PLG Ventures

PLG Ventures, LLC is a venture capital firm based in Santa Monica, California, with an additional office in Los Angeles. Established in 2015, the firm specializes in pre-seed and seed investments, focusing on technology-enabled startups. PLG Ventures primarily targets companies in southern California, working closely with founding teams to enhance their leadership and emotional intelligence skills. The firm aims to provide not only financial support but also guidance in establishing a strong foundation for scalable and successful growth.

Peter Goldberg

Partner and Founder

Elaine Russell

Venture Partner

Past deals in Los Angeles, CA

Flossy

Seed Round in 2020
Flossy is a dental care company that connects dentists to patients with transparent upfront pricing. By using its mobile app, patients can connect directly with great dentists through its curated network, easily book an appointment, and pay with the app.

Xclaim

Seed Round in 2020
Xclaim Inc. operates an electronic platform focused on bankruptcy claims, enhancing the efficiency and transparency of illiquid markets. Established in 2018 and based in Los Angeles, California, the company offers XCLAIM, which provides users with tools for sourcing claims, facilitating electronic trading, and managing direct transfers of trading data. The platform allows clients to track portfolios and explore out-of-court settlement opportunities, enabling them to liquidate shares with minimal effort. By centralizing access to buyer competition and offering controls for negotiation, Xclaim aims to help clients mitigate risks and address existing inefficiencies in the marketplace.

Asystem

Seed Round in 2019
ASYSTEM creates science-backed betterment products to help men look, feel, and perform at their best. Spanning supplements, vitamins and personal care, the company's products combine the best of science with the best of nature. They are easy to use and fairly priced. The company is headquartered in Los Angeles and founded in 2018.

Ready. Set. Food!

Pre Seed Round in 2019
Ready, Set, Food! is a California-based company founded in 2017 that focuses on reducing the risk of food allergies in infants. The company manufactures and sells pre-measured daily packets designed to be mixed with breast milk, formula, or solid food, which contain allergist-developed blends of common allergens such as peanut, egg, and milk. By incorporating these packets into a child's diet, parents can significantly lower the risk of their baby developing allergies by up to 80%. Ready, Set, Food! distributes its products primarily through online channels, providing an accessible solution for parents seeking to promote food tolerance in their children from an early age.

First Resonance

Seed Round in 2019
First Resonance, Inc. is a software company based in Los Angeles, California, founded in 2018. It specializes in developing a manufacturing software platform known as ion, which serves as a factory operating system to enhance day-to-day operations in manufacturing environments. This platform enables engineers to manage, execute, analyze, and share hardware tests throughout the product development cycle. By facilitating the tracking of parts and processes from prototype to full-scale production, ion supports hardware companies of various sizes, from startups to large manufacturers. Its clientele includes organizations involved in complex projects such as aerospace initiatives and advanced robotics. The First Resonance team comprises experienced professionals from leading manufacturing firms, dedicated to providing the tools necessary for engineers and operators to innovate and enhance production efficiency.

Fernish

Venture Round in 2019
Fernish is a furniture rental startup based in Los Angeles, California, founded in 2017 by Michael Barlow and Lucas Dickey. The company offers a subscription model that caters to consumers with a mobile lifestyle, providing quality furniture and decor across various categories such as living rooms, dining rooms, bedrooms, and offices. Fernish aims to redefine furniture rental by positioning itself as a lifestyle brand, allowing subscribers to rent entire rooms or specific pieces. Customers have the flexibility to swap out items they do not like or wish to change at any time. Additionally, Fernish features a rent-to-own program, enabling subscribers to apply their previous payments toward the purchase of rented items at the end of their subscription.

AvantStay

Series A in 2018
AvantStay is a hospitality brand specializing in short-term rentals tailored for group travel, primarily targeting millennial consumers. Founded in 2016 and headquartered in Los Angeles, California, the company leverages technology to offer affordable and authentic vacation experiences. AvantStay's platform facilitates a seamless booking process, allowing users to browse and reserve rental homes that meet their specific needs. By focusing on curated group experiences, AvantStay aims to redefine how people travel by enhancing the convenience and quality of short-term rental accommodations.

Avisare

Seed Round in 2017
Avisare is a universal supplier management portal connecting large corporations with small and mid-sized businesses for pre-vetting and RFP opportunities. We offer suppliers a centralized database to keep their company information updated, and provide the most robust platform to make sourcing a turnkey process.

Flowspace

Seed Round in 2017
Flowspace, Inc. is a logistics company that specializes in on-demand warehousing and fulfillment services for businesses. Founded in 2016 and based in Los Angeles, California, Flowspace operates an online platform that connects clients with a network of over 1,000 certified warehouses and fulfillment centers across the United States. The platform allows users to manage their inventory, book warehouse space, and request transportation services, including pick-up and delivery for both business-to-business and business-to-consumer needs. Flowspace offers additional services such as shrink wrapping, kitting, and labeling, helping businesses streamline their supply chain and enhance their omnichannel fulfillment capabilities.

Fernish

Seed Round in 2017
Fernish is a furniture rental startup based in Los Angeles, California, founded in 2017 by Michael Barlow and Lucas Dickey. The company offers a subscription model that caters to consumers with a mobile lifestyle, providing quality furniture and decor across various categories such as living rooms, dining rooms, bedrooms, and offices. Fernish aims to redefine furniture rental by positioning itself as a lifestyle brand, allowing subscribers to rent entire rooms or specific pieces. Customers have the flexibility to swap out items they do not like or wish to change at any time. Additionally, Fernish features a rent-to-own program, enabling subscribers to apply their previous payments toward the purchase of rented items at the end of their subscription.

Stackin

Seed Round in 2017
Stackin' is the simplest entry point into finance with over one million subscribers and a mission to empower people to improve their financial lives via text message. Stackin' provides the necessary tools & curated products for a younger generation of consumers to build healthy financial habits over time in a fun, entertaining, judgement-free relationship. Powered by a custom messaging platform, data, machine learning and human touch, their personalized messages educate subscribers on how to save money, reduce debt and start investing.

Salted

Angel Round in 2017
Salted is the restaurant group of the future. Learn more at hellosalted.com.

Trendy Butler

Convertible Note in 2016
Trendy Butler Inc. operates a men's apparel subscription service that provides members with a selection of clothing valued at over $150 for a monthly fee of $65. Founded in 2013 and based in Woodland Hills, California, the company caters to customers across the Continental United States, Hawaii, Alaska, and Canada. Trendy Butler personalizes its offerings by utilizing technology to match users' style preferences, sizes, and personalities. Each monthly box typically includes two or three carefully curated items, such as dress shirts, joggers, and jackets, sourced from various influential and trendsetting brands. This approach allows customers to enhance their wardrobe with fashionable clothing at an accessible price.
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