Norwest Venture Partners

Norwest Venture Partners, established in 1961, is a global venture capital and growth equity firm based in Palo Alto, California. With nearly $5 billion under management, the firm invests in early to late-stage companies across various sectors, including technology, business services, financial services, consumer products, and healthcare. Norwest focuses on providing capital and operational support to help CEOs and founders scale their businesses, with typical investments ranging from $10 million to $50 million, and sometimes up to $100 million for growth equity companies. The firm has invested in over 600 companies and currently partners with over 140 active companies across its portfolio.

Mohammad Abbas

Investor

Robert Abbott

Partner

Bayan Alizadeh

Investor

Gal Amran

Investor

Lauren Beauchamp

Vice President

Scott Beechuk

Partner

Katie Belding

Partner, Portfolio Services

Kurt Betcher

Administrative Partner, Portfolio Services

Jordan Booker

Investor

Laura Boyd

Principal, Head of Mergers Acquisitions and Capital Markets

Yoni Braun

Vice President

Shiv Chaudhary

Managing Director, Norwest India

Priti Youssef Choksi

Partner

Casper De Clercq

General Partner

Nathan Cohen

Vice President

Ran Ding

Partner

Matthew De Dominicis

Administrative Partner and CFO

Philip Fleischman

Vice President

David Glaser

Investor

Anubha Goyal

Investor, Norwest India

Ken Graham

Investor

Aidan Greenstein

Investor

Guillermo Grimaldo

Investor

Garrett Hardesty

Investor

Ryan Harris

General Partner

Sean Jacobsohn

Partner

Trey Jennings

Senior Associate

Krish Kapadia

Vice President

Sameer Kapur

Vice President, Growth Equity

Paul Kigawa

Investor

Nikhil Kookada

Vice President

Parul Laddha

Investor, Norwest India

Jordan Leites

Vice President

Sam Lesser

Investor

Sonia Li

Associate

Brian Matesic

Principal

Cassie McHenry

Investor

JP McKeever

Investor

John McNeil

Investor

Ryan McDonald

Principal - Healthcare

Scott Mitchell

Principal

Venkat Mohan

Operating Partner and Board Member

Brian Moon

Senior Associate

Dror Nahumi

General Partner

Michelle Nie

Investor

Ginny Pan

Investor

Connor Pike

Principal, Growth Equity

Ankit Prasad

Vice President

Irem Rami

Principal, Growth Equity and Venture

Ashwin Ravi

Associate

Gabrielle Rush

Investor

Samuel Saldarriaga

Investor

Umang Sanghvi

Investor, Norwest India

Christopher Scullin

Vice President

Rama Sekhar

Partner

Suraj Shah

Vice President

Niren Shah

Managing Director and Head of Norwest India

Chris Sondej

Principal, Growth Equity

Gabe Stauber

Associate

Laurie Tennant

Principal, People Advisory

Matthew Uthupan

Investor

Sanchana Vasikaran

Investor

Vidushi Verma

Investor, Norwest India

Lisa Wu

Partner

Jessica Yi

Vice President

Edward Yip

Partner

Michael Zarian

Investor

Justin Zhang

Investor

David Zilberman

General Partner

Dave Zilberman

General Partner

Past deals in Advertising

tvScientific

Series B in 2025
TvScientific is a performance advertising platform focused on making connected TV (CTV) advertising accessible and measurable for brands and applications of all sizes. The platform utilizes data to demonstrate the true value of TV advertising while simplifying and automating the processes of CTV buying and optimization. TvScientific offers real-time reporting that allows users to monitor campaign performance effectively, ensuring that their advertising efforts achieve optimal results. Additionally, the platform features Always-On Incrementality testing, which provides insights into the incremental value generated by CTV campaigns, further assuring users that their marketing strategies are effective. By combining intuitive campaign management with digital-like measurement and attribution, TvScientific enables businesses to harness CTV as a scalable performance channel.

tvScientific

Convertible Note in 2024
TvScientific is a performance advertising platform focused on making connected TV (CTV) advertising accessible and measurable for brands and applications of all sizes. The platform utilizes data to demonstrate the true value of TV advertising while simplifying and automating the processes of CTV buying and optimization. TvScientific offers real-time reporting that allows users to monitor campaign performance effectively, ensuring that their advertising efforts achieve optimal results. Additionally, the platform features Always-On Incrementality testing, which provides insights into the incremental value generated by CTV campaigns, further assuring users that their marketing strategies are effective. By combining intuitive campaign management with digital-like measurement and attribution, TvScientific enables businesses to harness CTV as a scalable performance channel.

tvScientific

Series A in 2022
TvScientific is a performance advertising platform focused on making connected TV (CTV) advertising accessible and measurable for brands and applications of all sizes. The platform utilizes data to demonstrate the true value of TV advertising while simplifying and automating the processes of CTV buying and optimization. TvScientific offers real-time reporting that allows users to monitor campaign performance effectively, ensuring that their advertising efforts achieve optimal results. Additionally, the platform features Always-On Incrementality testing, which provides insights into the incremental value generated by CTV campaigns, further assuring users that their marketing strategies are effective. By combining intuitive campaign management with digital-like measurement and attribution, TvScientific enables businesses to harness CTV as a scalable performance channel.

