Norwest Venture Partners

CityMall is a community commerce platform focused on 300 million new to internet users living in small cities, towns, and villages in India. CityMall is focused on Grocery, Fresh and Packaged FMCG, Electronics, Fashion categories. So far e-commerce has primarily benefited residents of the top 8 metropolitan cities in India. Key reasons for this are lack of trust, lack of familiarity with browsing and transacting online, low average order values (which makes economic viability a challenge for the platforms), lack of credit in online channels (which neighbourhood stores offer). CityMall is a highly efficient channel to serve these consumers through "Community Leaders". They are the "Social" & "Geographical" connectors between end consumers and CityMall. They help us in customer acquisition, localized sales & marketing to capture customers' share of wallet, and the last mile logistics in their communities, thus making the community-led model more suitable for small towns, cities, and villages. Founded by IIT Delhi and IIT Roorkee alumni with 8+ years of entrepreneurial experience, Citymall aims to create hundreds of thousands of such micro-entrepreneurs and empower them to create the go-to e-commerce platform for Bharat. CityMall is backed by top-tier VCs like General Catalyst, Elevation, Accel, Jungle Ventures and Waterbridge.

Mensa Brands is a brand-building company that focuses on identifying and investing in established digital-first brands within the lifestyle, home, and beauty sectors. The company provides working capital and equity investments to direct-to-consumer startups, aiming to enhance their online presence and drive growth. By leveraging its expertise in areas such as product development, merchandising, technology, and supply chain management, Mensa Brands supports founders in achieving successful financial exits while transforming their businesses through effective partnerships.

Mensa Brands is a brand-building company that focuses on identifying and investing in established digital-first brands within the lifestyle, home, and beauty sectors. The company provides working capital and equity investments to direct-to-consumer startups, aiming to enhance their online presence and drive growth. By leveraging its expertise in areas such as product development, merchandising, technology, and supply chain management, Mensa Brands supports founders in achieving successful financial exits while transforming their businesses through effective partnerships.

Forum Brands is a provider of a data-driven Amazon business acquisition platform. Forum provides a platform that merges proprietary technology with deep e-commerce and consumer investing knowledge to identify, acquire and scale third-party Fulfillment by Amazon (FBA) businesses into household brands.

Mensa Brands is a brand-building company that focuses on identifying and investing in established digital-first brands within the lifestyle, home, and beauty sectors. The company provides working capital and equity investments to direct-to-consumer startups, aiming to enhance their online presence and drive growth. By leveraging its expertise in areas such as product development, merchandising, technology, and supply chain management, Mensa Brands supports founders in achieving successful financial exits while transforming their businesses through effective partnerships.

SK Finance is a non-deposit accepting asset finance retail franchisee for the mid-market space. It caters to five product segments, including commercial vehicles, agricultural and construction equipment, passenger vehicles, two-wheelers, and small businesses.

CityMall is a community commerce platform focused on 300 million new to internet users living in small cities, towns, and villages in India. CityMall is focused on Grocery, Fresh and Packaged FMCG, Electronics, Fashion categories. So far e-commerce has primarily benefited residents of the top 8 metropolitan cities in India. Key reasons for this are lack of trust, lack of familiarity with browsing and transacting online, low average order values (which makes economic viability a challenge for the platforms), lack of credit in online channels (which neighbourhood stores offer). CityMall is a highly efficient channel to serve these consumers through "Community Leaders". They are the "Social" & "Geographical" connectors between end consumers and CityMall. They help us in customer acquisition, localized sales & marketing to capture customers' share of wallet, and the last mile logistics in their communities, thus making the community-led model more suitable for small towns, cities, and villages. Founded by IIT Delhi and IIT Roorkee alumni with 8+ years of entrepreneurial experience, Citymall aims to create hundreds of thousands of such micro-entrepreneurs and empower them to create the go-to e-commerce platform for Bharat. CityMall is backed by top-tier VCs like General Catalyst, Elevation, Accel, Jungle Ventures and Waterbridge.

SK Finance is a non-deposit accepting asset finance retail franchisee for the mid-market space. It caters to five product segments, including commercial vehicles, agricultural and construction equipment, passenger vehicles, two-wheelers, and small businesses.

Launched in 2016 as a Certified B Corp, Grove Collaborative is transforming consumer products into a positive force for human and environmental good. Grove creates and curates high-performing, planet-first products across household cleaning, personal care, laundry, clean beauty, and pet, serving millions of households across the U.S. The Grove Co. brand helped create the zero-waste home care category and continues to be the market leader. Every item Grove offers, from both brands they craft — like their flagship brand Grove Co., plastic-free personal care line Peach, and clean skincare brand Superbloom — and from exceptional third-party brands, has been thoroughly vetted against strict standards for clean ingredients, efficacy, sustainability, cruelty-free formulas, and ethical supply chain practices. Grove, a public benefit corporation, is on a mission to move Beyond Plastic. Grove is the first plastic neutral retailer in the world and is committed to being 100% plastic-free by 2025. For more information, visit grove.co/beyondplastic.

