Norwest Venture Partners

Norwest Venture Partners is a global technology venture capital firm founded in 1961 and based in California. It invests across venture and growth stages in the United States, India, Israel, and other markets, targeting software, cloud and IT infrastructure, information services, enterprise software and services, financial services, consumer products and healthcare. The firm backs entrepreneurs with capital plus an extensive network and operating experience to help scale their businesses. Since its inception it has backed hundreds of companies and manages a multi-billion-dollar portfolio, deploying capital in seed to growth rounds and across sectors that drive technology-enabled growth. Norwest emphasizes building lasting relationships with founders and mentoring teams through strategic guidance and market access to accelerate expansion and scale globally.

Mohammad Abbas

Investor

Robert Abbott

Partner

Ehi Akhirome

Investor

Bayan Alizadeh

Investor

Gal Amran

Investor

Past deals in San Francisco Bay Area

Connect the Dots

Venture Round in 2024
Founded in 2019, Connect the Dots is a San Francisco-based company that uses AI to map and manage professional relationships. It offers a network intelligence platform designed to eliminate guesswork in event planning by providing actionable insights and data-driven event designs, ensuring reliable audience engagement.

Simpplr

Series D in 2023
Simpplr is a provider of an AI-powered employee experience platform that helps organizations deliver personalized, frictionless internal experiences and improve engagement. The platform unifies communication, recognition, collaboration, knowledge sharing, and internal processes within a single digital workplace, enabling employees to search knowledge articles, post questions, collaborate, and access onboarding and support resources. Simpplr is headquartered in Silicon Valley, California, with offices in the United Kingdom, Canada, and India.

Exponential DeFi

Seed Round in 2022
Exponential DeFi platform makes it easy to discover, assess, and invest in DeFi yield opportunities. Anyone can become a lender or market maker with DeFi. Financial freedom is within everyone's reach when individuals have the ability to grow their wealth exponentially. Its platform helps investors assess the risk of DeFi yield opportunities so they can invest with confidence. Exponential DeFi platform was founded in 2021 and is based in San Francisco, California.

Wisq

Series A in 2022
Founded in 2021, Wisq is a technology company based in Redwood City, California. It develops an employee development tool designed to foster a sense of belonging and social well-being among both remote and on-site employees, aiming to improve organizational performance, culture, and retention rates through enhanced collaboration.

Connect the Dots

Series A in 2021
Founded in 2019, Connect the Dots is a San Francisco-based company that uses AI to map and manage professional relationships. It offers a network intelligence platform designed to eliminate guesswork in event planning by providing actionable insights and data-driven event designs, ensuring reliable audience engagement.

Faire

Series G in 2021
Faire is a two-sided marketplace connecting local retail stores with unique wholesale merchandise from brands and makers. It offers retailers tools for data insights, financial terms, and logistics support to compete with larger competitors. Faire's platform simplifies wholesale buying and selling processes, offering net 60 payment terms and free returns.

HoneyBook

Series E in 2021
HoneyBook, Inc. is a business software company based in San Francisco, California, established in 2012. It offers a clientflow management platform designed for independent business owners, particularly in the event planning sector, including wedding planners and related vendors. The HoneyBook platform simplifies the management of client interactions by integrating tools for communication, contracts, invoicing, and payments, allowing users to streamline their business processes. With over 100,000 service-based businesses in the United States and Canada utilizing the platform, HoneyBook has facilitated more than $9 billion in transactions. The company also has a presence in Tel Aviv and employs remote staff worldwide, emphasizing its commitment to enhancing the client experience and operational efficiency for entrepreneurs and freelancers.

Simpplr

Series C in 2021
Simpplr is a provider of an AI-powered employee experience platform that helps organizations deliver personalized, frictionless internal experiences and improve engagement. The platform unifies communication, recognition, collaboration, knowledge sharing, and internal processes within a single digital workplace, enabling employees to search knowledge articles, post questions, collaborate, and access onboarding and support resources. Simpplr is headquartered in Silicon Valley, California, with offices in the United Kingdom, Canada, and India.

