Oryx Fund

Oryx Fund, established in 2021, is a venture capital firm headquartered in Abu Dhabi, United Arab Emirates, with a satellite office in London, United Kingdom. It is a subsidiary of Hambro Perks. The firm specializes in investing in early-stage technology companies, focusing on late seed and series A rounds, across the Middle East and North Africa (MENA) region. Oryx Fund concentrates its investments in sectors where it has deep expertise, including fintech, healthtech, enterprise tech, logistics tech, and edtech.

Syrine Ben Mansour

Principal

Ali Qaiser

Partner

24 past transactions

Valeo

Series B in 2025
Valeo is a developer of a personalized mobile health tracker aimed at optimizing individual health. The company's platform offers users access to their wellness data, enabling them to monitor and manage their health effectively. Through the application, consumers can purchase packages that combine wellness tests with personalized advice from certified coaches. This approach allows users to gain insights into their health and make informed decisions regarding their well-being.

Merit Incentives

Series B in 2025
Merit Incentives is a company focused on enhancing customer and employee engagement in the MENA region through innovative technologies. It offers a comprehensive platform that includes customer loyalty programs, employee motivation tools, and sales incentives, along with rewards fulfillment and program design services. By leveraging these offerings, Merit Incentives aims to help businesses strengthen client relationships and attract new customers, ultimately driving motivation and engagement among employees.

Ejari

Seed Round in 2024
Ejari is a real estate technology company that simplifies the rental process for both tenants and landlords. It offers a 'rent now, pay later' service, allowing tenants to secure a property upfront and then pay for it in monthly installments. Ejari handles all necessary paperwork and provides support throughout the process.

Grubtech

Series B in 2024
GrubTech is a comprehensive SaaS platform designed to facilitate the digital transformation of restaurants and cloud kitchens. It provides a scalable and flexible operating system that offers an omnichannel point of sale, enabling the acceptance of orders from various food aggregators, as well as direct online channels, dine-in, and takeaway services. The platform is enhanced with AI capabilities, delivering insights into demand forecasting, smart appliance optimization, dynamic order routing, customer profiling, and inventory management. Primarily serving cloud kitchens—commercial kitchens optimized for food delivery—GrubTech also supports quick service restaurants and other dining models that rely heavily on delivery and takeout. Its tools help streamline and automate kitchen workflows, thereby improving operational efficiency for modern food service businesses.

Holo

Funding Round in 2024
Holo is the Middle East’s first digital property buying platform, transforming the homebuying process with an integrated, end-to-end digital solution. With advanced algorithms, Holo matches customers with the optimal mortgage product tailored to their financial needs and connects them with over 2,500 real estate agents via The Hub. With a user-friendly, 24/7 interface, users can seamlessly apply, upload documents, and track progress on any connected device. Recognized in the 2020 Wamda X cohort, Holo is revolutionizing home financing in the UAE—achieving monthly loan GMV exceeding AED 1 billion.

Merit Incentives

Series B in 2024
Merit Incentives is a company focused on enhancing customer and employee engagement in the MENA region through innovative technologies. It offers a comprehensive platform that includes customer loyalty programs, employee motivation tools, and sales incentives, along with rewards fulfillment and program design services. By leveraging these offerings, Merit Incentives aims to help businesses strengthen client relationships and attract new customers, ultimately driving motivation and engagement among employees.

Penny Software

Seed Round in 2024
Penny Software, established in 2020 and headquartered in Riyadh, Saudi Arabia, specializes in developing and providing Penny, a comprehensive cloud-based procure-to-pay system. This platform streamlines the full procurement cycle, from request to approval, enabling users to manage RFQs, compare quotations, send purchase orders, and facilitate payments. Key features include an action-driven dashboard, budget tracking, timeline management, product comparison, customizable reporting, and role-based privileges. Designed for mid-sized enterprises, Penny Software aims to consolidate spending needs into a single intelligent system, simplifying the procurement process.

Fundbot

Seed Round in 2023
Fundbot is a financial platform that enables lenders to digitize various financial services, including invoice and supply chain financing. It serves as a cash flow optimization tool and a financing marketplace tailored for small and medium-sized enterprises (SMEs). By synchronizing invoices with the accounting system, Fundbot automates corporate lending and payment processes between banks, buyers, and sellers. The platform features a digital CFO that analyzes payables and receivables in real-time, offering tailored financial recommendations based on the specific needs of businesses. Through its data-driven approach, Fundbot helps companies manage and optimize their customer relationships while reducing manual effort, facilitating the delivery of integrated financial services effectively.

