Norwest Venture Partners
Norwest Venture Partners is a venture capital and growth equity firm founded in 1961 and headquartered in California, with a presence in Menlo Park and Palo Alto. It backs technology-driven companies across stages, from seed to growth, primarily in the United States, with extensions into India and Israel. The firm invests in sectors including software, information services, business services, financial services, healthcare, enterprise technology, and consumer products and services. Norwest emphasizes a proactive, partnership-based approach, leveraging its extensive network, operating experience, and a broad range of resources to help CEOs and founders scale their businesses. Across its portfolio, Norwest has supported hundreds of companies through multiple rounds of financing, aiming to partner with teams that demonstrate strong market position, revenue traction, and durable growth potential. The firm seeks to combine capital with strategic guidance, enabling portfolio companies to accelerate product development, go-to-market execution, and international expansion where appropriate.
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Past deals in Home Decor
Pepperfry
Debt Financing in 2021
Pepperfry is an online home and lifestyle marketplace offering a wide range of furniture, home décor, kitchen and dining items, and pet supplies, sourced from around the world and including its own brand. The platform functions as a one-stop shop for decorating and outfitting living spaces, providing affordable options through a large catalog and a marketplace model. It supports customer convenience with services such as cash on delivery and free shipping, enabling shoppers to browse diverse categories and purchase home furnishings and décor in a seamless online experience.
Duroflex
Venture Round in 2021
Duroflex is a leading manufacturer of mattresses and polyurethane foam products based in Alleppey, India. With over 50 years of experience, the company has established itself as a dominant player in the mattress industry, evolving alongside changing consumer preferences, technological advancements, and market dynamics. Duroflex specializes in a diverse range of sleep products, including mattresses, pillows, and protectors, all designed to enhance the quality of sleep for its customers. The company has also positioned itself as India's largest exporter of sleep and comfort products, reflecting its commitment to innovation and excellence in the sleep systems sector.
Pepperfry
Series F in 2020
Pepperfry is an online home and lifestyle marketplace offering a wide range of furniture, home décor, kitchen and dining items, and pet supplies, sourced from around the world and including its own brand. The platform functions as a one-stop shop for decorating and outfitting living spaces, providing affordable options through a large catalog and a marketplace model. It supports customer convenience with services such as cash on delivery and free shipping, enabling shoppers to browse diverse categories and purchase home furnishings and décor in a seamless online experience.
Bumblebee Spaces
Series A in 2019
Bumblebee Spaces is a San Francisco-based company founded in 2017 that specializes in creating innovative home furnishings through robotics and artificial intelligence. The company's primary product is a modular ceiling system designed to address storage needs by utilizing smart robots and AI technology. This system allows users to store, manage, and retrieve objects on-demand within the ceiling space, effectively increasing usable living area. Bumblebee Spaces also offers a mobile application that enables users to move and preview stored items. The company's approach focuses on maximizing space efficiency by thinking in cubic feet rather than square feet, providing a novel solution for modern living spaces.
Modsy
Series C in 2019
Modsy is a home design company that leverages advanced 3D graphics and computer vision technology to offer personalized interior design solutions. Founded in 2015 and based in San Francisco, the company enables customers, including new homeowners, remodelers, and renters, to visualize inspirational designs and decor within their own spaces before making any changes. Modsy's software allows users to see how furniture and decor will look in their homes, providing tailored room layouts and recommendations. It also features a shoppable marketplace, allowing customers to purchase items directly from their design plans, thereby simplifying the home design process and eliminating guesswork for both home renovators and interior designers.
Modsy
Series B in 2017
Modsy is a home design company that leverages advanced 3D graphics and computer vision technology to offer personalized interior design solutions. Founded in 2015 and based in San Francisco, the company enables customers, including new homeowners, remodelers, and renters, to visualize inspirational designs and decor within their own spaces before making any changes. Modsy's software allows users to see how furniture and decor will look in their homes, providing tailored room layouts and recommendations. It also features a shoppable marketplace, allowing customers to purchase items directly from their design plans, thereby simplifying the home design process and eliminating guesswork for both home renovators and interior designers.