HoneyBook

Series D in 2021
HoneyBook, Inc. is a business software company based in San Francisco, California, established in 2012. It offers a clientflow management platform designed for independent business owners, particularly in the event planning sector, including wedding planners and related vendors. The HoneyBook platform simplifies the management of client interactions by integrating tools for communication, contracts, invoicing, and payments, allowing users to streamline their business processes. With over 100,000 service-based businesses in the United States and Canada utilizing the platform, HoneyBook has facilitated more than $9 billion in transactions. The company also has a presence in Tel Aviv and employs remote staff worldwide, emphasizing its commitment to enhancing the client experience and operational efficiency for entrepreneurs and freelancers.

Imperfect Foods

Series D in 2021
Imperfect Foods, Inc. is an online grocery delivery service based in San Francisco, California, founded in 2015. The company specializes in rescuing and redistributing food across various categories, including produce, shelf-stable goods, dairy, meat, and seafood, with a strong emphasis on reducing food waste and supporting farmers. By offering fruits, vegetables, and mixed grocery boxes, Imperfect Foods aims to provide consumers with healthy, seasonal food products at discounted prices compared to traditional grocery stores. The company operates in several areas, including Oakland, Berkeley, and Concord, delivering directly to homes and offices. Its mission-driven approach highlights its commitment to sustainability in the food system, positioning it for long-term success in the evolving grocery market.

Faire

Series E in 2020
Faire is a two-sided marketplace connecting local retail stores with unique wholesale merchandise from brands and makers. It offers retailers tools for data insights, financial terms, and logistics support to compete with larger competitors. Faire's platform simplifies wholesale buying and selling processes, offering net 60 payment terms and free returns.

Simpplr

Series B in 2020
Simpplr is a provider of an AI-powered employee experience platform that helps organizations deliver personalized, frictionless internal experiences and improve engagement. The platform unifies communication, recognition, collaboration, knowledge sharing, and internal processes within a single digital workplace, enabling employees to search knowledge articles, post questions, collaborate, and access onboarding and support resources. Simpplr is headquartered in Silicon Valley, California, with offices in the United Kingdom, Canada, and India.

Imperfect Foods

Series C in 2020
Imperfect Foods, Inc. is an online grocery delivery service based in San Francisco, California, founded in 2015. The company specializes in rescuing and redistributing food across various categories, including produce, shelf-stable goods, dairy, meat, and seafood, with a strong emphasis on reducing food waste and supporting farmers. By offering fruits, vegetables, and mixed grocery boxes, Imperfect Foods aims to provide consumers with healthy, seasonal food products at discounted prices compared to traditional grocery stores. The company operates in several areas, including Oakland, Berkeley, and Concord, delivering directly to homes and offices. Its mission-driven approach highlights its commitment to sustainability in the food system, positioning it for long-term success in the evolving grocery market.

Leanplum

Series D in 2020
Leanplum Inc. is a mobile marketing platform that specializes in enhancing engagement for brands through a unified, multichannel approach. Founded in 2012 and headquartered in San Francisco, with additional offices in New York, London, Bulgaria, and Amsterdam, Leanplum enables businesses to optimize their mobile applications and marketing efforts. The platform offers a range of services including messaging, automation, app editing, personalization, A/B testing, and analytics, allowing product teams to conduct real-time optimization tests and analyze results effectively. Renowned global brands such as Tinder, Grab, Tesco, and Zynga utilize Leanplum to orchestrate integrated campaigns that foster customer loyalty and drive growth. By transforming data into actionable insights, Leanplum helps companies understand user needs, delivering relevant experiences that enhance brand engagement and establish long-term customer relationships.

