NewRoad Capital Partners

NewRoad Capital Partners, established in 2012, is a growth equity firm headquartered in Rogers, Arkansas. It specializes in investing in and acquiring innovative, demand-driven businesses in the Retail and CPG, Business Services, and Healthcare Technology sectors. The firm focuses on companies with proven technologies, products, or services that address existing market needs, particularly in Supply Chain and Logistics, Consumer Goods, and Outdoor Goods. NewRoad's investment strategy is guided by its team's operational experience in building businesses of scale.

Gary Adams

Operating Partner

Harrison Booth

Associate

Doug Degn

Partner

Joe Emmanuel

CFO

Wade Johnston

Analyst

Gregoire Lehmann

Principal

Chad Pinter

Senior Associate

John Sheehy

Operating Partner

Alexander Smith

Vice President

Stefan Sterns

Partner

Chris Sultemeier

Operating Partner

29 past transactions

Optilogic

Series B in 2025
Optilogic is a technology company that specializes in supply chain optimization. It offers a unified, cloud-native platform that integrates optimization, simulation, and risk analysis tools. This platform enables corporations to strategize their supply chains effectively by balancing financial performance, cost, service levels, and understanding potential risks. Optilogic also provides project scoping services and custom algorithm development to tailor solutions to specific business needs.

tvScientific

Series B in 2025
TvScientific is a performance advertising platform that specializes in connected TV (CTV) advertising, making it accessible and measurable for brands and applications of all sizes. The company utilizes data-driven insights to demonstrate the value of TV advertising while simplifying and automating the CTV buying process. TvScientific offers real-time reporting, allowing users to monitor campaign performance confidently. Its Always-On Incrementality testing feature provides businesses with valuable information about the incremental impact of CTV campaigns, ensuring they achieve their desired outcomes. By combining efficient media buying with digital-like measurement and attribution, TvScientific enables companies to leverage CTV as a scalable performance channel.

New York Shipping Exchange

Series C in 2024
New York Shipping Exchange is a platform that unites shippers, carriers, and forwarders and revolutionizes the logistics industry. New York Shipping Exchange enables the transformation of the container shipping industry through two innovations: a new standardized freight contract and a new way to trade freight digitally. The company is supporting the transformation of container shipping by solving inefficiencies associated with booking downfalls and shipment rolling. They are determined to eliminate the distrust between shippers and carriers that has been created by the lack of accountability in ocean contracts. It was founded in 2014 and is headquartered in New York, United States.

Orderful

Venture Round in 2024
Orderful is a cloud-based Electronic Data Interchange (EDI) platform that serves manufacturers, distributors, retailers, and technology companies. By providing an API, Orderful allows businesses to simplify their EDI operations through a single connection, enabling efficient data exchange with their supply chains. The platform promotes automated communication between retailers and suppliers, facilitating instant relationships while reducing reliance on technical experts. Additionally, Orderful enhances supply chain visibility through analytics, empowering clients to take control of their EDI processes, streamline integrations, and respond more effectively to customer demands. This innovative approach helps businesses decrease costs and improve overall operational efficiency.

Platform Science

Series D in 2024
Platform Science develops and integrates hardware solutions, software solutions, and Internet of Things (IoT) infrastructure tailored for the transportation industry. The company's flagship product is an enterprise-grade IoT fleet management platform designed to enhance logistics processes. This platform provides core telematics functionality, including applications for compliance, safety, and productivity, while supporting dynamic hardware configurations and partner integrations. Additionally, Platform Science offers fleet management apps aimed at managing compliance, improving driver experience, and maximizing productivity. Founded in 2014, the company is headquartered in La Jolla, California, and operates as a subsidiary of Daimler Trucks North America LLC.

WaveBL

Series B in 2023
WaveBL is a digital platform that employs proprietary blockchain technology to facilitate the electronic transfer of trade documents, specifically electronic Bills of Lading. The platform allows for instant, encrypted, and authenticated transmission of these documents, ensuring compliance with established global processes and regulations. Designed to serve various stakeholders in the trade ecosystem—such as shipping companies, agents, brokers, and banks—WaveBL enhances communication by providing a decentralized and secure network for remote interactions. The company has established strong partnerships with leading players in global trade, aiming to accelerate the digital transformation and adoption of electronic documentation within the industry.

Tracer

Venture Round in 2023
Tracer provides transparency into the performance of their investments using cross-platform data specific to their business. The competitive landscape is increasingly driven by specialized products such as data-driven software and consulting services. Buying a pilot is like buying a plane. This browser-based system allows you to manipulate, report on, and analyze all of your data.