Amagi Media Labs

Venture Round in 2022
Amagi Media Labs, established in 2008, is a global media technology company headquartered in Bengaluru, India, with operations across multiple international locations. It specializes in providing cloud-managed broadcast and targeted advertising platforms to TV networks and OTT providers worldwide. Amagi's suite of technology solutions includes CLOUDPORT for broadcast-grade TV and OTT channel playout, THUNDERSTORM for dynamic ad insertion and regionalization, and CLOUDPORT LIVE for orchestrating live events. The company offers services such as managed broadcasting, channel playout, OTT channel launch, ad monetization, targeted TV advertising, disaster recovery, and content regionalization, enabling its clients to streamline operations, enhance monetization, and reach specific audiences effectively.

Anonym

Seed Round in 2022
Anonym is a company focused on developing privacy solutions that leverage advanced cryptography to facilitate privacy-safe advertising. By creating a foundational technology platform, Anonym aims to promote effective advertising practices without compromising user data. The company's approach allows advertisers to engage in high-performing marketing while ensuring that customer privacy is maintained, thereby fostering trust in the open internet. Anonym's commitment to using data in ways that align with user expectations positions it as a key player in the evolving landscape of digital advertising.

Mensa Brands

Series B in 2021
Mensa Brands is an investment firm that partners with entrepreneurs to build and scale digital brands. Mensa brands are investing working capital picking up equity in other D2C startups and scaling their brands' presence online. Its platform helps expertise in driving growth, product, merchandising, technology, supply chain, product, and access to global markets that help founders get a lucrative financial exit. At the same time, they transform their business through a successful partnership.

Amagi Media Labs

Private Equity Round in 2021
Amagi Media Labs, established in 2008, is a global media technology company headquartered in Bengaluru, India, with operations across multiple international locations. It specializes in providing cloud-managed broadcast and targeted advertising platforms to TV networks and OTT providers worldwide. Amagi's suite of technology solutions includes CLOUDPORT for broadcast-grade TV and OTT channel playout, THUNDERSTORM for dynamic ad insertion and regionalization, and CLOUDPORT LIVE for orchestrating live events. The company offers services such as managed broadcasting, channel playout, OTT channel launch, ad monetization, targeted TV advertising, disaster recovery, and content regionalization, enabling its clients to streamline operations, enhance monetization, and reach specific audiences effectively.

Mensa Brands

Venture Round in 2021
Mensa Brands is an investment firm that partners with entrepreneurs to build and scale digital brands. Mensa brands are investing working capital picking up equity in other D2C startups and scaling their brands' presence online. Its platform helps expertise in driving growth, product, merchandising, technology, supply chain, product, and access to global markets that help founders get a lucrative financial exit. At the same time, they transform their business through a successful partnership.

Bluecore

Series E in 2021
Bluecore is an AI-driven multi-channel marketing platform that specializes in retail marketing. It leverages predictive intelligence to enhance the personalization and prioritization of marketing efforts. By consolidating consumer behavior data and product information, Bluecore provides a detailed understanding of each shopper's historical interactions and anticipated future behaviors with brands. The platform supports marketers in making informed decisions based on extensive data sets, optimizing customer engagement across various channels, including email, websites, display advertisements, and social media. With nearly 500 million shopper IDs and a vast product catalog, Bluecore plays a significant role in helping businesses acquire, retain, and expand their customer base.

Mensa Brands

Series A in 2021
Mensa Brands is an investment firm that partners with entrepreneurs to build and scale digital brands. Mensa brands are investing working capital picking up equity in other D2C startups and scaling their brands' presence online. Its platform helps expertise in driving growth, product, merchandising, technology, supply chain, product, and access to global markets that help founders get a lucrative financial exit. At the same time, they transform their business through a successful partnership.

Bluecore

Series D in 2020
Bluecore is an AI-driven multi-channel marketing platform that specializes in retail marketing. It leverages predictive intelligence to enhance the personalization and prioritization of marketing efforts. By consolidating consumer behavior data and product information, Bluecore provides a detailed understanding of each shopper's historical interactions and anticipated future behaviors with brands. The platform supports marketers in making informed decisions based on extensive data sets, optimizing customer engagement across various channels, including email, websites, display advertisements, and social media. With nearly 500 million shopper IDs and a vast product catalog, Bluecore plays a significant role in helping businesses acquire, retain, and expand their customer base.

