Mangomint
Series B in 2024
Mangomint offers a comprehensive software solution tailored for salons and spas. Its platform streamlines appointment scheduling, client management, and payment processing, aiming to minimize operational complexities. Key features include online booking and two-way texting, enhancing client experience while simplifying management tasks.
Rewst is a Robotic Process Automation (RPA) platform specifically designed for Managed Service Providers (MSPs). The company focuses on offering low-code and no-code solutions to facilitate task automation, particularly for smaller MSPs. By integrating with various tools such as customer relationship management (CRM) systems, ticketing systems, and accounting software, Rewst enables businesses to enhance operational efficiency. The platform allows users to track performance and identify improvement areas, ultimately helping organizations save costs and streamline processes.
Rewst is a Robotic Process Automation (RPA) platform specifically designed for Managed Service Providers (MSPs). The company focuses on offering low-code and no-code solutions to facilitate task automation, particularly for smaller MSPs. By integrating with various tools such as customer relationship management (CRM) systems, ticketing systems, and accounting software, Rewst enables businesses to enhance operational efficiency. The platform allows users to track performance and identify improvement areas, ultimately helping organizations save costs and streamline processes.
Optimize Health
Series B in 2023
Optimize Health provides a digital platform for Remote Patient Monitoring (RPM), enabling healthcare providers to comply with new Medicare CPT codes while offering an intuitive user experience for patients and providers. Its system is designed to be profitable for physicians from the first month.
ShopGenie
Series A in 2023
ShopGenie is an online marketing platform specifically designed for automotive repair shops, aimed at enhancing their sales and service revenues. The company provides a comprehensive suite of tools that includes targeted advertising, a high-converting website, and a customer relationship management (CRM) system. Additionally, ShopGenie offers features such as SMS chat flows, email marketing automation, and automated follow-up systems. These solutions are tailored to help automotive shops capture leads more effectively, streamline their operations, and ultimately increase their client base. By focusing on the unique needs of automotive businesses, ShopGenie enables its clients to save time and improve their overall marketing effectiveness.
Voiceflow
Venture Round in 2023
Voiceflow Inc. is a Toronto-based company that provides an online platform for creating and monetizing voice applications. Founded in 2018, Voiceflow enables content creators to design, prototype, and launch voice applications for smart speakers like Alexa and Google Assistant without the need for coding. The platform features a visual programming language combined with a drag-and-drop interface, allowing users to easily build conversational interfaces and voice shopping applications. Voiceflow's tools are utilized by thousands of customers and developers, facilitating the development of enterprise-scale AI agents for customer support and other applications. Formerly known as Storyflow, Inc., the company rebranded to Voiceflow in November 2018.
Chargeflow
Seed Round in 2023
Chargeflow is an innovative startup that specializes in chargeback management software designed for e-commerce merchants. The company offers a fully automated solution for chargeback dispute mitigation, streamlining the processes from inquiry to claim. By integrating advanced technology and machine-learning modules, Chargeflow enables businesses of all sizes to efficiently manage and recover chargebacks without manual intervention. Its AI-driven dispute responses enhance productivity and stability in online operations, allowing merchants to focus on growth while alleviating the burdens associated with chargebacks. This technology-driven approach provides reliable results that significantly benefit e-commerce brands.
Parabola is a data analytics platform that offers a user-friendly alternative to traditional spreadsheets, allowing companies to automate and optimize their workflows. With a simple drag-and-drop interface, users can integrate data from various sources, including spreadsheets, emails, and PDFs, to create custom reports and internal processes. The platform enables teams to transform and manage data efficiently, making it accessible for non-technical users and enhancing overall productivity. By codifying workflows, Parabola ensures that tasks become repeatable and shareable across the organization, empowering teams to tackle complex problems and make their work more impactful. The company serves a diverse range of clients, including notable names in various industries.
PartsTech
Series C in 2023
PartsTech is a web-based auto parts ordering platform that helps mechanics locate, compare, and purchase parts from local distributors and national warehouses, providing product descriptions, images, and fitment data sourced directly from manufacturers and catalogs to enable accurate pricing and inventory visibility, aggregating inventory from thousands of local locations and offering API integrations for enterprise shop management systems that allow distributors, manufacturers, and repair shops to manage catalogs and orders efficiently; founded in 2012 and based in Cambridge, Massachusetts, PartsTech operates a large database of automotive parts and fitment information and provides tools for catalog data inclusion from manufacturers and distributors, with the aim of transforming a largely telephone-driven market into a digital workflow that improves accuracy, speed, and profitability for mechanics and parts suppliers.
Illumix specializes in developing augmented reality (AR) technologies and creating AR gaming experiences. Their integrated studio combines advanced computer vision research, gaming practices, and performance to enable dynamic AR games that interact with the environment in real-time.
Buildkite
Series B in 2022
Buildkite is a company that provides an integration and delivery platform designed to enhance the efficiency and reliability of software development. Its tools facilitate the automation of processes from testing to deployment, supporting a wide range of software projects, including mobile applications, backend systems, and custom hardware. Buildkite's platform is characterized by its scalability and the absence of concurrency limits, allowing developers to maintain a continuous flow of software updates regardless of the programming language, environment, or toolchain used. This versatility positions Buildkite as a valuable resource for software teams aiming to streamline their development workflows and deliver high-quality software more rapidly.
Rewst is a Robotic Process Automation (RPA) platform specifically designed for Managed Service Providers (MSPs). The company focuses on offering low-code and no-code solutions to facilitate task automation, particularly for smaller MSPs. By integrating with various tools such as customer relationship management (CRM) systems, ticketing systems, and accounting software, Rewst enables businesses to enhance operational efficiency. The platform allows users to track performance and identify improvement areas, ultimately helping organizations save costs and streamline processes.
Tebra is a company that provides a medical technology platform and related services to independent healthcare practices and medical billing organizations. The platform includes patient acquisition, care management through a certified electronic health record system, patient engagement, and billing management, helping providers streamline operations, improve patient care, and strengthen financial performance. By delivering digital tools and support designed to unify disparate practice processes, Tebra aims to be the backbone that enables independent practices to thrive in a changing healthcare landscape.
Postscript
Series C in 2022
Postscript is an eCommerce SMS platform that facilitates communication between brands and their customers through text message marketing. The platform allows users to create and manage SMS marketing campaigns seamlessly, utilizing features such as multimedia messaging and detailed analytics to enhance engagement and drive sales. By automating messages based on customer interactions, Postscript helps businesses overcome challenges associated with declining email engagement and fosters a more direct and personalized connection with their audience. This targeted approach aims to improve overall sales and revenue for eCommerce businesses.