Insite AI

Series A in 2022
Insite AI is a revenue growth management platform designed to support consumer brands in optimizing their operations within the retail landscape. The company provides a central optimization engine that integrates advanced artificial intelligence with existing workflows, enabling brands to effectively navigate the complexities of category management, merchandising, and supply chain dynamics. By leveraging data-driven insights, Insite AI helps executives make informed decisions regarding sales, pricing, assortment, and trade management, ultimately enhancing operational efficiency. The platform allows users to simulate various strategic scenarios, predict future performance, and understand the underlying factors influencing outcomes. Known for its configurability, Insite AI tailors its solutions to align with the unique vision and operational nuances of its clients, drawing on extensive expertise in the consumer goods and retail sectors. This positions Insite AI as a crucial strategic partner for leading consumer brands, empowering them to take control of their retail channels and drive growth effectively.

New York Shipping Exchange

Series B in 2022
New York Shipping Exchange is a platform that unites shippers, carriers, and forwarders and revolutionizes the logistics industry. New York Shipping Exchange enables the transformation of the container shipping industry through two innovations: a new standardized freight contract and a new way to trade freight digitally. The company is supporting the transformation of container shipping by solving inefficiencies associated with booking downfalls and shipment rolling. They are determined to eliminate the distrust between shippers and carriers that has been created by the lack of accountability in ocean contracts. It was founded in 2014 and is headquartered in New York, United States.

MyCarrier

Series B in 2022
MyCarrier is a transportation management platform based in Scottsdale, Arizona, that facilitates direct connections between small and medium-sized businesses and their carriers. Founded in 2017 by Michael Bookout and Chris Scheid, the company provides a comprehensive suite of services that includes comparing shipping rates, booking carriers, and tracking deliveries. The platform enhances the freight management process by offering live quotes, integrated cargo insurance, digital document sharing, and report analysis. This user-friendly interface allows clients to manage their shipping needs efficiently and access real-time tracking of all shipments.

Logiwa

Series B in 2022
Logiwa is a cloud-based warehouse and inventory management software company founded in 2016 and based in Chicago, Illinois. Originally known as LA Software Corp, the company rebranded in 2017 to focus on providing solutions for retail, e-commerce, and third-party logistics (3PL) businesses. Logiwa's platform offers integrated warehouse management and order fulfillment capabilities, enabling high-volume direct-to-consumer brands, wholesalers, and 3PLs to efficiently manage their operations. The software facilitates seamless connections with various online stores and marketplaces, enhancing the ability to run digital warehouses and adapt to changing environments. Logiwa's clientele includes notable names such as Amazon, eBay, and Shopify, reflecting its strong presence in the industry. The company's solutions aim to optimize inventory synchronization, improve shipment visibility, and reduce operational costs, allowing businesses to effectively track and manage their inventory across multiple sales channels.

WorkStep

Series B in 2022
WorkStep is a prominent provider of employee engagement software aimed at enhancing the management of hourly workforces. The company's solutions assist human resources and operations leaders in minimizing employee turnover, increasing productivity, and fostering engagement among frontline workers. By offering a comprehensive platform, WorkStep enables organizations to gather feedback, implement necessary changes, and maintain open communication with employees throughout the employee lifecycle. Its software supports critical processes such as sourcing, screening, onboarding, training, and retaining non-exempt talent, providing companies with essential tools for effective hiring and retention strategies in the supply chain sector.

Emerge

Series B in 2021
Emerge is web-based truckload management system that connects shippers and their partners when executing full truckload transactions. Its system includes quote management, real-time tracking, real-time chat, analytics, history, and automated lane/repeat shipment creation. Emerge is built and maintained by industry experts that understand the pain points of working in freight and logistics. It was founded in 2017 and is based in Scottsdale, Arizona.

Kevin's Natural Foods

Private Equity Round in 2021
Kevin's Natural Foods is a manufacturer and supplier based in Stockton, California, specializing in health-forward food products. The company offers a comprehensive range of healthy vacuum-chilled meat and vegetable snacks, alongside a variety of sauces and condiments. This product lineup enables consumers to effortlessly prepare healthy, restaurant-quality meals in a matter of minutes, catering to the growing demand for convenient yet nutritious dining options.

New York Shipping Exchange

Venture Round in 2021
New York Shipping Exchange is a platform that unites shippers, carriers, and forwarders and revolutionizes the logistics industry. New York Shipping Exchange enables the transformation of the container shipping industry through two innovations: a new standardized freight contract and a new way to trade freight digitally. The company is supporting the transformation of container shipping by solving inefficiencies associated with booking downfalls and shipment rolling. They are determined to eliminate the distrust between shippers and carriers that has been created by the lack of accountability in ocean contracts. It was founded in 2014 and is headquartered in New York, United States.