Leanplum

Series D in 2020
Leanplum Inc. is a mobile marketing platform that specializes in enhancing engagement for brands through a unified, multichannel approach. Founded in 2012 and headquartered in San Francisco, with additional offices in New York, London, Bulgaria, and Amsterdam, Leanplum enables businesses to optimize their mobile applications and marketing efforts. The platform offers a range of services including messaging, automation, app editing, personalization, A/B testing, and analytics, allowing product teams to conduct real-time optimization tests and analyze results effectively. Renowned global brands such as Tinder, Grab, Tesco, and Zynga utilize Leanplum to orchestrate integrated campaigns that foster customer loyalty and drive growth. By transforming data into actionable insights, Leanplum helps companies understand user needs, delivering relevant experiences that enhance brand engagement and establish long-term customer relationships.

Leanplum

Series D in 2019
Leanplum Inc. is a mobile marketing platform that specializes in enhancing engagement for brands through a unified, multichannel approach. Founded in 2012 and headquartered in San Francisco, with additional offices in New York, London, Bulgaria, and Amsterdam, Leanplum enables businesses to optimize their mobile applications and marketing efforts. The platform offers a range of services including messaging, automation, app editing, personalization, A/B testing, and analytics, allowing product teams to conduct real-time optimization tests and analyze results effectively. Renowned global brands such as Tinder, Grab, Tesco, and Zynga utilize Leanplum to orchestrate integrated campaigns that foster customer loyalty and drive growth. By transforming data into actionable insights, Leanplum helps companies understand user needs, delivering relevant experiences that enhance brand engagement and establish long-term customer relationships.

Button

Series C in 2019
Button, Inc. is a mobile commerce technology company that provides a platform for brands to establish partnerships that enhance commerce. Its offerings include DeepLink Commerce, which extends application functionalities across a network of complementary apps, and the Button SDK, which facilitates cross-application features. The Button API enables developers to foster user engagement through loyalty initiatives and enhances acquisition and re-engagement strategies. Additionally, Button offers tools to model user loyalty, adjust shopping carts at checkout, and optimize mobile partnerships for travel companies. Since its founding in 2014, Button has driven over $3 billion in spending and has raised over $64 million in venture capital, positioning itself as a leader in mobile commerce enablement. The company is headquartered in New York, New York.

NinthDecimal

Series E in 2017
NinthDecimal, Inc. is a mobile audience intelligence platform that specializes in leveraging location data to enhance marketing strategies. Founded in 2003 and headquartered in San Francisco, California, the company provides solutions for audience targeting, measurement, insights, and data licensing. Its offerings include a comprehensive suite of advertising solutions designed to optimize customer engagement across various channels. The Audiences solution enables brands to access and activate customized audience segments based on both offline and online behaviors, while the Insights solution offers deep competitive analysis and brand performance evaluation. Additionally, NinthDecimal delivers innovative closed-loop TV planning and measurement tools, including TV retargeting and audience optimization for television advertising. The company serves a diverse range of clients, including Fortune 500 companies and major TV networks, helping them effectively measure the impact of their marketing efforts on consumer behavior and store visits. NinthDecimal was previously known as JiWire, Inc. and became a subsidiary of inMarket Media LLC in 2020.

Leanplum

Series D in 2017
Leanplum Inc. is a mobile marketing platform that specializes in enhancing engagement for brands through a unified, multichannel approach. Founded in 2012 and headquartered in San Francisco, with additional offices in New York, London, Bulgaria, and Amsterdam, Leanplum enables businesses to optimize their mobile applications and marketing efforts. The platform offers a range of services including messaging, automation, app editing, personalization, A/B testing, and analytics, allowing product teams to conduct real-time optimization tests and analyze results effectively. Renowned global brands such as Tinder, Grab, Tesco, and Zynga utilize Leanplum to orchestrate integrated campaigns that foster customer loyalty and drive growth. By transforming data into actionable insights, Leanplum helps companies understand user needs, delivering relevant experiences that enhance brand engagement and establish long-term customer relationships.

Bluecore

Series C in 2017
Bluecore is an AI-driven multi-channel marketing platform that specializes in retail marketing. It leverages predictive intelligence to enhance the personalization and prioritization of marketing efforts. By consolidating consumer behavior data and product information, Bluecore provides a detailed understanding of each shopper's historical interactions and anticipated future behaviors with brands. The platform supports marketers in making informed decisions based on extensive data sets, optimizing customer engagement across various channels, including email, websites, display advertisements, and social media. With nearly 500 million shopper IDs and a vast product catalog, Bluecore plays a significant role in helping businesses acquire, retain, and expand their customer base.

Button

Series B in 2017
Button, Inc. is a mobile commerce technology company that provides a platform for brands to establish partnerships that enhance commerce. Its offerings include DeepLink Commerce, which extends application functionalities across a network of complementary apps, and the Button SDK, which facilitates cross-application features. The Button API enables developers to foster user engagement through loyalty initiatives and enhances acquisition and re-engagement strategies. Additionally, Button offers tools to model user loyalty, adjust shopping carts at checkout, and optimize mobile partnerships for travel companies. Since its founding in 2014, Button has driven over $3 billion in spending and has raised over $64 million in venture capital, positioning itself as a leader in mobile commerce enablement. The company is headquartered in New York, New York.