Founded in 2017, Encamp specializes in automating environmental compliance tasks. Its software centralizes EHS information, tracks hazardous materials, generates automated reports for regulatory bodies, and manages waste documentation.
TrustCloud
Series A in 2022
TrustCloud provides online reputation and trust assurance solutions for the sharing economy and enterprise customers. It measures virtuous online behaviors and transactions to build a portable TrustScore used across sharing platforms, with a TrustCard widget that appears in user profiles, blogs, and email signatures to convey trustworthiness. The company also offers a Trust Assurance platform that helps organizations quickly set up, test, and audit security and compliance certifications, respond to security questionnaires, and share their security posture with enterprise customers, vendors, partners, and investors. An AI engine enables automated responses to questionnaires and operations that reduce manual testing while supporting continuous compliance. Clients include platforms, providers, and consumers seeking transparent trust signals and proven security programs.
Mangomint
Venture Round in 2022
Mangomint offers a comprehensive software solution tailored for salons and spas. Its platform streamlines appointment scheduling, client management, and payment processing, aiming to minimize operational complexities. Key features include online booking and two-way texting, enhancing client experience while simplifying management tasks.
Infras
Venture Round in 2022
Infras provides headless API infrastructure for insurance, enabling reusable UI components and simplified integrations. The platform converts backend logic into frontend components that can power any distributor interface without rebuilding, allowing carriers to deliver consistent experiences across channels while reducing development costs and speeding time to market, and it supports data quality and governance to improve distributor satisfaction.
Comet ML Inc. is a New York-based company that provides a meta machine learning platform designed to assist data science teams and individuals in building reliable machine learning models for real-world applications. The platform enables users to automatically track datasets, code changes, experimentation history, and production models, thereby enhancing efficiency, transparency, and reproducibility in the machine learning process. By allowing data scientists to maintain their preferred workflows while effectively collaborating and tracking previous work, Comet facilitates a more organized approach to experimentation. Additionally, the platform incorporates bayesian hyperparameter optimization, which streamlines the model tuning process and reduces the time typically required for manual adjustments. This comprehensive solution increases visibility into data science efforts and improves the overall effectiveness of machine learning initiatives within organizations.
Kolide is a developer of an endpoint security platform designed to help organizations meet their security and compliance requirements. The company's innovative SaaS product emphasizes a user-centric approach to security by allowing organizations to communicate their security recommendations through Slack, making them more relevant and actionable for end-users. Kolide's platform collects and analyzes data from various devices, providing customized security and compliance recommendations for Linux, Mac, and Windows systems. With over 250 customers relying on its solutions, Kolide aims to streamline security practices while fostering effective communication about security measures within teams.
Paperless Parts
Series B in 2021
Paperless Parts, Inc. is a Boston-based company founded in 2017 that specializes in developing a cloud-based software platform aimed at enhancing the operations of small and mid-sized manufacturers in the custom parts industry. The platform streamlines machine shop processes by providing features such as digital quoting, Smart RFQ forms, customized expedite options, and geometric analysis with a 3D viewer. Additionally, it integrates with existing ERP and accounting systems to facilitate real-time enterprise reporting, online ordering, and invoicing. By leveraging proprietary technology, including machine learning and supplier-driven activity-based costing, Paperless Parts enables manufacturers to eliminate sourcing and quoting costs, allowing for rapid order placement and efficient production timelines. The company's mission is to make manufacturing more accessible and improve operational efficiency while enhancing the customer experience.
Voiceflow
Series A in 2021
Voiceflow Inc. is a Toronto-based company that provides an online platform for creating and monetizing voice applications. Founded in 2018, Voiceflow enables content creators to design, prototype, and launch voice applications for smart speakers like Alexa and Google Assistant without the need for coding. The platform features a visual programming language combined with a drag-and-drop interface, allowing users to easily build conversational interfaces and voice shopping applications. Voiceflow's tools are utilized by thousands of customers and developers, facilitating the development of enterprise-scale AI agents for customer support and other applications. Formerly known as Storyflow, Inc., the company rebranded to Voiceflow in November 2018.
Encamp
Venture Round in 2021
Founded in 2017, Encamp specializes in automating environmental compliance tasks. Its software centralizes EHS information, tracks hazardous materials, generates automated reports for regulatory bodies, and manages waste documentation.
Postscript
Series B in 2021
Postscript is an eCommerce SMS platform that facilitates communication between brands and their customers through text message marketing. The platform allows users to create and manage SMS marketing campaigns seamlessly, utilizing features such as multimedia messaging and detailed analytics to enhance engagement and drive sales. By automating messages based on customer interactions, Postscript helps businesses overcome challenges associated with declining email engagement and fosters a more direct and personalized connection with their audience. This targeted approach aims to improve overall sales and revenue for eCommerce businesses.
Axonius, Inc. is a cybersecurity company that specializes in asset management for connected devices used by businesses. Founded in 2017 and headquartered in Tel Aviv, Israel, the company offers a platform that provides comprehensive asset inventory, identifies gaps in security coverage, and ensures compliance with security policies. Axonius delivers a unified and extensible system that integrates data from various networked devices and existing standalone management services, allowing IT and security operations teams to gain visibility and control over their devices. The platform features an easy-to-use adapter API and plug-in framework for integrating new device types and facilitates secure sharing of adaptors across the organization. Deployment options include both on-premise and cloud solutions, enabling enterprises to manage mobile, computing, and IoT devices effectively.
Highspot, Inc. is a Seattle-based company founded in 2012 that specializes in a cloud-based sales engagement platform designed to enhance the performance of sales teams. The platform leverages artificial intelligence to facilitate intelligent content management, training, contextual guidance, and customer engagement. Highspot’s offerings include features such as content scoring and recommendations, real-time alerts on customer interactions, and analytics to optimize sales pitches. Additionally, the platform provides marketing and sales portals, along with the ability to create tailored sales playbooks based on seller roles, profiles, and industries. By integrating these functionalities into a unified solution, Highspot aims to elevate customer conversations and drive repeatable revenue for businesses worldwide.
Calendly is a scheduling automation platform that facilitates meeting arrangements without the need for back-and-forth emails. It works with calendars, considers availability preferences and time zones, serving individuals, teams, and organizations across various sectors.
