Nielsen Innovate

Pudding.ai is a machine learning platform designed to assist creative teams in producing visual content at scale. The platform addresses the challenges faced by marketers, who often deal with a vast amount of data and the pressure to innovate. By analyzing the performance of visual creative and providing real-time insights and predictions, Pudding.ai enables marketers to optimize their content effectively. This approach helps clients make informed decisions, enhance engagement, and increase return on investment by automating the analysis of creative performance. Ultimately, Pudding.ai aims to alleviate the burdens of creative fatigue and missed opportunities, empowering marketers to thrive in a complex advertising landscape.

Parsempo is an AI-powered platform based in Neve Ilan, Israel, that serves Digital Signage and Digital Out Of Home (DOOH) screen owners. Founded in 2018, the company offers a Display Management System that enables users to efficiently manage their screens and deliver engaging content. Its platform includes features such as real-time insights, audience analytics, and a template library, which facilitate content creation and performance measurement. Additionally, Parsempo provides tools for programmatic advertising, allowing screen owners to sell advertising space from anywhere in the world. This comprehensive approach helps clients streamline operations, enhance viewer engagement, and optimize monetization strategies.

Voiceable Ltd, based in Tel Aviv, Israel, specializes in developing AI-driven voice assistants for websites, particularly aimed at enhancing the online retail experience. The company enables retailers to recreate the in-store atmosphere by integrating voice and video solutions that provide personalized guidance directly on their websites. This approach fosters closer customer engagement, which can lead to increased conversion rates, improved user experience, and heightened customer loyalty. Voiceable's technology leverages big data and machine learning to deliver actionable analytics, helping clients better understand customer preferences and make informed decisions to grow their businesses.

Revuze specializes in Generative AI analysis of online reviews, transforming how businesses gather consumer insights. The company provides cloud-based software that automates the analysis of customer reviews and unstructured data, allowing clients to derive valuable insights into customer experiences and competitive positioning. Its solutions facilitate the integration of review analytics into marketing and product strategies, supporting informed decision-making. Revuze offers real-time analysis through user-friendly features such as dynamic dashboards and comprehensive reports, enabling businesses to navigate the evolving market landscape effectively. By leveraging high-quality data and insightful predictions, Revuze helps organizations understand their customers and competitors more deeply, ensuring they can make data-driven decisions with confidence.

Arpalus is an Israeli startup based in Caesarea that specializes in enhancing the shopping experience for retailers and consumer packaged goods manufacturers through augmented reality (AR) and artificial intelligence (AI). The company has developed a platform that utilizes computer vision to analyze store shelves and provides a smartphone app for staff to scan physical shelves. This app detects out-of-stock products, assesses planogram compliance, and categorizes products using AR, providing insights into individual product details and SKU levels. By enabling retailers to optimize shelf space and improve product placements, Arpalus helps enhance inventory management and ultimately boosts customer satisfaction and sales.

CYOU RETAIL, based in Tel Aviv-Yafo, Israel, specializes in software solutions designed to enhance the in-store customer experience for physical retailers. The company's tools aim to increase income, reduce operational costs, and improve customer service by integrating with existing in-store cameras and point-of-sale systems. This technology automatically measures and analyzes customer engagement, providing insights and alerts that optimize store operations, sales, and marketing strategies. CYOU RETAIL's solutions have been implemented in numerous locations, including several well-known retailers in Israel, allowing them to better connect their physical stores with e-commerce and enhance overall profitability.

INVIOU is a financial technology company based in Tel-Aviv, Israel, founded in 2017. It specializes in developing a blockchain-based platform for managing invoice and credit finance, specifically targeting small and medium-sized enterprises (SMEs). The platform utilizes distributed ledger technology to create a secure registry for financial records and charges, allowing financial institutions to verify invoice ownership and availability for financing. This approach significantly reduces lending risks and costs associated with fraud, as it helps prevent issues like double invoicing and inflated billing. By streamlining the collection and automating the loan process, INVIOU enables efficient and competitive receivables financing, thus transforming the SME financing landscape.

