PLG Ventures

PLG Ventures is an early-stage venture capital firm founded in 2015 and headquartered in Santa Monica, California. It specializes in pre-seed and seed investments for technology-enabled startups, primarily focusing on Southern California. The firm provides hands-on support to founding teams, helping them develop leadership skills and emotional intelligence while setting up scalable growth foundations.

Peter Goldberg

Partner and Founder

36 past transactions

Revolution RE

Seed Round in 2022
Revolution RE develops data software that seamlessly integrates with various third-party technology systems used by apartment owners. Its platform connects all an operator's systems, ingesting all available data to provide current operational insights and future predictive outcomes.

Zone7

Series A in 2021
Zone7 is a company that specializes in artificial intelligence-based software designed to predict sports injuries and optimize athletic performance. Founded in 2017 and headquartered in Palo Alto, California, Zone7 collects and analyzes data from various sources, including wearable devices, medical records, and fitness profiles. The software aims to identify injury risks before they occur, enabling coaching staff and medical professionals to make informed decisions regarding training, rest, and work assignments. Zone7's technology is utilized by over 30 professional sports franchises and is also applied in hospitals to monitor the well-being of medical staff. By providing actionable insights, Zone7 enhances the health, potential, and durability of athletes and the elite workforce, ultimately aiming to improve human performance across various fields.

Cube

Seed Round in 2020
Cube is a financial planning and analysis software company founded in 2018 and headquartered in New York. It provides a platform that enables finance teams and businesses to generate custom reports tailored for various stakeholders, including regulatory groups, executives, and team leads. The software integrates cloud reporting with existing spreadsheets, utilizing pivot technology and source data integration to create a centralized data and analytics hub. By streamlining financial processes, Cube helps businesses save time, reduce errors, and enhance their decision-making capabilities through improved data intelligence and security features.

Charma

Seed Round in 2020
Charma is a company that offers a people management application platform aimed at enhancing team communication and accountability within organizations. The platform facilitates effective work relationships by guiding interactions between managers and employees. It provides structured processes for one-on-one meetings, continuous feedback, employee recognition, goal setting, and performance evaluations. Through these features, Charma seeks to improve team performance and support the development of human capital in the workplace, ultimately helping organizations unlock their full potential.

Flossy

Seed Round in 2020
Flossy is a tech company that uses artificial intelligence to enhance dental care. It offers an online platform connecting patients with vetted dentists, streamlining appointments, payments, and improving access to affordable dental services.

Public

Series B in 2020
Public Holdings, Inc. is a financial technology company that offers a social investing platform, allowing users to engage in fractional trading of stocks and exchange-traded funds (ETFs). Founded in 2018 and headquartered in New York, the platform enables individuals to invest with any amount of money while fostering a community where users can connect with friends, follow trading professionals, and share investment strategies. Public provides commission-free brokerage services, making the stock market accessible to a wider audience. The company's emphasis on social interaction and community learning distinguishes it from traditional trading platforms, as users can explore interest-based themes and gain insights from experts and peers. Public Holdings, Inc. also maintains a presence in Copenhagen, Denmark.

XClaim

Seed Round in 2020
XClaim operates an electronic platform facilitating the trading of bankruptcy claims. It connects distressed debt investors with vendors, suppliers, and other parties owed money by bankrupt companies. The platform increases market efficiency and liquidity, offering services like information sourcing, risk mitigation, and settlement facilities.

Balloon

Seed Round in 2019
Balloon removes bias from group work and decision-making - across teams, both internal and external. Its platform levels the playing field and makes it possible to anonymously surface and prioritize information, feedback, and insights that companies can't get any other way.

ASYSTEM

Seed Round in 2019
ASYSTEM is a Los Angeles-based company founded in 2018 that specializes in creating science-backed products aimed at enhancing men's health and performance. The company offers a range of supplements, vitamins, and personal care items designed to improve well-being and resilience. By utilizing clinically supported ingredients, ASYSTEM's products promote increased energy levels and improved focus, helping users effectively manage daily challenges. The offerings are designed to be user-friendly and competitively priced, ensuring accessibility for a broad audience.

Ready, Set, Food!