Cypress.io
Series B in 2020
Cypress.io, Inc. is a company that specializes in developing a front-end testing tool designed for developers and QA engineers to effectively test software applications. Founded in 2014 and based in Atlanta, Georgia, Cypress.io offers an automated end-to-end and component testing solution that operates within browser environments. Its flagship product, the open-source Cypress App, integrates existing testing tools with a graphical user interface, enabling users to monitor and debug tests efficiently. Additionally, the company provides Cypress Cloud, a hosted service that leverages insights from previous test runs to enhance continuous integration (CI) workflows, improve test suite analytics, and facilitate intelligent CI orchestration. With a diverse customer base exceeding 3,700 across 78 countries and 65 industries, Cypress.io has facilitated the execution of over 5 billion tests, significantly enhancing developer productivity while optimizing CI costs.
Optimize Health
Series A in 2020
Optimize Health provides a digital platform for Remote Patient Monitoring (RPM), enabling healthcare providers to comply with new Medicare CPT codes while offering an intuitive user experience for patients and providers. Its system is designed to be profitable for physicians from the first month.
Buildkite
Series A in 2020
Buildkite is a company that provides an integration and delivery platform designed to enhance the efficiency and reliability of software development. Its tools facilitate the automation of processes from testing to deployment, supporting a wide range of software projects, including mobile applications, backend systems, and custom hardware. Buildkite's platform is characterized by its scalability and the absence of concurrency limits, allowing developers to maintain a continuous flow of software updates regardless of the programming language, environment, or toolchain used. This versatility positions Buildkite as a valuable resource for software teams aiming to streamline their development workflows and deliver high-quality software more rapidly.
Axonius, Inc. is a cybersecurity company that specializes in asset management for connected devices used by businesses. Founded in 2017 and headquartered in Tel Aviv, Israel, the company offers a platform that provides comprehensive asset inventory, identifies gaps in security coverage, and ensures compliance with security policies. Axonius delivers a unified and extensible system that integrates data from various networked devices and existing standalone management services, allowing IT and security operations teams to gain visibility and control over their devices. The platform features an easy-to-use adapter API and plug-in framework for integrating new device types and facilitates secure sharing of adaptors across the organization. Deployment options include both on-premise and cloud solutions, enabling enterprises to manage mobile, computing, and IoT devices effectively.
UserTesting
Series F in 2020
UserTesting is a human insights platform that helps organizations make informed, customer-centric decisions by capturing real-time feedback from targeted audiences. The platform enables brands to create and execute user studies, facilitating live conversations that reveal meaningful reactions and insights. By utilizing a video-first approach, UserTesting allows companies to see and hear how real users interact with their products, designs, and services. This capability helps organizations understand customer experiences more deeply, leading to improved decision-making that enhances the customer experience, builds brand loyalty, and ultimately drives revenue growth.
Highspot, Inc. is a Seattle-based company founded in 2012 that specializes in a cloud-based sales engagement platform designed to enhance the performance of sales teams. The platform leverages artificial intelligence to facilitate intelligent content management, training, contextual guidance, and customer engagement. Highspot’s offerings include features such as content scoring and recommendations, real-time alerts on customer interactions, and analytics to optimize sales pitches. Additionally, the platform provides marketing and sales portals, along with the ability to create tailored sales playbooks based on seller roles, profiles, and industries. By integrating these functionalities into a unified solution, Highspot aims to elevate customer conversations and drive repeatable revenue for businesses worldwide.
Cogito enhances emotional intelligence in phone professionals via AI-powered behavioral science. Its software analyzes voice signals during calls, providing real-time coaching for agents and measuring customer experience.
Axonius, Inc. is a cybersecurity company that specializes in asset management for connected devices used by businesses. Founded in 2017 and headquartered in Tel Aviv, Israel, the company offers a platform that provides comprehensive asset inventory, identifies gaps in security coverage, and ensures compliance with security policies. Axonius delivers a unified and extensible system that integrates data from various networked devices and existing standalone management services, allowing IT and security operations teams to gain visibility and control over their devices. The platform features an easy-to-use adapter API and plug-in framework for integrating new device types and facilitates secure sharing of adaptors across the organization. Deployment options include both on-premise and cloud solutions, enabling enterprises to manage mobile, computing, and IoT devices effectively.
Balena is a technology company that provides a complete set of tools and infrastructure for building, deploying, and managing fleets of connected IoT devices. Its platform enables fleet owners to develop applications, deploy firmware using Linux containers and open technologies, provision devices, collect logs, and perform cross-compilation, while supporting any Linux-supported language, library, and API on embedded products. Devices and their services can be managed, monitored, and updated through a web dashboard, API, CLI, or SDK. The platform is used across industries such as connected homes, manufacturing, logistics, marketing, and retail. Balena was established in 2013 and is headquartered in Seattle, with additional offices in Greece and the United Kingdom.
Pipefy develops a no-code workflow management software that enhances team productivity by centralizing data, standardizing processes, and automating repetitive tasks. Its platform enables teams like Finance, HR, and Customer Service to create custom processes, increasing efficiency across requesting services, processing requests, and managing operations.
Highspot, Inc. is a Seattle-based company founded in 2012 that specializes in a cloud-based sales engagement platform designed to enhance the performance of sales teams. The platform leverages artificial intelligence to facilitate intelligent content management, training, contextual guidance, and customer engagement. Highspot’s offerings include features such as content scoring and recommendations, real-time alerts on customer interactions, and analytics to optimize sales pitches. Additionally, the platform provides marketing and sales portals, along with the ability to create tailored sales playbooks based on seller roles, profiles, and industries. By integrating these functionalities into a unified solution, Highspot aims to elevate customer conversations and drive repeatable revenue for businesses worldwide.
Logz.io provides an intelligent, scalable machine data analytics and open-source log management platform designed for monitoring modern applications. Built on ELK and Grafana, the cloud-native platform combines machine data analysis with artificial intelligence to help engineers, system administrators, and developers monitor, troubleshoot, secure, and optimize mission-critical environments. It enables users to derive value from large volumes of machine data through comprehensive open-source tooling within a unified platform.
JumpCloud
Series D in 2019
JumpCloud operates a Directory-as-a-Service platform that securely manages and connects users to their systems, applications, files, and networks. Its cloud-based solution automates server management tasks such as user accounts, permissions, patches, security, and compliance. JumpCloud also provides identity management services for IT teams and businesses, enabling secure access to resources regardless of provider or location.
