Pareto Holdings

Pareto Holdings is an early-stage investment firm founded in 2020 by Jon Oringer and Edward Lando, based in New York. The company focuses on pre-seeding exceptional entrepreneurs across various industries and geographies, executing dozens of investments each month. With over 500 investments to date, Pareto Holdings distinguishes itself by investing solely its own capital and maintaining a lean operational team. In addition to its investment activities, the firm also offers support to startups, functioning as a venture studio to help foster growth and innovation.

Rujual Bains

Venture Partner

Nadav Ben-Chanoch

Partner

Rohit Bhadange

Venture Partner

Jon Oringer

Managing Partner

Annie Wasserman

Partner

Past deals in API

Sipay

Series A in 2024
Sipay is a leading Turkish fintech company offering a wide range of digital financial services through its licensed electronic money institution. It provides issuer and acquirer solutions, including POS-based payments, SaaS white-label infrastructure for partners, Sipay Wallet for cardless transactions, alternative payment methods like QR and mobile payments, gold trading, and treasury-backed income models. The platform serves both B2C and B2B users, supported by proprietary technology and an in-house financial operations system.

Outcome

Pre Seed Round in 2024
Outcome develops TeamOS, an AI-driven copilot for platform teams. It analyzes interactions across Slack, Jira, GitHub, and other tools to derive user-centric decisions, accelerate improvements, and maximize impact.

StackOne

Seed Round in 2024
StackOne is a technology company that specializes in API integration for Software as a Service (SaaS) platforms. Its platform simplifies and accelerates the process of adding connectors to customers' tools, allowing SaaS companies to focus on their core product development. StackOne ensures the security of customer data and enables real-time detection of new candidate applications, as well as synchronization of customer contacts and accounts.

Marblism

Pre Seed Round in 2024
Marblism is a web application development platform designed to serve businesses looking to streamline their application creation process. The platform harnesses an application programming interface that generates code for various components, including front-end, back-end, emails, and notifications. This capability allows users to develop customized applications tailored to their specific needs, enhancing operational efficiency and user experience. Marblism provides a fully functional web-based solution that facilitates the development and deployment of applications, making it a valuable tool for organizations aiming to innovate and improve their digital offerings.

E2B

Pre Seed Round in 2023
E2B specializes in developing cloud infrastructure optimized for AI agents and applications. Its innovative platform enables the creation of isolated cloud environments with just a single line of code, facilitating efficient deployment, testing, and monitoring of autonomous applications.

PackageX

Seed Round in 2023
PackageX specializes in cloud-based enterprise logistics solutions. Its platform automates operations and streamlines supply chains by managing inventory, fulfillment, shipping, and tracking on a unified system, enabling businesses to simplify logistics and enhance customer experiences.

Blobr

Seed Round in 2023
Blobr is a company that enables non-technical individuals to manage and monetize their application programming interfaces (APIs) through a no-code platform. By providing an accessible solution, Blobr allows product and business professionals to leverage APIs as commercial assets, eliminating the need for extensive technical expertise or reliance on internal engineering resources. This approach supports the growing API economy and empowers organizations to utilize their APIs effectively for business growth.

TRIVER

Series C in 2022
TRIVER offers instant capital access to small businesses via its API-first platform. Utilizing Open Banking data and AI models, TRIVER enables partners like accounting software and digital banks to provide flexible financing solutions tailored to their clients' cash flow needs.

Plain

Seed Round in 2022
Plain develops customer service software tailored for modern companies. Its platform integrates with products via APIs, managing issues, chats, emails, and reporting while tracking customer problems without disrupting conversations.

Fun

Pre Seed Round in 2022
Fun is a developer of decentralized multi-chain access control applications that focuses on creating a product ecosystem utilizing cross-chain decentralized wallets on the Odsy blockchain. The company provides foundational components for wallet APIs and protocols, aiming to mitigate the risks associated with central custodians when accessing cross-chain assets. By integrating core web2 functionalities within a web3 framework, Fun enhances trust and usability for its clients, ultimately supporting their goals of achieving greater global economic freedom.

Fun

Pre Seed Round in 2022
Fun is a developer of decentralized multi-chain access control applications that focuses on creating a product ecosystem utilizing cross-chain decentralized wallets on the Odsy blockchain. The company provides foundational components for wallet APIs and protocols, aiming to mitigate the risks associated with central custodians when accessing cross-chain assets. By integrating core web2 functionalities within a web3 framework, Fun enhances trust and usability for its clients, ultimately supporting their goals of achieving greater global economic freedom.

