Pareto Holdings

Pareto Holdings is an early-stage investment firm founded in 2020 by Jon Oringer and Edward Lando, based in New York. The company focuses on pre-seeding exceptional entrepreneurs across various industries and geographies, executing dozens of investments each month. With over 500 investments to date, Pareto Holdings distinguishes itself by investing solely its own capital and maintaining a lean operational team. In addition to its investment activities, the firm also offers support to startups, functioning as a venture studio to help foster growth and innovation.

Rujual Bains

Venture Partner

Rohit Bhadange

Venture Partner

Annie Wasserman

Partner

Past deals in Business Development

Quiet

Seed Round in 2024
Quiet specializes in acquiring and revitalizing mobile games and applications. The company focuses on providing a second life to games and apps by enhancing their features, improving user engagement, and extending their market presence. Quiet's portfolio includes a variety of genres, aiming to cater to a broad audience of mobile users seeking entertainment. The team at Quiet leverages their expertise in game development, marketing, and user experience design to breathe new life into acquired properties, ensuring they meet the current standards and expectations of players.

Seeri

Seed Round in 2024
Seeri operates a B2B marketplace that revolutionizes the purchasing and selling of goods and services by integrating financing options for both buyers and sellers. The company has developed a light enterprise resource planning (ERP) platform that emphasizes an asset-light model, allowing small and medium-sized businesses to connect efficiently with brands. Seeri's platform offers a range of services, including lending, factoring, advertising, and data management, which enhance productivity, inventory management, and logistics. By providing a user-friendly and customizable experience, Seeri aims to streamline transactions and empower businesses to thrive in a competitive environment.

FoodFlow

Seed Round in 2024
FoodFlow is a distribution platform designed for catering professionals that focuses on modernizing food distribution by eliminating intermediaries. The company operates a marketplace model that connects local, responsible brands with restaurateurs, promoting transparency in supply selection. By facilitating easier access to new French brands and producers, FoodFlow enables restaurateurs to optimize their ordering processes, thereby enhancing efficiency in their operations.

Marblism

Pre Seed Round in 2024
Marblism is a web application development platform designed to serve businesses looking to streamline their application creation process. The platform harnesses an application programming interface that generates code for various components, including front-end, back-end, emails, and notifications. This capability allows users to develop customized applications tailored to their specific needs, enhancing operational efficiency and user experience. Marblism provides a fully functional web-based solution that facilitates the development and deployment of applications, making it a valuable tool for organizations aiming to innovate and improve their digital offerings.

Blobr

Seed Round in 2023
Blobr is a company that enables non-technical individuals to manage and monetize their application programming interfaces (APIs) through a no-code platform. By providing an accessible solution, Blobr allows product and business professionals to leverage APIs as commercial assets, eliminating the need for extensive technical expertise or reliance on internal engineering resources. This approach supports the growing API economy and empowers organizations to utilize their APIs effectively for business growth.

Power

Seed Round in 2022
Power is a financial technology company specializing in providing credit card programs tailored for businesses, particularly high-growth brands. Founded by Randy Fernando and Andrew Dust, Power utilizes a cloud-native issuance platform to offer modern co-branded credit cards. The company's technology focuses on enhancing the connection between retailers and their customers through embedded banking experiences, enabling brands to build, launch, and scale customer-centric financial products efficiently.

Alima

Seed Round in 2022
Alima is a digital platform focused on enhancing the ordering and delivery processes for fruit and vegetable businesses. By utilizing technology, Alima streamlines the buying experience, allowing businesses to select products and receive weekly orders on a schedule tailored to their specific zones. The platform also offers next-day service, which helps restaurant owners improve their purchasing efficiency and overall service quality. Through its innovative approach, Alima aims to meet the needs of the fresh produce market while ensuring a seamless experience for its users.

