Portfolia

Portfolia is a venture capital firm based in San Mateo, California, founded in 2013. It focuses on women-led investment initiatives and backs innovative companies across sectors including health, fintech, longevity, media, sustainability, and emerging markets, aiming for returns and positive impact. The firm connects sophisticated investors with entrepreneurial teams, supporting collaboration, due diligence, and evaluation of products and teams throughout the investment process.

Trish Costello

Founder and CEO

Chantell Preston

Lead Partner, Active Aging and Longevity

Sarah White

Interim COO

Teri F. Willey

Investing Member - Rising American Fund I, II and FemTech II Fund

Past deals in Women

Attn: Grace

Seed Round in 2023
Attn: Grace is a Cambridge‑based company that designs and sells natural personal care products for women with urinary incontinence. Its line includes pads, briefs, liners and wipes made from plant‑based materials and sugarcane waste fibers, offering high‑performance, skin‑safe protection. Founded in 2019 by Mia Abbruzzese and Alexandra Fennell, the firm is a Certified B Corp. that focuses on reducing stigma around incontinence and providing reliable information and treatment options. Products are sold online and packaged elegantly for discreet use.

YourChoice Therapeutics

Series A in 2022
YourChoice Therapeutics, Inc. is a biotechnology company based in Berkeley, California, founded in 2018. The company focuses on developing non-hormonal contraceptive products aimed at providing women with safe and effective birth control options. Its innovative technology is based on the concept of a "molecular condom," which utilizes an active compound to inhibit sperm motility, thereby preventing sperm from fertilizing the egg. This approach seeks to eliminate the risks and side effects commonly associated with traditional hormonal contraceptive methods, offering a promising alternative for those seeking safer birth control solutions.

Proov

Series A in 2021
Proov is a company that specializes in developing rapid response urine test strips for measuring progesterone, a hormone essential for confirming ovulation and supporting conception. Unlike traditional in-home tests that primarily measure hormones like LH, FSH, and estrogen during the early menstrual cycle, Proov's tests provide a more comprehensive assessment by specifically tracking progesterone levels. This capability allows women to not only predict ovulation but also to identify potential hormonal imbalances that may contribute to infertility or miscarriage. By enabling women to monitor their hormonal health at home, Proov offers a cost-effective alternative to fertility clinics and IVF treatments, empowering them to take control of their reproductive health.

Rosy Wellness

Seed Round in 2021
Rosy Wellness, Inc. is a company focused on sexual health and wellness for women, founded in 2018 and based in Dallas, Texas. It has developed an app-based platform that addresses decreased sexual desire by offering a comprehensive range of resources. The application includes educational videos, sexual health assessments, and a customizable library of romantic and sexy stories. Additionally, it features guided sessions with psychologists designed to help women explore and enhance their sexual wellness at their own pace. By providing a personalized wellness plan that incorporates evidence-based practices, Rosy Wellness aims to empower women to achieve their unique sexual health goals.

Pause Well-Aging

Seed Round in 2021
Pause Well-Aging is a skincare company focused on developing products that address the challenges associated with menopause. Its offerings include beauty creams and well-aging solutions designed to support individuals experiencing symptoms such as hot flashes, loss of collagen, reduced elasticity, diminished radiance, and excessively dry skin. By celebrating beauty on their own terms, the company aims to empower customers to navigate the various stages of menopause while promoting skin health and overall well-being.

Rosy Wellness

Seed Round in 2021
Rosy Wellness, Inc. is a company focused on sexual health and wellness for women, founded in 2018 and based in Dallas, Texas. It has developed an app-based platform that addresses decreased sexual desire by offering a comprehensive range of resources. The application includes educational videos, sexual health assessments, and a customizable library of romantic and sexy stories. Additionally, it features guided sessions with psychologists designed to help women explore and enhance their sexual wellness at their own pace. By providing a personalized wellness plan that incorporates evidence-based practices, Rosy Wellness aims to empower women to achieve their unique sexual health goals.

Joylux

Convertible Note in 2021
Joylux, Inc. is a health and wellness company based in Seattle, Washington, specializing in women's health solutions. Founded in 2013, the company develops LED-focused medical devices aimed at addressing pelvic-floor issues and enhancing vaginal health. Joylux offers an at-home pelvic-floor toning and vaginal rejuvenation device that employs photobiomodulation technology to alleviate symptoms associated with genitourinary syndrome of menopause. The company is dedicated to providing noninvasive, effective, and affordable products that improve various aspects of women's intimate health, while also focusing on collecting health data to help women better predict and manage their symptoms during menopause.