FOSSA

Series A in 2019
FOSSA, Inc. is an open source management platform based in San Francisco, California. Founded in 2014, the company specializes in providing solutions for component intelligence, continuous compliance, and collaboration across teams. Its flagship product enables enterprises to track and manage open-source components within their codebase while automating the processes of license scanning and compliance. FOSSA's platform also incorporates vulnerability management features, allowing businesses to conduct license audits and vulnerability scans efficiently. By offering real-time alerts and automated remediation for third-party vulnerabilities, FOSSA facilitates compliance with open source licenses in alignment with development workflows.

Vuori

Venture Round in 2019
Vuori is an American apparel brand that designs and sells performance-focused clothing for men and women, drawing on an active coastal lifestyle. Its product range includes shorts, pants, tops, graphic T-shirts, hats, and gift cards, including apparel tailored for yoga instructors, surfers, cross‑fit instructors, personal trainers, and other individuals. The company markets its products through California dealers in San Diego, Del Mar, and Solana Beach, and operates a store in San Francisco. Its headquarters are in Encinitas, California, and it was founded in 2014 by Joseph Kudla.

Leanplum

Series D in 2019
Leanplum Inc. is a mobile marketing platform that specializes in enhancing engagement for brands through a unified, multichannel approach. Founded in 2012 and headquartered in San Francisco, with additional offices in New York, London, Bulgaria, and Amsterdam, Leanplum enables businesses to optimize their mobile applications and marketing efforts. The platform offers a range of services including messaging, automation, app editing, personalization, A/B testing, and analytics, allowing product teams to conduct real-time optimization tests and analyze results effectively. Renowned global brands such as Tinder, Grab, Tesco, and Zynga utilize Leanplum to orchestrate integrated campaigns that foster customer loyalty and drive growth. By transforming data into actionable insights, Leanplum helps companies understand user needs, delivering relevant experiences that enhance brand engagement and establish long-term customer relationships.

Simpplr

Series B in 2019
Simpplr is a provider of an AI-powered employee experience platform that helps organizations deliver personalized, frictionless internal experiences and improve engagement. The platform unifies communication, recognition, collaboration, knowledge sharing, and internal processes within a single digital workplace, enabling employees to search knowledge articles, post questions, collaborate, and access onboarding and support resources. Simpplr is headquartered in Silicon Valley, California, with offices in the United Kingdom, Canada, and India.

HoneyBook

Series C in 2019
HoneyBook, Inc. is a business software company based in San Francisco, California, established in 2012. It offers a clientflow management platform designed for independent business owners, particularly in the event planning sector, including wedding planners and related vendors. The HoneyBook platform simplifies the management of client interactions by integrating tools for communication, contracts, invoicing, and payments, allowing users to streamline their business processes. With over 100,000 service-based businesses in the United States and Canada utilizing the platform, HoneyBook has facilitated more than $9 billion in transactions. The company also has a presence in Tel Aviv and employs remote staff worldwide, emphasizing its commitment to enhancing the client experience and operational efficiency for entrepreneurs and freelancers.

Imperfect Foods

Series B in 2018
Imperfect Foods, Inc. is an online grocery delivery service based in San Francisco, California, founded in 2015. The company specializes in rescuing and redistributing food across various categories, including produce, shelf-stable goods, dairy, meat, and seafood, with a strong emphasis on reducing food waste and supporting farmers. By offering fruits, vegetables, and mixed grocery boxes, Imperfect Foods aims to provide consumers with healthy, seasonal food products at discounted prices compared to traditional grocery stores. The company operates in several areas, including Oakland, Berkeley, and Concord, delivering directly to homes and offices. Its mission-driven approach highlights its commitment to sustainability in the food system, positioning it for long-term success in the evolving grocery market.