Pandas

Pre Seed Round in 2022
Pandas is a B2B e-commerce platform that facilitates connections between Asian manufacturers and small merchants in Latin America. By leveraging foreign relationships and technology services, the company provides access to quality inventory from Asia, catering specifically to the needs of local small and micro-enterprises. This approach allows Latin American merchants to source unique products that are otherwise difficult to obtain, thereby enhancing their competitiveness in the market. Through its innovative platform, Pandas aims to streamline the supply chain and support the growth of small businesses in the region.

Rintin

Seed Round in 2022
Rintin is a B2B clothing marketplace designed to facilitate direct connections between small independent retailers and manufacturers. The platform focuses on providing a wholesale digital marketplace that features a curated selection of emerging brands across various categories, including fashion, skincare, hair care, beauty care, personal hygiene, food and drinks, and home accessories. By offering these products at wholesale prices, Rintin enables mom-and-pop shops to source merchandise efficiently and economically from manufacturers throughout Mexico. This approach supports local businesses by streamlining their supply chain and enhancing their access to diverse product offerings.

Ellis

Seed Round in 2022
Ellis is a high-tech immigration law firm that provides premier immigration services tailored for startups and growing businesses. By integrating user-friendly software with a concierge approach, Ellis aims to simplify and enhance the immigration process, making it efficient and accessible. The firm focuses on delivering customized immigration strategies that align with the unique needs of each client, regardless of their stage or size. Through its innovative model, Ellis seeks to transform the immigration experience for organizations, akin to the way cloud computing has revolutionized technology services.

Flynt

Seed Round in 2022
Flynt is a software development company specializing in providing an online platform designed for the restaurant industry. It offers solutions for revenue optimization, enabling restaurant owners to manage orders, track performance, and implement effective revenue strategies. By enhancing visibility and income through internet ordering platforms, Flynt's tools empower restaurateurs to maximize production capacity and improve profitability. In addition to its technology solutions, the company also offers business management consulting, IT consulting, financial consulting, and administrative services, making it a comprehensive partner for restaurant operators seeking to enhance their operational efficiency and financial outcomes.

Numarqe

Pre Seed Round in 2022
Numarqe is an innovative multicurrency platform designed to streamline corporate payments by leveraging an AI-driven credit engine. The company offers a business charge card that provides users with access to interest-free credit, enabling them to manage their spending more efficiently. Numarqe's platform simplifies expense tracking and allows for automatic integrations with accounting systems, helping users to control and optimize their financial operations effectively. By providing dynamic credit solutions, Numarqe aims to transform the way businesses handle corporate expenses in a digital era.

OneVest

Seed Round in 2022
OneVest Corporation is a financial technology company based in New York that focuses on connecting entrepreneurs, investors, advisors, and influencers within the entrepreneurship community. The company operates 1000 Angels, an exclusive investor network that enables members to build a venture portfolio from a curated selection of high-growth and early-stage investment opportunities without incurring management fees or large capital commitments. Additionally, OneVest runs CoFoundersLab, a matchmaking service designed to connect founders with cofounders, advisors, and interns, while collaborating with startup hubs like universities and accelerator programs to foster innovation. OneVest services a diverse clientele, including accredited investors, family offices, venture funds, and corporations. Originally established as Rock The Post, Inc. in 2011, the company rebranded to OneVest Corporation in July 2014.

Wove

Pre Seed Round in 2022
Wove Technologies, Inc. is a software development company based in San Francisco, California, established in 2014. Formerly known as TapFwd, the company specializes in creating customized software solutions that facilitate collaboration between brands. Wove is focused on building an extensive network for marketing partnerships, allowing trusted brands to access each other's customer bases while maintaining consumer privacy. The company is also developing an AI-powered data ingestion engine and an email copilot specifically for the logistics industry. Its initial product streamlines the digitization of tabular rate data sources, significantly reducing the time required for data ingestion, while the email copilot automates the creation of requests for quotes and correspondence between freight forwarders and their clients. As of October 2019, Wove operates as a subsidiary of Samba TV.