Madorra

Seed Round in 2020
Madorra Inc. is a medical device company headquartered in Portland, Oregon, founded in 2014. It specializes in developing and marketing solutions for vaginal dryness, primarily targeting post-menopausal women and breast cancer survivors. Madorra aims to empower these women by providing a non-hormonal treatment option, thereby shifting the focus from traditional pharmaceutical approaches to a more innovative device-based solution. The company's products are designed to restore vaginal vibrancy and address vaginal atrophy, enabling women to achieve a fuller and healthier quality of life.

Madorra

Series A in 2019
Madorra Inc. is a medical device company headquartered in Portland, Oregon, founded in 2014. It specializes in developing and marketing solutions for vaginal dryness, primarily targeting post-menopausal women and breast cancer survivors. Madorra aims to empower these women by providing a non-hormonal treatment option, thereby shifting the focus from traditional pharmaceutical approaches to a more innovative device-based solution. The company's products are designed to restore vaginal vibrancy and address vaginal atrophy, enabling women to achieve a fuller and healthier quality of life.

Joylux

Series A in 2017
Joylux, Inc. is a health and wellness company based in Seattle, Washington, specializing in women's health solutions. Founded in 2013, the company develops LED-focused medical devices aimed at addressing pelvic-floor issues and enhancing vaginal health. Joylux offers an at-home pelvic-floor toning and vaginal rejuvenation device that employs photobiomodulation technology to alleviate symptoms associated with genitourinary syndrome of menopause. The company is dedicated to providing noninvasive, effective, and affordable products that improve various aspects of women's intimate health, while also focusing on collecting health data to help women better predict and manage their symptoms during menopause.

Joylux

Seed Round in 2017
Joylux, Inc. is a health and wellness company based in Seattle, Washington, specializing in women's health solutions. Founded in 2013, the company develops LED-focused medical devices aimed at addressing pelvic-floor issues and enhancing vaginal health. Joylux offers an at-home pelvic-floor toning and vaginal rejuvenation device that employs photobiomodulation technology to alleviate symptoms associated with genitourinary syndrome of menopause. The company is dedicated to providing noninvasive, effective, and affordable products that improve various aspects of women's intimate health, while also focusing on collecting health data to help women better predict and manage their symptoms during menopause.

Joylux

Seed Round in 2016
Joylux, Inc. is a health and wellness company based in Seattle, Washington, specializing in women's health solutions. Founded in 2013, the company develops LED-focused medical devices aimed at addressing pelvic-floor issues and enhancing vaginal health. Joylux offers an at-home pelvic-floor toning and vaginal rejuvenation device that employs photobiomodulation technology to alleviate symptoms associated with genitourinary syndrome of menopause. The company is dedicated to providing noninvasive, effective, and affordable products that improve various aspects of women's intimate health, while also focusing on collecting health data to help women better predict and manage their symptoms during menopause.

Madorra

Seed Round in 2016
Madorra Inc. is a medical device company headquartered in Portland, Oregon, founded in 2014. It specializes in developing and marketing solutions for vaginal dryness, primarily targeting post-menopausal women and breast cancer survivors. Madorra aims to empower these women by providing a non-hormonal treatment option, thereby shifting the focus from traditional pharmaceutical approaches to a more innovative device-based solution. The company's products are designed to restore vaginal vibrancy and address vaginal atrophy, enabling women to achieve a fuller and healthier quality of life.

Gennev

Seed Round in 2015
Gennev is a digital health company based in Seattle, Washington, focused on addressing the unique health needs of women, particularly during midlife and menopause. Founded in 2015, Gennev aims to empower women by increasing access to essential information, healthcare providers, and community support for managing hormone-driven symptoms such as hot flashes, insomnia, anxiety, and loss of libido. The company offers an integrated care model that combines personalized treatment plans with telehealth appointments, allowing women to receive comprehensive care and address menopause-related issues effectively. Through its services, Gennev seeks to help women take control of their health during this pivotal stage of life.
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