Primary Ventures

Primary Ventures is a venture capital firm that backs early-stage fintech and finance-focused technology ventures. It concentrates on investments in financial technology, cryptocurrency, and other technology sectors that strengthen the ecosystem of markets and finance. Founded in 2014, the firm is based in Buenos Aires, Argentina. Primary Ventures seeks opportunities across fintech and technology sectors that address evolving financial services, including payments, trading, and related platforms. It provides capital and strategic guidance to help portfolio startups scale as they navigate rapidly changing markets.

Geronimo Albornoz

Associate

31 past transactions

Tabs

Seed Round in 2024
Tabs is an AI-powered platform that automates revenue processes for businesses. It structures contracts like MSAs, order forms, and emails to automate invoice computation through cash application. Founded in 2023, Tabs is headquartered in New York.

Spark Advisors

Series B in 2024
Spark Advisors is a technology-enabled brokerage focused on enhancing the capabilities of independent agents in the Medicare insurance field. The company operates a business management platform that offers a variety of tools and resources tailored for Medicare insurance brokerages. Its platform includes features such as enrollment and engagement tracking, marketing tools, and expert support, all designed to empower brokers to better assist millions of Medicare beneficiaries. By providing a concierge-style service for navigating retirement benefits, Spark Advisors aims to improve the overall service delivery of insurance agents and support them in meeting the needs of their clients effectively.

Let'sBit

Venture Round in 2024
Let'sBit offers a virtual wallet facilitating access to cryptocurrencies like Bitcoin and Ether. It provides payment, investment, and savings opportunities, making cryptocurrencies accessible for cross-border transactions.

Belo

Venture Round in 2024
Belo facilitates international financial transactions for remote workers across Latin America. It offers a digital wallet that enables users to send and receive payments globally, convert currencies, pay salaries internationally, and access stable currencies at low costs.

Complif

Venture Round in 2024
Complif is a technology company that specializes in regulatory compliance for financial institutions. It offers a platform designed to simplify complex regulatory tasks such as Know Your Customer (KYC) and Anti-Money Laundering (AML) procedures, while also monitoring regulatory obligations. The platform aims to help financial companies grow their operations securely and efficiently, reducing regulatory risk and ensuring compliance with relevant regulations.

Efinti

Venture Round in 2024
Efiniti is a fintech platform specializing in tokenized invoice factoring and alternative credit solutions for micro, small, and medium enterprises in Latin America. It employs AI-driven risk scoring and regulated stablecoin flows to facilitate access to finance and promote financial inclusion.

K Health

Venture Round in 2023
K Health is a data-driven digital primary care company offering an AI-powered platform for personalized health management. It aggregates user data to build predictive models, enabling individuals to learn about their health by comparing themselves with others who share similar characteristics, and it provides a free symptom tracker. The platform supports remote care, including doctor consultations for well below a copay, and maintains users' medical history to deliver clinical data insights. Founded in 2016 as Kang Health and renamed K Health in 2018, the company is based in New York with an additional office in Israel. Its goal is to connect health data to enable accessible, data-informed primary care.

Lantern

Seed Round in 2023
Lantern is a customer engagement automation platform to optimize upsell opportunities.

AgriAcordo

Seed Round in 2023
AgriAcordo is a B2B digital agro-inputs market for resellers, cooperatives, and industries.

Spark Advisors

Series A in 2023
Spark Advisors is a technology-enabled brokerage focused on enhancing the capabilities of independent agents in the Medicare insurance field. The company operates a business management platform that offers a variety of tools and resources tailored for Medicare insurance brokerages. Its platform includes features such as enrollment and engagement tracking, marketing tools, and expert support, all designed to empower brokers to better assist millions of Medicare beneficiaries. By providing a concierge-style service for navigating retirement benefits, Spark Advisors aims to improve the overall service delivery of insurance agents and support them in meeting the needs of their clients effectively.

Token City

Venture Round in 2023
Token City is a company that specializes in security token solutions, providing a marketplace for security tokens and offering financial asset tokenization services. Based in the European Union, it aims to enhance the liquidity of financial assets through its blockchain tokenization platform. The company delivers the necessary infrastructure and comprehensive services for the issuance, management, and trading of security tokens. By enabling asset managers and investors to trade their assets more securely and efficiently, Token City plays a vital role in the evolving landscape of digital finance.

InvoiTrade

Venture Round in 2023
InvoiTrade is a B2B e-invoicing platform that helps businesses of all sizes save time and money by automating their invoicing process.

J2 Health

Seed Round in 2022
J2 Health is a business-to-business healthcare software as a service (SaaS) company that specializes in network management and analytics. The company provides a cloud-based platform designed to help healthcare organizations optimize their provider network performance. By offering a systematic approach to evaluating network quality, J2 Health enables users to identify areas for improvement and achieve network adequacy. Its system features an adaptive interface and visualization tools that centralize essential provider insights, allowing health organizations to build competitive and member-centric networks efficiently.