Dinara

Seed Round in 2022
Dinara is a financial technology company that specializes in enterprise banking services, focusing on the integration of crypto and fiat assets within a single platform. The company's solution enables enterprises to securely hold and transact both types of assets efficiently. Dinara's platform supports multiple users per account, manages various legal entities, and establishes permissions to mitigate risk. It also streamlines user onboarding through simplified Know Your Customer (KYC) processes and sign-up workflows, ensuring that enterprises can operate and transact with confidence and minimal friction.

Alima

Pre Seed Round in 2021
Alima is a digital platform focused on enhancing the ordering and delivery processes for fruit and vegetable businesses. By utilizing technology, Alima streamlines the buying experience, allowing businesses to select products and receive weekly orders on a schedule tailored to their specific zones. The platform also offers next-day service, which helps restaurant owners improve their purchasing efficiency and overall service quality. Through its innovative approach, Alima aims to meet the needs of the fresh produce market while ensuring a seamless experience for its users.

Yassir

Series A in 2021
Yassir Inc. is a leading super app based in Algiers, Algeria, that offers a range of on-demand services, including ride-hailing, food delivery, and last-mile logistics. Founded in 2016, the company enables users to book rides and order food through its mobile application, Yassir Go. Operating in 45 cities across multiple countries, Yassir aims to transform daily service delivery while fostering a digital economy. In addition to transportation and food services, Yassir is expanding its offerings to include financial services, allowing users to manage payments, savings, and loans digitally. The company focuses on integrating technology into everyday activities to enhance consumer lifestyles and create a marketplace that meets diverse needs.

Diferente

Seed Round in 2021
Diferente ≠ is a Brazilian foodtech focused on promoting access to healthy foods while addressing food waste in Latin America. The company collaborates with local organic producers to rescue organic items deemed "imperfect" or non-standard, which would otherwise be discarded. By delivering these products directly to consumers, Diferente ≠ offers them at significantly reduced prices, making healthy eating more affordable and convenient. Founded by a team with backgrounds in various successful startups, the company is supported by prominent investors and aims to create a sustainable food shopping platform that benefits both consumers and the environment.

Leap.Club

Seed Round in 2021
Leap.Club is a private network dedicated to the advancement of rising women leaders. It offers a paid membership that provides a range of benefits aimed at promoting professional growth and development. Key features of the platform include access to a curated network of peers, executive coaching, upskilling programs, and support for mental wellness. By focusing on these areas, Leap.Club enables women professionals to enhance their skills and increase their visibility, ultimately helping them secure senior leadership roles across various organizations.

ZASH

Convertible Note in 2021
ZASH operates in the realm of blockchain technology and non-fungible tokens (NFTs), offering enterprise-grade analytics and indexing services. The company specializes in tracking NFT metadata, historical trade data, and lending information, which enhances transparency in investment performance. ZASH's platform is designed to educate its members about investing while fostering community engagement through collaborative investment strategies and actionable insights. By enabling clients to shape the future of retail investing, ZASH facilitates the creation of community-driven funds and investment ideas, thereby promoting a more informed and active investment culture.

Panther

Seed Round in 2021
Panther is a contractor management tool that specializes in building remote teams. The company offers a comprehensive suite of services focused on global payroll, employee benefits, tax management, and compliance. By streamlining these processes, Panther facilitates the hiring, onboarding, and payment of employees and contractors, ensuring adherence to international regulations. This all-in-one platform supports businesses in navigating the complexities of remote workforce management efficiently.

Seeri

Seed Round in 2021
Seeri operates a B2B marketplace that revolutionizes the purchasing and selling of goods and services by integrating financing options for both buyers and sellers. The company has developed a light enterprise resource planning (ERP) platform that emphasizes an asset-light model, allowing small and medium-sized businesses to connect efficiently with brands. Seeri's platform offers a range of services, including lending, factoring, advertising, and data management, which enhance productivity, inventory management, and logistics. By providing a user-friendly and customizable experience, Seeri aims to streamline transactions and empower businesses to thrive in a competitive environment.