Ejari

Pre Seed Round in 2023
Ejari is a real estate technology company that simplifies the rental process for both tenants and landlords. It offers a 'rent now, pay later' service, allowing tenants to secure a property upfront and then pay for it in monthly installments. Ejari handles all necessary paperwork and provides support throughout the process.

Barakah

Seed Round in 2023
Barakah is a company focused on addressing food waste through technological innovation and social awareness. It operates an online marketplace that connects food retailers with consumers, enabling the sale of surplus products and meals. By utilizing a mobile app, Barakah offers real-time green discounts on surplus items, making it easier for consumers to access affordable food while helping retailers reduce waste. The platform also provides merchants with a dashboard that delivers business insights and impact analytics, which highlight their operational efficiency and contributions to environmental, social, and governance objectives. Through its efforts, Barakah aims to create a sustainable ecosystem that benefits both food providers and consumers while promoting responsible consumption.

Alma Health

Series A in 2023
Alma Health is a digital healthcare platform based in Hub71, Abu Dhabi, that focuses on managing chronic illnesses for patients in the Gulf Cooperation Council (GCC) region. With an addressable market of 20 million patients, Alma Health offers a comprehensive suite of services, including virtual doctor consultations and a cloud pharmacy. The platform is designed to simplify the experience of individuals living with chronic conditions by providing personalized services, such as digital treatments and at-home monitoring systems. By leveraging technology, Alma Health seeks to enhance patient care and streamline the process from medical consultations to prescription delivery, ensuring a patient-centric approach to healthcare management.

OnEx

Pre Seed Round in 2023
OnEx is an online healthcare platform designed to assist medical manufacturers in managing and expanding their businesses internationally. The company primarily targets small and medium-sized enterprises (SMEs) in the medical manufacturing sector, helping them participate in medical exhibitions and broaden their reach. OnEx distinguishes itself through its integrated market knowledge within its customer relationship management (CRM) system and the use of artificial intelligence to collect and organize data on healthcare manufacturers and distributors. This technology enables users to filter and access relevant information, facilitating connections with potential clients. Moreover, the platform allows medical manufacturers to access distributor details worldwide, issue letters of authorization, and track their expansion progress, thereby empowering companies to make informed decisions and drive growth.

Holo

Seed Round in 2023
Holo is the Middle East’s first digital property buying platform, transforming the homebuying process with an integrated, end-to-end digital solution. With advanced algorithms, Holo matches customers with the optimal mortgage product tailored to their financial needs and connects them with over 2,500 real estate agents via The Hub. With a user-friendly, 24/7 interface, users can seamlessly apply, upload documents, and track progress on any connected device. Recognized in the 2020 Wamda X cohort, Holo is revolutionizing home financing in the UAE—achieving monthly loan GMV exceeding AED 1 billion.

Sharwa

Pre Seed Round in 2022
Sharwa is a social commerce platform that enables customers to purchase essential household items, such as groceries and appliances, at affordable prices through its app. The platform facilitates a unique group buying experience, allowing users to combine their orders and unlock wholesale pricing directly from manufacturers. Customers can place orders via WhatsApp or through the app, ensuring next-day delivery of their items. By offering a personalized discovery process, Sharwa streamlines transactions, making it easier for customers to access quality household products while benefiting from cost savings.

Barq

Seed Round in 2022
Barq is a logistics company that specializes in rapid delivery services across various sectors, including e-commerce, food, and groceries. By leveraging advanced delivery technologies and artificial intelligence, Barq optimizes delivery times and routes, enabling orders to be fulfilled in as little as 15 minutes or within the same day. The company transforms retail outlets into micro-fulfillment centers, allowing for efficient order processing and quicker dispatch. Customers place orders through Barq's platform, which then coordinates delivery from the nearest retail location. Additionally, Barq offers flexible delivery options for warehouses and fulfillment centers, accommodating needs ranging from four hours to next-day service. For restaurants and food aggregators, Barq provides a swift delivery service, typically between 30 to 45 minutes, with the convenience of a delivery fee only.

Penny Software

Seed Round in 2022
Penny Software, established in 2020 and headquartered in Riyadh, Saudi Arabia, specializes in developing and providing Penny, a comprehensive cloud-based procure-to-pay system. This platform streamlines the full procurement cycle, from request to approval, enabling users to manage RFQs, compare quotations, send purchase orders, and facilitate payments. Key features include an action-driven dashboard, budget tracking, timeline management, product comparison, customizable reporting, and role-based privileges. Designed for mid-sized enterprises, Penny Software aims to consolidate spending needs into a single intelligent system, simplifying the procurement process.

