NJP Ventures

NJP Ventures is a venture capital firm established in 2016 and located in San Francisco, California. The firm specializes in early-stage investments, leveraging the extensive experience of its network of industry veterans who have a proven track record in building and scaling technology companies. By focusing on innovative startups, NJP Ventures aims to support promising entrepreneurs and drive the growth of transformative technologies.

Peter Lukens

General Partner

John Schuster

Managing Director

Past deals in Montreal

Contxtful Technologies

Series A in 2025
Contxtful Technologies is a Montreal-based analytics company that develops an AI-powered platform to measure audience context and intent through privacy-preserving sensor data from mobile devices while prioritizing user privacy. The system uses sensor signals to assess attention, viewability, and engagement, providing real-time insights to optimize digital advertising and marketing campaigns. It offers audience targeting, segmentation, and programmatic optimization, delivering measurement of ad effectiveness and performance scores for online and video content. The technology is GDPR-compliant and does not require explicit user permission, avoiding reliance on GPS, cameras, or microphones. It serves diverse industries, including Adtech, Martech, finance-related sectors, streaming, and game engines, helping publishers and advertisers improve ad monetization and campaign outcomes.
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