NinthDecimal

Series E in 2016
NinthDecimal, Inc. is a mobile audience intelligence platform that specializes in leveraging location data to enhance marketing strategies. Founded in 2003 and headquartered in San Francisco, California, the company provides solutions for audience targeting, measurement, insights, and data licensing. Its offerings include a comprehensive suite of advertising solutions designed to optimize customer engagement across various channels. The Audiences solution enables brands to access and activate customized audience segments based on both offline and online behaviors, while the Insights solution offers deep competitive analysis and brand performance evaluation. Additionally, NinthDecimal delivers innovative closed-loop TV planning and measurement tools, including TV retargeting and audience optimization for television advertising. The company serves a diverse range of clients, including Fortune 500 companies and major TV networks, helping them effectively measure the impact of their marketing efforts on consumer behavior and store visits. NinthDecimal was previously known as JiWire, Inc. and became a subsidiary of inMarket Media LLC in 2020.

Komli Media

Venture Round in 2015
Komli Media is a prominent media technology company in the Asia Pacific region, specializing in digital advertising solutions for marketers, agencies, and publishers. The company offers a comprehensive advertisement network platform that utilizes advanced technology for lead acquisition, audience targeting, and rich media. Additionally, it focuses on online audience measurement and brand impact assessment. Komli Media is dedicated to simplifying and enhancing the transparency of advertising through next-generation platforms that harness the capabilities of programmatic buying across display, mobile, social, and video channels.

RevX

Venture Round in 2015
RevX is a technology company based in Bengaluru, India, that specializes in mobile advertising solutions aimed at helping marketers acquire, engage, and retain users for their applications. The company provides predictive advertising software that leverages consumer behavior insights to facilitate one-to-one marketing. Key offerings include a Dynamic Product Ads engine that creates personalized ads based on user activity, an Optimization Engine that enhances advertising performance through predictive analytics, and a Self-Serve Interface that allows marketers to manage campaigns independently. Additionally, RevX features a Product Recommendation Engine that delivers real-time product suggestions tailored to user preferences. The company's platform supports programmatic media buying and utilizes data science to enhance marketing strategies, making it a valuable partner for app businesses looking to scale their growth and revenue in both established and emerging markets. RevX operates globally, providing support through multiple offices and is a subsidiary of Affle International Pte Ltd.

Quikr

Series G in 2014
Quikr is an online marketplace and free classifieds platform operating in India, designed to facilitate connections between buyers and sellers. Users can browse a wide range of advertisements for various categories, including real estate, vehicles, electronics, jobs, and personal services, making it easy to buy, sell, or rent items and services. The platform promotes user independence by allowing individuals to engage directly with one another, thereby enhancing the overall trading experience. Quikr continually innovates its offerings, introducing features such as privacy-focused transactions and services that cater to those with limited internet access. The company’s mission is to empower users to discover opportunities and connect within their communities, ultimately enriching the marketplace experience for all participants.

MBlox

Debt Financing in 2014
MBlox, established in 1999, is a pioneering global mobile messaging company. It maintains over 100 direct carrier relationships and is renowned for its expertise in SMS services. The company's cloud-based platform processes 7 billion mobile messages annually for more than 4,000 clients, ranging from start-ups to multinational corporations. MBlox offers 24/7 email support and customizable support packages to cater to diverse business needs. Its services span various sectors, including financial services, government, transportation, retail, and advertising.

true[X]

Series D in 2014
true[x] is a digital advertising technology company that specializes in engagement advertising for brands. It allows advertisers to connect with consumers across various platforms, including social media, gaming, content, music, video, and travel. By focusing on interactive experiences, true[x] aims to enhance consumer engagement and provide brands with innovative ways to reach their target audiences. As a subsidiary of Gimbal, Inc., true[x] operates within a broader ecosystem of digital marketing solutions.

Quikr

Series F in 2014
Quikr is an online marketplace and free classifieds platform operating in India, designed to facilitate connections between buyers and sellers. Users can browse a wide range of advertisements for various categories, including real estate, vehicles, electronics, jobs, and personal services, making it easy to buy, sell, or rent items and services. The platform promotes user independence by allowing individuals to engage directly with one another, thereby enhancing the overall trading experience. Quikr continually innovates its offerings, introducing features such as privacy-focused transactions and services that cater to those with limited internet access. The company’s mission is to empower users to discover opportunities and connect within their communities, ultimately enriching the marketplace experience for all participants.

