NOW

NOW, Inc is a venture capital firm founded in 2017 and based in Tokyo, Japan. The firm focuses on impact investments and technology sectors, seeking to invest in innovative entrepreneurs and their stories. NOW aims to support individuals and ideas that have the potential to create significant positive change, emphasizing the importance of both the people behind the ventures and the narratives that drive them.

Kazuma Ieiri

General Partner

Ryosuke Kajitani

General Partner

Hiroki Nakajima

Investor

54 past transactions

Nagaku

Seed Round in 2025
Nagaku is a web magazine that publishes about culture along with web development, PR, marketing, and consulting services.

Geofla

Venture Round in 2025
Geofla is a business that specializes in creating and planning products and applications designed to encourage physical activity and stimulate foot traffic in various spaces. The company's offerings include advertising and promotional services, incentivizing users to move around businesses through a points-based system.

Wellness

Series A in 2024
Wellness is a medtech company that provides a personalized healthcare platform, health support, preventive care, and testing services.

HIGHRESO

Venture Round in 2024
HIGHRESO is a GPU cloud computing provider that offers on-demand access to high‑end GPUs, storage, and networking resources. It is the first GPU cloud operator in Japan to be accredited as an NVIDIA Elite Partner and received the Best CSP Partner of the Year award at the NVIDIA NPN Partner Award 2022. The service is widely used by university research institutes, large corporations, and AI venture firms, with more than 100 deployments annually. By delivering accelerated computation for artificial intelligence and deep learning workloads, HIGHRESO enables clients to perform complex calculations efficiently and manage their cloud infrastructure effectively.

Geofla

Pre Seed Round in 2023
Geofla is a business that specializes in creating and planning products and applications designed to encourage physical activity and stimulate foot traffic in various spaces. The company's offerings include advertising and promotional services, incentivizing users to move around businesses through a points-based system.

Aracan

Series B in 2023
Aracan operates an online platform for evaluating and trading used cars. It employs qualified appraisers to assess vehicle conditions accurately, facilitating secure online transactions between users.

FUNDiT

Seed Round in 2023
FUNDiT is an IT-focused M&A and business consolidation company that specializes in acquiring, managing, and scaling IT companies.

Vivid Garden

Series C in 2022
Vivid Garden Inc. is an agriculture company based in Minato, Japan, founded in 2016. It operates as an online marketplace that connects producers with consumers and restaurants, enabling direct sales of farm products, ingredients, and flowers. The company manages several platforms, including Tabe Choku, which facilitates consumer-to-consumer sales of agricultural products, and Tabe Choku Pro, a specialized service for restaurants to order ingredients. Additionally, Vivid Garden offers Eat Chok, a platform designed to support farmers in delivering their products to office locations. Through these initiatives, Vivid Garden aims to streamline the distribution of fresh produce while enhancing access for both consumers and businesses.

Be-A Japan

Venture Round in 2021
Bé-A Japan producer and distributor of fashion accessories. They provide products that include underwear, sanitary napkins, interior goods, fashion accessories, health foods, and cosmetic products. They offer products that are available for shopping online.

Sixty Percent

Venture Round in 2021
Sixty Percent is an international fashion e-commerce platform that specializes in curating and offering a diverse selection of street brands from various countries, with a particular emphasis on Asian fashion. The platform enables customers to access a range of products, including casual, designer, and lifestyle brands, all at local prices. By focusing on these unique fashion offerings, Sixty Percent aims to provide consumers with a distinct shopping experience that highlights the creativity and trends of Asian streetwear.

RATEL

Seed Round in 2021
RATEL operates and broadcasts official, large-scale esports tournaments for titles such as CoD Mobile, CoD BO CW, Apex Legends, VALORANT and Knives Out, and is developing a voice chat application called VOLBOX to address issues faced by esports players. It also runs a multi-gaming platform designed for esports participants, offering features to search and register for competitions and events, as well as team management tools, enabling players to expand their gaming base.

nanameue

Venture Round in 2021
Nanameue, Inc. is a Tokyo-based company established in 2013 that focuses on the development and service planning of smartphone applications and web graphic design. The company specializes in creating iOS applications aimed at facilitating social connections among users by allowing them to communicate about shared interests and experiences. One of its key offerings is an application that enables users to create slideshow-style movies using preselected digital photos and information, making it easy to share fun and memorable videos with friends and family. Nanameue aims to foster joyful experiences and a sense of belonging, providing individuals with a platform to express themselves and connect with others.

