PLG Ventures

PLG Ventures is a leading early stage venture capital firm providing pre seed and seed capital to technology enabled startups. PLG Ventures works hands-on with the founding teams developing their leadership skills and emotional intelligence abilities. In addition, we will help your company put in place the best foundation to allow for scalable and successful growth.

Peter Goldberg

Founder, Partner

36 past transactions

Revolution RE

Seed Round in 2022
Revolution RE connects all of an operator’s systems for a comprehensive strategy that ingests all available data.

Zone7

Series A in 2021
Zone7 is an AI platform to optimize human performance by protecting the health, potential, and durability of athletes & the elite workforce. The future of human performance starts now. Zone7 is used by more than 30 professional sports franchises to track the performance and injury risk of some of the world’s leading athletes. Zone7 is also being used to monitor the physical well-being of medical staff in leading hospitals around the world. By analyzing data from wearables, video cameras, medical records, and various biomechanics metrics, Zone7 provides coaching staff and hospital administrators with actionable advice to positively influence rest, work assignment, and planning to protect and optimize human performance.

Cube

Seed Round in 2020
Cube is the first spreadsheet-native FP&A platform that helps strategic finance teams build multi-scenario plans, track performance, and drive business decisions using the spreadsheets they've come to rely on. By integrating FP&A automation and workflows into the tools users live in every day, including Excel and Google Sheets, Cube enables teams to quickly and confidently plan for the unexpected and stay ahead of changes. To learn more, join Cube’s community Strategic Finance Pros on Slack (https://www.cubesoftware.com/community-survey) or visit cubesoftware.com. Cube pairs the power and performance of an enterprise engine with the flexibility and familiarity of the world’s most universal UI—the spreadsheet, enabling teams to quickly and confidently plan for the unexpected and stay ahead of changes. The company was founded in 2018 and is headquartered in New York.

Charma

Seed Round in 2020
Charma is a platform that helps improve team communication and accountability. The company's platform is a system for effective work relationships that improves the way managers and employees engage in the modern era.

Flossy

Seed Round in 2020
Dental Care Re-imagined with AI

Public

Series B in 2020
Public is the investing platform built for those who take it seriously—with technology that makes building a multi-asset portfolio, fast, frictionless, and secure. Members can invest in stocks, options, bonds, crypto, and contribute to retirement accounts —in the same place. Alongside the robust suite of investing tools, Public offers Alpha, a proprietary AI layer, that provides fundamental data and custom analysis to support informed investment decisions.

Xclaim

Seed Round in 2020
XCLAIM is building the first-ever marketplace for e-trading the debt of bankrupt companies. More than $2 trillion of this type of debt has traded over the last decade, all on paper. They connect distressed debt investors with the vendors, supplies, landlords, and any other party with unpaid receivables due from a bankrupt company. By increasing the efficiency of trading, XCLAIM is creating liquidity in an illiquid market. It was founded in 2018 and is based in Los Angeles, California.

Balloon

Seed Round in 2019
Balloon removes bias from group work and decision-making - across teams, both internal and external. Its platform levels the playing field and makes it possible to anonymously surface and prioritize information, feedback, and insights that companies can't get any other way.

ASYSTEM

Seed Round in 2019
ASYSTEM creates science-backed betterment products to help men look, feel, and perform at their best. Spanning supplements, vitamins and personal care, the company's products combine the best of science with the best of nature. They are easy to use and fairly priced. The company is headquartered in Los Angeles and founded in 2018.

Ready, Set, Food!

Pre Seed Round in 2019
Ready, Set, Food! makes it easy for parents reduce their baby's risk of developing peanut, egg, and milk allergies by up to 80% with our gentle, daily system.

ONEHOPE

Convertible Note in 2019
ONEHOPE is a social enterprise that sells wine and other products and services to raise awareness and funding for charitable organizationsand social causes as well as donates half of its profits to charity, enabling its customers to contribute to social causes.

First Resonance

Seed Round in 2019
First Resonance is developing a manufacturing software platform for modern manufacturers. Its factory operating system accelerates manufacturing and tracks parts and processes from prototype to full-scale production. ION Analytics provides decision-makers with immediate insights into manufacturing process bottlenecks, enabling them to make rapid and scalable iterations, ultimately leading to quicker time-to-market outcomes.

Zone7

Seed Round in 2019
Zone7 is an AI platform to optimize human performance by protecting the health, potential, and durability of athletes & the elite workforce. The future of human performance starts now. Zone7 is used by more than 30 professional sports franchises to track the performance and injury risk of some of the world’s leading athletes. Zone7 is also being used to monitor the physical well-being of medical staff in leading hospitals around the world. By analyzing data from wearables, video cameras, medical records, and various biomechanics metrics, Zone7 provides coaching staff and hospital administrators with actionable advice to positively influence rest, work assignment, and planning to protect and optimize human performance.