Silverbird

Seed Round in 2021
Silverbird is a digital bank focused on facilitating international trade for small and medium-sized enterprises (SMEs). The company offers a range of services, including online banking, global business accounts, and efficient cross-border payment solutions. Utilizing data-driven, AI-powered know-your-client technology, Silverbird effectively onboards international SMEs, enabling them to access banking services in Europe and beyond. By collaborating with banks, regulators, payment networks, and trade finance companies, Silverbird aims to streamline the international payment process, thereby reducing obstacles for global merchants. This approach not only enhances the banking experience for businesses but also aims to unlock significant growth opportunities in international trade.

Nativ

Funding Round in 2021
Nativ is a business-to-business software-as-a-service platform focused on transforming workflow automation within the financial services sector, specifically targeting commercial real estate finance. Founded by Jeff Saul and Adam Kerr, Nativ has developed its flagship product, Atlas, which streamlines loan management for commercial real estate lenders. Atlas integrates a robust back-end system with the native workflow and documentation of lenders, enabling effective automation of processes, enhanced reporting, and insightful analytics. By providing these tools, Nativ empowers lenders to optimize their productivity and improve their overall lending processes.

JABU

Seed Round in 2021
Jabu is an e-commerce marketplace that specializes in connecting small retail shop owners with fast-moving consumer goods (FMCG) brands in Southern Africa. The company provides a platform for shop owners to order, source, and stock their products efficiently. Jabu's services extend to logistics and supply chain management, enabling users to control inventory, manage sales, and execute last-mile distribution through both phone and web applications. Additionally, Jabu offers data services to manufacturers and suppliers, facilitating better decision-making and operational efficiency. By streamlining the ordering and inventory management processes, Jabu empowers small businesses to enhance their product diversification and improve financial management.

Blanket

Seed Round in 2020
Blanket is a Miami-based company founded in 2016 that specializes in automating the sales development process through its innovative platform. The company provides tools for sales teams to efficiently prospect for leads, manage email communications, create landing pages, and schedule calls. By integrating these functionalities into a single platform, Blanket enables users to generate interest from their audience and analyze results effectively, ultimately enhancing the efficiency of sales representatives in securing qualified leads.

Tally Legal

Pre Seed Round in 2020
Tally Legal is a comprehensive legal technology platform designed to assist entrepreneurs and small to medium-sized business owners in establishing and managing their companies. The platform facilitates the incorporation process by providing essential services such as drafting articles of incorporation and bylaws, as well as digital assembly minutes and share titles. Tally Legal ensures that businesses can navigate government registrations and open their first bank accounts with ease. By offering a secure environment that adheres to legal standards, Tally Legal empowers companies to build a solid legal foundation, fostering their growth and operational efficiency.

Cycle

Seed Round in 2020
Cycle is a developer of a versatile platform designed to support product-centric teams in managing their workflows effectively. The platform features flexible building blocks that allow for customization, enabling teams to adapt their work processes to their specific needs. Cycle's comprehensive toolset includes functionalities for workflow management, feedback management, custom forms, prioritization matrices, and customer support. It also facilitates team integration, multiplayer editing, and real-time engagement, ensuring seamless communication and collaboration among team members. By connecting customer needs with product delivery workflows, Cycle empowers teams to explore, prioritize, plan, deliver, and communicate more efficiently, ultimately aiding in the development of products that meet market demands.

Plural.com

Pre Seed Round in 2019
Plural operates a community marketplace designed to help individuals showcase their skills and connect with top professionals. By fostering collaboration among users, Plural aims to support financial independence and personal fulfillment. The platform allows users to leverage their skills to attract customers and collaborate with others, ultimately enabling them to monetize their abilities. With a focus on empowering its community, Plural seeks to be the primary destination for individuals looking to enhance their professional lives.