Pepperfry
Series E in 2016
Pepperfry is an online home and lifestyle marketplace offering a wide range of furniture, home décor, kitchen and dining items, and pet supplies, sourced from around the world and including its own brand. The platform functions as a one-stop shop for decorating and outfitting living spaces, providing affordable options through a large catalog and a marketplace model. It supports customer convenience with services such as cash on delivery and free shipping, enabling shoppers to browse diverse categories and purchase home furnishings and décor in a seamless online experience.
Modsy
Series A in 2016
Modsy is a home design company that leverages advanced 3D graphics and computer vision technology to offer personalized interior design solutions. Founded in 2015 and based in San Francisco, the company enables customers, including new homeowners, remodelers, and renters, to visualize inspirational designs and decor within their own spaces before making any changes. Modsy's software allows users to see how furniture and decor will look in their homes, providing tailored room layouts and recommendations. It also features a shoppable marketplace, allowing customers to purchase items directly from their design plans, thereby simplifying the home design process and eliminating guesswork for both home renovators and interior designers.
Pepperfry
Series D in 2015
Pepperfry is an online home and lifestyle marketplace offering a wide range of furniture, home décor, kitchen and dining items, and pet supplies, sourced from around the world and including its own brand. The platform functions as a one-stop shop for decorating and outfitting living spaces, providing affordable options through a large catalog and a marketplace model. It supports customer convenience with services such as cash on delivery and free shipping, enabling shoppers to browse diverse categories and purchase home furnishings and décor in a seamless online experience.
Modsy
Seed Round in 2015
Modsy is a home design company that leverages advanced 3D graphics and computer vision technology to offer personalized interior design solutions. Founded in 2015 and based in San Francisco, the company enables customers, including new homeowners, remodelers, and renters, to visualize inspirational designs and decor within their own spaces before making any changes. Modsy's software allows users to see how furniture and decor will look in their homes, providing tailored room layouts and recommendations. It also features a shoppable marketplace, allowing customers to purchase items directly from their design plans, thereby simplifying the home design process and eliminating guesswork for both home renovators and interior designers.
Minted
Series D in 2014
Minted is a design platform that sources creative content from a global community of independent artists. It offers art, home decor, greeting cards, and stationery products, empowering consumers to vote for designs they love. Since its founding in 2007, Minted has expanded into various categories and serves major retailers through licensing partnerships.
Kendra Scott Design
Venture Round in 2014
Kendra Scott Design, Inc. is a lifestyle brand based in Austin, Texas, specializing in designing and manufacturing a wide range of jewelry for women, including earrings, necklaces, rings, bracelets, and charms. The company also offers bridal and special events jewelry, alongside home goods and beauty products. Founded in 2002, Kendra Scott has established a significant retail presence with stores across various states, including Alabama, Arizona, California, Florida, Georgia, Illinois, Louisiana, Maryland, Missouri, North Carolina, Ohio, Oklahoma, Tennessee, and Texas. In addition to its physical stores, Kendra Scott products are available through other retailers and an online store, reflecting the brand's commitment to accessibility and broad customer reach.
Pepperfry
Series C in 2014
Pepperfry is an online home and lifestyle marketplace offering a wide range of furniture, home décor, kitchen and dining items, and pet supplies, sourced from around the world and including its own brand. The platform functions as a one-stop shop for decorating and outfitting living spaces, providing affordable options through a large catalog and a marketplace model. It supports customer convenience with services such as cash on delivery and free shipping, enabling shoppers to browse diverse categories and purchase home furnishings and décor in a seamless online experience.
Pepperfry
Series B in 2013
Pepperfry is an online home and lifestyle marketplace offering a wide range of furniture, home décor, kitchen and dining items, and pet supplies, sourced from around the world and including its own brand. The platform functions as a one-stop shop for decorating and outfitting living spaces, providing affordable options through a large catalog and a marketplace model. It supports customer convenience with services such as cash on delivery and free shipping, enabling shoppers to browse diverse categories and purchase home furnishings and décor in a seamless online experience.
Pepperfry
Series A in 2011
Pepperfry is an online home and lifestyle marketplace offering a wide range of furniture, home décor, kitchen and dining items, and pet supplies, sourced from around the world and including its own brand. The platform functions as a one-stop shop for decorating and outfitting living spaces, providing affordable options through a large catalog and a marketplace model. It supports customer convenience with services such as cash on delivery and free shipping, enabling shoppers to browse diverse categories and purchase home furnishings and décor in a seamless online experience.
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