Valeo Health
Series B in 2025
Valeo Health offers convenient at-home medical testing and treatments, including blood tests, IV therapy, and supplements. It provides certified lab analysis, next-day delivery, and an app for scheduling appointments, enabling patients to access personalized healthcare services privately, easily, and affordably.
Merit Incentives
Series B in 2025
Merit Incentives delivers gifts, rewards, and engagement solutions powered by innovative technologies for organizations in the Middle East and North Africa. The company provides a customer and employee engagement platform that aims to boost customer engagement and workforce motivation by enabling loyalty programs, sales incentives, and rewards fulfillment. Its offering covers program design, engagement strategy, and ongoing management to help clients strengthen relationships, improve retention, and attract new customers.
Ejari is a real estate technology company that simplifies the rental process for both tenants and landlords. It offers a 'rent now, pay later' service, allowing tenants to secure a property upfront and then pay for it in monthly installments. Ejari handles all necessary paperwork and provides support throughout the process.
GrubTech is a SaaS platform enabling digital transformation in the restaurant industry. It offers an omnichannel POS system accepting orders from various channels, AI-powered insights for demand forecasting and inventory management, primarily serving cloud kitchens and quick-service restaurants.
Holo
Funding Round in 2024
Holo is the Middle East’s first digital property buying platform, transforming the homebuying process with an integrated, end-to-end digital solution. With advanced algorithms, Holo matches customers with the optimal mortgage product tailored to their financial needs and connects them with over 2,500 real estate agents via The Hub.
With a user-friendly, 24/7 interface, users can seamlessly apply, upload documents, and track progress on any connected device. Recognized in the 2020 Wamda X cohort, Holo is revolutionizing home financing in the UAE—achieving monthly loan GMV exceeding AED 1 billion.
Merit Incentives
Series B in 2024
Merit Incentives delivers gifts, rewards, and engagement solutions powered by innovative technologies for organizations in the Middle East and North Africa. The company provides a customer and employee engagement platform that aims to boost customer engagement and workforce motivation by enabling loyalty programs, sales incentives, and rewards fulfillment. Its offering covers program design, engagement strategy, and ongoing management to help clients strengthen relationships, improve retention, and attract new customers.
Penny Software
Seed Round in 2024
Penny Software, established in 2020 and headquartered in Riyadh, Saudi Arabia, specializes in developing and providing Penny, a comprehensive cloud-based procure-to-pay system. This platform streamlines the full procurement cycle, from request to approval, enabling users to manage RFQs, compare quotations, send purchase orders, and facilitate payments. Key features include an action-driven dashboard, budget tracking, timeline management, product comparison, customizable reporting, and role-based privileges. Designed for mid-sized enterprises, Penny Software aims to consolidate spending needs into a single intelligent system, simplifying the procurement process.
Fundbot
Seed Round in 2023
Fundbot is a digital platform designed to streamline invoice financing and supply chain financing for small and medium-sized enterprises (SMEs). It optimizes cash flow by synchronizing invoices with accounting systems, offering real-time analysis of payables and receivables, and providing tailored financing solutions based on the business's needs.
Ejari
Pre Seed Round in 2023
Ejari is a real estate technology company that simplifies the rental process for both tenants and landlords. It offers a 'rent now, pay later' service, allowing tenants to secure a property upfront and then pay for it in monthly installments. Ejari handles all necessary paperwork and provides support throughout the process.
Barakah
Seed Round in 2023
Barakah operates an online marketplace that connects food retailers with consumers to reduce food waste. It facilitates real-time sales of surplus products and meals at discounted prices, providing merchants with business insights and impact analytics while contributing to environmental sustainability.
Alma Health
Series A in 2023
Alma Health is a digital platform specializing in chronic illness management. It serves over 20 million patients in the Gulf Cooperation Council (GCC) region. The platform offers cloud pharmacy services and virtual doctor consultations, transforming patient data into personalized treatments and home monitoring systems.
OnEx
Pre Seed Round in 2023
OnEx is an online healthcare platform designed to assist medical manufacturers in managing and expanding their businesses internationally. The company primarily targets small and medium-sized enterprises (SMEs) in the medical manufacturing sector, helping them participate in medical exhibitions and broaden their reach. OnEx distinguishes itself through its integrated market knowledge within its customer relationship management (CRM) system and the use of artificial intelligence to collect and organize data on healthcare manufacturers and distributors. This technology enables users to filter and access relevant information, facilitating connections with potential clients. Moreover, the platform allows medical manufacturers to access distributor details worldwide, issue letters of authorization, and track their expansion progress, thereby empowering companies to make informed decisions and drive growth.
Holo is the Middle East’s first digital property buying platform, transforming the homebuying process with an integrated, end-to-end digital solution. With advanced algorithms, Holo matches customers with the optimal mortgage product tailored to their financial needs and connects them with over 2,500 real estate agents via The Hub.