Schema

Pre Seed Round in 2018
Schema Ltd. is a company based in Luton, United Kingdom, established in 2017. It specializes in developing a note-taking tool designed to help users organize and manage their knowledge effectively. The platform combines an aesthetically pleasing interface with a robust knowledge database, enabling users to discover high-quality learning materials and structure their information in a clear and organized manner.

Intello

Seed Round in 2018
Intello Inc. is a New York-based company that operates a comprehensive SaaS optimization management platform. Founded in 2017, Intello provides organizations with tools to monitor and manage their software-as-a-service subscriptions, ensuring efficient usage and compliance. The platform integrates seamlessly with existing cloud software and employs a proprietary browser extension, offering real-time insights into SaaS spending and usage. By helping companies identify and eliminate unused subscriptions, Intello enables clients to reduce unnecessary costs and maintain software vendor compliance. The company's focus on optimizing the entire software procurement lifecycle positions it as a key player in enhancing SaaS operations for businesses.

Applecart

Seed Round in 2017
Applecart, established in 2013 and headquartered in New York, specializes in developing data and analytics tools for political, nonprofit, and corporate organizations. Its platform, built on a proprietary social graph mapping tens of billions of social relationships, enables these entities to identify and engage with critical stakeholders, including policymakers, customers, and employees. Applecart's services span voter mobilization, targeting, donor discovery, influencer identification, and strategic communications, catering to a wide range of clients, including Fortune 500 companies, trade associations, and advocacy groups.

Slik

Seed Round in 2017
Slik, Inc. is a technology company based in San Francisco, California, founded in 2016. It specializes in designing and developing targeted email outreach systems that automate lead generation and prospecting for sales teams. The company provides access to contextual data about decision-makers, enhancing the effectiveness of cold outreach efforts. Slik is notable for its high email accuracy, ensuring that communications reach actual individuals rather than getting lost in spam. Additionally, the company employs advanced filtering techniques to create highly targeted contact lists, allowing users to efficiently browse and connect with relevant businesses and individuals based on specific criteria.

Bloomsbury AI

Seed Round in 2017
Bloomsbury AI Limited was a London-based company that developed a language processing platform aimed at enabling users to create, utilize, and share text-understanding computer applications. Founded in April 2015 by a team of innovators, the company utilized artificial intelligence to automate expertise and facilitate data analytics through written dialog with computers. This approach allowed users to execute repetitive tasks more efficiently, mimicking the learning process of human apprentices. Bloomsbury AI's technology was designed to read background documents and learn from expert feedback, ultimately creating programs that could perform similar actions. The company, which aimed to streamline the interaction between users and technology, went into liquidation, and at one point was a subsidiary of Facebook, Inc.

Innov8 Coworking

Seed Round in 2016
Innov8 Coworking is a Y-Combinator backed startup based in India that offers premium workspaces, including managed private offices and coworking spaces. As the first of its kind in India, Innov8 Coworking creates a productive environment that fosters community engagement among diverse individuals such as founders, investors, freelancers, and creators. The company currently operates multiple centers across major cities in India, including Delhi, Noida, Gurgaon, Mumbai, Bangalore, and Chandigarh. Innov8 Coworking provides essential amenities such as high-speed internet, meeting and conference rooms, and complimentary beverages, all aimed at facilitating collaboration and idea sharing among startup businesses.

SuperPhone

Seed Round in 2016
SuperPhone is an innovative mobile messaging platform that enables enterprise retail brands to effectively acquire and engage mobile customers. By harnessing data-driven insights and intelligent messaging, SuperPhone enhances customer relationships and drives revenue growth. The platform supports high-volume marketing text broadcasts through various phone numbers, including shortcode and toll-free options, allowing businesses to reach a global audience. Additionally, it provides advanced analytics to monitor conversation performance and revenue, empowering companies to improve engagement and customer retention. Through its technology, SuperPhone aims to transform the way brands interact with their customers, fostering brand loyalty and personalized experiences.
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