PICO Venture Partners

PICO Venture Partners is a venture capital firm established in 2015, with headquarters in Jerusalem, Israel, and additional offices in Tel Aviv and New York. The firm specializes in investing in early-stage companies, particularly those in the fields of information technology, software, cybersecurity, fashion, and vehicles. PICO focuses on supporting visionary entrepreneurs, particularly from Israel, who aim to transform industries and enhance consumer experiences. The firm provides not only capital but also extensive support through its domain expertise, advisor network, and collaborative resources. PICO has managed two investment funds and has made approximately 48 investments, with four successful exits to date. Through close partnerships and open communication, PICO Venture Partners is committed to fostering the growth and success of its portfolio companies.

Seth Hochhauser

Associate

Todd Kesselman

Investor

Hila Krainer

Associate

Past deals in Israel

Tastewise

Series A in 2022
Tastewise is a developer of an artificial intelligence-driven platform that empowers food and beverage brands to innovate in product development, marketing, and sales. By providing real-time insights into consumer behavior, Tastewise eliminates guesswork and outdated reports, enabling brands to understand how consumers cook, order, and eat. Their technology supports personalized research and marketing execution workflows tailored specifically for the food industry, addressing challenges such as fragmentation and inefficiency. Tastewise's solutions allow clients, including major companies like Nestle and Coca-Cola, to design products that meet customer needs, create targeted marketing campaigns, and identify potential restaurant partners for their offerings. This approach not only enhances decision-making but also promotes a healthier and more sustainable food ecosystem.

Zero Networks

Series A in 2022
Zero Networks Inc. is a company based in Tel Aviv, Israel, that specializes in cloud-based network security software. Founded in 2019, it focuses on automating the creation and enforcement of network access rules across entire networks. The company's technology intelligently learns how users and machines communicate, allowing for customized access control. It incorporates a two-factor authentication mechanism for users' mobile phones to ensure that legitimate connections, even if unusual, remain unaffected. Notably, Zero Networks eliminates the need for agents to be deployed and avoids complex policy configurations, providing straightforward and robust security for all users and machines within a network.

Niio

Series A in 2021
Niio - The world’s leading Digital Art Distribution Network: (SAAS Enabled Marketplace) A purpose built collaborative ecosystem/platform connecting all those involved with safeguarding, showcasing and monetising digital art: - The most significant catalog of premium video & media art available on demand - The broadest community of leading international artists, curators and galleries - A premium, art and lifestyle brand, setting the standards for the medium - A comprehensive technology infrastructure, underpinned by a blockchain enabled commerce engine and a stack of professional software tools for supporting the entire lifecycle of a digitally created work - from storage and self-publishing, through rights-managed distribution and finally the playback of multi-format art on any type of display We believe digital art is giving way to a new visual culture which can inspire and connect people in today’s noisy digital world. We created Niio to become the go-to-platform for this medium and to become the standard for reaching people everywhere

Affogata

Seed Round in 2021
Affogata is a company based in Bnei Brak, Israel, that specializes in AI-enabled brand reputation analytics software. The firm acquires external data sources to generate actionable insights, which are then utilized to enhance business processes within enterprises. Its software offers real-time customer voice analytics, enabling businesses, particularly in the gaming sector, to identify unusual patterns and streamline their responses to customer feedback. By analyzing data points and delivering insights back to teams, Affogata empowers organizations to make informed decisions and take preemptive actions, ultimately improving product development and customer engagement.

K Health

Series E in 2021
K Health, Inc. is a digital health company that offers a mobile application designed to provide personalized, data-driven health information and remote treatment options for a variety of conditions, including back and neck pain, allergies, and chronic illnesses. Founded in 2016 and headquartered in New York with an additional office in Israel, K Health leverages advanced machine learning techniques to analyze clinical health data, enabling users to better manage their health. The platform allows patients to understand how doctors diagnose and treat similar symptoms, facilitating access to quality care at a lower cost. Users can chat with healthcare professionals for less than traditional copays and maintain a history of their medical records, thereby empowering them with insights into their health management. K Health is supported by various prominent investors, reflecting its innovative approach to digital primary care.

