Oryx Fund

Valeo is a company that specializes in developing personalized mobile health trackers aimed at optimizing individual health. Its health tracker provides users with access to their wellness data, allowing them to gain insights into their overall health. Through the application, consumers can purchase various packages that combine wellness tests with personalized advice from certified coaches. This enables users to effectively monitor and manage their health, empowering them to take control of their well-being.

Merit Incentives specializes in enhancing customer and employee engagement through a comprehensive platform that incorporates innovative technologies. The company offers a range of services including customer loyalty programs, employee motivation strategies, sales incentives, and fulfillment of gifts and rewards. By focusing on program design and engagement strategies, Merit Incentives aims to strengthen client relationships and attract new customers in the MENA region.

Ejari is a real estate technology company that facilitates renting residential units with a pay later option. The platform allows customers to split their rental payments into monthly installments while securing the property upfront. It streamlines the rental process, handling necessary paperwork and providing support for both tenants and landlords.

GrubTech is a SaaS platform designed to facilitate the digital transformation of restaurants and cloud kitchens. It provides a scalable operating system comparable to 'Shopify' for the food service industry, offering an omnichannel point of sale system that integrates with popular food aggregators and supports direct online orders, dine-in, and takeaway services. The platform is enhanced with AI capabilities, delivering insights for demand forecasting, smart appliance optimization, dynamic order routing, customer profiling, and inventory management. Primarily catering to cloud kitchens, which are optimized for delivery, GrubTech also serves quick-service restaurants and other dining models focused on takeout and delivery. Its comprehensive tools enable modern restaurants to streamline and automate their kitchen workflows, improving overall efficiency and operational performance.

Holo is the Middle East’s first digital property buying platform, transforming the homebuying process with an integrated, end-to-end digital solution. With advanced algorithms, Holo matches customers with the optimal mortgage product tailored to their financial needs and connects them with over 2,500 real estate agents via The Hub. With a user-friendly, 24/7 interface, users can seamlessly apply, upload documents, and track progress on any connected device. Recognized in the 2020 Wamda X cohort, Holo is revolutionizing home financing in the UAE—achieving monthly loan GMV exceeding AED 1 billion.

Merit Incentives specializes in enhancing customer and employee engagement through a comprehensive platform that incorporates innovative technologies. The company offers a range of services including customer loyalty programs, employee motivation strategies, sales incentives, and fulfillment of gifts and rewards. By focusing on program design and engagement strategies, Merit Incentives aims to strengthen client relationships and attract new customers in the MENA region.

Penny Software, founded in 2020 and based in Riyadh, Saudi Arabia, specializes in developing a cloud-based procure-to-pay system known as Penny. This platform streamlines the entire procurement process, enabling organizations to digitize and manage their procurement cycle from request to approval. Key features of Penny include an action-driven dashboard, budget tracking, customizable reporting, a product comparison tool, and a structured timeline. The system is designed to simplify procurement activities, allowing users to manage requests for quotations, compare vendor offers, issue purchase orders, and process payments efficiently. Penny Software caters primarily to mid-sized enterprises, offering a modular and customizable solution that supports both private and public marketplaces, as well as procurement shared services.

Fundbot is a financial platform designed to assist lenders in digitizing various financial services, including invoice and supply chain financing. It serves as a cash flow optimization tool and a marketplace tailored for small and medium-sized enterprises (SMEs). By synchronizing invoices with the accounting system, Fundbot enables real-time analysis of payables and receivables through a digital CFO feature. This platform not only streamlines corporate lending and payments between banks, buyers, and sellers but also provides financial recommendations based on the specific needs of businesses. By facilitating data-driven decision-making, Fundbot helps companies manage and optimize their relationships with customers while minimizing manual efforts.

Ejari is a real estate technology company that facilitates renting residential units with a pay later option. The platform allows customers to split their rental payments into monthly installments while securing the property upfront. It streamlines the rental process, handling necessary paperwork and providing support for both tenants and landlords.