Pre Seed Round in 2019
Ready, Set, Food! is a California-based company founded in 2017 that specializes in manufacturing and selling food products designed for infants. The company's main goal is to help parents reduce the risk of their babies developing allergies to common foods such as peanuts, eggs, and milk. Ready, Set, Food! offers a gentle, daily system that simplifies the introduction of these allergenic foods into infants' diets, potentially lowering the risk of allergies by up to 80%. The products are available for purchase online, making them accessible to a wide range of consumers.

ONEHOPE

Convertible Note in 2019
ONEHOPE, Inc. is a social enterprise based in Santa Ana, California, that operates vineyards and produces a variety of wines, including red, white, rosé, and sparkling options. Founded in 2006, the company markets its products through hotels, restaurants, bars, and retail outlets across the United States, as well as through an online portal. In addition to wines, ONEHOPE offers a selection of gourmet coffee, apparel, and gift items. As a socially responsible business, ONEHOPE donates half of its profits to charitable organizations and social causes, allowing customers to support meaningful initiatives while enjoying quality products. The company also distributes its offerings in international markets, including China and Puerto Rico, further expanding its impact.

First Resonance

Seed Round in 2019
Founded in 2018, First Resonance develops a manufacturing software platform designed for modern manufacturers. Its factory operating system accelerates manufacturing processes, tracks parts and processes from prototype to full-scale production, and provides real-time insights into manufacturing process bottlenecks.

Zone7

Seed Round in 2019
Zone7 is a company that specializes in artificial intelligence-based software designed to predict sports injuries and optimize athletic performance. Founded in 2017 and headquartered in Palo Alto, California, Zone7 collects and analyzes data from various sources, including wearable devices, medical records, and fitness profiles. The software aims to identify injury risks before they occur, enabling coaching staff and medical professionals to make informed decisions regarding training, rest, and work assignments. Zone7's technology is utilized by over 30 professional sports franchises and is also applied in hospitals to monitor the well-being of medical staff. By providing actionable insights, Zone7 enhances the health, potential, and durability of athletes and the elite workforce, ultimately aiming to improve human performance across various fields.

Fernish

Venture Round in 2019
Fernish is a furniture rental startup based in Los Angeles, California, founded in 2017 by Michael Barlow and Lucas Dickey. The company provides furniture and decor rental services through a subscription model, catering to consumers with a mobile lifestyle. Fernish aims to redefine the furniture rental market by positioning itself as a lifestyle brand. It offers a flexible marketplace where customers can rent entire rooms or individual pieces, with the option to swap items as desired. Additionally, Fernish features a rent-to-own program, allowing subscribers to apply their rental payments toward the purchase of furniture at the end of their subscription period. This approach enables customers to enjoy quality furnishings while adapting to their changing needs.

AvantStay

Series A in 2018
Founded in 2016, AvantStay specializes in vacation home rentals. It operates across over 60 cities worldwide, offering a curated experience through its proprietary tech platform, which facilitates bookings and manages properties.

MindMate

Seed Round in 2018
MindMate is a mobile application designed to empower individuals living with Alzheimer's and dementia. It offers interactive games, physical exercises, nutrition advice, music, and television content to stimulate cognitive abilities and improve self-management skills. Serving users worldwide, MindMate was founded in Glasgow, UK in 2015.

The Riveter

Funding Round in 2018
The Riveter is a membership-based coworking and community platform focused on women and allies. It provides shared workspaces and office services, including individual offices, floating and dedicated desks, and private offices, as well as wellness amenities such as fitness studios and meditation rooms. The company offers event and pop-up retail spaces for members to host and sell, and delivers programming through daily workshops, skill-building sessions, and conversations aimed at supporting women entrepreneurs and professionals. By combining workspace with a curated wellness and community experience, The Riveter supports members in running their businesses and pursuing professional development. The company was founded in 2016 and is based in Seattle, Washington.

Blast

Seed Round in 2018
Blast, established in 2017 and based in Newport Beach, California, operates a digital wallet enabling users to earn, store, and spend money within its platform. The company facilitates saving and earning by offering financial rewards for gaming activities, such as playing popular titles or trying new ones. Users can accumulate funds through small monetary increments while engaged in gameplay, with the option to make in-app purchases using their earned balance. Blast aims to harmonize gaming and finance, making wealth accumulation more accessible and enjoyable.