Englease

Seed Round in 2021
Englease is an online educational platform focused on delivering live, accredited English language classes in the MENA region. It offers flexible one-on-one sessions designed to help users enhance their English fluency and prepare for proficiency tests such as IELTS and TOEFL. The platform enables users to track their progress and assess their learning needs, providing a structured approach to language acquisition. With its emphasis on personalized instruction, Englease aims to facilitate effective learning outcomes for students seeking to improve their English speaking skills.

Grubtech

Series A in 2021
GrubTech is a comprehensive SaaS platform designed to facilitate the digital transformation of restaurants and cloud kitchens. It provides a scalable and flexible operating system that offers an omnichannel point of sale, enabling the acceptance of orders from various food aggregators, as well as direct online channels, dine-in, and takeaway services. The platform is enhanced with AI capabilities, delivering insights into demand forecasting, smart appliance optimization, dynamic order routing, customer profiling, and inventory management. Primarily serving cloud kitchens—commercial kitchens optimized for food delivery—GrubTech also supports quick service restaurants and other dining models that rely heavily on delivery and takeout. Its tools help streamline and automate kitchen workflows, thereby improving operational efficiency for modern food service businesses.

Merit Incentives

Series A in 2021
Merit Incentives is a company focused on enhancing customer and employee engagement in the MENA region through innovative technologies. It offers a comprehensive platform that includes customer loyalty programs, employee motivation tools, and sales incentives, along with rewards fulfillment and program design services. By leveraging these offerings, Merit Incentives aims to help businesses strengthen client relationships and attract new customers, ultimately driving motivation and engagement among employees.

Hala

Series A in 2021
Addenda LTD, established in 2018 and headquartered in Dubai, United Arab Emirates, specializes in providing blockchain-based distributed ledger technology (DLT) services to the insurance industry. The company streamlines insurance processes, enables real-time task reporting, and securely records claim and policy data onto the blockchain for enhanced transparency and security. Additionally, Addenda offers data input validation and analysis services. In 2020, Addenda launched Hala Insurance, an insurtech startup aiming to provide affordable, quick, and online car and home insurance to the 500 million people living in the Middle East and North Africa (MENA) region, thereby disrupting the traditional insurance industry.

Sarwa

Series B in 2021
Sarwa Digital Wealth Limited is a privately owned investment advisory that simplifies the investment process through the use of advanced technology. The company has developed an automated investment management platform aimed at facilitating long-term financial growth for its clients. By integrating proven investment strategies with innovative technology, Sarwa reduces costs associated with investing while educating users on personal finance and investment principles. This approach allows customers to make diversified investments, ultimately enhancing their potential for better returns. Sarwa's commitment to making investing accessible and affordable positions it as a notable player in the financial advisory sector.

Yela

Pre Seed Round in 2021
Yela is a technology company that facilitates interactions between fans and A-list celebrities through a digital platform. Initially targeting the MENA and South Asia regions, along with their global diasporas, Yela aims to provide fans with personalized experiences by enabling them to receive video and audio messages from their favorite celebrities. This innovative application allows for meaningful connections between fans and their idols, enhancing the way personal digital experiences are created and shared. Yela has plans for global expansion to reach a wider audience.

Alma Health

Seed Round in 2021
Alma Health is a digital healthcare platform based in Hub71, Abu Dhabi, that focuses on managing chronic illnesses for patients in the Gulf Cooperation Council (GCC) region. With an addressable market of 20 million patients, Alma Health offers a comprehensive suite of services, including virtual doctor consultations and a cloud pharmacy. The platform is designed to simplify the experience of individuals living with chronic conditions by providing personalized services, such as digital treatments and at-home monitoring systems. By leveraging technology, Alma Health seeks to enhance patient care and streamline the process from medical consultations to prescription delivery, ensuring a patient-centric approach to healthcare management.

Holo

Pre Seed Round in 2020
Holo is the Middle East’s first digital property buying platform, transforming the homebuying process with an integrated, end-to-end digital solution. With advanced algorithms, Holo matches customers with the optimal mortgage product tailored to their financial needs and connects them with over 2,500 real estate agents via The Hub. With a user-friendly, 24/7 interface, users can seamlessly apply, upload documents, and track progress on any connected device. Recognized in the 2020 Wamda X cohort, Holo is revolutionizing home financing in the UAE—achieving monthly loan GMV exceeding AED 1 billion.
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