Point King Capital

Murphy's Naturals, Inc. is a company dedicated to creating all-natural products that emphasize health and wellness derived from the environment. Founded by Philip Freeman, the company is named after his dog, Murphy. It specializes in manufacturing natural insect repellent products designed to protect humans and pets from mosquitoes and other harmful insects. Murphy's Naturals uses responsibly sourced plant-based ingredients, intentionally excluding chemicals and toxins to ensure their offerings are earth-friendly. The company's focus is on providing effective solutions that promote well-being while supporting sustainable practices.

Lyka Pet Food Pty Ltd, founded in 2017 and headquartered in Australia, specializes in manufacturing, distributing, and delivering fresh dog food through a subscription model. The company aims to revolutionize the pet food industry by prioritizing nutrition over highly processed options. By offering customized meals tailored to individual dogs' needs, Lyka provides a convenient solution for pet owners seeking healthier dietary choices for their pets. The focus on fresh ingredients reflects a commitment to reshaping an industry traditionally dominated by shelf-stable kibble, ensuring that nutrition is at the forefront of pet care.

Lyka Pet Food Pty Ltd, founded in 2017 and headquartered in Australia, specializes in manufacturing, distributing, and delivering fresh dog food through a subscription model. The company aims to revolutionize the pet food industry by prioritizing nutrition over highly processed options. By offering customized meals tailored to individual dogs' needs, Lyka provides a convenient solution for pet owners seeking healthier dietary choices for their pets. The focus on fresh ingredients reflects a commitment to reshaping an industry traditionally dominated by shelf-stable kibble, ensuring that nutrition is at the forefront of pet care.

Guzman y Gomez (GYG) dishes up the time-honored flavors of Mexico with the freshest Australian ingredients. At GYG, our passion is creating delicious food out of real ingredients. Up to 24 hour marinades, chip-tasting sessions and chillies really get us going! We don’t take shortcuts in our restaurants - we use fresh ingredients and authentic techniques. It’s not always easy, but it’s always worth it. Our restaurants, like our menu items, channel Mexico’s urban streets. Bursts of color from our Mexican tiles and street art contribute to a warm and energetic vibe, inviting you to settle in and savor every bite. Latin playlists keep the mood saucy. When you come to GYG, you’ll notice that our staff are energetic, passionate and crazy about the food! That’s because every GYG restaurant is designed around our people. Our staff members are proud to be part of the GYG family, and they share our mission to give you the best experience from the moment you walk through our door.

Lanolips, based in Rose Bay North, Australia, specializes in ultra-hydrating skincare products, particularly lanolin-based lip care solutions. The company offers a diverse range of lip balms and glosses designed to soothe dry and chapped lips, as well as a limited selection of face and body products. With a commitment to natural ingredients, Lanolips provides a cruelty-free alternative to synthetic balms, appealing to consumers seeking effective and environmentally conscious skincare options.

Flamingo Estate offers a range of hand-crafted botanical products designed to connect customers with nature. The company specializes in organic and natural items sourced from its garden, including bathing products, candles, apothecary goods, pantry items, and seasonal flowers and plants. Customers can purchase these products both online and offline, supporting a diverse ecosystem of makers and growers. Through its offerings, Flamingo Estate aims to enrich the customer experience by providing high-quality, nature-inspired products.

Factor Bikes is a manufacturer and online retailer based in Hethel, United Kingdom, specializing in a diverse range of bicycles and related accessories. The company produces triathlon, gravel, lightweight, and aerodynamic bikes, catering to various cycling needs. In addition to complete bikes, Factor Bikes offers framesets, wheels, water bottle cages, bar tapes, clothing, and other essential cycling products, ensuring that customers have access to a comprehensive selection of cycling equipment.

Atelier operates a cloud manufacturing platform specifically designed for the beauty, health, and wellness sectors. This end-to-end platform connects various industry stakeholders, including manufacturers, primary producers, biochemists, packaging experts, formulation blenders, and fillers. By integrating these resources, Atelier facilitates the development and production of beauty, health, and wellness products, streamlining supply chains and enabling manufacturers to efficiently create high-quality offerings.

BYBI is a vegan and sustainable skincare brand founded in 2017 by beauty bloggers and skincare experts Elsie and Dominika. The company focuses on creating natural, cruelty-free skincare products that promote skin health and well-being without side effects. BYBI offers a range of products, including lip scrubs, lip balms, face mists, and masks made from natural ingredients. The brand emphasizes its commitment to optimizing skin health while ensuring its formulations align with ethical and sustainable practices.

Makeup Cartel Pty Ltd, established in 2013 and based in Southport, Australia, specializes in the development and distribution of makeup and skincare products. The company offers a wide range of cosmetics, including packs, serums, cleansers, anti-ageing solutions, sunscreen, brow and eye products, foundation, mineral powder, lipstick, bronzer, highlighter, and headbands, under its brands ESMI SKIN MINERALS and PONI COSMETICS. These products are designed to empower women in their daily routines, providing them with simple, cruelty-free, and vegan options. Makeup Cartel sells its products through distributors and an online portal.

The Beauty Chef, established in 2012 and headquartered in Double Bay, Australia, specializes in beauty and wellness products. Its offerings include a range of bio-fermented, whole food nutrition supplements and topical products, designed to support gut health and promote skin well-being. The company's product portfolio comprises essentials, boosts, support, outer beauty products, and beauty bundles, all available for online purchase. These products aim to address various health and skin concerns, such as digestion, fatigue, vitality, and skin issues like acne, aging, and dryness.

Auratec is a jewelry manufacturer based in New York, founded in 2014. The company specializes in creating fine jewelry for women, including rings, earrings, necklaces, bracelets, and anklets, crafted from gold, rose gold, silver, and diamonds. Auratec operates primarily through an online marketplace, offering a direct selling model that allows customers to access a range of ethically sourced products at competitive prices. By producing its jewelry locally in New York City, the company aims to provide high-quality accessories while minimizing costs associated with import taxes.