Overflow Labs

Seed Round in 2022
Overflow Labs is a company that develops a virtual economics platform specifically tailored for game developers. This platform provides a secure ecosystem that helps identify security defects unique to gaming environments, as well as cybersecurity challenges associated with traditional systems. By offering a standardized suite of features, tools, and assets, Overflow Labs enables developers to implement marketplaces efficiently. The platform also delivers valuable insights into game economies, including real-time data on player behavior, transaction history, and marketplace activity, allowing developers to optimize their monetization strategies and enhance overall user experience.

Adaptive

Pre Seed Round in 2022
Adaptive is a platform that provides infrastructure and software solutions focused on data security and access management. It offers a unified interface that facilitates the management of access and the creation of workflows, enabling development and operations engineers to interact seamlessly with various application programming interfaces and software-as-a-service tools. Through its prebuilt tasks, Adaptive allows users to integrate different tools and securely share resource access with both internal and external stakeholders, enhancing collaboration and efficiency in managing data resources.

Miso

Venture Round in 2022
Miso is a technology company that provides APIs for search and recommendation, enabling personalized web experiences without tracking users. The platform offers real‑time clickstream analysis and semantic intelligence to help marketplaces and brands increase revenue. In addition, Miso operates an online‑to‑offline service that connects consumers with verified home‑service professionals for cleaning, moving, installation, repair, flooring, relocation, and interior design. The service includes rating systems, convenient payment, and instant booking through iOS and Android apps, delivering hotel‑like quality at home.

Transpose

Seed Round in 2022
Transpose is a data analytics platform focused on simplifying access to Web3 data. The company translates low-level blockchain data into a suite of high-level, human-readable APIs, allowing users to efficiently access and utilize blockchain information. By reimagining the speed and scope of Web3 development, Transpose aims to provide consistent and comprehensive real-time indexing of blockchain data, facilitating a more seamless experience for developers and businesses in the blockchain space.

Spry

Seed Round in 2021
Spry is a digital health platform that enables movement health professionals to collect and analyze patient data in real time. By leveraging machine learning and artificial intelligence, the platform provides personalized protocols based on evidence-based practices and standards of care. This allows practitioners and owners of physical therapy centers to effectively manage both clinical and administrative functions, enhancing the quality of patient care and operational efficiency.

Osana

Series A in 2021
Osana is a healthtech company offering an omnichannel platform focused on patient-centric care. This platform aims to optimize resource usage by providing services such as clinical analysis, emergency ambulance services, video consultations, and data-driven insights.

Pinwheel

Series A in 2021
Pinwheel is the market-leading payroll data connectivity platform. Fintechs and financial institutions alike trust Pinwheel to access the data and controls within traditional and non-traditional payroll platforms to update direct deposits, streamline income and employment verification, improve underwriting, power earned wage access, and build innovative new products. With consumer permissioning, Pinwheel connects to the majority of these providers, covering over 1,400+ platforms and nearly 80% of anyone receiving a paycheck in the US, to enable market-leading fintechs, like Block (formerly Square), to easily access and update the payroll data of more than 100 million US-based employed people. Pinwheel is the only provider that handles both direct deposit switching and the provision of income and employment data to be Consumer Reporting Agency (CRA) compliant with the Fair Credit Reporting Act (FCRA). To learn more, visit www.pinwheelapi.com.

Weav

Seed Round in 2021
Founded in 2020, Weav is a New York-based company that provides a universal API for commerce platforms. This API enables real-time access to customers' standardized transaction data, facilitating cross-platform and industry data analysis. By leveraging this data, Weav develops sophisticated models to understand businesses better.

Topsort

Pre Seed Round in 2021
Topsort specializes in AI-powered auction tools and infrastructure APIs. Topsort's solutions help brands build profitable ad businesses without relying on third-party cookies or invasive user tracking. The company's offerings include a turnkey retail media platform, a unified ad network, and advanced data analytics capabilities that deliver exceptional returns on ad spend.

ERS - Ecosystem Restoration Standard

Pre Seed Round in 2021
ERS develops a global standard for certifying nature-based ecosystem restoration projects. It empowers small-scale, community-led initiatives that combat climate change, enhance biodiversity, and improve livelihoods. The standard integrates advanced digital monitoring, reporting, and verification techniques to ensure traceability and transparency.