K Health

Series D in 2020
K Health, Inc. is a digital health company that offers a mobile application designed to provide personalized, data-driven health information and remote treatment options for a variety of conditions, including back and neck pain, allergies, and chronic illnesses. Founded in 2016 and headquartered in New York with an additional office in Israel, K Health leverages advanced machine learning techniques to analyze clinical health data, enabling users to better manage their health. The platform allows patients to understand how doctors diagnose and treat similar symptoms, facilitating access to quality care at a lower cost. Users can chat with healthcare professionals for less than traditional copays and maintain a history of their medical records, thereby empowering them with insights into their health management. K Health is supported by various prominent investors, reflecting its innovative approach to digital primary care.

ReSec

Series A in 2020
ReSec is an Israeli cybersecurity company focused on protecting organizations from file-based malware threats, including both known and unknown vulnerabilities. Utilizing its patented Content Disarm and Reconstruction (CDR) technology, ReSec provides a gateway solution that addresses the limitations of traditional anti-malware systems. The ReSecure Platform treats every file as a potential threat, ensuring that the original file remains outside the organization’s network while delivering a safe, functional replica to the end user in real-time. This solution is designed for medium to large enterprises, including banks, government agencies, and critical infrastructure sectors, helping them maintain security without compromising usability. ReSec has established a strong market presence, serving numerous high-profile clients across various industries.

Zero Networks

Seed Round in 2020
Zero Networks Inc. is a company based in Tel Aviv, Israel, that specializes in cloud-based network security software. Founded in 2019, it focuses on automating the creation and enforcement of network access rules across entire networks. The company's technology intelligently learns how users and machines communicate, allowing for customized access control. It incorporates a two-factor authentication mechanism for users' mobile phones to ensure that legitimate connections, even if unusual, remain unaffected. Notably, Zero Networks eliminates the need for agents to be deployed and avoids complex policy configurations, providing straightforward and robust security for all users and machines within a network.

Arbox

Seed Round in 2020
Arbox Ltd. is a business management software provider based in Bnei Brak, Israel, specializing in solutions for gyms and fitness studios. Founded in 2015, Arbox offers a comprehensive platform that includes marketing and sales tools, client management, payment processing, and reporting analytics. Its features also encompass scheduling systems for class and appointment bookings, as well as a mobile app for members. By providing core, growth, and retention tools, Arbox aims to support fitness entrepreneurs in overcoming operational challenges and enhancing their business success. The platform is designed to streamline operations and facilitate revenue growth for fitness, wellness, and educational businesses.

Sepio

Series A in 2019
Sepio Systems, LTD., founded in 2016 by veterans from the Israeli Intelligence community, specializes in cybersecurity solutions focused on mitigating hardware-based attacks. The company offers a Rogue Device Mitigation security suite that utilizes physical fingerprinting technology and device behavior analytics to protect organizations from various security threats. This software-as-a-service (SaaS) solution is adaptable to different environments, including on-premises, private, and public cloud setups. Sepio's innovative hardware access control platform enhances visibility and control across multiple security programs, such as zero trust, insider threat, BYOD, IT, OT, and IoT. The company is strategically partnered with notable organizations, including Munich Re and Merlin Cyber, to strengthen its market presence and cybersecurity offerings. Headquartered in Rockville, Maryland, Sepio also operates in South Carolina and Tel Aviv, Israel.

Arbox

Pre Seed Round in 2019
Arbox Ltd. is a business management software provider based in Bnei Brak, Israel, specializing in solutions for gyms and fitness studios. Founded in 2015, Arbox offers a comprehensive platform that includes marketing and sales tools, client management, payment processing, and reporting analytics. Its features also encompass scheduling systems for class and appointment bookings, as well as a mobile app for members. By providing core, growth, and retention tools, Arbox aims to support fitness entrepreneurs in overcoming operational challenges and enhancing their business success. The platform is designed to streamline operations and facilitate revenue growth for fitness, wellness, and educational businesses.