Postscript
Seed Round in 2019
Postscript is an eCommerce SMS platform that facilitates communication between brands and their customers through text message marketing. The platform allows users to create and manage SMS marketing campaigns seamlessly, utilizing features such as multimedia messaging and detailed analytics to enhance engagement and drive sales. By automating messages based on customer interactions, Postscript helps businesses overcome challenges associated with declining email engagement and fosters a more direct and personalized connection with their audience. This targeted approach aims to improve overall sales and revenue for eCommerce businesses.
Zipwhip, Inc. is a Seattle-based company that operates a cloud-based texting platform, enabling businesses in the United States and Canada to text-enable their existing landline and toll-free phone numbers. Founded in 2007, Zipwhip provides a solution that allows small and mid-sized businesses, such as auto repair shops, dentists, and beauty salons, to enhance customer service and drive sales through two-way text conversations. The platform facilitates effective communication by allowing customers the option to text or call, thereby increasing engagement and productivity. With a focus on modernizing customer interactions, Zipwhip supports various sectors, including foodservice, staffing agencies, and public services, by enabling them to handle inquiries, schedule appointments, send reminders, and take orders via text messaging.
Deputy is a global workforce management platform tailored for hourly work, focusing on enhancing the connections between employers and employees. The company's software simplifies various aspects of workforce management, including employee scheduling, timesheets, task management, and compliance. By eliminating manual processes and outdated paper-based systems, Deputy leverages social and mobile technologies to enable businesses to operate more efficiently. With over 365,000 workplaces utilizing its services, Deputy supports approximately 1.4 million scheduled workers worldwide, fostering improved work-life experiences and streamlining communication within organizations.
Project44
Series C in 2018
Project44 provides a cloud based visibility platform for shippers and third party logistics providers, unifying pricing, routing, scheduling, tracking, exceptions, digital documents and payments to deliver end to end shipment visibility across parcel, final mile, LTL, truckload, rail, intermodal and ocean. The platform digitizes the shipment lifecycle and automates key transportation processes to accelerate insights and action. It supports carrier performance analytics and integrates with multiple stakeholders to improve predictability, resilience and sustainability of supply chains. Serving more than 1,300 brands and handling over 1 billion shipments annually, Project44 operates from its Chicago headquarters with a global network of offices. The company is recognized as a market leader in visibility technology by industry analysts and peers.
Highspot, Inc. is a Seattle-based company founded in 2012 that specializes in a cloud-based sales engagement platform designed to enhance the performance of sales teams. The platform leverages artificial intelligence to facilitate intelligent content management, training, contextual guidance, and customer engagement. Highspot’s offerings include features such as content scoring and recommendations, real-time alerts on customer interactions, and analytics to optimize sales pitches. Additionally, the platform provides marketing and sales portals, along with the ability to create tailored sales playbooks based on seller roles, profiles, and industries. By integrating these functionalities into a unified solution, Highspot aims to elevate customer conversations and drive repeatable revenue for businesses worldwide.
Cogito enhances emotional intelligence in phone professionals via AI-powered behavioral science. Its software analyzes voice signals during calls, providing real-time coaching for agents and measuring customer experience.
Auvik Networks
Series C in 2018
Auvik Networks is a company that specializes in cloud-based network management software designed to optimize the performance of IT networks globally. Its platform simplifies and automates network management, enhancing the efficiency and capacity of IT teams while minimizing network-related risks. Auvik provides tools for remote monitoring and management, along with visual representations that enable enterprises to easily configure, monitor, and manage their network devices and applications. Recognized as one of the fastest-growing technology companies in North America, Auvik has received accolades such as the Deloitte Technology Fast 50 and was ranked as the #1 Canadian company in the FT Americas’ Fastest Growing Companies 2020.
GitPrime, founded in 2015 and headquartered in Durango, Colorado, develops productivity analytics software tailored for developer teams. The company aggregates data from various sources such as git repositories, ticketing systems, and pull requests, transforming this information into understandable insights and reports. This helps engineering organizations map their initiatives to outcomes and adjust processes with confidence. GitPrime's platform integrates with popular code repositories like GitHub, GitLab, and BitBucket, providing timely and accurate data-driven answers for engineering leaders and stakeholders.
Project44
Series B in 2018
Project44 provides a cloud based visibility platform for shippers and third party logistics providers, unifying pricing, routing, scheduling, tracking, exceptions, digital documents and payments to deliver end to end shipment visibility across parcel, final mile, LTL, truckload, rail, intermodal and ocean. The platform digitizes the shipment lifecycle and automates key transportation processes to accelerate insights and action. It supports carrier performance analytics and integrates with multiple stakeholders to improve predictability, resilience and sustainability of supply chains. Serving more than 1,300 brands and handling over 1 billion shipments annually, Project44 operates from its Chicago headquarters with a global network of offices. The company is recognized as a market leader in visibility technology by industry analysts and peers.
Applitools
Series C in 2018
Applitools Ltd. is a software company founded in 2013 and based in Tel-Aviv, Israel, specializing in cloud-based automated visual testing tools. The company has developed a technology that automatically validates the visual aspects of web, mobile, and desktop applications, effectively mimicking the actions of a manual tester. This innovative software assesses the correctness of user interface layouts, content, and appearance across various browsers, devices, operating systems, and screen resolutions. By leveraging advanced visual artificial intelligence, Applitools’ solution streamlines the visual testing process, enabling engineering teams to achieve comprehensive test validation quickly and efficiently. This capability allows organizations to accelerate their release cycles and enhance the quality of their web and mobile applications while reducing costs.
Pipefy develops a no-code workflow management software that enhances team productivity by centralizing data, standardizing processes, and automating repetitive tasks. Its platform enables teams like Finance, HR, and Customer Service to create custom processes, increasing efficiency across requesting services, processing requests, and managing operations.
Founded in 2014, Loopio develops software as a service for streamlining proposal management. Its platform enables enterprises to efficiently respond to RFPs, RFIs, and security questionnaires by organizing content, facilitating collaboration, and integrating with Salesforce.