With a user-friendly, 24/7 interface, users can seamlessly apply, upload documents, and track progress on any connected device. Recognized in the 2020 Wamda X cohort, Holo is revolutionizing home financing in the UAE—achieving monthly loan GMV exceeding AED 1 billion.
Sharwa
Pre Seed Round in 2022
Sharwa is a social commerce platform that enables customers to purchase essential household items, such as groceries and appliances, at affordable prices through its app. The platform facilitates a unique group buying experience, allowing users to combine their orders and unlock wholesale pricing directly from manufacturers. Customers can place orders via WhatsApp or through the app, ensuring next-day delivery of their items. By offering a personalized discovery process, Sharwa streamlines transactions, making it easier for customers to access quality household products while benefiting from cost savings.
BARQ specializes in rapid delivery solutions for businesses. It converts retail outlets into micro-fulfillment centers, enabling same-day or even 15-minute deliveries for various sectors like e-commerce and food. BARQ also offers flexible delivery options for warehouses and restaurants.
Penny Software
Seed Round in 2022
Penny Software, established in 2020 and headquartered in Riyadh, Saudi Arabia, specializes in developing and providing Penny, a comprehensive cloud-based procure-to-pay system. This platform streamlines the full procurement cycle, from request to approval, enabling users to manage RFQs, compare quotations, send purchase orders, and facilitate payments. Key features include an action-driven dashboard, budget tracking, timeline management, product comparison, customizable reporting, and role-based privileges. Designed for mid-sized enterprises, Penny Software aims to consolidate spending needs into a single intelligent system, simplifying the procurement process.
Englease
Seed Round in 2021
Englease is an online educational platform focused on delivering live, accredited English language classes in the MENA region. It offers flexible one-on-one sessions designed to help users enhance their English fluency and prepare for proficiency tests such as IELTS and TOEFL. The platform enables users to track their progress and assess their learning needs, providing a structured approach to language acquisition. With its emphasis on personalized instruction, Englease aims to facilitate effective learning outcomes for students seeking to improve their English speaking skills.
GrubTech is a SaaS platform enabling digital transformation in the restaurant industry. It offers an omnichannel POS system accepting orders from various channels, AI-powered insights for demand forecasting and inventory management, primarily serving cloud kitchens and quick-service restaurants.
Merit Incentives
Series A in 2021
Merit Incentives delivers gifts, rewards, and engagement solutions powered by innovative technologies for organizations in the Middle East and North Africa. The company provides a customer and employee engagement platform that aims to boost customer engagement and workforce motivation by enabling loyalty programs, sales incentives, and rewards fulfillment. Its offering covers program design, engagement strategy, and ongoing management to help clients strengthen relationships, improve retention, and attract new customers.
Addenda LTD, established in 2018 and headquartered in Dubai, United Arab Emirates, specializes in providing blockchain-based distributed ledger technology (DLT) services to the insurance industry. The company streamlines insurance processes, enables real-time task reporting, and securely records claim and policy data onto the blockchain for enhanced transparency and security. Additionally, Addenda offers data input validation and analysis services. In 2020, Addenda launched Hala Insurance, an insurtech startup aiming to provide affordable, quick, and online car and home insurance to the 500 million people living in the Middle East and North Africa (MENA) region, thereby disrupting the traditional insurance industry.
Sarwa Digital Wealth Limited is a privately owned investment advisory that simplifies the investment process through the use of advanced technology. The company has developed an automated investment management platform aimed at facilitating long-term financial growth for its clients. By integrating proven investment strategies with innovative technology, Sarwa reduces costs associated with investing while educating users on personal finance and investment principles. This approach allows customers to make diversified investments, ultimately enhancing their potential for better returns. Sarwa's commitment to making investing accessible and affordable positions it as a notable player in the financial advisory sector.
Yela
Pre Seed Round in 2021
Yela is a technology company that facilitates interactions between fans and A-list celebrities through a digital platform. Initially targeting the MENA and South Asia regions, along with their global diasporas, Yela aims to provide fans with personalized experiences by enabling them to receive video and audio messages from their favorite celebrities. This innovative application allows for meaningful connections between fans and their idols, enhancing the way personal digital experiences are created and shared. Yela has plans for global expansion to reach a wider audience.
Alma Health
Seed Round in 2021
Alma Health is a digital platform specializing in chronic illness management. It serves over 20 million patients in the Gulf Cooperation Council (GCC) region. The platform offers cloud pharmacy services and virtual doctor consultations, transforming patient data into personalized treatments and home monitoring systems.
Holo
Pre Seed Round in 2020
Holo is the Middle East’s first digital property buying platform, transforming the homebuying process with an integrated, end-to-end digital solution. With advanced algorithms, Holo matches customers with the optimal mortgage product tailored to their financial needs and connects them with over 2,500 real estate agents via The Hub.
With a user-friendly, 24/7 interface, users can seamlessly apply, upload documents, and track progress on any connected device. Recognized in the 2020 Wamda X cohort, Holo is revolutionizing home financing in the UAE—achieving monthly loan GMV exceeding AED 1 billion.