KitSplit

Seed Round in 2018
KitSplit operates an online marketplace connecting creative professionals with gear owners for rentals. It offers cameras, lenses, lighting, drones, and more, fostering a sharing economy within the filmmaking community.

Scatter

Seed Round in 2018
Scatter is a company focused on integrating human likeness into the metaverse through its innovative software product, Depthkit. This platform is recognized as the most widely used solution for creating volumetric video human holograms, allowing real people to be embedded in virtual environments. Depthkit is favored by leading interactive media and entertainment companies due to its user-friendly and cost-effective approach to producing high-quality volumetric video content and livestreams. The software requires only minimal off-the-shelf hardware, making it accessible for content creators. Scatter's team consists of Emmy-award winning creators and technologists with extensive backgrounds from prestigious institutions such as Microsoft Research and Carnegie Mellon. Since its inception in 2010, the company has been at the forefront of holographic technology, continually advancing the capabilities of virtual reality filmmaking.

Avisare

Seed Round in 2017
Avisare is a supplier management platform that facilitates connections between large corporations and small to mid-sized businesses, streamlining the processes of pre-vetting and responding to requests for proposals (RFPs). The platform offers a centralized database where suppliers can maintain and update their company information, enhancing visibility and accessibility for potential buyers. Avisare's cloud-based system supports both public and private sector needs by enabling efficient RFx marketing, vendor registration, and online certification workflows. Additionally, the platform assists in compliance reporting for prime contractors, ultimately simplifying the sourcing process and fostering collaboration between small businesses and larger enterprises seeking their services.

Flowspace

Seed Round in 2017
Flowspace provides on-demand warehousing solutions for businesses via an online dashboard. It offers storage, transportation, and inventory services temporarily, operating across the US with over 150 fulfillment centers. Flowspace caters to direct customers, retailers, and distributors, offering real-time visibility into inventory and orders through its OmniFlow software.

Fernish

Seed Round in 2017
Fernish is a furniture rental startup based in Los Angeles, California, founded in 2017 by Michael Barlow and Lucas Dickey. The company provides furniture and decor rental services through a subscription model, catering to consumers with a mobile lifestyle. Fernish aims to redefine the furniture rental market by positioning itself as a lifestyle brand. It offers a flexible marketplace where customers can rent entire rooms or individual pieces, with the option to swap items as desired. Additionally, Fernish features a rent-to-own program, allowing subscribers to apply their rental payments toward the purchase of furniture at the end of their subscription period. This approach enables customers to enjoy quality furnishings while adapting to their changing needs.

Vyng

Seed Round in 2017
Vyng Inc. is a mobile technology company that creates a visual caller ID platform and video ringtone application. Its software replaces traditional dialers by displaying videos, animations, and stickers for incoming calls, allowing users to recognize unknown callers and engage in richer conversations. The platform also offers advanced calling and messaging features for individuals and businesses. Founded in 2014 and headquartered in Santa Monica, California, Vyng has delivered over four billion videos in more than 170 countries since 2018. The company has raised $7 million in funding from investors such as March Capital, Omidyar Network, a Sequoia Capital partner, and the founders of Giphy and GroupMe.

HAAWK

Seed Round in 2017
Founded in 2017, HAAWK is a media services company based in Studio City, California. It specializes in managing and monetizing the copyrights of independent music, film, and television catalogs. The company offers rights management, copyright enforcement, music distribution, and micro-sync licensing services.

Stackin'

Seed Round in 2017
Stackin' is a financial fitness platform aimed at empowering individuals to enhance their financial lives through engaging text messages. With over one million subscribers, it targets a younger demographic by offering tools and curated products that promote healthy financial habits in a fun and judgment-free environment. The platform leverages a custom messaging system, along with data, machine learning, and human interaction, to send personalized messages that educate users on saving money, reducing debt, and starting to invest. Additionally, Stackin' provides financial tips and content designed to inform and entertain its audience, helping them make informed decisions for their financial future.

Heartbeat

Seed Round in 2017
Using our unique software and devoted team at Heartbeat, we pair the best content creators with like-minded brands who share a love for the same products and services. The result is a genuine connection that develops into long-lasting relationships.