Decentro

Seed Round in 2021
Decentro is a developer of an API banking software platform that facilitates the seamless launch of banking products. By integrating with various banking APIs, the platform allows clients to execute financial integrations efficiently using minimal code. This capability simplifies the product development cycle, enabling businesses to customize their offerings and access desired modules in a straightforward manner. Decentro's focus on automation further enhances the ease of integration, making it a valuable solution for companies looking to streamline their financial product development processes.

Osana

Pre Seed Round in 2020
Osana is a healthtech company offering an omnichannel platform focused on patient-centric care. This platform aims to optimize resource usage by providing services such as clinical analysis, emergency ambulance services, video consultations, and data-driven insights.

Splitgraph

Seed Round in 2020
Splitgraph is a developer of integrated data catalog software that enables users to combine various data sources into reproducible data images. The company provides an HTTP API and a PostgreSQL-compatible endpoint, allowing users to run queries on datasets using familiar PostgreSQL syntax. Splitgraph's technology leverages columnar storage optimized for fast aggregation queries, making it suitable for modern web applications. By offering access to a diverse array of live databases and versioned data snapshots, the platform facilitates the creation, sharing, and extension of datasets for data scientists and engineers, promoting a simple and reproducible approach to data management.

Paragon

Seed Round in 2020
Paragon is an embedded integration platform for SaaS apps, enabling companies to build products that integrate with the SaaS ecosystem. With Paragon, software companies can integrate with hundreds of different SaaS apps in minutes while providing their customers with a seamless, unified integration experience. Paragon's vision is to build the connecting layer for all software that enables every application in the world to work together seamlessly. In the last year, they've grown by over 6x and now work with nearly 100 customers around the world. They've raised over $3.5M from world-class investors like Y Combinator, Global Founders Capital, Soma Capital, and Village Global, and have been featured in Techcrunch and Forbes.

Dray Alliance

Series A in 2020
Dray Alliance streamlines the multi-billion dollar drayage trucking industry through a real-time technology platform. It connects shippers, carriers, and truckers efficiently, eliminating friction in delivery processes, making deliveries simple, predictable, and transparent.

Solve

Seed Round in 2020
Solve Data Inc. is a technology company founded in 2018, based in New York with an additional office in Wellington, New Zealand. It specializes in developing an in-house data management platform tailored for the e-commerce industry. Solve offers a range of services, including data enablement, application programming interface endpoint management, and privacy solutions. The company's platform allows users to query large datasets and access key statistics, empowering retail businesses to harness their data effectively. Through smart optimization and innovative digital tools, Solve aims to enhance decision-making processes and facilitate growth for its clients in the retail sector.

SVRF

Seed Round in 2018
SVRF is a company that builds a search and discovery platform for immersive content, including virtual reality and augmented reality, enabling users to find VR and AR content. The platform makes 3D filters and scenes searchable, shareable, and accessible across platforms, and supports a mobile app that lets users create and share 3D filters. The company also provides an API that powers camera or messaging applications with a cross-platform database of 3D face filters and objects for developers. Based in New York and founded in 2016, SVRF focuses on enabling discovery and integration of 3D and immersive content for creators and developers.

Intello

Seed Round in 2018
Founded in 2017, Intello operates a comprehensive SaaS optimization management platform. It integrates with existing cloud software and provides real-time visibility into SaaS spend, usage, and compliance. The platform helps businesses save money by identifying unused subscriptions and automates vendor compliance.

Upcall

Seed Round in 2017
Upcall, Inc. is a technology company that offers an outbound calling platform designed to help businesses, non-profits, and individuals enhance customer engagement and retention. Founded in 2016 and headquartered in San Francisco, with additional offices in Brussels, Upcall provides access to a network of thousands of vetted U.S.-based callers. Its platform includes features such as script templates, call analytics, and recording capabilities, along with integrations for popular tools like Slack, Salesforce, Google Calendar, and Outlook. By enabling users to manage call campaigns efficiently, Upcall supports organizations in acquiring, qualifying, and converting leads through effective communication strategies. The company has gained recognition as a participant in the Y Combinator startup accelerator.

Zero Hash

Seed Round in 2015
Zero Hash is a B2B embedded infrastructure platform that enables businesses to integrate digital assets into their customer experience via API endpoints. It offers secure custody for both fiat and digital assets, handles regulatory compliance, and provides turnkey solutions for digital asset trading, crypto-backed rewards, and round-ups programs.
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