Optimizer Invest
Optimizer Invest is a Scandinavian venture capital company based in Malta. The three owners (two Swedes and a Norwegian) have an extensive background in igaming, ecommerce and digital lead generation.
Optimizer is fully founder funded and is actively investing in start-ups all over the world. So far they have invested in twenty something companies, many of them Swedish (Reve, Tinitell, Consector to name a few). One of their most noticeable investments is Catena Media, recently stock listed at NASDAQ Stockholm earlier this year with great success.
The investment phase is still very active, and Optimizer seeks to find new start-ups where they can contribute with funds as well as with expertise by appointing distinct investment managers that actively work together with the entrepreneurs to leverage their businesses. As Stockholm is one of the leading tech scenes today, they have a newly established office there to be closer to where the action takes place.
Optimizer Invest has part-ownership in the following companies:
ANIMAIL/ZOOZOO.COM, BETIT GROUP, CATENA MEDIA, CASINO HEROES, CONSECTOR, CROWNSTUDENT.COM, EASY PAYMENT GATEWAY, IGAMING CLOUD, FRONTMEN, FAST PROMOTION, OKOBAY, PENSIONERA, POLAR TECH CAPITAL, READLY, REVE, SEQURA, TINITELL
Past deals in Malta
Playtomic
Venture Round in 2020
Playtomic operates an online sports court booking platform intended to become a social network for sports players. It provides a platform to reserve courts, find other players with similar skill levels, and join a social sports community dedicated to learning that helps sports clubs to optimize the use of their facilities and step into the digital age.
Playtomic was founded in 2017 and is headquartered in Madrid, Spain.
Playtomic
Series C in 2021
Playtomic operates an online sports court booking platform intended to become a social network for sports players. It provides a platform to reserve courts, find other players with similar skill levels, and join a social sports community dedicated to learning that helps sports clubs to optimize the use of their facilities and step into the digital age.
Playtomic was founded in 2017 and is headquartered in Madrid, Spain.
reve
Seed Round in 2014
Reve is a lifestyle marketplace that brings together content, community, and commerce. Reve is a mobile application, allowing its users to recognize, connect, and interact with products from favorite retailers in any of the retail outlets worldwide. Its aim is to improve people’s shopping experience anytime, anywhere, and in any channel, by making it easier to recognize, share, discover, remember, and buy products.
Reve was launched in 2014 by Andreas Wålm and Josep M. Nolla. It is based in Stockholm.
Investoo.com
Seed Round in 2016
Investoo.com is the world’s biggest online trading school with 350+ video lessons and 20,000+ active members. Our free trading courses teach a range of subjects including forex trading, binary options, technical analysis, price action trading and elliot wave theory. Investoo offers popular platform tutorials and strategies of Ninja Trader, CTrader and Think or Swim.
iGamingCloud
Venture Round in 2015
iGamingCloud offers cloud based services to enable and power the gaming operations for casino operators. It began operation in 2015, with its headquarters in Ta Xbiex in Malta as a subsidiary of Gaming Innovation Group.
Animail
Private Equity Round in 2015
Founded in 2007, Animail revolutionized the Nordic e-commerce development of the pet industry. Back in 2007: a challenger and a start up. Today: driving the digital development of the industry as nordic market leader online.
Our customers choose between 8000 different products - ranging from pet food to accessories such as toys, treats, supplements, clothing, healthcare, hygiene and more. Our product range covers dogs, cats, small animals, birds, reptiles and fishes. Purchases are made online and goods we ship the good to our consumers - all the way the door step.
Since 2011 backed by Verdane Capital
Frontmen
Venture Round in 2016
Frontmen is an online shop for men's fashion that sells various brands of clothing and accessories for the modern man. Frontmen was founded in 2008 by Oscar Arrsjö and Erik Paulsson.
As of 2017, Frontmen was acquired by RNB Retail and Brands.