Fernish

Venture Round in 2019
Fernish is a furniture rental startup company that offers provides furniture as a subscription model to consumers living a mobile lifestyle. The company seeks to redefine the way the market sees furniture rental by positioning itself as a lifestyle brand. It offers a rent to own program that allows subscribers to apply their previous payments towards the cost of the piece or pieces they want to buy at the end of their subscription. Users are allowed to subscribe to an entire room or specific pieces and can even swap out things they don’t like or simply want to change up at any point. Founders Michael Barlow and Lucas Dickey launched the company in Los Angeles, California in 2017.

AvantStay

Series A in 2018
AvantStay is the premier next generation hospitality platform. We are redefining the way in which people travel, transact and invest. AvantStay assures a highly-curated experience customized to guests’ needs, using a proprietary tech suite to power bookings, seamlessly operationalize in-field and remote management, and activate authentic and elevated consumer touch points. AvantStay currently operates in over 60 cities, with a drive-to market approach, including 450+ premier properties across their diversified portfolio, and an AUM of more than $800M. In 2019, AvantStay became one of the initial twelve partners of Homes & Villas by Marriott International, and currently offers direct bookings on more than 50 OTAs.

Citruslabs

Seed Round in 2018
Citruslabs provides an end-to-end solution for Clinical trials. We support hundreds of research organizations, small or large, to conduct clinical research.

The Riveter

Funding Round in 2018
The Riveter is a membership workspace and community platform for women and allies. They provide daily programming to cultivate skills, from Podcasting 101 to angel investment pitch clinics. Moreover, they also give their members space to focus on wellness, including movement studios with daily classes, meditation rooms, and a full program of relevant conversations and workshops.

Blast

Seed Round in 2018
Blast helps gamers save and win money by playing their favorite games. Blast believes that building wealth should be easy and fun. That’s why the team was set out on a mission to bring harmony to the worlds of gaming and money. Using Blast, gamers can save in two ways. The first is by siphoning off money (ranging from one cent to ten cents) while they play games. They can also make money for trying new games and advancing in levels in the popular games they’re already playing. For gaming companies, Blast is another way to encourage players to stick around by offering small financial rewards for their game play. For Blast users, the idea is that they can save money while playing their favorite online games.

KitSplit

Seed Round in 2018
KitSplit is a venture-backed startup re-imagining the Hollywood production studio as a local marketplace. We enable all visual storytellers, regardless of background and budget, to become their own studio with access to world-class gear and services. Today we are the largest rental marketplace and community for gear rentals. Forbes and Fast Company have called us "the AirBNB of cameras." But that's just the tip of the iceberg. Ultimately we're building a one-stop shop for visual content creators to get everything they need including gear, locations, and services. We are looking for high-caliber, visionary, creative, and genuine people to build their careers with us.

Scatter

Seed Round in 2018
Scatter brings human likeness into the metaverse. Our first software product, Depthkit, is the most widely used solution for creating volumetric video human holograms. We put real people inside any virtual environment. Our customers include leading interactive media and entertainment companies . Our customers choose Depthkit because it is the easiest and most affordable way to produce high quality volumetric video content and livestreams with self-serve software and minimal off-the-shelf hardware. Our team of Emmy-award winning creators and technologists have pioneered holographic technology since 2010, with backgrounds from Microsoft Research and Carnegie Mellon. We are backed by Eniac and Lux Capital.

Avisare

Seed Round in 2017
Avisare is a universal supplier management portal connecting large corporations with small and mid-sized businesses for pre-vetting and RFP opportunities. We offer suppliers a centralized database to keep their company information updated, and provide the most robust platform to make sourcing a turnkey process.

Flowspace

Seed Round in 2017
Flowspace powers independent fulfillment. The company’s cloud-based OmniFlow software provides real-time visibility into inventory, orders, and fulfillment activity, centralizing all order sources in a single dashboard. Integrated within a flexible network of +150 fulfillment centers nationwide, Flowspace empowers brands to provide efficient, reliable fulfillment across channels, profitably and at scale. Launched out of the Y Combinator technology accelerator program in 2017, Flowspace was recognized by Fast Company as one of the World’s Most Innovative Companies in 2020, and its software was named Sustainability Service of the Year in 2021. The company’s dedication to customer service and support led to its recognition as Organization of the Year within the 2022 Excellence in Customer Service awards program.