Turn

Series E in 2014
Turn Inc. is an advertising technology company that offers a comprehensive platform tailored for marketers, brands, and agencies. Founded in 2004 and headquartered in Redwood City, California, Turn provides an integrated solution known as Digital Hub, which includes several key applications: Audience Suite for enterprise data management, Campaign Suite for digital media buying across various channels, and DataMine Analytics for data exploration and optimization. The company's services focus on digital data centralization, media planning, consumer intelligence, and brand intelligence, ultimately enhancing advertising performance. With a global presence, Turn operates in multiple locations across the United States, Brazil, Europe, Asia, and Australia, delivering insights and enabling effective bidding strategies through their cloud-based architecture.

Sojern

Series C in 2013
Sojern Inc. is a travel marketing company that specializes in providing digital marketing solutions tailored for the travel industry. Founded in 2007 and headquartered in San Francisco, California, Sojern utilizes artificial intelligence and traveler intent data to offer a comprehensive audience engagement platform. This platform enables clients to capture aggregated data, curate traveler profiles, and engage potential travelers through various advertising solutions, including programmatic buying, display ads, and targeted branding. Sojern focuses on helping hotels, car rental services, tourism boards, airlines, and cruise companies drive direct bookings by activating multi-channel marketing strategies that enhance awareness, conversion, and customer loyalty. With a global presence that includes teams in major cities around the world, Sojern is dedicated to delivering insights and performance metrics that empower clients to navigate the competitive digital landscape effectively.

Komli Media

Private Equity Round in 2013
Komli Media is a prominent media technology company in the Asia Pacific region, specializing in digital advertising solutions for marketers, agencies, and publishers. The company offers a comprehensive advertisement network platform that utilizes advanced technology for lead acquisition, audience targeting, and rich media. Additionally, it focuses on online audience measurement and brand impact assessment. Komli Media is dedicated to simplifying and enhancing the transparency of advertising through next-generation platforms that harness the capabilities of programmatic buying across display, mobile, social, and video channels.

Komli Media

Series D in 2012
Komli Media is a prominent media technology company in the Asia Pacific region, specializing in digital advertising solutions for marketers, agencies, and publishers. The company offers a comprehensive advertisement network platform that utilizes advanced technology for lead acquisition, audience targeting, and rich media. Additionally, it focuses on online audience measurement and brand impact assessment. Komli Media is dedicated to simplifying and enhancing the transparency of advertising through next-generation platforms that harness the capabilities of programmatic buying across display, mobile, social, and video channels.

Quikr

Series E in 2012
Quikr is an online marketplace and free classifieds platform operating in India, designed to facilitate connections between buyers and sellers. Users can browse a wide range of advertisements for various categories, including real estate, vehicles, electronics, jobs, and personal services, making it easy to buy, sell, or rent items and services. The platform promotes user independence by allowing individuals to engage directly with one another, thereby enhancing the overall trading experience. Quikr continually innovates its offerings, introducing features such as privacy-focused transactions and services that cater to those with limited internet access. The company’s mission is to empower users to discover opportunities and connect within their communities, ultimately enriching the marketplace experience for all participants.

Sojern

Series B in 2012
Sojern Inc. is a travel marketing company that specializes in providing digital marketing solutions tailored for the travel industry. Founded in 2007 and headquartered in San Francisco, California, Sojern utilizes artificial intelligence and traveler intent data to offer a comprehensive audience engagement platform. This platform enables clients to capture aggregated data, curate traveler profiles, and engage potential travelers through various advertising solutions, including programmatic buying, display ads, and targeted branding. Sojern focuses on helping hotels, car rental services, tourism boards, airlines, and cruise companies drive direct bookings by activating multi-channel marketing strategies that enhance awareness, conversion, and customer loyalty. With a global presence that includes teams in major cities around the world, Sojern is dedicated to delivering insights and performance metrics that empower clients to navigate the competitive digital landscape effectively.

MBlox

Venture Round in 2011
MBlox, established in 1999, is a pioneering global mobile messaging company. It maintains over 100 direct carrier relationships and is renowned for its expertise in SMS services. The company's cloud-based platform processes 7 billion mobile messages annually for more than 4,000 clients, ranging from start-ups to multinational corporations. MBlox offers 24/7 email support and customizable support packages to cater to diverse business needs. Its services span various sectors, including financial services, government, transportation, retail, and advertising.

Quikr

Series D in 2011
Quikr is an online marketplace and free classifieds platform operating in India, designed to facilitate connections between buyers and sellers. Users can browse a wide range of advertisements for various categories, including real estate, vehicles, electronics, jobs, and personal services, making it easy to buy, sell, or rent items and services. The platform promotes user independence by allowing individuals to engage directly with one another, thereby enhancing the overall trading experience. Quikr continually innovates its offerings, introducing features such as privacy-focused transactions and services that cater to those with limited internet access. The company’s mission is to empower users to discover opportunities and connect within their communities, ultimately enriching the marketplace experience for all participants.