ChargeAfter

Series A in 2019
ChargeAfter Ltd is a financing technology platform that specializes in Point of Sale financing. Founded in 2017 and headquartered in Ramat Gan, Israel, with additional offices in Sunnyvale, California, and New York, the company connects lenders with merchants to create a global financing network. This platform enables merchants to provide consumers with personalized financing options at checkout from multiple lenders, facilitating real-time financial solutions that enhance the purchasing experience. ChargeAfter's innovative approach aims to streamline the financing process, making it more accessible for consumers while supporting merchants in offering diverse payment solutions.

ReSec

Series A in 2019
ReSec is an Israeli cybersecurity company focused on protecting organizations from file-based malware threats, including both known and unknown vulnerabilities. Utilizing its patented Content Disarm and Reconstruction (CDR) technology, ReSec provides a gateway solution that addresses the limitations of traditional anti-malware systems. The ReSecure Platform treats every file as a potential threat, ensuring that the original file remains outside the organization’s network while delivering a safe, functional replica to the end user in real-time. This solution is designed for medium to large enterprises, including banks, government agencies, and critical infrastructure sectors, helping them maintain security without compromising usability. ReSec has established a strong market presence, serving numerous high-profile clients across various industries.

Sepio

Seed Round in 2019
Sepio Systems, LTD., founded in 2016 by veterans from the Israeli Intelligence community, specializes in cybersecurity solutions focused on mitigating hardware-based attacks. The company offers a Rogue Device Mitigation security suite that utilizes physical fingerprinting technology and device behavior analytics to protect organizations from various security threats. This software-as-a-service (SaaS) solution is adaptable to different environments, including on-premises, private, and public cloud setups. Sepio's innovative hardware access control platform enhances visibility and control across multiple security programs, such as zero trust, insider threat, BYOD, IT, OT, and IoT. The company is strategically partnered with notable organizations, including Munich Re and Merlin Cyber, to strengthen its market presence and cybersecurity offerings. Headquartered in Rockville, Maryland, Sepio also operates in South Carolina and Tel Aviv, Israel.

Payzday

Seed Round in 2018
Payzday is a risk management solution provider based in Tel Aviv, Israel, established in 2017. The company specializes in analyzing the risk levels of merchants selling online through marketplaces. By leveraging advanced technologies such as big data, artificial intelligence, and predictive analytics, Payzday creates significant visibility into the risk associated with these merchants. Its approach extends beyond initial onboarding assessments, offering continuous monitoring that enables near real-time predictions of any potentially unlawful, risky, or unstable situations involving merchants. This innovative methodology allows financial institutions to make informed decisions and provide necessary financing solutions to online sellers, ultimately aiming to enhance their access to capital.

Payzday

Venture Round in 2018
Payzday is a risk management solution provider based in Tel Aviv, Israel, established in 2017. The company specializes in analyzing the risk levels of merchants selling online through marketplaces. By leveraging advanced technologies such as big data, artificial intelligence, and predictive analytics, Payzday creates significant visibility into the risk associated with these merchants. Its approach extends beyond initial onboarding assessments, offering continuous monitoring that enables near real-time predictions of any potentially unlawful, risky, or unstable situations involving merchants. This innovative methodology allows financial institutions to make informed decisions and provide necessary financing solutions to online sellers, ultimately aiming to enhance their access to capital.

Jolt

Seed Round in 2018
Jolt is a company that creates innovative learning spaces aimed at enhancing professional skills through short, effective educational sessions. Founded in 2015 and headquartered in Tel Aviv, Israel, Jolt offers a platform where individuals can engage in collaborative learning with world-class instructors. The sessions are designed to fit into professionals' weekly routines, fostering a community of lifelong learners. Each learning space features modern, thoughtfully designed classrooms that encourage interaction and engagement among participants, making the educational experience both effective and enjoyable.