Yellzz Ltd. is a software development company headquartered in Ceasarea, Israel, founded in 2016. It offers a customer engagement platform that facilitates real-time interaction between advertisers and potential customers on classified sites and marketplaces. The software allows users to initiate chats, send customized coupons, and provides analytical insights regarding advertisement views, including their number, frequency, and timing. By enhancing direct communication, Yellzz aims to convert customer interest into sales, increase brand awareness, and improve the retention rates of advertisers. The platform is designed to empower small and medium-sized businesses by driving traffic and enhancing their visibility in competitive markets.

Nutrino Health Ltd. is a nutrition insights software company based in Tel Aviv, Israel, founded in 2011. It specializes in developing a digital platform that provides personalized meal recommendations and nutrition-related analytics. The company's primary offering, FoodPrint, utilizes individual biochemistry to assess how food impacts health, creating a unique digital signature for each user. By integrating data from wearables and employing image recognition technology, Nutrino delivers tailored nutritional advice based on users' profiles, goals, and preferences. The platform serves a diverse clientele, including individuals, businesses, and health professionals, enabling users to maintain their health and achieve their dietary objectives. Nutrino operates as a subsidiary of Medtronic plc.

SRP is an innovative retail format, designed to enhance the shopping experience in local grocery stores. SRP's collaborative platform of manufacturers, private stores and consumers, enables store owners to manage their stores, assortments, relationships with manufacturers, distributors, and consumers. SRP's technology provides the manufacturers as well as the store owners with business insights that can be monetized.

BrainVu Ltd. is a technology company based in Tel Mond, Israel, founded in 2016 and currently operating as a subsidiary of Mantis Vision Ltd. The company specializes in machine vision technology that analyzes physiological bio-markers to determine a person's mental and emotional state through images captured by smartphone cameras. BrainVu's virtual reality camera offers high consumer engagement by providing immersive experiences while delivering real-time analysis of emotional insights. This technology aids brain researchers in correlating participants' mental responses to specific events, actions, or gaze positions, thus enhancing the understanding of emotional dynamics in various contexts.

Stamp.ee operates an application platform that facilitates reward programs, coupons, loyalty initiatives, and marketing campaigns by allowing users to earn cash-back through scanning QR codes on purchase receipts of promoted items. Headquartered in Israel, the company focuses on converting physical receipts into digital proof of purchase, which provides brands with insights into consumer shopping habits. This data enables brands to personalize their marketing strategies and enhance interactions with consumers. Additionally, Stamp.ee's software is designed to help retailers and brands efficiently implement tailored retail promotions, linking purchased items to shopper profiles to improve conversion rates.

Xenia is an intelligent architectural design platform that specializes in generating optimal floor plans for retail spaces. By understanding the specific goals, preferences, and constraints of various stores, the platform allows for real-time customization of designs. This capability enables planners to make data-driven decisions, thereby streamlining and accelerating the overall design process. Xenia's innovative approach enhances the efficiency of creating tailored retail environments, ultimately supporting better operational outcomes for its users.

Getwizer is a consumer insights platform that combines technology and human expertise to provide a customized and efficient research experience. The platform is designed to assist insights, product, and marketing teams in conducting research on demand, allowing them to concentrate on decision-making that fosters growth. By streamlining the research process from start to finish, Getwizer ensures that business decisions are informed by reliable consumer intelligence. The company serves a diverse range of clients, including notable brands such as Reebok, Johnson & Johnson, Playtika, LG, and Nielsen. For further information, visit their website at www.getwizer.com.

TextLab is a developer of an advanced behavioral learning system that leverages artificial intelligence to help businesses create tailored marketing messages, enhancing client engagement and conversion rates. The company offers an analytics tool that employs machine learning algorithms and neural networks to analyze reader behavior. This technology utilizes a closed-feedback-loop system to dynamically profile users across different contexts, allowing businesses to identify which users are most likely to respond to specific textual variations. By serving customized content that aligns with users' linguistic preferences and tendencies, TextLab enables clients to effectively increase customer conversion.

