Pareto Holdings

Pareto Holdings is an early-stage investment firm founded in 2020 by Jon Oringer and Edward Lando, based in New York. The company focuses on pre-seeding exceptional entrepreneurs across various industries and geographies, executing dozens of investments each month. With over 500 investments to date, Pareto Holdings distinguishes itself by investing solely its own capital and maintaining a lean operational team. In addition to its investment activities, the firm also offers support to startups, functioning as a venture studio to help foster growth and innovation.

Rujual Bains

Venture Partner

Rohit Bhadange

Venture Partner

Annie Wasserman

Partner

Past deals in Marketplace

Seeri

Seed Round in 2024
Seeri operates a B2B marketplace that revolutionizes the purchasing and selling of goods and services by integrating financing options for both buyers and sellers. The company has developed a light enterprise resource planning (ERP) platform that emphasizes an asset-light model, allowing small and medium-sized businesses to connect efficiently with brands. Seeri's platform offers a range of services, including lending, factoring, advertising, and data management, which enhance productivity, inventory management, and logistics. By providing a user-friendly and customizable experience, Seeri aims to streamline transactions and empower businesses to thrive in a competitive environment.

FoodFlow

Seed Round in 2024
FoodFlow is a distribution platform designed for catering professionals that focuses on modernizing food distribution by eliminating intermediaries. The company operates a marketplace model that connects local, responsible brands with restaurateurs, promoting transparency in supply selection. By facilitating easier access to new French brands and producers, FoodFlow enables restaurateurs to optimize their ordering processes, thereby enhancing efficiency in their operations.

Swaap

Seed Round in 2023
Swaap is a developer of an automated market maker (AMM) platform that focuses on creating a market-neutral environment for trading. The platform is designed to handle pools of arbitrary assets while minimizing the risk of impermanent loss, which is a common concern in decentralized finance. By utilizing on-chain market data combined with quantitative methods, Swaap enables traders to implement market-neutral yield strategies. This functionality allows users to engage in diversified and passive investing, making it a versatile option for those looking to optimize their trading activities without exposure to the volatility often associated with traditional asset management.

Certainly Health

Pre Seed Round in 2023
Certainly Health operates a digital healthcare marketplace that enables insured patients to compare guaranteed out-of-pocket costs for various medical services across different providers. The platform combines patients' insurance information with recently published negotiated rates data to generate transparent, personalized cost estimates, empowering users to make informed decisions about their healthcare choices and book appointments at affordable prices.

Top Drwr

Pre Seed Round in 2023
Top Drwr is an e-commerce company specializing in the curation of celebrity-owned luxury items and personal collections. The firm operates an auction and interactive content platform that connects consumers with unique products sourced directly from influential talent, including entertainers, artists, creators, and athletes. By providing a tailored, white-glove service, Top Drwr ensures that items are verified and authenticated through direct collaboration with the celebrities and their teams. Customers can participate in online auctions to acquire exclusive items, with a portion of the proceeds donated to charitable causes. Based in the United States and Canada, Top Drwr serves as a bridge between consumers and the world of high-profile individuals, enhancing access to extraordinary collections.

Waterfall

Seed Round in 2022
Waterfall is a company that specializes in developing a trading protocol for rare non-fungible tokens (NFTs) and collectible digital art, focusing on live on-chain pricing. The company aims to enhance the liquidity and composability of NFTs by creating innovative infrastructure and auction mechanisms. Its platform offers financial derivatives strategies and tools that enable users to trade tokens effectively, predict price movements, and receive real-time updates on market valuations. Through these advancements, Waterfall seeks to facilitate a more dynamic and productive environment for NFT trading.

Overflow Labs

Seed Round in 2022
Overflow Labs is a company that develops a virtual economics platform specifically tailored for game developers. This platform provides a secure ecosystem that helps identify security defects unique to gaming environments, as well as cybersecurity challenges associated with traditional systems. By offering a standardized suite of features, tools, and assets, Overflow Labs enables developers to implement marketplaces efficiently. The platform also delivers valuable insights into game economies, including real-time data on player behavior, transaction history, and marketplace activity, allowing developers to optimize their monetization strategies and enhance overall user experience.