SK Finance is a non-deposit accepting asset finance retail franchisee for the mid-market space. It caters to five product segments, including commercial vehicles, agricultural and construction equipment, passenger vehicles, two-wheelers, and small businesses.

Kishlay Foods Pvt. Ltd. manufactures biscuits, cookies, and rusk. It manufactures products, including cheese, balls, crisp puffs, snacks, potato chips, ring chips, and tri cone chips. The company was incorporated in 2001 and is based in Guwahati, India.

Launched in 2016 as a Certified B Corp, Grove Collaborative is transforming consumer products into a positive force for human and environmental good. Grove creates and curates high-performing, planet-first products across household cleaning, personal care, laundry, clean beauty, and pet, serving millions of households across the U.S. The Grove Co. brand helped create the zero-waste home care category and continues to be the market leader. Every item Grove offers, from both brands they craft — like their flagship brand Grove Co., plastic-free personal care line Peach, and clean skincare brand Superbloom — and from exceptional third-party brands, has been thoroughly vetted against strict standards for clean ingredients, efficacy, sustainability, cruelty-free formulas, and ethical supply chain practices. Grove, a public benefit corporation, is on a mission to move Beyond Plastic. Grove is the first plastic neutral retailer in the world and is committed to being 100% plastic-free by 2025. For more information, visit grove.co/beyondplastic.

SK Finance is a non-deposit accepting asset finance retail franchisee for the mid-market space. It caters to five product segments, including commercial vehicles, agricultural and construction equipment, passenger vehicles, two-wheelers, and small businesses.

Yatra provides airline reservation flight ticket booking service online. Book cheap flights tickets, hotels, discount honeymoon holiday packages, cheapest air travel holiday fare with affordable hotel vacation package in India.

Fashion and You is a private online shopping club based in Gurugram, India, that specializes in offering a wide range of fashion apparel and accessories for men, women, and children. Founded in 2010, the platform features collections from top designers and provides members with exclusive access to authentic merchandise at discounted prices, often up to 80% off retail. The company focuses on creating limited-time events that allow members to shop for clothing, ethnic wear, western wear, footwear, handbags, and various fashion accessories, all curated from international lifestyle brands and designer labels.

CRMNEXT is an enterprise CRM solution provider credited with the world's largest installations in financial sector. From Fortune 500 to start-ups, businesses across nine verticals have built profitable customer relationships via CRMNEXT. CRMNEXT eliminates the barriers between human and digital channels, enabling world-class, omni-channel customer interactions from a single platform. It recalibrates banks’ potential to grow engagement, drive profitability, and deliver innovation. CRMNEXT’s customers include global brands like Pfizer, State Bank of India, HDFC Bank, ICICI Bank, Axis Bank, Tata AIA, Reliance, Banco de Oro Philippines, National Bank of Oman, Pavers England etc. It is in Gartner Magic Quadrant for Lead management, Sales Force Automation and Customer Engagement. For more information,

Yatra provides airline reservation flight ticket booking service online. Book cheap flights tickets, hotels, discount honeymoon holiday packages, cheapest air travel holiday fare with affordable hotel vacation package in India.

Snowman Logistics Ltd. (Snowman) is India’s first Cold Supply Chain Company with a nationwide presence connecting more than 100 cities and distributing to more than 4400 outlets. We are today the trusted market leader in food supply chain management.

Fashion and You is a private online shopping club based in Gurugram, India, that specializes in offering a wide range of fashion apparel and accessories for men, women, and children. Founded in 2010, the platform features collections from top designers and provides members with exclusive access to authentic merchandise at discounted prices, often up to 80% off retail. The company focuses on creating limited-time events that allow members to shop for clothing, ethnic wear, western wear, footwear, handbags, and various fashion accessories, all curated from international lifestyle brands and designer labels.

Yatra provides airline reservation flight ticket booking service online. Book cheap flights tickets, hotels, discount honeymoon holiday packages, cheapest air travel holiday fare with affordable hotel vacation package in India.

M-Factor, Inc. develops and delivers Web-based profit and revenue optimization software for consumer goods, retail, and quick serve restaurant sectors in the United States and internationally. It develops a software-as-a-service suite that analyzes, forecasts, and optimizes marketing investments and trade spend. The company’s solutions include M4 Marketing Investment Management, which tracks and optimizes marketing and in-store promotional investments; T4 Trade Spending Effectiveness that reallocates trade spend; and P4 Portfolio Pricing Optimization, which allows users to price regions, channels, and products. M-Factor, Inc. was founded in 2003 and is based in San Mateo, California.

Yatra provides airline reservation flight ticket booking service online. Book cheap flights tickets, hotels, discount honeymoon holiday packages, cheapest air travel holiday fare with affordable hotel vacation package in India.