Our A.I analyses historical transactions to identify financial behaviors and predict short-term cash flow events so that financial institutions can align their financial services accordingly and keep customers happy and engaged while reducing financial risks and lowering operational costs

WiseShelf is a technology company that enhances standard retail shelves with an Internet of Things (IoT) appliance designed for inventory management. This device, mounted on existing shelves, accurately detects product levels and transmits data to a cloud-based system. By utilizing a patented algorithm, WiseShelf provides real-time alerts, analytics, and insights into inventory status. This functionality helps retailers improve operational efficiency, optimize marketing strategies, and generate valuable data for suppliers. Ultimately, WiseShelf aims to increase revenue per meter of shelf space, reduce manpower costs, and enhance customer satisfaction in traditional retail environments.

CiValue is a technology company based in Caesarea, Israel, that provides a marketing collaboration platform tailored for retailers and their suppliers. The platform leverages customer data and insights to enhance collaboration and drive growth in customer spending. By utilizing data science and proprietary algorithms, CiValue offers actionable retail intelligence that helps identify customer segments with significant revenue potential. Its solutions include omnichannel personalization, data monetization, and supplier collaboration, specifically designed for the grocery, drug, and specialty retail sectors. The platform features predefined analytical dashboards and tools for guided targeting, enabling brands to recognize early shopping trends and develop personalized marketing strategies. With a rapid implementation timeline of 6-8 weeks, CiValue provides a self-service solution that allows retailers and suppliers to create targeted offers quickly, ultimately increasing customer revenues and enhancing lifetime value. The company has been acknowledged as a Gartner Cool Vendor in Retail for its effective execution of customer expectations.

Enerjoy Ltd is a software company based in Caesarea, Israel, that specializes in employee engagement and motivation solutions. Founded in 2017, Enerjoy has developed an AI-driven platform designed to enhance employee performance by generating personalized challenges and incentives tailored to individual drives and abilities. The platform features tools for managers to monitor performance, set goals, and manage non-cash incentives, fostering a supportive work environment. By leveraging advanced algorithms, Enerjoy's system creates a dynamic workplace ecosystem that encourages collaboration, social interaction, and real-time feedback, ultimately improving employee satisfaction and productivity while reducing turnover rates. The company's innovative approach aims to empower employees, contributing positively to organizational success.

Getwizer is a consumer insights platform that combines technology and human expertise to provide a customized and efficient research experience. The platform is designed to assist insights, product, and marketing teams in conducting research on demand, allowing them to concentrate on decision-making that fosters growth. By streamlining the research process from start to finish, Getwizer ensures that business decisions are informed by reliable consumer intelligence. The company serves a diverse range of clients, including notable brands such as Reebok, Johnson & Johnson, Playtika, LG, and Nielsen. For further information, visit their website at www.getwizer.com.

Our A.I analyses historical transactions to identify financial behaviors and predict short-term cash flow events so that financial institutions can align their financial services accordingly and keep customers happy and engaged while reducing financial risks and lowering operational costs

Personalics Ltd. is a New York-based company that develops a conversational engine designed for ecommerce platforms. This technology facilitates adaptive and native communication with shoppers across various channels, including email, social media, push notifications, and SMS. By leveraging demographic and behavioral analytics, Personalics enables brands to identify users and target them with tailored micro content that effectively captures their attention. The company’s platform gathers data from multiple touchpoints to generate personalized conversations, encouraging customers to return to stores. Additionally, all creative work for advertisements is produced in-house at no extra cost, allowing brands to streamline their marketing efforts and enhance customer engagement.

vBrand Ltd., based in Tel Aviv, Israel, specializes in developing an artificial intelligence data platform tailored for the sports marketing sector. As a subsidiary of eXelate Media Ltd., vBrand operates within the global sponsorship market, which is valued at $60 billion. The company offers tools that enable brands, rights-holders, agencies, and TV broadcasters to effectively track, measure, and plan their sponsorship investments across both television and digital platforms. Its "always-on" AI platform monitors media in near real-time, identifying brand exposure and the contexts of their appearances. By employing advanced image recognition technology and deep learning applications, vBrand's platform captures critical data points, such as audience engagement metrics and placement effectiveness. This comprehensive analysis allows clients to evaluate earned versus paid media, assess monetary value, and optimize their media assets effectively.

