Pari Passu Venture Partners

HeatMap, Inc. provides realtime SaaS website analytics, with intuitive heatmaps inspired by augmented reality principles. In realtime, editors and marketers know what is happening right on their website so they can act quickly to optimize the performances of their content and build their audience, improving their user retention or sales.

Function Health is a health platform focused on providing individuals with lab tests to monitor their health effectively. The company has developed a comprehensive health data platform designed to assess personal disease risk through routine whole-body lab testing. Function Health also offers personalized guidance from leading medical professionals, empowering patients to take proactive steps in managing their health and well-being. By combining advanced testing capabilities with expert insights, Function Health aims to enhance individual health outcomes and promote preventive care.

Carro is a modern dropshipping marketplace that facilitates connections between retailers seeking to expand their product offerings and high-quality direct-to-consumer suppliers looking to enhance their sales channels. By eliminating the complexities and risks associated with traditional wholesale agreements, Carro allows retailers to avoid upfront costs, inventory commitments, and fulfillment challenges. Suppliers benefit by maintaining control over their partnerships, increasing brand visibility without heavy marketing investments, and obtaining customer data when their products are sold through partner stores. The platform is agnostic to e-commerce systems, enabling diverse retailers, including niche brands and marketplace businesses, to access a wide range of suppliers and products. With a vast network of thousands of retailers and suppliers, and an extensive catalog of products, Carro has positioned itself as the largest modern dropshipping marketplace globally, analyzing over $55 billion in orders.

Siena AI is a developer of an autonomous chat platform that aims to transform the way it runs and interacts with consumers by combining human empathy and intelligent automation. The platform provides capabilities such as product information, order tracking, address changes, returns and product exchanges, subscription and retention management, allowing firms to conduct customer care and social media interactions autonomously.

Factored Quality is a quality control platform that focuses on optimizing quality checks for e-commerce and consumer goods brands. The company offers software that automates and centralizes the management of quality control processes. This includes the creation of custom checklists for factory audits and pre-shipment inspections, which allows businesses to effectively manage the global inspection of their products. By specializing in freight service, logistics, and supply chain management, Factored Quality aims to enhance the overall quality assurance practices of its clients.

Chaos Industries is a technology company specializing in next-generation solutions for defense and critical industries. The company is dedicated to enhancing sensing, detection, and communication capabilities through the use of Coherent Distributed Networks (CDN). Its focus on detection and radar services supports the development of advanced defense products, allowing clients to access high-quality services tailored to their needs.

Particl is a market intelligence platform that specializes in providing real-time market research, pricing optimization, and forecasting solutions for the e-commerce sector. By leveraging machine learning and artificial intelligence, Particl collects and analyzes data on sales volume and product pricing from over 70,000 e-commerce sites worldwide. This enables users to access comprehensive information on all SKUs sold online, allowing them to monitor market trends and competition effectively. With its actionable insights, Particl empowers clients to enhance their market share and make informed decisions based on the latest industry data.

ARTA is a logistics software and fulfillment service that specializes in automating shipping and fulfillment for valuable and collectible items. The company offers a digital platform and API designed to streamline the logistical processes for art, design, furniture, antiques, jewelry, watches, and other collectibles. By providing instant shipping costs for various item types, ARTA enables clients to optimize their operations, reduce overhead, and enhance the purchasing experience for their customers. Their focus is on delivering global white-glove logistics and services, catering to both online and offline sellers.

Kin is a software company that provides mobile application to help with customer relationships and loyalty programs for businesses.

Pack Digital is a developer tool focused on creating high-performing e-commerce storefronts through a modern frontend platform. The company provides an end-to-end infrastructure that allows merchants to easily build and manage storefronts in a low-code environment, facilitating seamless integration with existing backend commerce tools. By consolidating product information and content updates within a central system, Pack Digital simplifies the management of Progressive Web App (PWA) builds and deployments. Additionally, the company offers technical consulting and strategic services to enhance customer experiences and optimize e-commerce operations.

Ampla Technologies is a financial technology company that specializes in delivering tech-enabled financial solutions aimed at fostering business growth. Its comprehensive platform offers a range of services including growth capital solutions, modern banking services, and data analytics. By streamlining access to capital and providing essential financial tools, Ampla addresses the cash flow challenges faced by omnichannel businesses. The company's focus is on facilitating efficient growth through brand-friendly services that support operational needs and enhance financial management.

SkydropX is a logistics management platform based in Mexico that connects businesses with independent local distributors for the delivery of products. It serves the e-commerce and retail sectors in Latin America by centralizing shipment management, which helps reduce delivery times and costs. The platform enables users to ship postage at competitive rates, track shipments in real-time, and integrate these shipments directly into their shopping carts via API. By leveraging a network of independent drivers, SkydropX simplifies the process of sending and receiving parcels, ultimately enhancing customer service for businesses.

Inveterate provides a comprehensive solution for eCommerce merchants to implement paid membership loyalty programs, primarily focusing on the Shopify platform. The company's software enhances the customer experience by empowering loyal customers and offering them elevated benefits. By reinventing traditional loyalty programs, Inveterate helps merchants improve customer retention and effectively convey their brand promises. Its innovative approach aims to enhance commerce for both merchants and customers, fostering deeper connections and loyalty.

Daasity, Inc. is a cloud-based technology company founded in 2017 and headquartered in San Diego, California. The company specializes in data analytics software that centralizes and integrates client data into a cohesive platform. Its D2C Analytics Suite allows businesses to analyze their data effectively and push insights to key marketing channels, enhancing customer engagement. By combining data from various applications and tools, Daasity enables brands to gain a comprehensive view of customer activities, facilitating the creation of detailed segments and flows. Through its proprietary transformation logic, Daasity automates data warehousing, providing clients with the necessary tools and insights to drive profitable growth and foster meaningful customer relationships.

Grin is a marketing software company based in Sacramento, California, established in 2014 by Brandon Brown, Brian Mechem, and Ryan Brown. The company specializes in influencer marketing, providing direct-to-consumer brands with a platform to build and manage authentic relationships with content creators. Grin's software offers a comprehensive suite of tools that facilitate the discovery of influencers, relationship management, campaign execution, and performance measurement. Key features include product seeding, discount codes, affiliate links, content and rights management, sales tracking, and in-depth analytics services. By streamlining logistics, record-keeping, and payment processes for influencer marketing, Grin enables brands to optimize their marketing strategies and enhance brand awareness and sales.

A digital supply chain platform enabling brands and retailers to sell and distribute to customers around the world.

Patrol AI is an Digital Accessibility Service firm developing an automated platform for merchants.