Amwal Tech
Seed Round in 2025
Amwal Tech specializes in providing a biometric authentication platform that streamlines the payment process through a single API. Their technology integrates identity verification, fraud prevention, and payment processing, enhancing the security and efficiency of digital transactions. This solution caters to various sectors, including eCommerce, banking, and fintech, allowing businesses to authenticate and secure their customers across multiple devices and channels. By offering a frictionless 1-click checkout experience, Amwal Tech aims to improve payment acceptance and reduce the risk of fraud for financial institutions, merchants, and payment providers.
Penny Software
Seed Round in 2024
Penny Software, founded in 2020 and based in Riyadh, Saudi Arabia, specializes in developing a cloud-based procure-to-pay system known as Penny. This platform streamlines the entire procurement process, enabling organizations to digitize and manage their procurement cycle from request to approval. Key features of Penny include an action-driven dashboard, budget tracking, customizable reporting, a product comparison tool, and a structured timeline. The system is designed to simplify procurement activities, allowing users to manage requests for quotations, compare vendor offers, issue purchase orders, and process payments efficiently. Penny Software caters primarily to mid-sized enterprises, offering a modular and customizable solution that supports both private and public marketplaces, as well as procurement shared services.
Soum is reimagining recommence in the MENA region and beyond by building the most convenient, trustworthy, and transparent recommence marketplace, starting with consumer electronics in Saudi Arabia.
Amwal Tech
Pre Seed Round in 2023
Amwal Tech specializes in providing a biometric authentication platform that streamlines the payment process through a single API. Their technology integrates identity verification, fraud prevention, and payment processing, enhancing the security and efficiency of digital transactions. This solution caters to various sectors, including eCommerce, banking, and fintech, allowing businesses to authenticate and secure their customers across multiple devices and channels. By offering a frictionless 1-click checkout experience, Amwal Tech aims to improve payment acceptance and reduce the risk of fraud for financial institutions, merchants, and payment providers.
Kenzz is an e-commerce platform focused on transforming the shopping experience for consumers in Egypt and the MENA region. By connecting directly with local manufacturers, Kenzz offers a wide range of products at competitive prices. The platform allows users to make collective purchases with friends and family, unlocking discounts and enabling customers to maximize their savings. In addition to a vast selection of products and deals, Kenzz encourages social sharing, allowing users to share their favorite finds with others and receive rewards in return. This customer-centric approach aims to digitize the traditional shopping experience, making it more accessible and engaging for a broader audience.
FlapKap
Seed Round in 2022
FlapKap offers a revenue-based financing solution specifically for e-commerce and SaaS businesses, facilitating their growth through immediate funding for inventory and digital advertising. The company focuses on consumer-facing industries such as retail and restaurants, providing flexible repayment terms that align with business revenue. FlapKap evaluates businesses through various platforms, including e-commerce systems, advertising channels, online reviews, payment gateways, point-of-sale systems, and Enterprise Resource Planning (ERP) solutions. Additionally, FlapKap's platform leverages AI to track and optimize digital media spending, helping companies gain insights into their advertising expenditures and eliminate hidden costs. This comprehensive approach enables businesses to enhance their financial strategies and maximize their growth potential.
Homzmart
Venture Round in 2022
Homzmart Ltd. is an e-commerce platform based in Cairo, Egypt, that specializes in selling home furniture, décor, lighting, and various home supplies. Founded in 2019, the company facilitates connections between homeowners and home professionals, allowing users to browse an extensive selection of products while accessing reviews, expert advice, and articles on home improvement. Homzmart aims to create a community-driven environment that enhances the shopping experience for home-related needs, offering a diverse range of quality products at competitive prices. Through its platform, the company seeks to simplify the process of home furnishing and improvement for its customers.
Metric
Pre Seed Round in 2022
Metric provides automated solutions for small and medium enterprises (SMEs) and startups, focusing on two main areas: accounting and digital advertising. In accounting, Metric empowers businesses to track their finances and gain real-time insights without requiring financial expertise. In the realm of digital advertising, Metric offers AI-driven tools specifically designed for Shopify-powered e-commerce companies. These tools facilitate campaign creation, budget allocation, and performance optimization across major platforms such as Meta and Google. By streamlining these processes, Metric aims to enhance operational efficiency and support strategic decision-making for its clients.
Soum is reimagining recommence in the MENA region and beyond by building the most convenient, trustworthy, and transparent recommence marketplace, starting with consumer electronics in Saudi Arabia.