Logikcull
Series B in 2018
Logikcull, now a part of Reveal, is a cloud-based provider of eDiscovery software tailored for legal professionals. The company develops legal software that assists law firms and organizations in addressing complex discovery challenges. Its platform offers a secure, centralized repository with bank-level encryption, allowing legal and compliance teams to manage sensitive data and search projects efficiently. Clients, including Fortune 500 companies, law firms, government agencies, and educational institutions, utilize Logikcull's solutions to facilitate document retrieval related to litigation, internal investigations, and data preparation across various devices. With a presence in over 40 countries, Logikcull plays a significant role in modernizing the legal discovery process.
JumpCloud
Series C in 2017
JumpCloud operates a Directory-as-a-Service platform that securely manages and connects users to their systems, applications, files, and networks. Its cloud-based solution automates server management tasks such as user accounts, permissions, patches, security, and compliance. JumpCloud also provides identity management services for IT teams and businesses, enabling secure access to resources regardless of provider or location.
Logz.io provides an intelligent, scalable machine data analytics and open-source log management platform designed for monitoring modern applications. Built on ELK and Grafana, the cloud-native platform combines machine data analysis with artificial intelligence to help engineers, system administrators, and developers monitor, troubleshoot, secure, and optimize mission-critical environments. It enables users to derive value from large volumes of machine data through comprehensive open-source tooling within a unified platform.
Lessonly is an enterprise educational platform that offers online education and training services tailored for organizations. Its software is designed to help companies create and manage step-by-step lessons, which can be assigned to employees for effective onboarding and ongoing training. By enabling teams to capture, measure, search, and update training content, Lessonly enhances the learning experience and improves employee performance. The platform aims to streamline the training process, making it easier for organizations to equip their workforce with the necessary skills and knowledge.
Zipwhip, Inc. is a Seattle-based company that operates a cloud-based texting platform, enabling businesses in the United States and Canada to text-enable their existing landline and toll-free phone numbers. Founded in 2007, Zipwhip provides a solution that allows small and mid-sized businesses, such as auto repair shops, dentists, and beauty salons, to enhance customer service and drive sales through two-way text conversations. The platform facilitates effective communication by allowing customers the option to text or call, thereby increasing engagement and productivity. With a focus on modernizing customer interactions, Zipwhip supports various sectors, including foodservice, staffing agencies, and public services, by enabling them to handle inquiries, schedule appointments, send reminders, and take orders via text messaging.
Skytap, Inc. is a provider of cloud-based solutions focused on modernizing and migrating enterprise applications. Headquartered in Seattle, Washington, with additional locations in Toronto and London, Skytap offers the Skytap Cloud platform, which facilitates self-service access to production-like environments for development and testing teams, promoting more frequent code testing. The company integrates cloud automation with existing processes, allowing organizations to build, run, and evolve hybrid applications efficiently while adopting modern development practices such as agile and DevOps. Skytap's services encompass cloud migration, application modernization, and strategic consulting, all aimed at enhancing the speed, safety, and efficiency of application development to meet the demands of the digital services economy. Founded in 2006, Skytap was initially known as illumita, Inc. until its rebranding in 2008.
Auvik Networks
Series B in 2017
Auvik Networks is a company that specializes in cloud-based network management software designed to optimize the performance of IT networks globally. Its platform simplifies and automates network management, enhancing the efficiency and capacity of IT teams while minimizing network-related risks. Auvik provides tools for remote monitoring and management, along with visual representations that enable enterprises to easily configure, monitor, and manage their network devices and applications. Recognized as one of the fastest-growing technology companies in North America, Auvik has received accolades such as the Deloitte Technology Fast 50 and was ranked as the #1 Canadian company in the FT Americas’ Fastest Growing Companies 2020.
Deputy is a global workforce management platform tailored for hourly work, focusing on enhancing the connections between employers and employees. The company's software simplifies various aspects of workforce management, including employee scheduling, timesheets, task management, and compliance. By eliminating manual processes and outdated paper-based systems, Deputy leverages social and mobile technologies to enable businesses to operate more efficiently. With over 365,000 workplaces utilizing its services, Deputy supports approximately 1.4 million scheduled workers worldwide, fostering improved work-life experiences and streamlining communication within organizations.
Cogito enhances emotional intelligence in phone professionals via AI-powered behavioral science. Its software analyzes voice signals during calls, providing real-time coaching for agents and measuring customer experience.
Logz.io provides an intelligent, scalable machine data analytics and open-source log management platform designed for monitoring modern applications. Built on ELK and Grafana, the cloud-native platform combines machine data analysis with artificial intelligence to help engineers, system administrators, and developers monitor, troubleshoot, secure, and optimize mission-critical environments. It enables users to derive value from large volumes of machine data through comprehensive open-source tooling within a unified platform.
Logikcull
Series A in 2016
Logikcull, now a part of Reveal, is a cloud-based provider of eDiscovery software tailored for legal professionals. The company develops legal software that assists law firms and organizations in addressing complex discovery challenges. Its platform offers a secure, centralized repository with bank-level encryption, allowing legal and compliance teams to manage sensitive data and search projects efficiently. Clients, including Fortune 500 companies, law firms, government agencies, and educational institutions, utilize Logikcull's solutions to facilitate document retrieval related to litigation, internal investigations, and data preparation across various devices. With a presence in over 40 countries, Logikcull plays a significant role in modernizing the legal discovery process.
Pantheon Systems
Series C in 2016
Founded in 2010, Pantheon Systems provides a cloud-based platform for agile marketing teams and developers to build, launch, and manage WordPress and Drupal websites. Serving diverse industries such as media, technology, education, and government, the company enables efficient website development and management.
Khoros is a software company specializing in customer engagement platforms. It offers a centralized cloud-based solution for social media management, enabling brands to monitor and scale their social marketing efforts and customer service interactions. The platform facilitates millions of conversations and drives informed decisions through data analysis, helping companies anticipate customer needs, accelerate sales, foster loyalty, and innovate by turning siloed knowledge into enterprise value and customers into contributors.
Khoros is a software company specializing in customer engagement platforms. It offers a centralized cloud-based solution for social media management, enabling brands to monitor and scale their social marketing efforts and customer service interactions. The platform facilitates millions of conversations and drives informed decisions through data analysis, helping companies anticipate customer needs, accelerate sales, foster loyalty, and innovate by turning siloed knowledge into enterprise value and customers into contributors.