Ryft

Seed Round in 2022
Ryft is a payment platform that facilitates the scaling of marketplaces and digital platforms within the Web 3.0 ecosystem. It specializes in automating complex, multi-sided payments for marketplace and peer-to-peer platforms, offering a plug-and-play end-to-end solution. Ryft provides automated next-day payouts for marketplace businesses and their merchants, charging a single flat fee per transaction. The platform emphasizes rapid onboarding and transparent pricing, enabling users to efficiently accept payments from various platforms while streamlining the payout process.

Hypersonic Laboratories

Pre Seed Round in 2022
Hypersonic Laboratories is focused on creating HELIX, an innovative open-world sandbox game that aims to deliver a highly immersive player experience within its metaverse ecosystem. The company's gaming application features a built-in marketplace that allows users to easily buy, sell, and rent virtual items and real estate. Designed for user accessibility, the platform enables players to sign up and start gaming within minutes, facilitating transactions with credit cards without the need for complex wallet setups. Through this approach, Hypersonic Laboratories seeks to simplify entry into the metaverse while enhancing user engagement and interaction.

Scramble

Pre Seed Round in 2022
Scramble is a lending marketplace based in Tallinn, Estonia, that facilitates debt financing for startups, particularly in the consumer goods sector. Founded in 2020, it allows busy professionals to invest in secured growth loans for innovative businesses. Each month, Scramble curates a selection of promising startups seeking growth capital, which it presents to potential investors. The platform simplifies the investment process, enabling professionals to allocate funds in under five minutes each month, accommodating their demanding schedules. By offering pre-approved credit limits based on the estimated lifetime income of co-founders, Scramble empowers startups to set their fundraising goals and terms while providing private investors with opportunities to support emerging companies through monthly fundraising rounds.

WagerWire

Seed Round in 2022
WagerWire operates a secondary marketplace that allows sports bettors to buy and sell active sports bets and fantasy entries, offering innovative ways to speculate, realize profits, and mitigate losses. This platform transforms traditional betting by enabling participants to engage with their wagers throughout games and seasons, rather than simply waiting for a win or loss. WagerWire partners with sportsbook and fantasy operators to integrate its trading capabilities into their applications, thereby enhancing user engagement and increasing betting activity. This model not only creates a differentiated and social experience but also improves customer lifetime value and reduces customer acquisition costs for its partners. By facilitating a vibrant secondary market, WagerWire fosters a more active and passionate betting community, ultimately enriching the overall sports gaming landscape.

Improovy

Seed Round in 2022
Improovy is a digitally-native managed marketplace that connects homeowners with vetted painting contractors. The company facilitates painting services by leveraging technology and data to streamline the renovation process from start to finish. Improovy eliminates inefficiencies associated with traditional estimate writeups, client acquisition, and payment tracking, allowing homeowners to easily find, hire, and collaborate with qualified painting professionals. The platform enhances the user experience by controlling the entire end-to-end service cycle, ensuring a seamless interaction between clients and contractors.

Deca

Seed Round in 2022
Deca is a company focused on creating a display and discovery infrastructure for non-fungible tokens (NFTs). It develops a decentralized, art-centric metaverse that facilitates the discovery of digital art objects. By aggregating multiple NFT marketplaces across different blockchain networks, Deca empowers users to remotely purchase art through its membership tokens, enhancing access and engagement within the NFT ecosystem.

PrismPop

Seed Round in 2022
Prismpop, Inc. is a social commerce platform focused on the beauty industry, facilitating the discovery of personalized beauty products through mobile technology. Founded in 2018 and headquartered in Pasadena, California, the platform fosters an online beauty community where users can explore and share content related to various beauty products. By connecting users with third-party manufacturers, Prismpop enhances the shopping experience, enabling consumers to find products tailored to their specific needs.