Salted

Angel Round in 2017
Salted is a platform focused on developing and scaling healthier quick-service restaurant brands. The company operates an online cooking tutorial platform that offers subscription-based virtual cooking classes. Subscribers can access a variety of cooking video tutorials via the Internet, allowing aspiring chefs and individuals to learn cooking in an engaging and convenient manner. By providing this digital learning experience, Salted aims to promote better culinary practices without the traditional overhead costs associated with physical restaurant operations.

Diamond

Venture Round in 2017
Founded in 2015, Diamond is a technology company based in San Mateo, California. It develops a unified data management application that consolidates access to cloud-based email services, data storage platforms like Google Drive and Dropbox, and personal devices, streamlining user workflows.

Jacobi

Seed Round in 2017
Jacobi develops a technology platform offering customizable tools for modeling and visualizing multi-asset portfolios. Its platform streamlines investment processes, facilitates portfolio design and analysis, and enhances client engagement through intuitive dashboards.

Parasail Health

Seed Round in 2016
Parasail Health provides a patient payment platform and financing options to simplify medical billing and enable access to care. The platform offers affordable patient loans, transparent estimates of out-of-pocket costs, and structured payment plans so patients can receive treatment even with high deductibles. It also helps clinicians receive secure and predictable payments promptly, reducing the risk of bad debt. By aligning patient financing with provider cash flow, Parasail aims to humanize the health care experience for patients and doctors and reduce financial barriers to treatment. Based in Sausalito, California, the company has operated since 2013.

Trendy Butler

Convertible Note in 2016
Trendy Butler is a men’s apparel subscription service that curates and ships monthly boxes valued at up to $150 for a fixed subscription price. Each box is assembled to fit the customer’s style preferences, sizes, and personal profile, using partnerships with contemporary brands to supply a range of clothing and accessories. The offering includes shirts, pants, outerwear, sweaters, hoodies, and related items, enabling subscribers to refresh their wardrobe while enjoying predictable pricing. The service uses technology to tailor selections and deliver quality fashion at a competitive price. Trendy Butler serves customers across the United States, including Alaska and Hawaii, and Canada. The company was founded in 2013 and is based in Woodland Hills, California.

Plink

Venture Round in 2016
Plink develops commerce automation software designed for assistance in transactions and building customer relationships. They allow businesses to add various features to their existing point-of-sale systems or countertop terminals to facilitate transactions with target customers, enabling local enterprises to take advantage of an array of collateral programs that ensure they generate sales and loyalty.

Venue Report

Venture Round in 2016
Venue Report operates a global online platform that connects event locations with celebrators and planners. It offers curated profiles of hotels, venues, and restaurants, enabling users to explore and book spaces for various celebrations and events. Founded in 2013, the company is headquartered in Carlsbad, California.

SkyKick

Venture Round in 2015
SkyKick is a provider of cloud management and migration software for information technology service providers. It offers a suite of cloud-based tools that automate and orchestrate migrations, backups, and ongoing management of enterprise customers' cloud deployments. The product lineup includes Web Planner for sales assessment and planning, SkyKick Outlook Assistant to configure Outlook and migrate client-side data, Enterprise Planner for migration planning, Migration Sync to coordinate project components, Migration Manager to run and monitor migrations, Project Management Application for real-time project visibility, and Cloud Manager for automation and workflow management. The solutions cover Office 365 readiness, mailbox and data migrations, and related tasks such as PST migrations, and they support management of emails, calendars, contacts, aliases, distribution groups, shared mailboxes, and public folders. SkyKick serves partners like IT consultants, system integrators, MSPs, and value-added resellers, enabling them to deliver cloud migration and management services to SMBs and enterprises.

Local ID

Seed Round in 2015
Local ID is a cloud-based intelligence platform that provides multi-unit brands with the data, tools, and process to build a dynamic local marketing playbook. The company provides its customers with unprecedented visibility into the identity of every store, including the opportunities, and marketing activities that surround them. Founded in 2014 by Alex Nocifera, Andrea Shuff, Jason McDonnell, and Manjunath P Reddy.
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