Simpplr

Series B in 2018
Simpplr is a provider of an AI-powered employee experience platform that helps organizations deliver personalized, frictionless internal experiences and improve engagement. The platform unifies communication, recognition, collaboration, knowledge sharing, and internal processes within a single digital workplace, enabling employees to search knowledge articles, post questions, collaborate, and access onboarding and support resources. Simpplr is headquartered in Silicon Valley, California, with offices in the United Kingdom, Canada, and India.

Mist Systems

Series C in 2018
Mist Systems, Inc. is a technology company specializing in transforming indoor Wi-Fi experiences through advanced machine learning and real-time data analytics. Founded in 2014 and headquartered in Cupertino, California, with additional offices in Austin and San Francisco, the company creates intelligent wireless network products that enhance user experiences and allow IT departments to manage networks proactively. Its offerings include cloud-managed access points, network elements, and client mobile devices, along with services such as Wi-Fi assurance, Marvis virtual assistant, and asset visibility. These solutions cater to various industries, including retail, education, digital workplaces, and healthcare. In April 2019, Mist Systems became a subsidiary of Juniper Networks, Inc., further expanding its capabilities in AI-driven wireless technology.

NinthDecimal

Series E in 2017
NinthDecimal, Inc. is a mobile audience intelligence platform that specializes in leveraging location data to enhance marketing strategies. Founded in 2003 and headquartered in San Francisco, California, the company provides solutions for audience targeting, measurement, insights, and data licensing. Its offerings include a comprehensive suite of advertising solutions designed to optimize customer engagement across various channels. The Audiences solution enables brands to access and activate customized audience segments based on both offline and online behaviors, while the Insights solution offers deep competitive analysis and brand performance evaluation. Additionally, NinthDecimal delivers innovative closed-loop TV planning and measurement tools, including TV retargeting and audience optimization for television advertising. The company serves a diverse range of clients, including Fortune 500 companies and major TV networks, helping them effectively measure the impact of their marketing efforts on consumer behavior and store visits. NinthDecimal was previously known as JiWire, Inc. and became a subsidiary of inMarket Media LLC in 2020.

Leanplum

Series D in 2017
Leanplum Inc. is a mobile marketing platform that specializes in enhancing engagement for brands through a unified, multichannel approach. Founded in 2012 and headquartered in San Francisco, with additional offices in New York, London, Bulgaria, and Amsterdam, Leanplum enables businesses to optimize their mobile applications and marketing efforts. The platform offers a range of services including messaging, automation, app editing, personalization, A/B testing, and analytics, allowing product teams to conduct real-time optimization tests and analyze results effectively. Renowned global brands such as Tinder, Grab, Tesco, and Zynga utilize Leanplum to orchestrate integrated campaigns that foster customer loyalty and drive growth. By transforming data into actionable insights, Leanplum helps companies understand user needs, delivering relevant experiences that enhance brand engagement and establish long-term customer relationships.

Mist Systems

Series B in 2016
Mist Systems, Inc. is a technology company specializing in transforming indoor Wi-Fi experiences through advanced machine learning and real-time data analytics. Founded in 2014 and headquartered in Cupertino, California, with additional offices in Austin and San Francisco, the company creates intelligent wireless network products that enhance user experiences and allow IT departments to manage networks proactively. Its offerings include cloud-managed access points, network elements, and client mobile devices, along with services such as Wi-Fi assurance, Marvis virtual assistant, and asset visibility. These solutions cater to various industries, including retail, education, digital workplaces, and healthcare. In April 2019, Mist Systems became a subsidiary of Juniper Networks, Inc., further expanding its capabilities in AI-driven wireless technology.

Simpplr

Series A in 2016
Simpplr is a provider of an AI-powered employee experience platform that helps organizations deliver personalized, frictionless internal experiences and improve engagement. The platform unifies communication, recognition, collaboration, knowledge sharing, and internal processes within a single digital workplace, enabling employees to search knowledge articles, post questions, collaborate, and access onboarding and support resources. Simpplr is headquartered in Silicon Valley, California, with offices in the United Kingdom, Canada, and India.