Quinn Snacks

Series B in 2021
Quinn Snacks is a developer of an online food ordering platform used to give people the choice to snack mindfully. Its platform offers a variety of flavored popcorn choosing real ingredients from trusted farmers and suppliers so the environmental impact can be lessened that enable users to shop for healthy snacks online. It was founded in 2010 and is headquartered in Boulder, Colorado.

PICKUP

Series B in 2021
PICKUP is a last-mile logistics network that specializes in same-day delivery of large, heavy, and specialty retail items. Established in 2014 and headquartered in Plano, Texas, the company offers a mobile application designed to facilitate the movement of packages to desired locations. Through its platform, PICKUP connects consumers with a network of on-demand, professional, and verified movers, enhancing the delivery experience for retailers and enabling them to improve sales conversion. The services provided by PICKUP allow retailers to meet customer demands for quick and efficient delivery of goods, making it easier for consumers to receive their purchases on short notice.

New York Shipping Exchange

Venture Round in 2020
New York Shipping Exchange is a platform that unites shippers, carriers, and forwarders and revolutionizes the logistics industry. New York Shipping Exchange enables the transformation of the container shipping industry through two innovations: a new standardized freight contract and a new way to trade freight digitally. The company is supporting the transformation of container shipping by solving inefficiencies associated with booking downfalls and shipment rolling. They are determined to eliminate the distrust between shippers and carriers that has been created by the lack of accountability in ocean contracts. It was founded in 2014 and is headquartered in New York, United States.

Platform Science

Series B in 2020
Platform Science develops and integrates hardware solutions, software solutions, and Internet of Things (IoT) infrastructure tailored for the transportation industry. The company's flagship product is an enterprise-grade IoT fleet management platform designed to enhance logistics processes. This platform provides core telematics functionality, including applications for compliance, safety, and productivity, while supporting dynamic hardware configurations and partner integrations. Additionally, Platform Science offers fleet management apps aimed at managing compliance, improving driver experience, and maximizing productivity. Founded in 2014, the company is headquartered in La Jolla, California, and operates as a subsidiary of Daimler Trucks North America LLC.

Emerge

Series A in 2020
Emerge is web-based truckload management system that connects shippers and their partners when executing full truckload transactions. Its system includes quote management, real-time tracking, real-time chat, analytics, history, and automated lane/repeat shipment creation. Emerge is built and maintained by industry experts that understand the pain points of working in freight and logistics. It was founded in 2017 and is based in Scottsdale, Arizona.

Engage3

Series C in 2019
Engage3, Inc. is a retail intelligence company that specializes in providing mobile shopping solutions and competitive pricing data. Founded in 2008 and headquartered in Davis, California, with an additional office in Scottsdale, Arizona, Engage3 connects consumers with retailers, manufacturers, and media companies to transform mass market promotions into personalized offers. The company offers several platforms, including MissionControl for managing competitive price shops and Vantage for optimizing consumer offers through data analytics and real-time auctioning. Additionally, Engage3 provides ShoppingScout, a personal shopping assistant that helps consumers find information on brands and retailers while managing their shopping experiences. By leveraging data science, Engage3 aids retailers and brands in enhancing their pricing strategies, ultimately serving manufacturers of consumer packaged goods, grocery and drug store retailers, publishers, and consumers.

Bardavon Health Innovations

Series B in 2018
Bardavon Health Innovations, LLC specializes in healthcare technology and services specifically designed for managing workers’ compensation cases. Established in 2013 and based in Overland Park, Kansas, the company offers a comprehensive approach to workers’ compensation, facilitating the management of the entire employee lifecycle, from hire to retirement. Its technology connects employers with essential tools and information, enabling informed decisions regarding employees in injury risk positions. Bardavon’s solutions enhance communication among therapy providers, referral sources, and other stakeholders, while simplifying reporting, data tracking, and job analysis. The company’s product offerings include bNOTES, bNOTES Connect, Telerehabilitation, Clinical Consulting, Job Analysis, Post-Offer Employment Testing, and XRTS Effort Assessment. By providing real-time updates on patient status and justifying the need for therapy treatment, Bardavon aims to empower quality healthcare decisions through improved transparency and collaboration.