Otetsutabi

Seed Round in 2020
Founded in 2018, Otetsutabi operates a platform that connects individuals with opportunities for casual travel and cultural immersion across Japan. The company pairs travelers with rural communities where they can assist locally while receiving free lodging and meals, promoting regional revitalization and efficient exploration of scenic areas.

Tsunagu.AI

Seed Round in 2020
Tsunagu.AI is a Japanese company based in Chiyoda, founded in 2017, specializing in artificial intelligence-based software solutions for web development. Their primary product, Front-end.AI, is a low-code service designed to streamline website development by automating simple tasks and enabling users to understand design through the combination of multiple machine learning models, including deep learning. This allows web engineers to focus on more complex aspects of their work, enhancing overall efficiency in front-end development.

Mellia

Venture Round in 2020
Mellia Inc., founded in 2007 and based in Chuo, Japan, specializes in the beauty and personal care sector. The company offers a diverse range of products, including cosmetics, body care items, and feminine hygiene products, such as intimate washes and wipes. Mellia is dedicated to empowering women by providing products that enhance personal freshness and confidence. In addition to its product offerings, the company also engages in public relations planning, business collaboration, and sales promotion services, while distributing its products through both online platforms and physical retail locations.

Vivid Garden

Series B in 2020
Vivid Garden Inc. is an agriculture company based in Minato, Japan, founded in 2016. It operates as an online marketplace that connects producers with consumers and restaurants, enabling direct sales of farm products, ingredients, and flowers. The company manages several platforms, including Tabe Choku, which facilitates consumer-to-consumer sales of agricultural products, and Tabe Choku Pro, a specialized service for restaurants to order ingredients. Additionally, Vivid Garden offers Eat Chok, a platform designed to support farmers in delivering their products to office locations. Through these initiatives, Vivid Garden aims to streamline the distribution of fresh produce while enhancing access for both consumers and businesses.

ATOMica

Seed Round in 2020
ATOMica Co. Ltd. is a company based in Miyazaki Prefecture, Japan, founded in 2019. The firm specializes in the planning, management, and expansion of co-working spaces and shared kitchen-cafe facilities. ATOMica provides versatile office space services that cater to various needs, including workspaces, conference rooms, event venues, and educational gatherings. By focusing on maximizing individual potential within collaborative environments, the company enables easy access to innovative spaces tailored to diverse requirements. Additionally, ATOMica offers event planning and management services to enhance the experience and functionality of its facilities.

Nulab

Series A in 2020
Nulab Inc. is a Japanese software company founded in 2004 that creates web‑based collaboration tools for teams. Its flagship products include Backlog, a project‑management platform; Cacoo, a visual diagramming and whiteboard application; Typetalk, a business chat service; and Nulab Pass, a security and governance solution. The company targets a broad range of sectors such as software, technology, education, advertising, marketing, healthcare, financial services, professional services, retail, and manufacturing. Headquartered in Fukuoka, Nulab operates additional offices in Tokyo, Kyoto, New York, Amsterdam, and Singapore, and maintains a community space in Singapore that supports startups and developers. By focusing on ease of communication and rapid feedback, Nulab aims to improve team productivity and product quality.

Mellia

Venture Round in 2019
Mellia Inc., founded in 2007 and based in Chuo, Japan, specializes in the beauty and personal care sector. The company offers a diverse range of products, including cosmetics, body care items, and feminine hygiene products, such as intimate washes and wipes. Mellia is dedicated to empowering women by providing products that enhance personal freshness and confidence. In addition to its product offerings, the company also engages in public relations planning, business collaboration, and sales promotion services, while distributing its products through both online platforms and physical retail locations.

Vark

Venture Round in 2019
Founded in Tokyo, Japan in 2017, Vark develops innovative virtual event platforms. Their flagship product enables live entertainment experiences within a Metaverse space, offering interactive environments, real-time audience engagement, customizable avatars, and immersive audio-visual elements.

SCHOL

Seed Round in 2019
SCHOL provides solutions using distributed ledger technology and machine learning technology.