Mist Systems

Series A in 2016
Mist Systems, Inc. is a technology company specializing in transforming indoor Wi-Fi experiences through advanced machine learning and real-time data analytics. Founded in 2014 and headquartered in Cupertino, California, with additional offices in Austin and San Francisco, the company creates intelligent wireless network products that enhance user experiences and allow IT departments to manage networks proactively. Its offerings include cloud-managed access points, network elements, and client mobile devices, along with services such as Wi-Fi assurance, Marvis virtual assistant, and asset visibility. These solutions cater to various industries, including retail, education, digital workplaces, and healthcare. In April 2019, Mist Systems became a subsidiary of Juniper Networks, Inc., further expanding its capabilities in AI-driven wireless technology.

HoneyBook

Series C in 2016
HoneyBook, Inc. is a business software company based in San Francisco, California, established in 2012. It offers a clientflow management platform designed for independent business owners, particularly in the event planning sector, including wedding planners and related vendors. The HoneyBook platform simplifies the management of client interactions by integrating tools for communication, contracts, invoicing, and payments, allowing users to streamline their business processes. With over 100,000 service-based businesses in the United States and Canada utilizing the platform, HoneyBook has facilitated more than $9 billion in transactions. The company also has a presence in Tel Aviv and employs remote staff worldwide, emphasizing its commitment to enhancing the client experience and operational efficiency for entrepreneurs and freelancers.

Bloomberg Second Measure

Seed Round in 2016
Bloomberg Second Measure is a technology company that specializes in analyzing vast amounts of anonymized purchase data to provide insights into consumer behavior and business performance. Serving some of the world's leading brands and investment firms, the company offers real-time analysis that helps organizations identify growth trends, benchmark competitors, and better understand their customer base. With offices in the Bay Area and New York, Bloomberg Second Measure combines advanced analytics with comprehensive purchase data to empower businesses to make informed decisions based on actionable insights.

NinthDecimal

Series E in 2016
NinthDecimal, Inc. is a mobile audience intelligence platform that specializes in leveraging location data to enhance marketing strategies. Founded in 2003 and headquartered in San Francisco, California, the company provides solutions for audience targeting, measurement, insights, and data licensing. Its offerings include a comprehensive suite of advertising solutions designed to optimize customer engagement across various channels. The Audiences solution enables brands to access and activate customized audience segments based on both offline and online behaviors, while the Insights solution offers deep competitive analysis and brand performance evaluation. Additionally, NinthDecimal delivers innovative closed-loop TV planning and measurement tools, including TV retargeting and audience optimization for television advertising. The company serves a diverse range of clients, including Fortune 500 companies and major TV networks, helping them effectively measure the impact of their marketing efforts on consumer behavior and store visits. NinthDecimal was previously known as JiWire, Inc. and became a subsidiary of inMarket Media LLC in 2020.

Bracket Computing

Series C in 2015
Bracket Computing, based in Mountain View, California, develops software designed to enhance workload isolation and security for enterprises operating in hybrid cloud environments. The company's solution includes crypto-enforced micro-segmentation with always-on encryption of data at rest and in motion, utilizing customer-controlled keys. Additionally, it offers data and runtime integrity monitoring, along with auditability and forensic capabilities that capture memory during breaches. Founded in 2011, Bracket Computing aims to reimagine enterprise computing through radical innovation, providing a secure platform that empowers IT departments to maintain speed and agility while protecting against malware, malicious insiders, and operational errors.

HoneyBook

Series B in 2015
HoneyBook, Inc. is a business software company based in San Francisco, California, established in 2012. It offers a clientflow management platform designed for independent business owners, particularly in the event planning sector, including wedding planners and related vendors. The HoneyBook platform simplifies the management of client interactions by integrating tools for communication, contracts, invoicing, and payments, allowing users to streamline their business processes. With over 100,000 service-based businesses in the United States and Canada utilizing the platform, HoneyBook has facilitated more than $9 billion in transactions. The company also has a presence in Tel Aviv and employs remote staff worldwide, emphasizing its commitment to enhancing the client experience and operational efficiency for entrepreneurs and freelancers.