Lean Technologies
Series A in 2022
Lean Technologies Limited, founded in 2019 and based in Riyadh, Saudi Arabia, is a FinTech startup that specializes in providing an application programming interface (API) platform for financial data applications. The company's API suite simplifies access to consumer financial data, allowing businesses to navigate the complexities of financial infrastructure with ease. By enabling seamless access to customers' financial information and facilitating instant bank transfers, Lean Technologies aims to enhance the accessibility, transparency, and utility of financial data and payments. This approach fosters a more inclusive and interconnected financial landscape, ultimately benefiting both consumers and businesses.
Penny Software
Seed Round in 2022
Penny Software, founded in 2020 and based in Riyadh, Saudi Arabia, specializes in developing a cloud-based procure-to-pay system known as Penny. This platform streamlines the entire procurement process, enabling organizations to digitize and manage their procurement cycle from request to approval. Key features of Penny include an action-driven dashboard, budget tracking, customizable reporting, a product comparison tool, and a structured timeline. The system is designed to simplify procurement activities, allowing users to manage requests for quotations, compare vendor offers, issue purchase orders, and process payments efficiently. Penny Software caters primarily to mid-sized enterprises, offering a modular and customizable solution that supports both private and public marketplaces, as well as procurement shared services.
Matter is a social reading application based in the United States that focuses on articles, blogs, and newsletters. The platform aims to enhance users' reading experiences by curating and presenting high-quality content, helping them discover better material online. Through its user-friendly interface, Matter facilitates engagement with a diverse range of written works, making it easier for individuals to connect with relevant information and insights.
Tabby Inc. is a financial technology company based in the United Arab Emirates that offers innovative payment solutions for online and offline shopping. The company specializes in a buy now, pay later service, providing consumers in the UAE and Saudi Arabia with flexible payment options. Customers can choose to pay for their purchases either in a single deferred payment or in multiple installments, allowing them to manage their spending and enhance their shopping experience. Through its platform, Tabby aims to reshape the relationship between consumers and money, promoting financial freedom and responsible spending.
Homzmart Ltd. is an e-commerce platform based in Cairo, Egypt, that specializes in selling home furniture, décor, lighting, and various home supplies. Founded in 2019, the company facilitates connections between homeowners and home professionals, allowing users to browse an extensive selection of products while accessing reviews, expert advice, and articles on home improvement. Homzmart aims to create a community-driven environment that enhances the shopping experience for home-related needs, offering a diverse range of quality products at competitive prices. Through its platform, the company seeks to simplify the process of home furnishing and improvement for its customers.
StrikeReady
Seed Round in 2021
StrikeReady is a cybersecurity software developer focused on enhancing threat response for organizations. The platform addresses common challenges such as technology exhaustion, talent shortages, and limited collaboration among security teams. By consolidating essential standalone technologies, StrikeReady's software optimizes and centralizes security operations, facilitating seamless integration with existing tech stacks. This enables users to automate workflows and improve collaboration, ultimately leading to more effective and dynamic security measures. The solution emphasizes contextual awareness and knowledge sharing, allowing clients to respond swiftly to incidents and proactively defend against evolving threats. Through its operational efficiency, StrikeReady aims to maximize the return on security investments while empowering teams to adopt a more proactive approach to security and risk management.
Accuknox
Seed Round in 2021
AccuKnox specializes in cloud security solutions, focusing on a zero-trust approach to safeguard cloud-native organizations. Their platform is designed to protect various container workloads by establishing identity as a perimeter, which helps isolate and secure applications throughout the software development lifecycle. AccuKnox covers a wide range of environments, including public and private clouds, Kubernetes, virtual machines, bare metal, IoT Edge, and 5G security. By employing a differentiated DevSecOps methodology and leveraging an open-source framework, the company enables clients to effectively track and manage tainted data, networking, and system-level restrictions, thereby enhancing the overall security of applications, networks, and data.
Cassbana
Pre Seed Round in 2021
Cassbana is a financial lending platform focused on creating financial identities for underserved communities in Egypt. The company employs artificial intelligence and machine learning to develop a behavior-based credit scoring system that assesses individuals and businesses' access to credit. By analyzing behavior patterns, Cassbana enables financial institutions to provide low-risk investment opportunities while facilitating access to monetary payments and micro-lending options. This approach assists small businesses and individuals in obtaining short-term financing more easily, thereby contributing to financial inclusion within the region.