Rintin

Seed Round in 2022
Rintin is a B2B clothing marketplace designed to facilitate direct connections between small independent retailers and manufacturers. The platform focuses on providing a wholesale digital marketplace that features a curated selection of emerging brands across various categories, including fashion, skincare, hair care, beauty care, personal hygiene, food and drinks, and home accessories. By offering these products at wholesale prices, Rintin enables mom-and-pop shops to source merchandise efficiently and economically from manufacturers throughout Mexico. This approach supports local businesses by streamlining their supply chain and enhancing their access to diverse product offerings.

DimOrder

Seed Round in 2022
DimOrder is a cloud-based e-commerce platform designed specifically for restaurants, enabling efficient management of various operational aspects. It provides features such as automated ordering and payment systems, menu digitalization, logistics management, customer relationship management, artificial intelligence-driven marketing, and supply chain and inventory management. By partnering with Meituan Dianping, a prominent platform in China, DimOrder extends its restaurant partners' visibility to a vast user base exceeding 667 million. Its customer application integrates seamlessly with social media and the software-as-a-service ecosystem, facilitating an enhanced customer experience. Additionally, DimOrder supports fintech solutions related to supply chain management, offering liquidity to restaurants to promote business growth and expansion.

Jome (formerly NewHomesMate)

Seed Round in 2022
Jome is an AI-powered marketplace to find, compare, and buy new construction homes.

Amiloz

Pre Seed Round in 2022
Amiloz is a B2B marketplace that supplies CPG inventory to local corner shops. Amiloz was founded in 2021 and was headquartered in Iztapalapa, Mexico.

Apparta

Pre Seed Round in 2022
Apparta is a technology-driven marketplace that connects consumers with discounted restaurant bookings during off-peak hours. Operating primarily in Latin America, where average restaurant occupancy rates are around 40%, Apparta employs yield management strategies to offer higher discounts when demand is low and lower discounts during peak times. Through its mobile app, the company helps restaurants maximize productivity by filling empty tables and consumers save money on their meals.

Crossing Media

Angel Round in 2022
Crossing Media is a prominent American company specializing in the retail, manufacturing, and publishing of sports collectibles and trading cards. The company operates a marketplace designed to connect with collectors effectively, facilitating the buying and selling of collectible card merchandise. Crossing Media enhances the experience for card enthusiasts by incorporating live streaming, which allows users to engage in trading and purchasing in real time. This innovative approach not only helps collectors to interact more dynamically but also enables them to build their own professional streaming presence, fostering awareness and community engagement within the collectible card market.

Aikito

Pre Seed Round in 2022
Aikito is a real estate platform focused on facilitating office deals and managing commercial construction projects for landlords and business owners. The company offers a comprehensive solution that streamlines the expansion process, addressing common challenges such as budget management and vendor selection. Aikito specializes in non-dilutive financing, allowing businesses to invest in their own growth rather than in external assets, and provides tailored financial options for qualified clients. Additionally, Aikito's services encompass the entire project lifecycle, from lease execution to move-in, ensuring that clients receive fully functional workspaces while upholding sustainability goals. By leveraging a vetted construction marketplace and offering sustainable buildout services, Aikito aims to save time and reduce costs, ultimately transforming the complexities of expansion into a more manageable and efficient experience.

Whop

Seed Round in 2022
Whop is an online marketplace that enables entrepreneurs to buy, sell, and trade digital software products and digital communities. The platform supports transactions related to courses, software, and memberships, particularly on communication platforms like Telegram and Discord. Whop provides tools for managing group memberships, including features for automatic role assignments and removals. By facilitating these transactions, Whop empowers users to generate additional income while also offering access to various digital resources, enhancing the overall experience for both buyers and sellers in the digital marketplace.

TireTutor

Seed Round in 2021
TireTutor, Inc. is an online platform established in 2018 and headquartered in Brookline, Massachusetts, that connects consumers with local and independent tire dealers. The company offers a marketplace that facilitates tire pricing comparisons, allowing users to find the best deals on tires quickly and efficiently. By providing transparent pricing and unbiased recommendations, TireTutor simplifies the tire purchasing process for consumers while also assisting tire dealers in optimizing their supply chain and enhancing their online visibility. The platform's goal is to save customers time and money while helping dealers increase their business opportunities.

