Drawbridge, Inc., a digital identity management company, develops cross-device technology that enables agencies, brands, and enterprises to deliver personalized customer experiences. It offers Connected Consumer Graph for digital advertising or other applications, such as closed-loop attribution, website optimization, content personalization, or risk and fraud detection; and Drawbridge Cross-Device Platform, a Software-as-a-Service campaign management platform to set up, launch, and measure cross-device marketing initiatives. The company also provides services to execute cross-device media campaigns on an I/O basis. It serves online retailers, college network, CPG, casual dining companies, TV entertainment markets, automotive markets, software companies, consumer electronics, retail companies, telecom markets, travel companies, fashion retailers, e-commerce, financial services, and mobile advertising companies. The company was founded in 2010 and is based in San Mateo, California with other headquarters in in New York, New York; and London, United Kingdom. It has regional office in Los Angeles, California; Chicago, Illinois; and Austin, Dallas, Atlanta, and Detroit, Texas. As of December 31, 2019, Drawbridge, Inc. operates as a subsidiary of LinkedIn Corporation.