Mdawn

Venture Round in 2019
EmDoon consisting of people from major IT companies, we will create new value in the entertainment x digital domain. EmDoon will enhance the entertainment scene with the two pillars of the talent management business, which runs from audition to development, and the event business, which was launched to enliven the men's scene.

Follop

Venture Round in 2019
Follop is a Tokyo-based influencer marketing company that develops a mobile application to connect brands with social media influencers for marketing campaigns. The app enables influencers to post about hotels, restaurants, beauty products, and leisure facilities and provides a platform for brands to manage influencer collaborations. It includes an in-app wallet to handle revenues and supports in-app product purchases, allowing users to earn money by posting about items on Instagram. Founded in 2019, Follop focuses on planning, development, and operation of influencer marketing services and related businesses.

Cynack

Venture Round in 2019
Cynack Inc., founded in 2016 and based in Tokyo, Japan, specializes in the development of collaboration software focused on virtual and augmented reality. The company's mission is to support augmented reality infrastructure through its innovative platform, which enhances communication by using object markup language to manage diverse content. This platform enables the creation of 3D tools that facilitate the integration of digital information, allowing users to engage with and understand data more intuitively than traditional 2D displays. By leveraging 3D technology, Cynack aims to improve the accessibility and clarity of information, fostering a more effective social infrastructure.

Fools

Seed Round in 2019
Fools is a footwear company that designs, manufactures, and markets a range of athletic and casual shoes under the GIDDY and GIDDY UP brands. Founded in 2019 and based in Tokyo, it engages in online retailing and broader footwear distribution. The company emphasizes careful material selection, precision stitching, customizable sizing, sustainable component sourcing, ergonomic design, and rigorous quality control to deliver durable, comfortable footwear for diverse activities.

STUDIO

Seed Round in 2019
STUDIO, Inc., established in 2016 and based in Tokyo, Japan, specializes in developing code-based design tools for digital services. The company's primary product is a web design and development platform that empowers users to create websites from scratch without requiring coding expertise. STUDIO's AI-augmented design app offers features such as task assistance, automatic layout resizing, and multi-step task auto-population, enhancing the user experience and streamlining the web design process.

STUDIO Japan

Series A in 2019
STUDIO is a development and operation of the next-generation design tool.

CoCooking

Venture Round in 2019
CoCooking Co.Ltd is a Tokyo-based company founded in 2015 that operates the online platform Tabete, aimed at reducing food wastage. The platform connects users with restaurants, take-out food stores, and bakeries that have excess food nearing expiration, allowing them to sell it at discounted prices rather than disposing of it. This approach helps both consumers and businesses reduce global food waste while promoting sustainability and creating a positive social impact. Additionally, CoCooking organizes events and workshops focused on food conservation and uses food and cooking as a means to foster creativity, diversity, and well-being within individuals and communities.

IJGN

Venture Round in 2019
IJGN Inc., founded in November 2013 and based in Oita, Japan, develops and operates a subscription platform known as 'always'. This service facilitates users in discovering fixed-price offerings from various establishments, including cafes, fitness clubs, and amusement parks. The company also created AIRPO, an iOS application that rewards users with points for simply entering stores, leveraging iBeacon BLE technology. Additionally, IJGN develops guild, a photo-sharing application for businesses, and SPOTSALE, a platform for issuing and exchanging coins to support local enterprises. Through these initiatives, IJGN aims to enhance customer engagement and support local commerce.

Yutori

Venture Round in 2019
Founded in 2018, Yutori operates an online platform for selling second-hand clothing and manages intellectual property for virtual influencers. Based in Tokyo, Japan, the company handles all aspects of its business in-house, from product planning to sales.

Cocktail Make

Series A in 2019
Cocktail Make, Inc. is a Tokyo-based company that specializes in video production services for businesses. Established in 2014, the company has developed and operates a video generation tool known as "RICHKA." This innovative platform enables users to create high-quality video content efficiently, catering to the growing demand for engaging visual media in various industries. By combining technology with creative expertise, Cocktail Make aims to enhance the video production process and help businesses effectively communicate their messages through dynamic visual storytelling.