NinthDecimal

Venture Round in 2011
NinthDecimal, Inc. is a mobile audience intelligence platform that specializes in leveraging location data to enhance marketing strategies. Founded in 2003 and headquartered in San Francisco, California, the company provides solutions for audience targeting, measurement, insights, and data licensing. Its offerings include a comprehensive suite of advertising solutions designed to optimize customer engagement across various channels. The Audiences solution enables brands to access and activate customized audience segments based on both offline and online behaviors, while the Insights solution offers deep competitive analysis and brand performance evaluation. Additionally, NinthDecimal delivers innovative closed-loop TV planning and measurement tools, including TV retargeting and audience optimization for television advertising. The company serves a diverse range of clients, including Fortune 500 companies and major TV networks, helping them effectively measure the impact of their marketing efforts on consumer behavior and store visits. NinthDecimal was previously known as JiWire, Inc. and became a subsidiary of inMarket Media LLC in 2020.

MBlox

Venture Round in 2011
MBlox, established in 1999, is a pioneering global mobile messaging company. It maintains over 100 direct carrier relationships and is renowned for its expertise in SMS services. The company's cloud-based platform processes 7 billion mobile messages annually for more than 4,000 clients, ranging from start-ups to multinational corporations. MBlox offers 24/7 email support and customizable support packages to cater to diverse business needs. Its services span various sectors, including financial services, government, transportation, retail, and advertising.

true[X]

Series D in 2011
true[x] is a digital advertising technology company that specializes in engagement advertising for brands. It allows advertisers to connect with consumers across various platforms, including social media, gaming, content, music, video, and travel. By focusing on interactive experiences, true[x] aims to enhance consumer engagement and provide brands with innovative ways to reach their target audiences. As a subsidiary of Gimbal, Inc., true[x] operates within a broader ecosystem of digital marketing solutions.

Komli Media

Series C in 2011
Komli Media is a prominent media technology company in the Asia Pacific region, specializing in digital advertising solutions for marketers, agencies, and publishers. The company offers a comprehensive advertisement network platform that utilizes advanced technology for lead acquisition, audience targeting, and rich media. Additionally, it focuses on online audience measurement and brand impact assessment. Komli Media is dedicated to simplifying and enhancing the transparency of advertising through next-generation platforms that harness the capabilities of programmatic buying across display, mobile, social, and video channels.

Turn

Series D in 2011
Turn Inc. is an advertising technology company that offers a comprehensive platform tailored for marketers, brands, and agencies. Founded in 2004 and headquartered in Redwood City, California, Turn provides an integrated solution known as Digital Hub, which includes several key applications: Audience Suite for enterprise data management, Campaign Suite for digital media buying across various channels, and DataMine Analytics for data exploration and optimization. The company's services focus on digital data centralization, media planning, consumer intelligence, and brand intelligence, ultimately enhancing advertising performance. With a global presence, Turn operates in multiple locations across the United States, Brazil, Europe, Asia, and Australia, delivering insights and enabling effective bidding strategies through their cloud-based architecture.

Sojern

Private Equity Round in 2010
Sojern Inc. is a travel marketing company that specializes in providing digital marketing solutions tailored for the travel industry. Founded in 2007 and headquartered in San Francisco, California, Sojern utilizes artificial intelligence and traveler intent data to offer a comprehensive audience engagement platform. This platform enables clients to capture aggregated data, curate traveler profiles, and engage potential travelers through various advertising solutions, including programmatic buying, display ads, and targeted branding. Sojern focuses on helping hotels, car rental services, tourism boards, airlines, and cruise companies drive direct bookings by activating multi-channel marketing strategies that enhance awareness, conversion, and customer loyalty. With a global presence that includes teams in major cities around the world, Sojern is dedicated to delivering insights and performance metrics that empower clients to navigate the competitive digital landscape effectively.

AdMeld

Series C in 2010
AdMeld specializes in advertising network optimization technology aimed at helping online publishers maximize their ad inventory sales. Founded by professionals with extensive publishing experience, the company offers clients tools and expertise to generate new revenue streams, manage the sale of ad impressions, and safeguard their data and brands. AdMeld's technology monitors clients' websites and selects a mix of advertisements from various advertising networks, exchanges, and demand-side platforms. Additionally, it consolidates data into a unified reporting interface, manages demand relationships, and applies business rules to mitigate issues such as channel conflicts and inappropriate ads. With a diverse client base that includes major companies like Discovery Communications and FOX News, AdMeld operates from its headquarters in New York City and has offices in London, Berlin, San Francisco, and Toronto.

Brand.net

Series C in 2010
Brand.net is an online advertising network that specializes in brand advertising, offering a platform for display, video, and mobile advertising. The company's technology is designed to help brand advertisers and agencies efficiently target their audiences in appropriate contexts. Brand.net provides a suite of services including pre-campaign creative testing, ongoing campaign monitoring, proactive support, and frequent optimization. These features enable clients to effectively reach their most relevant audiences and gain customized insights into their campaigns, ensuring measurable results in the competitive landscape of online advertising.

true[X]

Series C in 2010
true[x] is a digital advertising technology company that specializes in engagement advertising for brands. It allows advertisers to connect with consumers across various platforms, including social media, gaming, content, music, video, and travel. By focusing on interactive experiences, true[x] aims to enhance consumer engagement and provide brands with innovative ways to reach their target audiences. As a subsidiary of Gimbal, Inc., true[x] operates within a broader ecosystem of digital marketing solutions.