Tinitell
Seed Round in 2015
Tinitell is a one-button mobile phone for kids that like to play outside! It’s super simple, fun, and durable. Parents don’t want to buy mobile phones for their kids because they - are expensive - break easily - get lost - and they don’t want to their kids to spend a lot of time online. But parents buy phones for their kids anyway. Parents want to know where their kids are, and they want to be able to talk them. Tinitell is the reinvention of the walkie-talkie for the cellular network, and kids is just the beginning. A variety of future users are screaming for a simple communication solution. Tinitell is going to become the world’s strongest brand in the wristphone segment of wearable tech.
Pensionera.se
Venture Round in 2016
Pensionera.se är en effektiv marknadsplats för pensionen.
En marknadsplats där kunden får ökad transparens, oberoende rådgivning och har möjlighet att flytta sitt kapital till bättre lösningar.
Tinitell
Seed Round in 2016
Tinitell is a one-button mobile phone for kids that like to play outside! It’s super simple, fun, and durable. Parents don’t want to buy mobile phones for their kids because they - are expensive - break easily - get lost - and they don’t want to their kids to spend a lot of time online. But parents buy phones for their kids anyway. Parents want to know where their kids are, and they want to be able to talk them. Tinitell is the reinvention of the walkie-talkie for the cellular network, and kids is just the beginning. A variety of future users are screaming for a simple communication solution. Tinitell is going to become the world’s strongest brand in the wristphone segment of wearable tech.
Readly
Venture Round in 2016
Readly is the new way of reading magazines on tablets and smartphones
Readly's mission is simple: To be on the cutting edge of the digital magazine revolution. Our expert management team has more than 25 years of experience in the publishing, digital gaming, and broadcasting industries.
Readly has headquarters in Sweden.
SeQura
Venture Round in 2016
SeQura believe that buying online should be as easy as it has always been in real life.SeQura provides e-retailers with a solution to reduce consumer thresholds, improving conversion rates and raising average basket sizes while securing certainty of payment. At the same time, it provides comfort, security and flexibility to the online consumers.
SeQura offers e-retailers easy access to invoice without having to bear excessive credit risk or taking on extensive financial administration – just by accessing a simple API.
Consector
Funding Round in 2014
Consector is a loan broker that offers personal counseling for individuals. Consector helps to competition the individuals' mortgages, personal loans and credit cards with the goal of improving and lowering their interest expenses.
Playtomic
Venture Round in 2019
Playtomic operates an online sports court booking platform intended to become a social network for sports players. It provides a platform to reserve courts, find other players with similar skill levels, and join a social sports community dedicated to learning that helps sports clubs to optimize the use of their facilities and step into the digital age.
Playtomic was founded in 2017 and is headquartered in Madrid, Spain.
ZooZoo.com
Seed Round in 2014
ZooZoo.com will be the largest and most convenient e-commerce operator in pet food, accessories, vetenarian and insurance services and also the leader in changing the pet owners’ shopping behavior from offline to online, on a platform with state of the art embedded social and viral features.
Consector
Venture Round in 2018
Consector is a loan broker that offers personal counseling for individuals. Consector helps to competition the individuals' mortgages, personal loans and credit cards with the goal of improving and lowering their interest expenses.
Easy Payment Gateway Ltd.
Seed Round in 2014
Easy Payment Gateway Ltd. develops an online gateway for multiple payment solutions and credit card acquirers. It offers any online merchant anything they need in order to process transactions online via a secure api integration. The gateway offers real-time reporting, real-time customer management, live monitoring, virtual terminal, and geo location tracking. Easy Payment Gateway Ltd. was founded in 2016 and is headquartered in Manchester, Greater Manchester, United Kingdom.
Investoo Group
Convertible Note in 2017
Investoo Group operates an online educational platform for the financial trading industry. It offers Investoo.com, an online education platform that offers forex, binary options, and CFD courses in various languages. The company also provides trading services, including signals, indicators, and trading tools; provides video lessons, tools, and educational content that help people to learn trading; and solutions that help users to find the brokers through its network of comparison sites and user reviews. Investoo Group was founded in 2016 and is based in London, United Kingdom.
