OUTFRONT

OUTFRONT is a media company focused on outdoor advertising, providing a diverse array of services such as billboards and digital media. Operating in 140 markets across the United States and Canada, it is a prominent player in the out-of-home media sector. The company functions as a real estate investment trust, generating revenue primarily through rental income from advertising space on its billboards and transit displays, with a significant portion of its earnings derived from major markets like New York City and Los Angeles. OUTFRONT utilizes technology to create an integrated platform that connects brands with their target audiences, emphasizing its role in driving brand innovation through effective media assets.

Bill Murphy

Executive Vice President, Operations

Donald Shassian

Executive Vice President and CFO

Matthew Siegel

CFO, Finance and Executive Vice President

2 past transactions

Icewerx

Acquisition in 2021
Icewerx is a rapidly growing digital advertising provider based in Edmonton, Canada. The company specializes in outdoor billboards and indoor digital displays that incorporate sound, video, animation, and real-time live feeds. This unique approach allows clients to enhance brand awareness and effectively promote their products at a low cost, offering the lowest cost per thousand impressions (CPM) among advertising mediums.

Reynolds Outdoor Media

Acquisition in 2016
Reynolds Outdoor Media, Inc. is a marketing and advertising company based in Dallas, Texas, specializing in outdoor advertising services. The company offers a range of advertising solutions, including kiosks, street furniture, wall displays, and backlit displays strategically located near retail establishments, pedestrian traffic areas, and cultural venues such as theaters and restaurants. Reynolds Outdoor Media focuses on enhancing brand visibility through innovative outdoor media strategies. As of February 2016, it operates as a subsidiary of Outfront Media Inc.
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