Crossover Health

Venture Round in 2015
Crossover Health designs and delivers workplace healthcare services for employers and employees, offering primary care and a broad range of ancillary and advanced services, including urgent and preventive care, chronic disease management, health risk assessment, health education, coaching, biometrics, physical therapy, chiropractic, acupuncture, care coordination, health analytics, and remote care. It operates as a primary care medical group that blends health management services with technology-enabled tools to create a comprehensive employee care experience. Founded in 2010 and based in California, Crossover Health serves client organizations through on-site and partner health centers across Silicon Valley and other U.S. locations, with a focus on improving access to care, enhancing member experience, and reducing healthcare costs for employers and their workforce.

Bracket Computing

Series B in 2014
Bracket Computing, based in Mountain View, California, develops software designed to enhance workload isolation and security for enterprises operating in hybrid cloud environments. The company's solution includes crypto-enforced micro-segmentation with always-on encryption of data at rest and in motion, utilizing customer-controlled keys. Additionally, it offers data and runtime integrity monitoring, along with auditability and forensic capabilities that capture memory during breaches. Founded in 2011, Bracket Computing aims to reimagine enterprise computing through radical innovation, providing a secure platform that empowers IT departments to maintain speed and agility while protecting against malware, malicious insiders, and operational errors.

Sojern

Series C in 2013
Sojern offers a digital marketing platform driven by artificial intelligence and traveler intent data. It provides multi-channel solutions to help travel businesses drive direct bookings, enabling clients to engage and convert travelers worldwide.

Sojern

Series B in 2012
Sojern offers a digital marketing platform driven by artificial intelligence and traveler intent data. It provides multi-channel solutions to help travel businesses drive direct bookings, enabling clients to engage and convert travelers worldwide.

NinthDecimal

Venture Round in 2011
NinthDecimal, Inc. is a mobile audience intelligence platform that specializes in leveraging location data to enhance marketing strategies. Founded in 2003 and headquartered in San Francisco, California, the company provides solutions for audience targeting, measurement, insights, and data licensing. Its offerings include a comprehensive suite of advertising solutions designed to optimize customer engagement across various channels. The Audiences solution enables brands to access and activate customized audience segments based on both offline and online behaviors, while the Insights solution offers deep competitive analysis and brand performance evaluation. Additionally, NinthDecimal delivers innovative closed-loop TV planning and measurement tools, including TV retargeting and audience optimization for television advertising. The company serves a diverse range of clients, including Fortune 500 companies and major TV networks, helping them effectively measure the impact of their marketing efforts on consumer behavior and store visits. NinthDecimal was previously known as JiWire, Inc. and became a subsidiary of inMarket Media LLC in 2020.

Sojern

Private Equity Round in 2010
Sojern offers a digital marketing platform driven by artificial intelligence and traveler intent data. It provides multi-channel solutions to help travel businesses drive direct bookings, enabling clients to engage and convert travelers worldwide.

Sojern

Series A in 2008
Sojern offers a digital marketing platform driven by artificial intelligence and traveler intent data. It provides multi-channel solutions to help travel businesses drive direct bookings, enabling clients to engage and convert travelers worldwide.

Acta Technology

Venture Round in 2001
Acta Technology is a provider of a real-time data integration platform that facilitates seamless communication among enterprises, their customers, suppliers, employees, and partners. Founded in 1997 and headquartered in Mountain View, California, the company specializes in batch and real-time data integration solutions within the extraction, transformation, and loading (ETL) segment. Acta Technology's offerings empower organizations to efficiently manage and integrate data, enhancing operational effectiveness and collaboration. The company was acquired by Business Objects, further expanding its influence in the data integration market.
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