No Street Capital

Purple Innovation, Inc. is a Utah-based company that specializes in designing and manufacturing a variety of comfort products, including mattresses, pillows, seat cushions, sheets, mattress protectors, bed frames, and weighted blankets. Founded in 2010, Purple initially began as a wheelchair business before transitioning to a direct-to-consumer model. The company markets its products through online channels, retail partners, third-party online retailers, factory outlets, and company-owned showrooms. Headquartered in Lehi, Utah, Purple focuses on integrating innovative comfort technology into its offerings, catering to a diverse range of consumer needs.