Octopus Ventures
Octopus Ventures is a London-based venture capital firm that backs technology-enabled startups across Europe, with a bias toward the UK. It invests across stages, from idea/concept through seed, Series A/B to growth, typically taking lead rounds and board seats. The firm targets sectors including health, fintech, deep tech, consumer, and B2B software, as well as climate and digital health, and provides hands-on support to help portfolio companies scale, not only capital. Annual activity amounts to several hundred million pounds, with equity investments ranging from relatively small rounds to tens of millions. It seeks to partner with founders for multi-year growth, and has backed notable companies such as ManyPets, Cazoo, Depop, Elvie, and WaveOptics. Operations span London and New York, aided by a network of partners in the US and Asia.
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Past deals in CMS
Amplience
Debt Financing in 2025
Amplience is an AI-powered content platform for ecommerce that helps merchants and developers create, manage, and deliver dynamic, personalized shopping experiences. The platform combines data, performance insights, and generative AI with a headless content management system to unify content and asset management, streamline media production, and automate repetitive processes. It integrates with transactional ecommerce platforms to deliver marketing and merchandising content tailored to each shopping context, enabling brands to optimize customer engagement and conversions across channels.
Amplience
Series D in 2022
Amplience is an AI-powered content platform for ecommerce that helps merchants and developers create, manage, and deliver dynamic, personalized shopping experiences. The platform combines data, performance insights, and generative AI with a headless content management system to unify content and asset management, streamline media production, and automate repetitive processes. It integrates with transactional ecommerce platforms to deliver marketing and merchandising content tailored to each shopping context, enabling brands to optimize customer engagement and conversions across channels.
Amplience
Series C in 2018
Amplience is an AI-powered content platform for ecommerce that helps merchants and developers create, manage, and deliver dynamic, personalized shopping experiences. The platform combines data, performance insights, and generative AI with a headless content management system to unify content and asset management, streamline media production, and automate repetitive processes. It integrates with transactional ecommerce platforms to deliver marketing and merchandising content tailored to each shopping context, enabling brands to optimize customer engagement and conversions across channels.
Amplience
Series B in 2015
Amplience is an AI-powered content platform for ecommerce that helps merchants and developers create, manage, and deliver dynamic, personalized shopping experiences. The platform combines data, performance insights, and generative AI with a headless content management system to unify content and asset management, streamline media production, and automate repetitive processes. It integrates with transactional ecommerce platforms to deliver marketing and merchandising content tailored to each shopping context, enabling brands to optimize customer engagement and conversions across channels.
Amplience
Series A in 2013
Amplience is an AI-powered content platform for ecommerce that helps merchants and developers create, manage, and deliver dynamic, personalized shopping experiences. The platform combines data, performance insights, and generative AI with a headless content management system to unify content and asset management, streamline media production, and automate repetitive processes. It integrates with transactional ecommerce platforms to deliver marketing and merchandising content tailored to each shopping context, enabling brands to optimize customer engagement and conversions across channels.
Amplience
Seed Round in 2013
Amplience is an AI-powered content platform for ecommerce that helps merchants and developers create, manage, and deliver dynamic, personalized shopping experiences. The platform combines data, performance insights, and generative AI with a headless content management system to unify content and asset management, streamline media production, and automate repetitive processes. It integrates with transactional ecommerce platforms to deliver marketing and merchandising content tailored to each shopping context, enabling brands to optimize customer engagement and conversions across channels.
Amplience
Seed Round in 2011
Amplience is an AI-powered content platform for ecommerce that helps merchants and developers create, manage, and deliver dynamic, personalized shopping experiences. The platform combines data, performance insights, and generative AI with a headless content management system to unify content and asset management, streamline media production, and automate repetitive processes. It integrates with transactional ecommerce platforms to deliver marketing and merchandising content tailored to each shopping context, enabling brands to optimize customer engagement and conversions across channels.
VYRE
Series A in 2010
VYRE is a prominent provider of digital asset management solutions, specializing in the storage and categorization of digital assets. The company's flagship product, VYRE Unify, is a sophisticated content management system that enables the creation of advanced websites while enhancing marketing and branding efficiency. VYRE's offerings include video compression, DVD authoring technologies, brand asset management, enterprise search, social networking, campaign management, and streamlined creative workflows and approvals. By focusing on innovative solutions, VYRE aims to reduce costs and accelerate delivery times for major brands and post-production agencies.
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