Jonathan Chang

Managing Director

2 past transactions

Substrata

Pre Seed Round in 2021
Substrata optimizes B2B sales and high-ticket dealmaking by analyzing multiple communication layers—verbal, nonverbal, and contextual—in deal-related interactions. The platform continuously assesses the dealmaker's position at every stage, providing impactful, data-driven guidance that significantly boosts win rates, shortens sales cycles, and enhances overall goal and quota attainment. Powered by advanced deep-learning social signal processing technology, Substrata is the ultimate dealmaking assistant. It equips dealmakers with transformative insights into the hidden dynamics between sellers and prospects—from mutual social status appraisals and prospect-side perceptions of seller competence to nuanced evaluations of relevancy, scarcity, urgency, consistency, and more. Taking it a step further, Substrata recommends optimal deal-closing tactics tailored to specific market categories, target audiences, perceived solution value, relationship history, deal momentum, and additional contextual factors.

AppOnboard

Series A in 2018
AppOnboard is a Los Angeles-based software company empowering creators to build businesses without any programming experience. The company offers two no-code products: Buildbox, the largest no-code mobile game engine, and AppOnboard Studio, a mobile, interactive design studio that enables anyone to create playable ads and app prototypes.
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