Fernish

Seed Round in 2017
Fernish is a furniture rental startup company that offers provides furniture as a subscription model to consumers living a mobile lifestyle. The company seeks to redefine the way the market sees furniture rental by positioning itself as a lifestyle brand. It offers a rent to own program that allows subscribers to apply their previous payments towards the cost of the piece or pieces they want to buy at the end of their subscription. Users are allowed to subscribe to an entire room or specific pieces and can even swap out things they don’t like or simply want to change up at any point. Founders Michael Barlow and Lucas Dickey launched the company in Los Angeles, California in 2017.

Vyng

Seed Round in 2017
Vyng has built a next-generation Caller ID platform that visualizes every call. Vyng is helping start better conversations between friends, family, and businesses for the next half billion smartphone users in India and beyond. Vyng boasts 4 billion videos played across 170 countries since its launch in 2018. The company has raised $7MM and is backed by March Capital, Omidyar Network, a Sequoia Capital partner, and the founders of Giphy and GroupMe.

HAAWK

Seed Round in 2017
HAAWK Specializing in YouTube, Facebook, and Instagram rights management, user-generated content monetization, copyright enforcement, digital music distribution, and micro-sync licensing.

Stackin'

Seed Round in 2017
Stackin' is the simplest entry point into finance with over one million subscribers and a mission to empower people to improve their financial lives via text message. Stackin' provides the necessary tools & curated products for a younger generation of consumers to build healthy financial habits over time in a fun, entertaining, judgement-free relationship. Powered by a custom messaging platform, data, machine learning and human touch, their personalized messages educate subscribers on how to save money, reduce debt and start investing.

Heartbeat

Seed Round in 2017
Using our unique software and devoted team at Heartbeat, we pair the best content creators with like-minded brands who share a love for the same products and services. The result is a genuine connection that develops into long-lasting relationships.

Salted

Angel Round in 2017
Salted is a platform for developing and scaling better-for-you, QSR brands. The company's platform provides subscription-based virtual cooking classes in which subscribers can access cooking video tutorials via the Internet.

Diamond

Venture Round in 2017
No more endless browser tabs. Access all of your files and emails across Google Drive, Gmail, Dropbox, and more, directly from Diamond.

Jacobi

Seed Round in 2017
Jacobi is a next-generation intelligence platform for investment managers to customize and scale multi-asset portfolio design. Its risk and portfolio-construction tools enable practitioners to work and communicate through intuitive storyboards. Built with a multi-asset focus, their platform facilitates the transfer of manager insights, generating better investment ideas and deeper levels of engagement between an investment manager and client. Jacobi was founded in 2014 and is headquartered in San Francisco, California.

Parasail Health

Seed Round in 2016
Parasail Health helps doctors and patients focus on treatment instead of payment by offering a suite of products that make medical bills affordable for patients and get doctors paid right away. With affordable patient loans, a simple and intuitive application process and clear estimates of out-of-pocket costs, patients are empowered to make the right decisions for their health. They can get needed treatment immediately even if they have high deductibles. Parasail provides doctors with secure and predictable revenues so they can focus on healing by paying them right away with no risk if the patient defaults on their debt. Parasail’s mission is to humanize the health care system by putting the needs of doctors and patients first. It’s time to focus on what matters.

Trendy Butler

Convertible Note in 2016
Trendy Butler is a diverse men’s apparel subscription service that gives members up to $150 worth of men’s clothes for $65 per month. Their technology personally caters to each user’s style preferences, sizes, and overall personality. Unlike most of today’s men’s clothing subscription services, Trendy Butler delivers quality at a price that is ridiculously low. Their monthly boxes are created with partnerships that include today’s most influential and trendsetting brands.

Plink

Venture Round in 2016
Plink develops commerce automation software designed for assistance in transactions and building customer relationships. They allow businesses to add various features to their existing point-of-sale systems or countertop terminals to facilitate transactions with target customers, enabling local enterprises to take advantage of an array of collateral programs that ensure they generate sales and loyalty.

Venue Report

Venture Round in 2016
Venue Report is a group focused marketplace that leads with a content strategy. As a B2B2C platform they help consumers find, communicate, and book venue spaces while simultaneously helping venues market, analyze and convert bookings of their spaces. Inspiring togetherness, promoting celebrations and highlighting exceptional spaces, places, and locales across the globe best for groups, their motto is "get out and gather".

SkyKick

Venture Round in 2015
SkyKick, an award-winning global provider of cloud management software for IT service providers.

Local ID

Seed Round in 2015
Local ID is a cloud-based intelligence platform that provides multi-unit brands with the data, tools, and process to build a dynamic local marketing playbook. The company provides its customers with unprecedented visibility into the identity of every store, including the opportunities, and marketing activities that surround them. Founded in 2014 by Alex Nocifera, Andrea Shuff, Jason McDonnell, and Manjunath P Reddy.
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