Crossense specializes in providing insights into cross-platform digital behavior by passively collecting detailed traffic data from individual consumers in real-time. The company has developed a digital measurement tool that tracks and analyzes various aspects of internet usage, including video and music consumption, ad exposure, and e-commerce transactions. By focusing on granular data collection, Crossense enables a deeper understanding of consumer interactions across different digital platforms.

Ourcart is a developer of a mobile application that aids consumer packaged goods (CPG) brands in understanding shopper behavior at retail. The company utilizes patented technology to provide insights either directly or through partnerships with market research firms. Its platform offers a social hub and detailed receipt data, allowing brands to model promotions and rebates efficiently. This capability enables CPG brands, research agencies, and cash-back applications to access comprehensive customer purchase data for thorough analysis. By bridging the gap between brands and consumers, Ourcart fosters mutual benefits for both parties through its innovative solutions in retail measurement and marketing.

Furious Corp is a New York-based company that specializes in providing a business optimization software-as-a-service (SaaS) platform known as PROPHET, designed for the advertising industry. This platform integrates various data and systems to enhance visibility into advertising operations and optimize sales performance. PROPHET offers different versions, including PROPHET Professional, which caters to smaller publishers with limited advertising capabilities, and PROPHET Enterprise, which features advanced modules for mission control, forecasting, and planning. Additionally, PROPHET Addressable enhances the planning tools within PROPHET Enterprise by focusing on optimizing inventory yield for targeted television advertising. The company also provides REV, a media proposal platform, along with comprehensive deployment, training, and support services that include both virtual and in-person learning options. Founded in 2013, Furious Corp aims to empower media companies with tools that improve operational efficiency and productivity in their advertising endeavors.

TapReason Ltd. is a company that specializes in optimizing business processes for mobile applications. Founded in 2013 and based in Caesarea, Israel, TapReason offers a platform that analyzes user engagement to enhance application performance. The service identifies users who are likely to promote applications through social sharing, ratings, or feedback, thereby improving the conversion rates of promotional campaigns. By focusing on automating internal campaign management, TapReason aims to help mobile applications achieve viral growth and expand their user base effectively. The company caters to both users and application developers, providing tools that enable them to maximize their app's potential in a competitive market.

vBrand Ltd., based in Tel Aviv, Israel, specializes in developing an artificial intelligence data platform tailored for the sports marketing sector. As a subsidiary of eXelate Media Ltd., vBrand operates within the global sponsorship market, which is valued at $60 billion. The company offers tools that enable brands, rights-holders, agencies, and TV broadcasters to effectively track, measure, and plan their sponsorship investments across both television and digital platforms. Its "always-on" AI platform monitors media in near real-time, identifying brand exposure and the contexts of their appearances. By employing advanced image recognition technology and deep learning applications, vBrand's platform captures critical data points, such as audience engagement metrics and placement effectiveness. This comprehensive analysis allows clients to evaluate earned versus paid media, assess monetary value, and optimize their media assets effectively.

Furious Corp is a New York-based company that specializes in providing a business optimization software-as-a-service (SaaS) platform known as PROPHET, designed for the advertising industry. This platform integrates various data and systems to enhance visibility into advertising operations and optimize sales performance. PROPHET offers different versions, including PROPHET Professional, which caters to smaller publishers with limited advertising capabilities, and PROPHET Enterprise, which features advanced modules for mission control, forecasting, and planning. Additionally, PROPHET Addressable enhances the planning tools within PROPHET Enterprise by focusing on optimizing inventory yield for targeted television advertising. The company also provides REV, a media proposal platform, along with comprehensive deployment, training, and support services that include both virtual and in-person learning options. Founded in 2013, Furious Corp aims to empower media companies with tools that improve operational efficiency and productivity in their advertising endeavors.