Tabby Inc. is a financial technology company based in the United Arab Emirates that offers innovative payment solutions for online and offline shopping. The company specializes in a buy now, pay later service, providing consumers in the UAE and Saudi Arabia with flexible payment options. Customers can choose to pay for their purchases either in a single deferred payment or in multiple installments, allowing them to manage their spending and enhance their shopping experience. Through its platform, Tabby aims to reshape the relationship between consumers and money, promoting financial freedom and responsible spending.
Penny Software
Seed Round in 2020
Penny Software, founded in 2020 and based in Riyadh, Saudi Arabia, specializes in developing a cloud-based procure-to-pay system known as Penny. This platform streamlines the entire procurement process, enabling organizations to digitize and manage their procurement cycle from request to approval. Key features of Penny include an action-driven dashboard, budget tracking, customizable reporting, a product comparison tool, and a structured timeline. The system is designed to simplify procurement activities, allowing users to manage requests for quotations, compare vendor offers, issue purchase orders, and process payments efficiently. Penny Software caters primarily to mid-sized enterprises, offering a modular and customizable solution that supports both private and public marketplaces, as well as procurement shared services.
Lean Technologies
Seed Round in 2020
Lean Technologies Limited, founded in 2019 and based in Riyadh, Saudi Arabia, is a FinTech startup that specializes in providing an application programming interface (API) platform for financial data applications. The company's API suite simplifies access to consumer financial data, allowing businesses to navigate the complexities of financial infrastructure with ease. By enabling seamless access to customers' financial information and facilitating instant bank transfers, Lean Technologies aims to enhance the accessibility, transparency, and utility of financial data and payments. This approach fosters a more inclusive and interconnected financial landscape, ultimately benefiting both consumers and businesses.
Breadfast
Series A in 2020
Breadfast is a Cairo-based company that specializes in producing a wide range of bread and bakery products, including various types of loaves, buns, and pastries. Founded in 2017, the company offers an extensive selection of items, such as white and brown toast, baguettes, multigrain bread, and different flavors of croissants and muffins. In addition to its bakery offerings, Breadfast operates an online delivery service that provides customers with a quick and convenient way to access household essentials, groceries, and over 3,000 items, including fruits, vegetables, and personal care products. This service aims to meet the daily needs of consumers by delivering fresh products directly to their doorsteps.
Sleek
Pre Seed Round in 2020
Sleek is a deep learning startup that specializes in enhancing customer experiences by reducing wait times through its innovative AI-based platform. By integrating various data sources, the company's patent-pending technology offers virtual queuing solutions that allow customers to avoid long lines while enabling businesses, such as popular merchants and event organizers, to generate additional revenue streams. The platform accurately assesses real wait times and creates a dynamically priced virtual priority lane, requiring no additional hardware or workflow changes. Serving over 20,000 businesses, Sleek is backed by prominent investors and was founded by a team of Forbes U30 honorees, including former engineers from Google and Stanford. With a dedicated team of eight, Sleek aims to transform how customers interact with service environments.
Sabbar Ltd. is an on-demand staffing platform based in Saudi Arabia that focuses on blue-collar jobs in the retail, hospitality, and entertainment sectors within the MENA region. The company provides an integrated solution for businesses to recruit casual staff during peak periods by connecting them with qualified and vetted professionals. Sabbar streamlines the recruitment process, alleviating administrative burdens associated with hiring, such as interviews, training, scheduling, and payment. By combining application software with strategic analytics and video communications, Sabbar aims to enhance productivity in candidate management and improve hiring outcomes for its clients.
Noon Academy
Series A in 2019
Noon Academy operates an online learning platform that focuses on enhancing educational experiences for students in the Middle East. Founded in 2013 and headquartered in Riyadh, Saudi Arabia, with offices in Cairo, Egypt, and Bengaluru, India, the platform has successfully taught 12 million students. It offers a blend of free educational content and tutoring services, allowing students to study collaboratively in groups, compete with peers, and request on-demand tutoring. The platform is designed to prepare students for various examinations, including general aptitude and achievement tests. Additionally, Noon Academy supports teachers by enabling them to build followings and earn income based on their performance and student feedback. By integrating elements of peer-to-peer learning and advanced technology, Noon Academy aims to provide equitable access to high-quality education for every student.
Nawy is a real estate platform that streamlines the property buying and selling process through a digital interface. It offers users the ability to browse a wide selection of properties, including houses in gated communities. By integrating top real estate agents with advanced technology and resources, Nawy enhances the search and transaction experience for customers. The platform provides essential information, empowering users to make informed decisions when purchasing a home.
Vault Wealth is a digital private wealth management platform, designed for high-net-worth individuals (HNWIs) and affluent clients.