VTS is a real estate CRM and leasing platform that brings together landlords, brokers, and tenants to enable commercial property deals. The company centralizes critical data and workflows to help landlords and brokers attract, convert, and retain assets and tenants, supporting leasing and asset management across portfolios. Founded in 2012 and based in New York, VTS manages more than seven billion square feet on its platform and counts global CRE leaders such as Boston Properties, Beacon Capital Partners, Equity Office, LaSalle Investment Management, Hines, JLL, and CBRE among its clients. The platform delivers modern tools and data-driven insights to improve decision-making, optimize performance, and increase revenue across office, retail, and industrial assets.
Lessonly is an enterprise educational platform that offers online education and training services tailored for organizations. Its software is designed to help companies create and manage step-by-step lessons, which can be assigned to employees for effective onboarding and ongoing training. By enabling teams to capture, measure, search, and update training content, Lessonly enhances the learning experience and improves employee performance. The platform aims to streamline the training process, making it easier for organizations to equip their workforce with the necessary skills and knowledge.
SmashFly Technologies
Series B in 2016
SmashFly Technologies, Inc. is a provider of a software-as-a-service (SaaS) recruitment marketing platform that assists corporate recruiting organizations and recruitment process outsourcing companies in centralizing their recruitment operations. The platform integrates various recruiting technologies into a cohesive system, offering features such as global job distribution, candidate relationship management, mobile recruiting, and marketing automation. It aims to enhance the talent acquisition process by attracting, engaging, nurturing, and converting candidates into qualified applicants through a centralized management system that automates and measures recruitment strategies. Additionally, SmashFly provides consulting, implementation, integration, and training services to optimize the use of its platform. Established in 2007 and headquartered in Concord, Massachusetts, the company also has a strategic hub in Belfast, Northern Ireland, and operates as a subsidiary of Symphony Talent, LLC.
Datadog, Inc. is a cloud-native company headquartered in New York that provides a comprehensive monitoring and analytics platform for developers, IT operations teams, and business users globally. Founded in 2010, Datadog's software-as-a-service platform integrates infrastructure monitoring, application performance monitoring, log management, user experience monitoring, and network performance monitoring. By consolidating data from servers, containers, databases, and third-party services, Datadog enables organizations to achieve real-time observability of their technology stacks. Its robust features include advanced analytics, collaborative tools, and alerting capabilities, which help teams proactively manage performance issues, minimize downtime, and enhance user experiences.
Scalr, Inc. is a provider of cloud management solutions, specializing in an enterprise cloud management platform that orchestrates, automates, and enforces cloud policy across multi-cloud environments. Founded in 2007 and based in San Francisco, California, Scalr enables organizations to create hybrid cloud infrastructures, integrating both public and private cloud solutions. The platform automates application deployments, ensuring compliance and audibility by tracking estimated costs and centrally managing state files. Scalr's offerings include hosted, enterprise, and community editions, making it a versatile choice for businesses seeking to harmonize the needs of finance, security, IT, and development teams. Additionally, Scalr serves as a collaboration and automation tool that integrates with Terraform and OpenTofu, functioning as a drop-in replacement for Hashicorp Terraform Cloud.
Kareo is a leading cloud-based clinical and business management platform tailored for independent medical practices. It offers an integrated suite of tools that addresses various administrative challenges faced by these practices, including electronic health records, practice management, billing, marketing, and patient engagement software. The platform also features third-party applications and services through the Kareo Marketplace, enhancing the delivery of care. Serving over 50,000 providers nationwide, Kareo aims to increase the efficiency and profitability of independent practices while ensuring high-quality patient care. The company has received notable industry recognition, including awards for its integrated EHR, practice management, and medical billing solutions. With multiple offices across the United States, Kareo is dedicated to supporting independent practices in navigating the complexities of the healthcare landscape.
Expensify
Series C in 2015
Expensify provides cloud-based expense management software for individuals, small businesses, and organizations worldwide. The platform enables users to create expense reports by importing expenses and receipts from credit cards and emails and by capturing receipts with a mobile app, including its SmartScan technology that reads receipts and automatically creates expenses or matches them to card transactions. Reimbursement can be completed within the product via ACH Direct Deposit or by exporting reports to payroll solutions such as QuickBooks. The service supports tracking and organizing receipts, invoicing, bill pay, and, for employees and teams, streamlined travel bookings. Expensify serves a wide range of customers from solopreneurs to mid-market and enterprise users and maintains partnerships with other industry players to broaden its reach. The company was founded in 2008 and is headquartered in San Francisco, with additional offices in London and Australia.
VTS is a real estate CRM and leasing platform that brings together landlords, brokers, and tenants to enable commercial property deals. The company centralizes critical data and workflows to help landlords and brokers attract, convert, and retain assets and tenants, supporting leasing and asset management across portfolios. Founded in 2012 and based in New York, VTS manages more than seven billion square feet on its platform and counts global CRE leaders such as Boston Properties, Beacon Capital Partners, Equity Office, LaSalle Investment Management, Hines, JLL, and CBRE among its clients. The platform delivers modern tools and data-driven insights to improve decision-making, optimize performance, and increase revenue across office, retail, and industrial assets.
Signpost, Inc. is a New York-based company that develops Mia, a customer relationship management and remarketing software designed to assist local businesses in enhancing their customer engagement. The platform automatically collects and analyzes consumer data from various touchpoints, including email, calls, and transactions, enabling businesses to create comprehensive customer records. Signpost's software facilitates a customer-centric approach by allowing brands to send personalized communications and promotions, thereby helping them to capture and convert leads effectively. Founded in 2009 and originally named Postabon, Inc., Signpost serves a diverse clientele of small and large local businesses, aiming to strengthen their customer base and increase revenue from existing clients.
Instructure
Series E in 2015
Instructure, Inc. is an education technology company that specializes in cloud-based learning management software for educational institutions and organizations. Founded in 2008 and headquartered in Salt Lake City, Utah, Instructure offers two primary platforms: Canvas and Bridge. Canvas serves K-12 and higher education by facilitating enhanced engagement among teachers and learners, enabling streamlined workflows, and supporting content creation and sharing with flexible access to information. Bridge focuses on employee development and engagement, aiming to improve corporate learning experiences. The company’s applications incorporate data analytics to allow real-time responses, personalized curricula, and effective goal setting, ultimately enhancing the learning, assessment, and performance management processes.
Datadog, Inc. is a cloud-native company headquartered in New York that provides a comprehensive monitoring and analytics platform for developers, IT operations teams, and business users globally. Founded in 2010, Datadog's software-as-a-service platform integrates infrastructure monitoring, application performance monitoring, log management, user experience monitoring, and network performance monitoring. By consolidating data from servers, containers, databases, and third-party services, Datadog enables organizations to achieve real-time observability of their technology stacks. Its robust features include advanced analytics, collaborative tools, and alerting capabilities, which help teams proactively manage performance issues, minimize downtime, and enhance user experiences.