Barakah is an innovative online marketplace that addresses food waste by connecting food retailers with consumers interested in purchasing surplus products and meals. The platform allows retailers, such as restaurants, bakeries, hotels, and supermarkets, to offer green discounts on surplus items through a mobile app, enabling real-time access to extra food for those in need. In addition to facilitating sales, Barakah provides merchants with a dashboard that offers valuable business insights and impact analytics, which help improve operational efficiency while supporting their environmental, social, and governance objectives. By fostering this ecosystem, Barakah not only contributes to reducing food waste but also promotes greater social awareness around food sustainability.

Alma Health is a digital healthcare platform focused on managing chronic illnesses, catering to an addressable market of 20 million patients in the Gulf Cooperation Council (GCC) region. Based in Hub71, Abu Dhabi, the platform streamlines patient care by offering virtual doctor consultations and a cloud pharmacy service that delivers prescriptions directly to patients' homes. Alma Health leverages technology to transform patient behavior and insights into personalized services, including digital treatments and at-home monitoring systems. By providing comprehensive medical assistance, the platform aims to simplify the lives of individuals with chronic conditions and their caregivers.

OnEx is an online healthcare platform designed to assist medical manufacturers in expanding their business internationally. It primarily targets small and medium-sized enterprises (SMEs) that participate in medical exhibitions and seek to broaden their market reach. The platform offers a comprehensive solution by providing access to a wealth of market knowledge integrated into its customer relationship management (CRM) system. Utilizing advanced AI technology, OnEx collects and organizes data on healthcare manufacturers and distributors, allowing users to easily filter this information to identify and connect with potential clients. Additionally, the platform enables manufacturers to communicate with distributors globally through letters of authorization and track their expansion progress, facilitating informed decision-making and business growth.

Holo is the Middle East’s first digital property buying platform, transforming the homebuying process with an integrated, end-to-end digital solution. With advanced algorithms, Holo matches customers with the optimal mortgage product tailored to their financial needs and connects them with over 2,500 real estate agents via The Hub. With a user-friendly, 24/7 interface, users can seamlessly apply, upload documents, and track progress on any connected device. Recognized in the 2020 Wamda X cohort, Holo is revolutionizing home financing in the UAE—achieving monthly loan GMV exceeding AED 1 billion.

Sharwa is a social commerce platform that enables customers to purchase essential household items, such as groceries and appliances, at competitive prices through its app. The platform allows users to group their orders, which can be placed via WhatsApp or directly through the app, facilitating access to wholesale prices from manufacturers. This group buying experience is enhanced by personalized product discovery and a streamlined transaction process, ensuring that customers can efficiently connect with manufacturers and benefit from lower costs. With a focus on affordability and convenience, Sharwa aims to provide a comprehensive solution for everyday household needs.

Barq is a logistics service provider specializing in rapid delivery solutions for various sectors including e-commerce, food, and groceries. By transforming retail outlets into micro-fulfillment centers, Barq ensures that orders are fulfilled from the nearest location, allowing for delivery times as quick as 15 minutes or same-day service. The company employs advanced artificial intelligence technology to optimize delivery routes, enhancing efficiency and reducing transit times. Barq offers multiple delivery options for warehouses and fulfillment centers, ranging from four hours to next-day service, tailored to meet specific business needs. Restaurants and food aggregators benefit from a streamlined delivery system, receiving orders within 30 to 45 minutes while only incurring a delivery fee.

Penny Software, founded in 2020 and based in Riyadh, Saudi Arabia, specializes in developing a cloud-based procure-to-pay system known as Penny. This platform streamlines the entire procurement process, enabling organizations to digitize and manage their procurement cycle from request to approval. Key features of Penny include an action-driven dashboard, budget tracking, customizable reporting, a product comparison tool, and a structured timeline. The system is designed to simplify procurement activities, allowing users to manage requests for quotations, compare vendor offers, issue purchase orders, and process payments efficiently. Penny Software caters primarily to mid-sized enterprises, offering a modular and customizable solution that supports both private and public marketplaces, as well as procurement shared services.