Gaia Japan

Seed Round in 2019
Gaia Inc. is a financial services company based in Chuo, Japan, established in 2017. It specializes in providing a cryptocurrency trading platform that facilitates virtual currency investments, including bitcoin. The company offers a unique follow-trade feature, allowing users to replicate the trades of successful investors easily. In addition to its trading platform, Gaia Inc. is involved in the development and operation of related digital services, including mobile applications and blockchain technologies, aimed at enhancing the user experience in the financial market.

Richka

Series A in 2019
Richka is a tech company specializing in creative technologies. It offers cloud-based services for mass-producing and enhancing marketing videos and images using AI. The company provides tailored communication solutions, focusing on long-term customer needs.

Tsunagu.AI

Venture Round in 2019
Tsunagu.AI is a Japanese company based in Chiyoda, founded in 2017, specializing in artificial intelligence-based software solutions for web development. Their primary product, Front-end.AI, is a low-code service designed to streamline website development by automating simple tasks and enabling users to understand design through the combination of multiple machine learning models, including deep learning. This allows web engineers to focus on more complex aspects of their work, enhancing overall efficiency in front-end development.

Onepair

Venture Round in 2019
Onepair Co., Ltd., established in 2018 and headquartered in Tokyo, Japan, operates a platform that facilitates career transitions. It offers a solution, also named Onepair, which helps users find suitable workplaces and colleagues who align with their preferences, fostering a more satisfying professional environment.

Kakedas

Venture Round in 2019
Kakedas operates a corporate career counseling platform focused on establishing a consultation infrastructure that supports professional development. The company provides a range of services, including career counseling and training, aimed at helping individuals enhance their career prospects. Kakedas caters to both businesses and educational institutions, offering tailored counseling services that empower clients to navigate their career paths effectively. By fostering a supportive environment for career growth, the company seeks to enable individuals to take charge of their professional lives.

noFRAME schools

Angel Round in 2019
noFRAME schools is an EdTech startup is a mission to reinvent a textbook.

Meily

Venture Round in 2019
Founded in Tokyo in 2017, Meily operates a platform focused on beauty care. It offers a web application enabling users to search information on cosmetic surgeries, interact with others, and book treatments or surgeries at aesthetic clinics.

PoliPoli

Venture Round in 2019
PoliPoli is an innovative political co-creation platform based in Japan that facilitates social decision-making for political parties. It allows politicians to present their policies in a clear and accessible format, encouraging public engagement. Users can participate by supporting these policies and taking part in "missions" aimed at bringing them to fruition. The platform also enables users to ask questions and provide suggestions, fostering a collaborative environment between politicians and the public. By gamifying the political process, PoliPoli enhances civic involvement and empowers citizens to play an active role in shaping policy decisions.

You.JAPAN

Venture Round in 2018
You.JAPAN Inc. is a Tokyo-based company established in 2016 that specializes in tourism services through its online platform, wafoo. The company enhances travel experiences by offering a combination of travel planning tools and engaging video media. In addition to its digital offerings, You.JAPAN provides photography services tailored for travelers, allowing them to capture and share their experiences. Through these innovative solutions, You.JAPAN aims to enrich the way people explore and document their journeys.

Crosshare

Seed Round in 2018
Crosshare Inc., founded in 2018 and based in Tokyo, Japan, specializes in developing e-mode, a web service aimed at enhancing the experience of e-sports players and enthusiasts. The company focuses on creating a platform that facilitates communication and connection among gamers, allowing them to find friends and improve team management with ease. By promoting electronic sports and providing tools for effective interaction, Crosshare seeks to maximize the overall value of the player experience in the rapidly growing e-sports industry.

BlockBase

Seed Round in 2018
BlockBase, Inc. is a consulting firm based in Tokyo, Japan, that specializes in blockchain technology. Founded in 2018, the company offers a range of services aimed at helping clients develop prototype products that leverage blockchain capabilities. By focusing on consultation and product planning, BlockBase assists organizations in navigating the complexities of implementing blockchain solutions effectively, ensuring they can harness the potential of this innovative technology for their specific needs.

BoostIO

Venture Round in 2018
MAISIN&CO makes meetings efficient. MAISIN&CO was founded in 2014.

