Pari Passu Venture Partners

HeatMap provides real-time SaaS website analytics with intuitive heatmaps that help editors and marketers optimize on-site content and grow their audience. The platform surfaces metrics such as revenue, leads, average order value and conversion rate, and supports custom data filters to tailor marketing strategies and improve website performance in real time.

Function Health is a health platform focused on providing individuals with lab tests to monitor their health effectively. The company has developed a comprehensive health data platform designed to assess personal disease risk through routine whole-body lab testing. Function Health also offers personalized guidance from leading medical professionals, empowering patients to take proactive steps in managing their health and well-being. By combining advanced testing capabilities with expert insights, Function Health aims to enhance individual health outcomes and promote preventive care.

Carro is a modern dropshipping marketplace that facilitates connections between retailers seeking to expand their product offerings and high-quality direct-to-consumer suppliers looking to enhance their sales channels. By eliminating the complexities and risks associated with traditional wholesale agreements, Carro allows retailers to avoid upfront costs, inventory commitments, and fulfillment challenges. Suppliers benefit by maintaining control over their partnerships, increasing brand visibility without heavy marketing investments, and obtaining customer data when their products are sold through partner stores. The platform is agnostic to e-commerce systems, enabling diverse retailers, including niche brands and marketplace businesses, to access a wide range of suppliers and products. With a vast network of thousands of retailers and suppliers, and an extensive catalog of products, Carro has positioned itself as the largest modern dropshipping marketplace globally, analyzing over $55 billion in orders.

Siena AI is a developer of an autonomous chat platform that aims to transform the way it runs and interacts with consumers by combining human empathy and intelligent automation. The platform provides capabilities such as product information, order tracking, address changes, returns and product exchanges, subscription and retention management, allowing firms to conduct customer care and social media interactions autonomously.

Factored Quality is a platform specializing in quality control for e-commerce brands and consumer goods. It automates and centralizes quality checks through custom checklists for factory audits and pre-shipment inspections, optimizing global product inspection management.

Chaos Industries is a technology company focused on defense and critical industries, developing advanced sensing, detection, and communication capabilities. It leverages Coherent Distributed Networks to enhance sensing, detection, and communication across platforms and emphasizes time synchronization to enable highly mobile, scalable, and cost-efficient systems. The company delivers integrated, software-defined solutions for defense, government, and industrial applications in challenging environments.

Particl is a market intelligence company that specializes in providing real-time data solutions for e-commerce. The company utilizes machine learning and artificial intelligence to collect and analyze comprehensive information on sales volume, product pricing, and top-selling products across over 70,000 e-commerce sites worldwide. By offering precise and up-to-date market research and pricing optimization tools, Particl enables its users to track market trends and competitor activities effectively. This access to actionable insights helps clients improve their market share and make informed decisions in a rapidly evolving industry.

ARTA is a logistics software and fulfillment service that specializes in automating the shipping and fulfillment processes for valuable and collectible items. The company offers a digital platform and API that provides global white-glove logistics services, focusing on sectors such as art, design, furniture, antiques, jewelry, watches, and collectibles. ARTA's software enables clients to obtain instant shipping costs for a wide range of item types, regardless of size, material, or price point. By leveraging advanced technology and professional expertise, ARTA helps clients reduce overhead, scale their operations efficiently, and enhance the purchasing experience for their customers.

Kin is a software company that provides mobile application to help with customer relationships and loyalty programs for businesses.

Pack Digital is a developer tool specializing in the creation of e-commerce storefronts. The company offers a frontend platform designed to facilitate the development of modern, high-performing, and scalable storefronts that are user-friendly. Its end-to-end infrastructure consolidates product information and content updates into a centralized system, allowing for efficient management of Progressive Web App (PWA) builds and deployments. Pack Digital's platform supports a low-code environment, enabling merchants to design and control diverse customer experiences while seamlessly integrating with existing backend commerce tools. Additionally, the company provides technical consulting and strategic services to enhance e-commerce operations.

Ampla Technologies is a financial technology company that specializes in delivering tech-enabled financial solutions aimed at fostering business growth. Its comprehensive platform offers a range of services including growth capital solutions, modern banking services, and data analytics. By streamlining access to capital and providing essential financial tools, Ampla addresses the cash flow challenges faced by omnichannel businesses. The company's focus is on facilitating efficient growth through brand-friendly services that support operational needs and enhance financial management.

SkydropX is a logistics management platform based in Mexico that connects businesses with independent local distributors for the delivery of products. It serves the e-commerce and retail sectors in Latin America by centralizing shipment management, which helps reduce delivery times and costs. The platform enables users to ship postage at competitive rates, track shipments in real-time, and integrate these shipments directly into their shopping carts via API. By leveraging a network of independent drivers, SkydropX simplifies the process of sending and receiving parcels, ultimately enhancing customer service for businesses.

Inveterate is a company that provides a comprehensive solution for eCommerce merchants to implement paid membership loyalty programs, with a particular focus on the Shopify platform. The company develops software that enhances customer engagement by offering an elevated experience for loyal customers. Inveterate's technology aims to transform traditional loyalty programs, enabling merchants to improve customer retention and effectively fulfill their brand promises. By focusing on the needs of both merchants and their customers, Inveterate seeks to enhance the overall commerce experience for all stakeholders involved.

Daasity, Inc. is a cloud-based technology company founded in 2017 and headquartered in San Diego, California. The company specializes in data analytics software that centralizes and integrates client data into a cohesive platform. Its D2C Analytics Suite allows businesses to analyze their data effectively and push insights to key marketing channels, enhancing customer engagement. By combining data from various applications and tools, Daasity enables brands to gain a comprehensive view of customer activities, facilitating the creation of detailed segments and flows. Through its proprietary transformation logic, Daasity automates data warehousing, providing clients with the necessary tools and insights to drive profitable growth and foster meaningful customer relationships.

Grin Technologies is a Sacramento-based influencer marketing software company that provides the GRIN platform for brands to discover, recruit, and manage relationships with influencers. The platform covers discovery and outreach, relationship management, campaign execution, product seeding, content and rights management, payments, and analytics, offering reporting, tracking, and performance insights. It supports discount codes and affiliate links and helps manage influencer payments and rights across campaigns. Founded in 2014 and headquartered in Sacramento, California, Grin Technologies serves direct-to-consumer brands seeking authentic influencer collaborations and data-driven marketing outcomes.

A digital supply chain platform enabling brands and retailers to sell and distribute to customers around the world.

Patrol AI is a technology company specializing in digital accessibility services. It offers an automated platform designed to help merchants ensure their websites comply with the Americans with Disabilities Act (ADA). The platform provides automated auditing to identify accessibility issues, root cause remediation, and ongoing monitoring to maintain compliance. This enables businesses to enhance website accessibility, mitigate legal risks, and foster an inclusive shopping experience for all customers.