UserTesting
Series C in 2015
UserTesting is a human insights platform that helps organizations make informed, customer-centric decisions by capturing real-time feedback from targeted audiences. The platform enables brands to create and execute user studies, facilitating live conversations that reveal meaningful reactions and insights. By utilizing a video-first approach, UserTesting allows companies to see and hear how real users interact with their products, designs, and services. This capability helps organizations understand customer experiences more deeply, leading to improved decision-making that enhances the customer experience, builds brand loyalty, and ultimately drives revenue growth.
Skytap, Inc. is a provider of cloud-based solutions focused on modernizing and migrating enterprise applications. Headquartered in Seattle, Washington, with additional locations in Toronto and London, Skytap offers the Skytap Cloud platform, which facilitates self-service access to production-like environments for development and testing teams, promoting more frequent code testing. The company integrates cloud automation with existing processes, allowing organizations to build, run, and evolve hybrid applications efficiently while adopting modern development practices such as agile and DevOps. Skytap's services encompass cloud migration, application modernization, and strategic consulting, all aimed at enhancing the speed, safety, and efficiency of application development to meet the demands of the digital services economy. Founded in 2006, Skytap was initially known as illumita, Inc. until its rebranding in 2008.
Socrata, Inc. is a leading provider of cloud-based software solutions aimed at enhancing the accessibility and usability of government data for public agencies and the communities they serve. Founded in 2007 and based in Seattle, Washington, with additional offices in Washington, D.C. and London, the company offers a suite of products that include Open Data, Open Performance, and Perspectives, all designed to facilitate interaction with data and improve transparency. Socrata's platform enables government workers, policymakers, and citizens to create visualizations, analyze performance metrics, and access crucial financial information. Its offerings also include tools like CrimeReports, Open Budget, Open Expenditures, and Open Payroll, which promote engagement and accountability in public administration. Socrata focuses exclusively on federal, state, and local government organizations, utilizing a data-as-a-service model optimized for cloud performance. The company operates under strict government standards and has achieved FedRAMP Authority to Operate, underscoring its commitment to security and reliability in public sector applications.
SwiftStack
Series B in 2014
SwiftStack Inc. is a company that specializes in developing a multi-cloud data storage and management platform designed for data-driven applications and workflows. Founded in 2011 and headquartered in San Francisco, California, SwiftStack offers a software-defined storage solution that allows enterprises to manage multiple object storage clusters with capabilities such as configuration, authentication, and capacity management. This platform enables organizations to seamlessly move workloads between public and private cloud environments, thereby ensuring universal access to data. SwiftStack's technology supports a variety of use cases, including content delivery, active archiving, collaboration, and analytics, catering to industries like life sciences, media and entertainment, and artificial intelligence. Its innovative approach allows enterprises to start small and scale efficiently within and across data centers, providing a flexible and secure storage solution that is under the control of internal IT teams.
Kareo
Debt Financing in 2014
Kareo is a leading cloud-based clinical and business management platform tailored for independent medical practices. It offers an integrated suite of tools that addresses various administrative challenges faced by these practices, including electronic health records, practice management, billing, marketing, and patient engagement software. The platform also features third-party applications and services through the Kareo Marketplace, enhancing the delivery of care. Serving over 50,000 providers nationwide, Kareo aims to increase the efficiency and profitability of independent practices while ensuring high-quality patient care. The company has received notable industry recognition, including awards for its integrated EHR, practice management, and medical billing solutions. With multiple offices across the United States, Kareo is dedicated to supporting independent practices in navigating the complexities of the healthcare landscape.
FieldAware
Venture Round in 2014
FieldAware is a developer of cloud-based field service management software that aims to transform the field service industry. Its mobile-first platform is designed for ease of use and exceptional flexibility, enabling field service organizations to enhance customer satisfaction and improve operational efficiency. The software functions as an all-in-one solution, incorporating features such as scheduling, reporting, and automated communication between field workers and back office operations. This bidirectional, real-time communication helps businesses optimize their service calls and operations, leading to increased productivity and heightened satisfaction for both customers and employees. FieldAware's innovative approach allows organizations to effectively seize upsell and cross-sell opportunities, setting them apart from the competition.
SmashFly Technologies
Series A in 2014
SmashFly Technologies, Inc. is a provider of a software-as-a-service (SaaS) recruitment marketing platform that assists corporate recruiting organizations and recruitment process outsourcing companies in centralizing their recruitment operations. The platform integrates various recruiting technologies into a cohesive system, offering features such as global job distribution, candidate relationship management, mobile recruiting, and marketing automation. It aims to enhance the talent acquisition process by attracting, engaging, nurturing, and converting candidates into qualified applicants through a centralized management system that automates and measures recruitment strategies. Additionally, SmashFly provides consulting, implementation, integration, and training services to optimize the use of its platform. Established in 2007 and headquartered in Concord, Massachusetts, the company also has a strategic hub in Belfast, Northern Ireland, and operates as a subsidiary of Symphony Talent, LLC.
Pantheon Systems
Series B in 2014
Founded in 2010, Pantheon Systems provides a cloud-based platform for agile marketing teams and developers to build, launch, and manage WordPress and Drupal websites. Serving diverse industries such as media, technology, education, and government, the company enables efficient website development and management.
FieldLens
Series A in 2014
FieldLens, Inc. is a technology company that offers an online field management tool designed to enhance communication and collaboration among construction project teams. Established in 2011 and headquartered in New York, New York, FieldLens provides a mobile collaboration platform that enables users to connect from smartphones, tablets, or the web. The platform transforms simple field updates into valuable insights, allowing team members to understand their current tasks and facilitating decision-makers' oversight of projects without the need to be physically present on-site. Additionally, FieldLens automates daily reports, tracks job-site progress in real-time, and helps project leaders identify trends and top performers, ultimately improving efficiency and effectiveness in the construction industry. As of December 2020, FieldLens operates as a subsidiary of RedTeam Software, LLC.
