NextRoll

NextRoll is a marketing technology company based in San Francisco that provides innovative products designed to help businesses grow. The company operates through two primary business units: RollWorks, which focuses on account-based marketing solutions for B2B sales teams, and AdRoll, aimed at enhancing digital marketing for direct-to-consumer brands. Utilizing machine learning and integrated data platforms, NextRoll's technology enables companies to create personalized advertising campaigns, optimize their digital marketing strategies, and achieve a better return on investment. With a global reach, NextRoll serves tens of thousands of businesses, offering tools for digital advertising, e-commerce, email marketing, retargeting, and advanced tracking.

Aaron Bell

CPO and Co-Founder

Robin Bordoli

CEO

3 past transactions

Growlabs

Acquisition in 2018
Growlabs is a startup using machine intelligence to support sales teams. With Growlabs, sales teams can specify the type of contact and business they want to target and the platform will automatically generate leads, begin sending emails and vet the inbound responses. Growlabs combines machine learning with a database of 320 million prospects to identify and target the contacts with whom you’ll be most likely to close a sale. And by collecting data on every interaction, the platform is able to provide advice for users in determining when to send emails and how many follow-ups to attempt. The company partners with data exchanges and data APIs. It also employs research contractors to verify and add data in order to provide the most up-to-date information

userfox

Acquisition in 2014
userfox is a SaaS product that helps companies improve user retention through welcome, inactivity and custom trigger based emails. We're building a company. Not a product, and certainly not a feature. We believe that making this clear matters. It sets expectations to ourselves and to our customers. We're based in sunny San Francisco, California.

Bitdeli

Acquisition in 2013
Bitdeli offers a platform for custom analytics, allowing businesses to build their own dashboards and visualizations with specific data. BitDeli was acquired by AdRoll in June 2013.
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