Quikr

Series C in 2010
Quikr is an online marketplace and free classifieds platform operating in India, designed to facilitate connections between buyers and sellers. Users can browse a wide range of advertisements for various categories, including real estate, vehicles, electronics, jobs, and personal services, making it easy to buy, sell, or rent items and services. The platform promotes user independence by allowing individuals to engage directly with one another, thereby enhancing the overall trading experience. Quikr continually innovates its offerings, introducing features such as privacy-focused transactions and services that cater to those with limited internet access. The company’s mission is to empower users to discover opportunities and connect within their communities, ultimately enriching the marketplace experience for all participants.

NearbyNow

Venture Round in 2009
NearbyNow is a provider of mobile shopping applications designed to assist consumers in locating products that match their size in nearby stores. The company serves a diverse clientele, including well-known magazines such as Cosmopolitan, Seventeen, GQ, and Brides, as well as major brands and retailers like Nike, Levi's, and Estee Lauder. NearbyNow enables users to search local store inventories via the Internet or mobile devices, offering a wide range of products, from baby items and maternity goods to clothing and accessories. The company boasts impressive performance metrics, with a click-through rate of 28% and a conversion-to-purchase rate of 5.8%, making it a leader in the mobile shopping sector. Brands and retailers can also leverage NearbyNow's ad network to reach over 2 million mobile shoppers through multimedia advertising.

Brand.net

Series B in 2008
Brand.net is an online advertising network that specializes in brand advertising, offering a platform for display, video, and mobile advertising. The company's technology is designed to help brand advertisers and agencies efficiently target their audiences in appropriate contexts. Brand.net provides a suite of services including pre-campaign creative testing, ongoing campaign monitoring, proactive support, and frequent optimization. These features enable clients to effectively reach their most relevant audiences and gain customized insights into their campaigns, ensuring measurable results in the competitive landscape of online advertising.

Turn

Series C in 2008
Turn Inc. is an advertising technology company that offers a comprehensive platform tailored for marketers, brands, and agencies. Founded in 2004 and headquartered in Redwood City, California, Turn provides an integrated solution known as Digital Hub, which includes several key applications: Audience Suite for enterprise data management, Campaign Suite for digital media buying across various channels, and DataMine Analytics for data exploration and optimization. The company's services focus on digital data centralization, media planning, consumer intelligence, and brand intelligence, ultimately enhancing advertising performance. With a global presence, Turn operates in multiple locations across the United States, Brazil, Europe, Asia, and Australia, delivering insights and enabling effective bidding strategies through their cloud-based architecture.

MeetMe

Series B in 2008
MeetMe is a prominent social network in the United States focused on facilitating connections among individuals. Originally known as MyYearbook, the platform emphasizes social discovery through engaging applications and games, which are monetized via advertising and virtual currency. With a significant portion of its traffic originating from mobile devices, MeetMe caters to the mobile generation, offering services through its website and mobile applications available in English, Spanish, and Portuguese. The company also provides livestreaming video solutions and tools for the creator economy, enabling brands to engage and monetize their audiences effectively. Overall, MeetMe aims to create a vibrant community where users can find like-minded individuals and foster meaningful interactions.

Sojern

Series A in 2008
Sojern Inc. is a travel marketing company that specializes in providing digital marketing solutions tailored for the travel industry. Founded in 2007 and headquartered in San Francisco, California, Sojern utilizes artificial intelligence and traveler intent data to offer a comprehensive audience engagement platform. This platform enables clients to capture aggregated data, curate traveler profiles, and engage potential travelers through various advertising solutions, including programmatic buying, display ads, and targeted branding. Sojern focuses on helping hotels, car rental services, tourism boards, airlines, and cruise companies drive direct bookings by activating multi-channel marketing strategies that enhance awareness, conversion, and customer loyalty. With a global presence that includes teams in major cities around the world, Sojern is dedicated to delivering insights and performance metrics that empower clients to navigate the competitive digital landscape effectively.

Turn

Series B in 2008
Turn Inc. is an advertising technology company that offers a comprehensive platform tailored for marketers, brands, and agencies. Founded in 2004 and headquartered in Redwood City, California, Turn provides an integrated solution known as Digital Hub, which includes several key applications: Audience Suite for enterprise data management, Campaign Suite for digital media buying across various channels, and DataMine Analytics for data exploration and optimization. The company's services focus on digital data centralization, media planning, consumer intelligence, and brand intelligence, ultimately enhancing advertising performance. With a global presence, Turn operates in multiple locations across the United States, Brazil, Europe, Asia, and Australia, delivering insights and enabling effective bidding strategies through their cloud-based architecture.