Skytap, Inc. is a provider of cloud-based solutions focused on modernizing and migrating enterprise applications. Headquartered in Seattle, Washington, with additional locations in Toronto and London, Skytap offers the Skytap Cloud platform, which facilitates self-service access to production-like environments for development and testing teams, promoting more frequent code testing. The company integrates cloud automation with existing processes, allowing organizations to build, run, and evolve hybrid applications efficiently while adopting modern development practices such as agile and DevOps. Skytap's services encompass cloud migration, application modernization, and strategic consulting, all aimed at enhancing the speed, safety, and efficiency of application development to meet the demands of the digital services economy. Founded in 2006, Skytap was initially known as illumita, Inc. until its rebranding in 2008.
Datadog, Inc. is a cloud-native company headquartered in New York that provides a comprehensive monitoring and analytics platform for developers, IT operations teams, and business users globally. Founded in 2010, Datadog's software-as-a-service platform integrates infrastructure monitoring, application performance monitoring, log management, user experience monitoring, and network performance monitoring. By consolidating data from servers, containers, databases, and third-party services, Datadog enables organizations to achieve real-time observability of their technology stacks. Its robust features include advanced analytics, collaborative tools, and alerting capabilities, which help teams proactively manage performance issues, minimize downtime, and enhance user experiences.
Kareo is a leading cloud-based clinical and business management platform tailored for independent medical practices. It offers an integrated suite of tools that addresses various administrative challenges faced by these practices, including electronic health records, practice management, billing, marketing, and patient engagement software. The platform also features third-party applications and services through the Kareo Marketplace, enhancing the delivery of care. Serving over 50,000 providers nationwide, Kareo aims to increase the efficiency and profitability of independent practices while ensuring high-quality patient care. The company has received notable industry recognition, including awards for its integrated EHR, practice management, and medical billing solutions. With multiple offices across the United States, Kareo is dedicated to supporting independent practices in navigating the complexities of the healthcare landscape.
Khoros is a software company specializing in customer engagement platforms. It offers a centralized cloud-based solution for social media management, enabling brands to monitor and scale their social marketing efforts and customer service interactions. The platform facilitates millions of conversations and drives informed decisions through data analysis, helping companies anticipate customer needs, accelerate sales, foster loyalty, and innovate by turning siloed knowledge into enterprise value and customers into contributors.
Khoros is a software company specializing in customer engagement platforms. It offers a centralized cloud-based solution for social media management, enabling brands to monitor and scale their social marketing efforts and customer service interactions. The platform facilitates millions of conversations and drives informed decisions through data analysis, helping companies anticipate customer needs, accelerate sales, foster loyalty, and innovate by turning siloed knowledge into enterprise value and customers into contributors.
Monetate, Inc. is a technology company that develops a cloud-based personalization software solution designed to enhance customer experiences through data-driven insights. Founded in 2008 and headquartered in Conshohocken, Pennsylvania, Monetate offers a comprehensive suite of capabilities, including testing and optimization, segmentation and targeting, 1-to-1 personalization, recommendations, and customer data management. The platform enables brands and retailers to deliver tailored experiences across multiple touchpoints, thereby increasing engagement and performance. Monetate has expanded its functionality by integrating features from Certona, creating a robust personalization tool that serves clients globally, including notable companies like Reebok, Office Depot, and Lufthansa Group. The company also maintains strategic partnerships, further enhancing its offerings in the personalization landscape.
Sonian, Inc. is a cloud-based information archiving company that specializes in preserving, protecting, and presenting business information for its clients. Founded in 2006 and based in Dedham, Massachusetts, Sonian offers a software-as-a-service (SaaS) platform that includes email archiving, a cloud search engine, and Lync archiving solutions, enabling organizations to manage their electronic communications effectively. The platform allows businesses to retain, retrieve, and analyze data for legal, regulatory, and continuity purposes while safeguarding intellectual property. Additionally, Sonian provides email migration services and supports customers in transitioning archived data. With a global clientele exceeding 25,000 customers across 43 countries, Sonian delivers reliable, flexible, and actionable solutions, aimed at enhancing operational insights and efficiency. The company operates as a subsidiary of Barracuda Networks, Inc.
Signpost, Inc. is a New York-based company that develops Mia, a customer relationship management and remarketing software designed to assist local businesses in enhancing their customer engagement. The platform automatically collects and analyzes consumer data from various touchpoints, including email, calls, and transactions, enabling businesses to create comprehensive customer records. Signpost's software facilitates a customer-centric approach by allowing brands to send personalized communications and promotions, thereby helping them to capture and convert leads effectively. Founded in 2009 and originally named Postabon, Inc., Signpost serves a diverse clientele of small and large local businesses, aiming to strengthen their customer base and increase revenue from existing clients.
FieldAware
Venture Round in 2013
FieldAware is a developer of cloud-based field service management software that aims to transform the field service industry. Its mobile-first platform is designed for ease of use and exceptional flexibility, enabling field service organizations to enhance customer satisfaction and improve operational efficiency. The software functions as an all-in-one solution, incorporating features such as scheduling, reporting, and automated communication between field workers and back office operations. This bidirectional, real-time communication helps businesses optimize their service calls and operations, leading to increased productivity and heightened satisfaction for both customers and employees. FieldAware's innovative approach allows organizations to effectively seize upsell and cross-sell opportunities, setting them apart from the competition.
NextDocs is a provider of compliance software solutions specifically designed for life sciences organizations, including pharmaceutical, biotechnology, and medical device companies. Established in 2006, the company focuses on facilitating compliance with regulatory agencies such as the FDA and EMA through its comprehensive software offerings. These solutions encompass quality management, regulatory document management, and clinical trial documentation, enabling clients to streamline processes, enhance efficiency, and reduce operational costs. NextDocs' software is fully browser-based and can be implemented in both cloud and on-premise environments, ensuring flexibility and accessibility for its users.
Balihoo
Venture Round in 2013
Balihoo, Inc. is a provider of automated marketing software solutions specifically designed for hyper-local campaigns, catering primarily to national brands and their agencies. Established in 2004 and headquartered in Boise, Idaho, with an additional office in Chicago, Balihoo offers a suite of tools that includes Local Websites, Local Paid Search, Local Email, Local Direct Mail, Social Media integration, an Ad Builder, and a Co-op solution for managing fund transfers. These tools enable brands to effectively target local customers, enhance their online presence, and streamline marketing efforts by handling administrative tasks such as setup and data updates. Balihoo's innovative technology ensures that marketing campaigns remain relevant and data-driven, allowing for real-time reporting and collaboration between marketing teams and local affiliates, thereby improving overall marketing effectiveness.