Tastewise

Seed Round in 2018
Tastewise is a developer of an artificial intelligence-driven platform that empowers food and beverage brands to innovate in product development, marketing, and sales. By providing real-time insights into consumer behavior, Tastewise eliminates guesswork and outdated reports, enabling brands to understand how consumers cook, order, and eat. Their technology supports personalized research and marketing execution workflows tailored specifically for the food industry, addressing challenges such as fragmentation and inefficiency. Tastewise's solutions allow clients, including major companies like Nestle and Coca-Cola, to design products that meet customer needs, create targeted marketing campaigns, and identify potential restaurant partners for their offerings. This approach not only enhances decision-making but also promotes a healthier and more sustainable food ecosystem.

Payzday

Seed Round in 2018
Payzday is a risk management solution provider based in Tel Aviv, Israel, established in 2017. The company specializes in analyzing the risk levels of merchants selling online through marketplaces. By leveraging advanced technologies such as big data, artificial intelligence, and predictive analytics, Payzday creates significant visibility into the risk associated with these merchants. Its approach extends beyond initial onboarding assessments, offering continuous monitoring that enables near real-time predictions of any potentially unlawful, risky, or unstable situations involving merchants. This innovative methodology allows financial institutions to make informed decisions and provide necessary financing solutions to online sellers, ultimately aiming to enhance their access to capital.

Sepio

Venture Round in 2018
Sepio Systems, LTD., founded in 2016 by veterans from the Israeli Intelligence community, specializes in cybersecurity solutions focused on mitigating hardware-based attacks. The company offers a Rogue Device Mitigation security suite that utilizes physical fingerprinting technology and device behavior analytics to protect organizations from various security threats. This software-as-a-service (SaaS) solution is adaptable to different environments, including on-premises, private, and public cloud setups. Sepio's innovative hardware access control platform enhances visibility and control across multiple security programs, such as zero trust, insider threat, BYOD, IT, OT, and IoT. The company is strategically partnered with notable organizations, including Munich Re and Merlin Cyber, to strengthen its market presence and cybersecurity offerings. Headquartered in Rockville, Maryland, Sepio also operates in South Carolina and Tel Aviv, Israel.

Niio

Seed Round in 2017
Niio - The world’s leading Digital Art Distribution Network: (SAAS Enabled Marketplace) A purpose built collaborative ecosystem/platform connecting all those involved with safeguarding, showcasing and monetising digital art: - The most significant catalog of premium video & media art available on demand - The broadest community of leading international artists, curators and galleries - A premium, art and lifestyle brand, setting the standards for the medium - A comprehensive technology infrastructure, underpinned by a blockchain enabled commerce engine and a stack of professional software tools for supporting the entire lifecycle of a digitally created work - from storage and self-publishing, through rights-managed distribution and finally the playback of multi-format art on any type of display We believe digital art is giving way to a new visual culture which can inspire and connect people in today’s noisy digital world. We created Niio to become the go-to-platform for this medium and to become the standard for reaching people everywhere

Calypsa

Series A in 2017
Calypsa operates an online marketplace specializing in modest fashion, connecting consumers with over 150 boutiques that offer a diverse range of unique apparel and related products. Founded in 2015 and headquartered in Jerusalem, Israel, Calypsa primarily serves women from various religious backgrounds, including Christian, Mormon, Muslim, and Jewish communities, who value the principles of modesty in their clothing choices. The platform provides a curated selection of items that reflect these values, aiming to meet the specific needs and preferences of its customer base.

ChargeAfter

Venture Round in 2017
ChargeAfter Ltd is a financing technology platform that specializes in Point of Sale financing. Founded in 2017 and headquartered in Ramat Gan, Israel, with additional offices in Sunnyvale, California, and New York, the company connects lenders with merchants to create a global financing network. This platform enables merchants to provide consumers with personalized financing options at checkout from multiple lenders, facilitating real-time financial solutions that enhance the purchasing experience. ChargeAfter's innovative approach aims to streamline the financing process, making it more accessible for consumers while supporting merchants in offering diverse payment solutions.