Yassir

Series A in 2021
Yassir Inc. is a leading super app based in Algiers, Algeria, that offers a range of on-demand services, including ride-hailing, food delivery, and last-mile logistics. Founded in 2016, the company enables users to book rides and order food through its mobile application, Yassir Go. Operating in 45 cities across multiple countries, Yassir aims to transform daily service delivery while fostering a digital economy. In addition to transportation and food services, Yassir is expanding its offerings to include financial services, allowing users to manage payments, savings, and loans digitally. The company focuses on integrating technology into everyday activities to enhance consumer lifestyles and create a marketplace that meets diverse needs.

Global Pal

Pre Seed Round in 2021
Global Pal is a company that specializes in developing a mobile application payment platform aimed at revolutionizing group payments. The platform offers innovative features such as receipt scanning, debit card services, currency conversion, and payout options. These technologies enable users to easily and quickly process payments and connect various payment methods, including debit cards and credit cards.

Leap Club

Seed Round in 2021
Leap Club is Good Eggs for India. People can order fresh, organic & healthy groceries from local farms over Whatsapp & have their food delivered within 12 hours of harvesting.

Bezos

Seed Round in 2021
Bezos operates a logistics platform designed to support the growth of direct-to-consumer brands by enhancing their online sales capabilities. The company offers comprehensive end-to-end logistics services, including inventory collection, storage and management, last-mile delivery, and returns management. This platform seamlessly integrates with existing e-commerce sales channels and marketplaces, allowing small and medium-sized businesses to concentrate on their core operations while scaling both locally and globally. By providing reliable fulfillment solutions, Bezos aims to facilitate the efficient expansion of its clients in the competitive online marketplace.

TrueSource

Venture Round in 2021
TrueSource operates a no-code platform that empowers users to swiftly create and launch intelligent data products, akin to Crunchbase or IMDb, in just five minutes. This platform enables businesses and creators to monetize their data products and fosters a data-driven approach to decision-making. It stores vast amounts of information daily, facilitating the creation of interconnected data products that enhance efficiency and productivity by making data easily accessible.

EarlyDay

Pre Seed Round in 2021
EarlyDay is an online career marketplace focused on early childhood education. The platform streamlines the hiring process for preschools and childcare centers by connecting them with pre-screened, qualified educators. By facilitating a more efficient job search, EarlyDay helps employers find suitable candidates and assists job seekers in locating opportunities that align with their needs, such as commuting time, pay, benefits, and educational philosophies. The company's mission is to simplify the hiring and job search experience, ultimately enhancing the quality of early childhood education by ensuring that qualified professionals are matched with appropriate positions.

Xclaim

Seed Round in 2021
XClaim Inc., founded in 2018 and based in Los Angeles, California, operates an electronic platform designed to streamline the process of managing bankruptcy claims. The company's digital marketplace connects distressed debt investors with various parties holding unpaid receivables from bankrupt companies, including vendors, suppliers, and landlords. By facilitating e-trading of this debt, XClaim aims to increase liquidity in an otherwise illiquid market, providing tools for portfolio tracking, out-of-court settlement opportunities, and risk mitigation. The platform enhances efficiency by centralizing access to buyer competition and simplifying the negotiation and settlement processes.

Famosos

Seed Round in 2021
Famosos is a leading celebrity engagement platform in Latin America that facilitates connections between fans and Hispanic celebrities. The company operates a marketplace that allows users to hire celebrities for personalized interactions, such as receiving custom videos or exclusive content messages. Through its innovative platform, Famosos enhances engagement by enabling fans to interact with their favorite artists, influencers, and personalities, offering a unique avenue for personalized experiences and memorable connections.

Bubblehouse

Pre Seed Round in 2021
Bubblehouse is a comprehensive loyalty provider that specializes in enhancing customer retention through innovative, brand-focused solutions. The company has developed a digital asset-based marketplace that allows brands to engage with their customers in unique and appealing ways. It seamlessly integrates with major customer relationship management and point-of-sale systems, offering clients a frictionless experience in implementing loyalty programs. By enabling brands to issue personalized digital assets with specific benefits, Bubblehouse fosters stronger relationships between businesses and their customers, encouraging repeat engagement and loyalty. The company is supported by a diverse group of investors, ranging from prominent figures in the music industry to founders of successful consumer brands and venture capital firms.

