing global positioning system technology to enhance the quality of insights gathered. Founded in 2006 and based in Irvine, California, the company offers a variety of tools, including a mobile consumer panel, Surveys On The Go application, and MFour Digital Behavior, which collectively track consumer opinions and digital journeys. By capturing real-time data at the point of emotion, MFour enables clients across various sectors—including market research, advertising, and retail—to gain a deeper understanding of consumer experiences. The platform effectively combines survey responses with passive data, such as GPS location tracking, to deliver actionable insights that help businesses improve their strategies and outcomes.

Anthem-Epoch

Venture Round in 2016
Anthem-Epoch, Inc. provides specialized healthcare services for men through a network of clinics across the United States. Established in 2012 and headquartered in Grapevine, Texas, the company also operates additional locations in Arkansas, Arizona, Missouri, and Alaska. Anthem-Epoch focuses on a range of health issues, offering services related to wellness, prostate health, hormone treatment, diabetes management, heart health, cancer detection and prevention, liver and kidney care, sexual health, sleep disorders, and mental health. The company emphasizes personalized care, proactive screenings, and lifestyle modifications to enhance the overall quality of life for its patients.

TAXA Outdoors

Series A in 2016
TAXA Outdoors, LLC is a Houston-based company that specializes in the design and manufacture of adventure campers and travel trailers. The company focuses on creating mobile habitats that enhance outdoor experiences, making camping more enjoyable, comfortable, and secure for users. By targeting a diverse demographic of outdoor enthusiasts, including RV users and camping lovers, TAXA Outdoors aims to facilitate connections with nature through its thoughtfully designed products. The company's offerings are intended to support individuals seeking to explore the outdoors while providing an alternative to traditional tents.

OpenMethods

Series A in 2016
OpenMethods, Inc. is an enterprise software company specializing in integrating traditional communication and workforce management systems with CRM platforms, particularly Oracle. The company's flagship product, Harmony, provides an omnichannel contact center solution that unifies various communication platforms, such as Genesys, Cisco, and Avaya, into a single agent desktop and universal queue. Additionally, OpenMethods offers PopFlow Studio, which allows users to automate complex workflows using a drag-and-drop interface, making it accessible for non-developers. The company also provides openVXML for managing application maintenance and media resources, as well as OpenIVR, which streamlines multi-channel interaction management. Founded as VCSR, Inc., OpenMethods is headquartered in Los Angeles, California, with development offices in Saratoga and Kansas City.

DataRank

Seed Round in 2014
DataRank, Inc. is a social analytics company that specializes in monitoring and analyzing online conversations to provide valuable insights for brands and marketers. Founded in 2011 and based in Fayetteville, Arkansas, DataRank supports businesses in areas such as marketing measurement, competitor benchmarking, influencer identification, market research, brand health monitoring, and crisis management. By collecting data from platforms like Facebook, Twitter, Instagram, and various online forums, DataRank enables companies to enhance their marketing strategies and protect their brand reputation. Its dedicated platform offers tools for competitive analysis, social media campaign tracking, and more. Notably, DataRank has developed a proprietary matching language called Fizzle, which simplifies the search for relevant phrases while minimizing irrelevant data. The company’s DataRank Quality Score algorithm helps prioritize actionable insights, allowing users to access meaningful information efficiently. DataRank has successfully served numerous Fortune 100 companies, demonstrating its effectiveness in delivering consumer insights and driving business growth.
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