Cy oT

Seed Round in 2016
Cy-oT delivers an Enterprise-Grade defense that fills the IoT cybersecurity gap, continuously identifying and monitoring all the smart connected devices in your surrounding airspace, so you have total visibility, active threat detection and real-time attack mitigation to protect your assets and operations, while safely embracing IoT and wireless technologies.

Sepio

Pre Seed Round in 2016
Sepio Systems, LTD., founded in 2016 by veterans from the Israeli Intelligence community, specializes in cybersecurity solutions focused on mitigating hardware-based attacks. The company offers a Rogue Device Mitigation security suite that utilizes physical fingerprinting technology and device behavior analytics to protect organizations from various security threats. This software-as-a-service (SaaS) solution is adaptable to different environments, including on-premises, private, and public cloud setups. Sepio's innovative hardware access control platform enhances visibility and control across multiple security programs, such as zero trust, insider threat, BYOD, IT, OT, and IoT. The company is strategically partnered with notable organizations, including Munich Re and Merlin Cyber, to strengthen its market presence and cybersecurity offerings. Headquartered in Rockville, Maryland, Sepio also operates in South Carolina and Tel Aviv, Israel.

Spot

Seed Round in 2016
Spot.io specializes in cloud service and management optimization for SaaS companies, leveraging artificial intelligence to enhance operational efficiency. The company's AI software predicts price fluctuations, enabling businesses to identify and utilize cost-effective cloud infrastructure options, known as spot instances. By streamlining the management of these resources, Spot.io helps organizations reduce operational costs while maximizing performance in their cloud environments.

Filelock

Seed Round in 2016
Filelock is cyber defense company that introduces a game changing solution to protect your data from internal and external attacks.

ReSec

Series A in 2016
ReSec is an Israeli cybersecurity company focused on protecting organizations from file-based malware threats, including both known and unknown vulnerabilities. Utilizing its patented Content Disarm and Reconstruction (CDR) technology, ReSec provides a gateway solution that addresses the limitations of traditional anti-malware systems. The ReSecure Platform treats every file as a potential threat, ensuring that the original file remains outside the organization’s network while delivering a safe, functional replica to the end user in real-time. This solution is designed for medium to large enterprises, including banks, government agencies, and critical infrastructure sectors, helping them maintain security without compromising usability. ReSec has established a strong market presence, serving numerous high-profile clients across various industries.

Spot

Seed Round in 2015
Spot offers cloud service and management optimization for SaaS companies, executed by AI software that among other things predicts price changes, essentially helping companies find cheap cloud infrastructures (called spot instances) and manage them.

Calypsa

Seed Round in 2015
Calypsa operates an online marketplace specializing in modest fashion, connecting consumers with over 150 boutiques that offer a diverse range of unique apparel and related products. Founded in 2015 and headquartered in Jerusalem, Israel, Calypsa primarily serves women from various religious backgrounds, including Christian, Mormon, Muslim, and Jewish communities, who value the principles of modesty in their clothing choices. The platform provides a curated selection of items that reflect these values, aiming to meet the specific needs and preferences of its customer base.

Namogoo

Venture Round in 2015
Namogoo specializes in enhancing online customer experiences while safeguarding user privacy. The company’s client-side platform uniquely addresses Customer Journey Hijacking by preventing unauthorized ad injections that divert online customers to competitors. It also mitigates privacy and compliance risks associated with third and fourth-party vendors. By analyzing over 500 million web sessions weekly, Namogoo's self-learning solutions provide enterprises with enhanced visibility and governance over their online ecosystems. This approach helps businesses optimize customer interactions, drive conversions, and ultimately improve revenue growth. Recognized as a Gartner Cool Vendor, Namogoo has garnered accolades for its innovative contributions to the digital landscape and was named the Best Israeli Startup to Work For in 2019 by Dun & Bradstreet. Leading online brands trust Namogoo to maintain control over their customer journeys and achieve better business outcomes.
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