Ajua

Funding Round in 2021
Ajua operates as a social commerce platform designed specifically for small and medium enterprises (SMEs) to facilitate customer acquisition and business growth. The company provides an end-to-end platform that enables businesses to create a free online profile, utilize targeted advertising on social media platforms, and accept both offline and online payments securely, without requiring personal banking information. By offering real-time mobile survey capabilities and enabling direct communication between businesses and their customers, Ajua enhances customer engagement and feedback collection. With over 100,000 businesses on its network, Ajua empowers SMEs to strengthen their market presence and improve customer service, ultimately driving decision-making and increasing revenue.

Alohome

Pre Seed Round in 2021
Alohome is a technology company focused on transforming the real estate transaction process in Latin America by leveraging digital solutions. The company develops an artificial intelligence-powered platform that facilitates fully digital transactions for new home purchases, catering to homebuilders, sales teams, and homebuyers. By providing tools that enhance online transactional capabilities, Alohome enables real estate professionals to diversify their marketing channels and integrate with various platforms while centralizing analytics to track customer behavior. This approach not only expands market reach for homebuilders but also accelerates transaction processes and improves overall satisfaction for homebuyers.

Seeri

Seed Round in 2021
Seeri operates a B2B marketplace that revolutionizes the purchasing and selling of goods and services by integrating financing options for both buyers and sellers. The company has developed a light enterprise resource planning (ERP) platform that emphasizes an asset-light model, allowing small and medium-sized businesses to connect efficiently with brands. Seeri's platform offers a range of services, including lending, factoring, advertising, and data management, which enhance productivity, inventory management, and logistics. By providing a user-friendly and customizable experience, Seeri aims to streamline transactions and empower businesses to thrive in a competitive environment.

JABU

Seed Round in 2021
Jabu is an e-commerce marketplace that specializes in connecting small retail shop owners with fast-moving consumer goods (FMCG) brands in Southern Africa. The company provides a platform for shop owners to order, source, and stock their products efficiently. Jabu's services extend to logistics and supply chain management, enabling users to control inventory, manage sales, and execute last-mile distribution through both phone and web applications. Additionally, Jabu offers data services to manufacturers and suppliers, facilitating better decision-making and operational efficiency. By streamlining the ordering and inventory management processes, Jabu empowers small businesses to enhance their product diversification and improve financial management.

DimOrder

Seed Round in 2020
DimOrder is a cloud-based e-commerce platform designed specifically for restaurants, enabling efficient management of various operational aspects. It provides features such as automated ordering and payment systems, menu digitalization, logistics management, customer relationship management, artificial intelligence-driven marketing, and supply chain and inventory management. By partnering with Meituan Dianping, a prominent platform in China, DimOrder extends its restaurant partners' visibility to a vast user base exceeding 667 million. Its customer application integrates seamlessly with social media and the software-as-a-service ecosystem, facilitating an enhanced customer experience. Additionally, DimOrder supports fintech solutions related to supply chain management, offering liquidity to restaurants to promote business growth and expansion.

PropReturns

Pre Seed Round in 2020
PropReturns is an online property marketplace founded in 2020 and based in Mumbai, Maharashtra, India. The platform offers users the opportunity to invest in carefully selected real estate investments, focusing on pre-leased commercial and distressed residential properties. By providing detailed analyses and comprehensive financial insights, PropReturns enables investors to make informed decisions backed by data. The company aims to help users build wealth and generate passive income through strategic real estate investments.

Valia

Pre Seed Round in 2019
Valia is an online real estate platform that facilitates the buying, selling, and renting of properties in Latin America. The company provides a professional networking site specifically designed for real estate agents, enabling them to connect and collaborate effectively with one another and their clients. Valia's platform employs performance metrics and client reviews to match customers with suitable real estate agents, ensuring a reliable and seamless experience in the property market. Through its innovative approach, Valia aims to enhance the efficiency of real estate transactions and foster collaboration within the industry.