Englease is an online educational platform that offers live, accredited English classes tailored for the MENA region. It specializes in preparing users for English proficiency tests such as IELTS and TOEFL. The platform provides one-to-one sessions, allowing users to monitor their progress, reinforce their learning, and evaluate their future educational needs. By focusing on personalized learning experiences, Englease aims to enhance users' English fluency and overall language skills.

GrubTech is a SaaS platform designed to facilitate the digital transformation of restaurants and cloud kitchens. It provides a scalable operating system comparable to 'Shopify' for the food service industry, offering an omnichannel point of sale system that integrates with popular food aggregators and supports direct online orders, dine-in, and takeaway services. The platform is enhanced with AI capabilities, delivering insights for demand forecasting, smart appliance optimization, dynamic order routing, customer profiling, and inventory management. Primarily catering to cloud kitchens, which are optimized for delivery, GrubTech also serves quick-service restaurants and other dining models focused on takeout and delivery. Its comprehensive tools enable modern restaurants to streamline and automate their kitchen workflows, improving overall efficiency and operational performance.

Merit Incentives specializes in enhancing customer and employee engagement through a comprehensive platform that incorporates innovative technologies. The company offers a range of services including customer loyalty programs, employee motivation strategies, sales incentives, and fulfillment of gifts and rewards. By focusing on program design and engagement strategies, Merit Incentives aims to strengthen client relationships and attract new customers in the MENA region.

Hala Insurance, founded in 2020, aims to provide insurance coverage to the 500 million individuals residing in the MENA region. The company focuses on transforming the traditional insurance landscape by offering affordable and rapid online car and home insurance solutions. By leveraging technology, Hala seeks to make the insurance process more accessible and efficient for its customers. The company is part of a broader trend of innovation in the insurance sector, which includes the use of blockchain technology for sharing insurance information, as exemplified by other startups in the region.

Sarwa Digital Wealth Limited is a privately owned investment advisory firm that simplifies the investment process through the use of advanced technology. The company has developed an automated investment management platform that aims to facilitate long-term financial growth for its clients. By combining established investment strategies with innovative technology, Sarwa reduces costs and enhances accessibility to investment opportunities. The platform also focuses on educating users about personal finance and investment, enabling them to make diversified investments and seek improved returns. Through its services, Sarwa seeks to empower individuals to make informed financial decisions and optimize their investment potential.

Yela is a technology company that enhances fan interactions with A-list celebrities, focusing initially on the MENA and South Asia regions as well as their global diaspora, with plans for worldwide expansion. The company's application enables fans to receive personalized video and audio messages from their favorite celebrities, thereby facilitating unique digital experiences that strengthen the connection between fans and their idols.

Alma Health is a digital healthcare platform focused on managing chronic illnesses, catering to an addressable market of 20 million patients in the Gulf Cooperation Council (GCC) region. Based in Hub71, Abu Dhabi, the platform streamlines patient care by offering virtual doctor consultations and a cloud pharmacy service that delivers prescriptions directly to patients' homes. Alma Health leverages technology to transform patient behavior and insights into personalized services, including digital treatments and at-home monitoring systems. By providing comprehensive medical assistance, the platform aims to simplify the lives of individuals with chronic conditions and their caregivers.

Holo is the Middle East’s first digital property buying platform, transforming the homebuying process with an integrated, end-to-end digital solution. With advanced algorithms, Holo matches customers with the optimal mortgage product tailored to their financial needs and connects them with over 2,500 real estate agents via The Hub. With a user-friendly, 24/7 interface, users can seamlessly apply, upload documents, and track progress on any connected device. Recognized in the 2020 Wamda X cohort, Holo is revolutionizing home financing in the UAE—achieving monthly loan GMV exceeding AED 1 billion.