Getwizer is a consumer insights platform that combines technology and human expertise to provide a customized and efficient research experience. The platform is designed to assist insights, product, and marketing teams in conducting research on demand, allowing them to concentrate on decision-making that fosters growth. By streamlining the research process from start to finish, Getwizer ensures that business decisions are informed by reliable consumer intelligence. The company serves a diverse range of clients, including notable brands such as Reebok, Johnson & Johnson, Playtika, LG, and Nielsen. For further information, visit their website at www.getwizer.com.

CiValue is a technology company based in Caesarea, Israel, that provides a marketing collaboration platform tailored for retailers and their suppliers. The platform leverages customer data and insights to enhance collaboration and drive growth in customer spending. By utilizing data science and proprietary algorithms, CiValue offers actionable retail intelligence that helps identify customer segments with significant revenue potential. Its solutions include omnichannel personalization, data monetization, and supplier collaboration, specifically designed for the grocery, drug, and specialty retail sectors. The platform features predefined analytical dashboards and tools for guided targeting, enabling brands to recognize early shopping trends and develop personalized marketing strategies. With a rapid implementation timeline of 6-8 weeks, CiValue provides a self-service solution that allows retailers and suppliers to create targeted offers quickly, ultimately increasing customer revenues and enhancing lifetime value. The company has been acknowledged as a Gartner Cool Vendor in Retail for its effective execution of customer expectations.

MobiliBuy is an Israeli company that operates an innovative online platform allowing users to shop directly from advertisements displayed on boards and digital screens by scanning codes. The platform transforms any media, whether digital or print, into a virtual storefront, enabling retailers and businesses to establish virtual stores with minimal investment. MobiliBuy facilitates convenient shopping through a tailored mobile app that incorporates image and voice recognition tools, allowing users to quickly purchase products and services with just one click. This streamlined approach brings shopping directly to consumers, enhancing accessibility and convenience.

Adstrix is a cloud-based advertising marketplace platform that enables media companies to enhance their advertising offerings for small and medium-sized businesses (SMBs). Founded in 2011 and based in Caesarea, Israel, Adstrix provides a comprehensive solution that includes interactive print and digital advertisements, mobile campaigns, and targeted loyalty programs. The platform allows media companies to create and manage cross-media campaigns while offering tools to track performance metrics. By serving local and national newspapers, yellow pages, index sites, and local advertising agencies, Adstrix supports these entities in delivering tailored advertising solutions that meet the specific needs of SMBs. Through its integrated services, Adstrix aims to transform the advertising landscape for both media companies and their clients.

Evolita is a data research platform that simplifies and enhances the process of business research by transforming complex information into an intuitive, visual, and interactive experience. The platform continuously gathers business and market data from reliable private and open online sources, creating a unified knowledge base that facilitates comprehensive research. It is designed for professionals in various fields, including marketing and sales, business development, market research, and consulting. With natural language interaction and built-in research guidance, users can obtain answers to their business inquiries through visualized reports, allowing for instant, data-driven research without requiring prior experience with research tools. Evolita aims to assist users in conducting efficient and thorough business research across multiple sectors and regions.

Revuze specializes in Generative AI analysis of online reviews, transforming how businesses gather consumer insights. The company provides cloud-based software that automates the analysis of customer reviews and unstructured data, allowing clients to derive valuable insights into customer experiences and competitive positioning. Its solutions facilitate the integration of review analytics into marketing and product strategies, supporting informed decision-making. Revuze offers real-time analysis through user-friendly features such as dynamic dashboards and comprehensive reports, enabling businesses to navigate the evolving market landscape effectively. By leveraging high-quality data and insightful predictions, Revuze helps organizations understand their customers and competitors more deeply, ensuring they can make data-driven decisions with confidence.

Ourcart is a developer of a mobile application that aids consumer packaged goods (CPG) brands in understanding shopper behavior at retail. The company utilizes patented technology to provide insights either directly or through partnerships with market research firms. Its platform offers a social hub and detailed receipt data, allowing brands to model promotions and rebates efficiently. This capability enables CPG brands, research agencies, and cash-back applications to access comprehensive customer purchase data for thorough analysis. By bridging the gap between brands and consumers, Ourcart fosters mutual benefits for both parties through its innovative solutions in retail measurement and marketing.