Plural.com

Pre Seed Round in 2019
Plural operates a community marketplace designed to help individuals showcase their skills and connect with top professionals. By fostering collaboration among users, Plural aims to support financial independence and personal fulfillment. The platform allows users to leverage their skills to attract customers and collaborate with others, ultimately enabling them to monetize their abilities. With a focus on empowering its community, Plural seeks to be the primary destination for individuals looking to enhance their professional lives.

Pronto

Seed Round in 2019
Pronto is a rapidly expanding marketplace that offers ride-sharing and delivery services specifically targeting second-tier cities in Latin America. Established in 2017 by founders Miguel Cano, Gabriel Cano, and Nydia Cano, Pronto utilizes a unique subscription model for drivers, eliminating commission fees and facilitating a more equitable income structure. The platform connects private drivers with passengers, delivery personnel, and local businesses, allowing for cost-effective transportation solutions. This approach not only benefits drivers by providing them with fair compensation but also offers passengers more affordable fares. Pronto has garnered support from Y Combinator and various global venture capital funds, positioning it for continued growth in the competitive mobility sector.

Ajua

Series A in 2019
Ajua operates as a social commerce platform designed specifically for small and medium enterprises (SMEs) to facilitate customer acquisition and business growth. The company provides an end-to-end platform that enables businesses to create a free online profile, utilize targeted advertising on social media platforms, and accept both offline and online payments securely, without requiring personal banking information. By offering real-time mobile survey capabilities and enabling direct communication between businesses and their customers, Ajua enhances customer engagement and feedback collection. With over 100,000 businesses on its network, Ajua empowers SMEs to strengthen their market presence and improve customer service, ultimately driving decision-making and increasing revenue.

LIFE by Fitness Pass

Angel Round in 2019
LIFE Is a software and marketplace that allows businesses to customize a comprehensive wellness community that connects employees in various stages of life through activities, challenges and gamification being able to provide data, reporting, insights of each activity and ROI

Italic

Series A in 2018
Italic, Inc. is an online marketplace established in 2018 and based in Walnut, California, that connects consumers directly with luxury goods manufacturers. The platform allows users to purchase high-quality products, including bed linens, handbags, electric toothbrushes, and yoga gear, at significantly reduced prices—typically 50-80% lower than traditional retail. By facilitating direct sales from factories, Italic not only empowers consumers to access premium products without branding markups but also provides manufacturers with essential tools, distribution, and technology to reach a global customer base. This model enables suppliers to sell unlabeled or private label products, enhancing their profit margins and offering valuable performance insights.

Comet

Series A in 2018
Comet is an online platform established in September 2016 that connects skilled freelancers in technology and data with large enterprises seeking specialized talent. The company focuses on providing an effective experience for both freelancers and organizations by using advanced algorithms and artificial intelligence to evaluate and match freelancers with relevant projects. Comet aims to meet the needs of businesses for prompt and relevant skills while offering freelancers opportunities that ensure security and engagement. By fostering an interactive community, Comet screens and assesses top tech and data talents, enhancing the overall user experience and facilitating successful collaborations in product development and big data initiatives.

Side

Seed Round in 2016
Side operates an online platform that connects students with flexible, location-based job opportunities, streamlining the hiring process for both students and companies. It offers a location-based job board, admin and management tools, and automates administrative tasks such as invoicing and payments. Side was founded in 2016 and is headquartered in Paris, France.

Sawyer

Seed Round in 2016
Sawyer is a marketplace focused on enriching childhood experiences, connecting children, parents, and providers through an innovative platform. The company offers a comprehensive suite of technology solutions designed to enhance the online registration and booking processes for various enriching activities, such as yoga, dance, and arts and crafts classes. By empowering small business owners, non-profits, and educational institutions with tools for business intelligence and community engagement, Sawyer facilitates growth and impact in the early childhood development sector. The platform also aids parents in navigating the diverse landscape of children's activities, making it easier to discover and book local experiences that foster a love of learning. Sawyer's mission is to transform perceptions of education, emphasizing that meaningful learning extends beyond academic performance to include joyful discovery and adventure, ultimately preparing children for their future.
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