RATEL

Venture Round in 2018
RATEL operates and broadcasts official, large-scale esports tournaments for titles such as CoD Mobile, CoD BO CW, Apex Legends, VALORANT and Knives Out, and is developing a voice chat application called VOLBOX to address issues faced by esports players. It also runs a multi-gaming platform designed for esports participants, offering features to search and register for competitions and events, as well as team management tools, enabling players to expand their gaming base.

Yutori

Venture Round in 2018
Founded in 2018, Yutori operates an online platform for selling second-hand clothing and manages intellectual property for virtual influencers. Based in Tokyo, Japan, the company handles all aspects of its business in-house, from product planning to sales.

Lyact

Corporate Round in 2018
Lyact is a startup focused on developing an audio novel delivery platform. The company operates an audiobook conversion service that allows voice actors to transform text novels into audio format. This innovative platform enables writers to publish their works as voice novels, providing users with the opportunity to listen to these audio adaptations. By bridging the gap between text and audio, Lyact aims to enhance the accessibility and enjoyment of literature through auditory experiences.

Toremoro

Seed Round in 2018
Toremoro Inc. is a technology company based in Tokyo, Japan, founded in 2018. It specializes in designing and developing a music application that captures and enhances a wide array of sounds, including natural noises, electronic sounds, instrumental music, and ASMR. The app serves as a platform for users to explore and interact with diverse auditory experiences from around the world, catering to growing interests in unique soundscapes.

Rym

Venture Round in 2018
Rym & Co., Inc., headquartered in Tokyo, Japan, operates Potluck, a flat-rate monthly subscription service for lunch take-out reservations. Users pay a fixed monthly fee to secure daily lunch options from participating restaurants, with each reservation valid for 30 days.

Cocktail Make

Seed Round in 2018
Cocktail Make, Inc. is a Tokyo-based company that specializes in video production services for businesses. Established in 2014, the company has developed and operates a video generation tool known as "RICHKA." This innovative platform enables users to create high-quality video content efficiently, catering to the growing demand for engaging visual media in various industries. By combining technology with creative expertise, Cocktail Make aims to enhance the video production process and help businesses effectively communicate their messages through dynamic visual storytelling.

CoCooking

Seed Round in 2018
CoCooking Co.Ltd is a Tokyo-based company founded in 2015 that operates the online platform Tabete, aimed at reducing food wastage. The platform connects users with restaurants, take-out food stores, and bakeries that have excess food nearing expiration, allowing them to sell it at discounted prices rather than disposing of it. This approach helps both consumers and businesses reduce global food waste while promoting sustainability and creating a positive social impact. Additionally, CoCooking organizes events and workshops focused on food conservation and uses food and cooking as a means to foster creativity, diversity, and well-being within individuals and communities.

Yoki

Venture Round in 2018
Yoki Inc. is a Tokyo-based company that specializes in the manufacture and sale of robot hardware and software. Founded in 2017, it offers products such as HACO, a robot utilizing digital fabrication technologies including laser cutting and 3D printing. In addition to its hardware, Yoki provides HACREW, a software solution designed to support the operation of HACO by integrating libraries and external service application programming interfaces. The company operates as a subsidiary of Daiki Aluminium Industry Co., Ltd.

Best Beer Japan

Seed Round in 2018
Best Beer Japan develops a platform for the craft beer sector that combines barrel tracking and sharing with a brewery-focused distribution and inventory workflow. The platform includes a barrel management system for breweries, barrel-sharing services, and a commercial ordering system designed to streamline brewery sales in one place, helping bars, restaurants, and retailers save time, reduce orders, and manage inventory more efficiently. Founded in 2018, the company aims to improve beer distribution and operational efficiency for craft breweries and their customers.

Richka

Seed Round in 2018
Richka is a tech company specializing in creative technologies. It offers cloud-based services for mass-producing and enhancing marketing videos and images using AI. The company provides tailored communication solutions, focusing on long-term customer needs.

PoliPoli

Venture Round in 2018
PoliPoli is an innovative political co-creation platform based in Japan that facilitates social decision-making for political parties. It allows politicians to present their policies in a clear and accessible format, encouraging public engagement. Users can participate by supporting these policies and taking part in "missions" aimed at bringing them to fruition. The platform also enables users to ask questions and provide suggestions, fostering a collaborative environment between politicians and the public. By gamifying the political process, PoliPoli enhances civic involvement and empowers citizens to play an active role in shaping policy decisions.
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