Norwest Venture Partners
Norwest Venture Partners, established in 1961, is a global venture capital and growth equity firm based in Palo Alto, California. With nearly $5 billion under management, the firm invests in early to late-stage companies across various sectors, including technology, business services, financial services, consumer products, and healthcare. Norwest focuses on providing capital and operational support to help CEOs and founders scale their businesses, with typical investments ranging from $10 million to $50 million, and sometimes up to $100 million for growth equity companies. The firm has invested in over 600 companies and currently partners with over 140 active companies across its portfolio.
Past deals in Television
tvScientific
Series B in 2025
TvScientific is a performance advertising platform that specializes in connected TV (CTV) advertising, making it accessible and measurable for brands and applications of all sizes. The company utilizes data-driven insights to demonstrate the value of TV advertising while simplifying and automating the CTV buying process. TvScientific offers real-time reporting, allowing users to monitor campaign performance confidently. Its Always-On Incrementality testing feature provides businesses with valuable information about the incremental impact of CTV campaigns, ensuring they achieve their desired outcomes. By combining efficient media buying with digital-like measurement and attribution, TvScientific enables companies to leverage CTV as a scalable performance channel.
tvScientific
Convertible Note in 2024
TvScientific is a performance advertising platform that specializes in connected TV (CTV) advertising, making it accessible and measurable for brands and applications of all sizes. The company utilizes data-driven insights to demonstrate the value of TV advertising while simplifying and automating the CTV buying process. TvScientific offers real-time reporting, allowing users to monitor campaign performance confidently. Its Always-On Incrementality testing feature provides businesses with valuable information about the incremental impact of CTV campaigns, ensuring they achieve their desired outcomes. By combining efficient media buying with digital-like measurement and attribution, TvScientific enables companies to leverage CTV as a scalable performance channel.
tvScientific
Series A in 2022
TvScientific is a performance advertising platform that specializes in connected TV (CTV) advertising, making it accessible and measurable for brands and applications of all sizes. The company utilizes data-driven insights to demonstrate the value of TV advertising while simplifying and automating the CTV buying process. TvScientific offers real-time reporting, allowing users to monitor campaign performance confidently. Its Always-On Incrementality testing feature provides businesses with valuable information about the incremental impact of CTV campaigns, ensuring they achieve their desired outcomes. By combining efficient media buying with digital-like measurement and attribution, TvScientific enables companies to leverage CTV as a scalable performance channel.
MovieBeam
Series A in 2006
MovieBeam is a digital entertainment provider that specializes in delivering video-on-demand services, primarily targeting the global hospitality industry. The company offers a convenient platform for customers to rent movies from home, featuring a diverse selection of new releases and popular films from major Hollywood studios. Utilizing over-the-air datacasting technology, MovieBeam ensures an ever-changing lineup of 100 movies, with up to 10 new titles added digitally each week, including select options in high definition. In addition to its consumer offerings, MovieBeam provides services such as MDF placement and buildouts, fiber optic cable installation, and remote monitoring, ensuring comprehensive support for its clients in the hospitality sector.
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