Platform Science

Series A in 2018
Platform Science develops and integrates hardware solutions, software solutions, and Internet of Things (IoT) infrastructure tailored for the transportation industry. The company's flagship product is an enterprise-grade IoT fleet management platform designed to enhance logistics processes. This platform provides core telematics functionality, including applications for compliance, safety, and productivity, while supporting dynamic hardware configurations and partner integrations. Additionally, Platform Science offers fleet management apps aimed at managing compliance, improving driver experience, and maximizing productivity. Founded in 2014, the company is headquartered in La Jolla, California, and operates as a subsidiary of Daimler Trucks North America LLC.

Shiftboard

Series A in 2018
Shiftboard, Inc. is a provider of Software-as-a-Service scheduling software tailored for various sectors, including business services, staffing companies, municipal governments, educational institutions, and non-profits globally. Founded in 2002 and based in Seattle, Washington, Shiftboard's platform integrates features such as group communication, employee availability management, and an online worker database. The software allows organizations to post shifts, send group messages, and enable employees to set their own availability. Additionally, it includes functionalities for electronic timesheet submission, tracking paid time off, and managing the hiring process. Shiftboard supports diverse industries, such as call centers, healthcare, hospitality, and security, by offering tools that facilitate labor cost forecasting and compliance automation, thus helping organizations streamline their scheduling and workforce management.

MFour Mobile Research

Series B in 2017
MFour Mobile Research, Inc. is a company specializing in mobile market research and consumer data services. Founded in 2006 and based in Irvine, California, MFour utilizes global positioning system (GPS) technology to collect real-time data at the point of emotional engagement. The company's offerings include a mobile consumer panel, the Surveys On The Go application that compensates users for their opinions, and MFour Digital Behavior, which tracks consumer digital journeys. By capturing current locations and visit histories, MFour enables clients to effectively target, profile, and segment their audiences. The company serves a diverse range of sectors, including market research, advertising, automotive, consumer goods, entertainment, politics, restaurants, and retail, providing accurate and actionable insights to improve client outcomes.

Anthem-Epoch

Venture Round in 2016
Anthem-Epoch, Inc. is a healthcare services provider focused on the specific needs of men, operating a network of clinics across the United States. Founded in 2012 and headquartered in Grapevine, Texas, the company offers a range of services including wellness programs, prostate health management, hormone treatments, diabetes care, heart health, cancer detection and prevention, as well as sexual health and mental health services. Its clinics, located in states such as Arkansas, Arizona, Missouri, and Alaska, emphasize a clinical approach that aims to enhance men's quality of life through personalized medical care, proactive screenings, and lifestyle modifications.

TAXA Outdoors

Series A in 2016
TAXA Outdoors, LLC is a Houston-based company that specializes in designing and manufacturing adventure campers and travel trailers. The company focuses on creating mobile habitats that enhance outdoor experiences, making camping accessible, enjoyable, and comfortable. By offering thoughtfully designed equipment, TAXA Outdoors caters to a diverse demographic, primarily targeting outdoor enthusiasts who seek more than traditional camping options like tents. Its products aim to facilitate a deeper connection with nature, promoting adventure and exploration for those who value the outdoors.

OpenMethods

Series A in 2016
OpenMethods, Inc., headquartered in Los Angeles with development offices in Saratoga and Kansas City, specializes in developing software-as-a-service solutions. The company focuses on integrating traditional legacy communications platforms and workforce management systems into the Oracle CRM platform. Its key products include Harmony, which enables omnichannel contact centers by unifying agent desktops and universal queues; PopFlow Studio, a drag-and-drop application for automating complex workflows between contact center applications; openVXML, simplifying day-to-day tasks of maintaining applications and organizing media resources; and OpenIVR, an automated multi-channel interaction platform streamlining communication channel management. These solutions aim to improve customer service efficiency, reduce labor costs, and enhance first contact resolution by removing proprietary interaction barriers.

DataRank

Seed Round in 2014
DataRank, Inc. is a social analytics company that specializes in monitoring and analyzing online conversations to provide valuable insights for brands and marketers. Founded in 2011 and based in Fayetteville, Arkansas, DataRank supports businesses in areas such as marketing measurement, competitor benchmarking, influencer identification, market research, brand health monitoring, and crisis management. By collecting data from platforms like Facebook, Twitter, Instagram, and various online forums, DataRank enables companies to enhance their marketing strategies and protect their brand reputation. Its dedicated platform offers tools for competitive analysis, social media campaign tracking, and more. Notably, DataRank has developed a proprietary matching language called Fizzle, which simplifies the search for relevant phrases while minimizing irrelevant data. The company’s DataRank Quality Score algorithm helps prioritize actionable insights, allowing users to access meaningful information efficiently. DataRank has successfully served numerous Fortune 100 companies, demonstrating its effectiveness in delivering consumer insights and driving business growth.
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