Turn

Series B in 2007
Turn Inc. is an advertising technology company that offers a comprehensive platform tailored for marketers, brands, and agencies. Founded in 2004 and headquartered in Redwood City, California, Turn provides an integrated solution known as Digital Hub, which includes several key applications: Audience Suite for enterprise data management, Campaign Suite for digital media buying across various channels, and DataMine Analytics for data exploration and optimization. The company's services focus on digital data centralization, media planning, consumer intelligence, and brand intelligence, ultimately enhancing advertising performance. With a global presence, Turn operates in multiple locations across the United States, Brazil, Europe, Asia, and Australia, delivering insights and enabling effective bidding strategies through their cloud-based architecture.

Adzilla

Series A in 2007
Adzilla operates a technology platform that enables internet service providers (ISPs) to deliver targeted advertising based on action-based behavioral and demographic information to publisher sites and advertising networks.

SideStep

Series C in 2007
SideStep is a metasearch engine designed to assist travelers by searching over 200 travel websites to find the best deals on flights, hotels, and other travel-related services. The company generates revenue through advertising and referral fees. SideStep has expanded its offerings by acquiring TripUp, a social network focused on travel, and TravelPost.com, a hotel ratings site, aiming to become a leading source of online travel information. Additionally, SideStep has developed Facebook applications such as Trips, which offers trip planning services with over 150,000 users, and Extended Info, allowing users to customize their Facebook profiles. The company was acquired by Kayak in December 2007 for approximately $180 million.

Double Fusion

Series C in 2006
Double Fusion, Inc. provides in-game, around-game, and web-based solutions for marketers and their advertising agencies to engage and sell gamer demographics. The company offers fusion.sdk, suite of tools that enable spectrum of ad placements to be served in-game, tracked, and reported. Its products also include fusion.runtime that provides the power to define, integrate, serve, track, and report 2D, 3D, and video ads into games, as well as allows for a range of applications including PC back catalogue titles. The company was founded in 2004 and is headquartered in San Francisco, California with additional offices in Los Angeles, California; Chicago, Illinois; New York, New York; Jerusalem, Israel; London, United Kingdom; and Tokyo, Japan.

Turn

Venture Round in 2006
Turn Inc. is an advertising technology company that offers a comprehensive platform tailored for marketers, brands, and agencies. Founded in 2004 and headquartered in Redwood City, California, Turn provides an integrated solution known as Digital Hub, which includes several key applications: Audience Suite for enterprise data management, Campaign Suite for digital media buying across various channels, and DataMine Analytics for data exploration and optimization. The company's services focus on digital data centralization, media planning, consumer intelligence, and brand intelligence, ultimately enhancing advertising performance. With a global presence, Turn operates in multiple locations across the United States, Brazil, Europe, Asia, and Australia, delivering insights and enabling effective bidding strategies through their cloud-based architecture.

MBlox

Series D in 2006
MBlox, established in 1999, is a pioneering global mobile messaging company. It maintains over 100 direct carrier relationships and is renowned for its expertise in SMS services. The company's cloud-based platform processes 7 billion mobile messages annually for more than 4,000 clients, ranging from start-ups to multinational corporations. MBlox offers 24/7 email support and customizable support packages to cater to diverse business needs. Its services span various sectors, including financial services, government, transportation, retail, and advertising.

Turn

Series A in 2005
Turn Inc. is an advertising technology company that offers a comprehensive platform tailored for marketers, brands, and agencies. Founded in 2004 and headquartered in Redwood City, California, Turn provides an integrated solution known as Digital Hub, which includes several key applications: Audience Suite for enterprise data management, Campaign Suite for digital media buying across various channels, and DataMine Analytics for data exploration and optimization. The company's services focus on digital data centralization, media planning, consumer intelligence, and brand intelligence, ultimately enhancing advertising performance. With a global presence, Turn operates in multiple locations across the United States, Brazil, Europe, Asia, and Australia, delivering insights and enabling effective bidding strategies through their cloud-based architecture.

MBlox

Series B in 2004
MBlox, established in 1999, is a pioneering global mobile messaging company. It maintains over 100 direct carrier relationships and is renowned for its expertise in SMS services. The company's cloud-based platform processes 7 billion mobile messages annually for more than 4,000 clients, ranging from start-ups to multinational corporations. MBlox offers 24/7 email support and customizable support packages to cater to diverse business needs. Its services span various sectors, including financial services, government, transportation, retail, and advertising.

MBlox

Series A in 2003
MBlox, established in 1999, is a pioneering global mobile messaging company. It maintains over 100 direct carrier relationships and is renowned for its expertise in SMS services. The company's cloud-based platform processes 7 billion mobile messages annually for more than 4,000 clients, ranging from start-ups to multinational corporations. MBlox offers 24/7 email support and customizable support packages to cater to diverse business needs. Its services span various sectors, including financial services, government, transportation, retail, and advertising.
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