Round

Seed Round in 2022
Round is a community platform that connects technology executives and senior leaders to foster professional growth and collaboration. Founded in 2020 and headquartered in Seattle, Washington, the platform is designed to accelerate the careers of its members by facilitating mentorship and knowledge sharing among high-impact teams in various functions, including product, engineering, marketing, and design. Through this collaborative environment, Round enables technology leaders to enhance their skills and amplify their influence within the industry.

Efinti

Seed Round in 2021
Efiniti is a fintech platform specializing in tokenized invoice factoring and alternative credit solutions for micro, small, and medium enterprises in Latin America. It employs AI-driven risk scoring and regulated stablecoin flows to facilitate access to finance and promote financial inclusion.

The Vendry

Seed Round in 2021
The Vendry is a digital platform serving as a marketplace and professional community for event planning professionals. It offers free access to tools for sourcing venues and vendors, an exclusive job board, discussion forums, networking opportunities, industry news updates, and inspiration resources. As of September 2021, The Vendry had over 17,500 members and facilitated thousands of live and virtual events.

Pinwheel

Series A in 2021
Pinwheel is the market-leading payroll data connectivity platform. Fintechs and financial institutions alike trust Pinwheel to access the data and controls within traditional and non-traditional payroll platforms to update direct deposits, streamline income and employment verification, improve underwriting, power earned wage access, and build innovative new products. With consumer permissioning, Pinwheel connects to the majority of these providers, covering over 1,400+ platforms and nearly 80% of anyone receiving a paycheck in the US, to enable market-leading fintechs, like Block (formerly Square), to easily access and update the payroll data of more than 100 million US-based employed people. Pinwheel is the only provider that handles both direct deposit switching and the provision of income and employment data to be Consumer Reporting Agency (CRA) compliant with the Fair Credit Reporting Act (FCRA). To learn more, visit www.pinwheelapi.com.

Alma

Series B in 2021
Alma is a membership-based network for mental health care providers that aims to improve access to high-quality, affordable mental health care. Its platform enables providers to accept insurance and also provides a member directory, client-matching service, scheduling, and billing functions, as well as education, training, and a community for support.

K Health

Series E in 2021
K Health is a data-driven digital primary care company offering an AI-powered platform for personalized health management. It aggregates user data to build predictive models, enabling individuals to learn about their health by comparing themselves with others who share similar characteristics, and it provides a free symptom tracker. The platform supports remote care, including doctor consultations for well below a copay, and maintains users' medical history to deliver clinical data insights. Founded in 2016 as Kang Health and renamed K Health in 2018, the company is based in New York with an additional office in Israel. Its goal is to connect health data to enable accessible, data-informed primary care.

AgriRed

Series A in 2021
Founded in Argentina in 2017, AgriRed is a B2B marketplace facilitating transactions between agricultural input suppliers and buyers. It operates through a 'dutch auction' system, where demand orders are uploaded to the platform and matched with offers. The company provides real-time analytics on market trends and creates business opportunities for agro providers.

Kinetic

Series A in 2020
Kinetic, Inc. is a New York-based company that specializes in the development and manufacturing of wearable devices designed to reduce workplace injuries among industrial workers. Founded in 2014 by Haytham Elhawary and Aditya Bansal, Kinetic's flagship product, Reflex, is a device that attaches to a worker's belt and utilizes analytics to monitor high-risk movements, such as unsafe postures and slips. The Reflex device not only provides real-time reminders and notifications to help prevent injuries in environments like construction sites, warehouses, and factories, but also includes features for proximity alerts and contact tracing, which can assist in tracking COVID-19 exposure. Through its innovative technology, Kinetic aims to enhance worker safety and reduce the incidence of workplace accidents.

K Health

Series C in 2020
K Health is a data-driven digital primary care company offering an AI-powered platform for personalized health management. It aggregates user data to build predictive models, enabling individuals to learn about their health by comparing themselves with others who share similar characteristics, and it provides a free symptom tracker. The platform supports remote care, including doctor consultations for well below a copay, and maintains users' medical history to deliver clinical data insights. Founded in 2016 as Kang Health and renamed K Health in 2018, the company is based in New York with an additional office in Israel. Its goal is to connect health data to enable accessible, data-informed primary care.

Alma

Series A in 2019
Alma is a membership-based network for mental health care providers that aims to improve access to high-quality, affordable mental health care. Its platform enables providers to accept insurance and also provides a member directory, client-matching service, scheduling, and billing functions, as well as education, training, and a community for support.

andros

Series B in 2019
Andros is an NCQA certified credentialing and provider data management solution that integrates software and services to enhance efficiency in the healthcare sector. The company provides its clients with significant improvements in credentialing processes, boasting a tenfold reduction in turnaround times and a fifteenfold increase in overall efficiency compared to industry norms. Andros aims to assist payers and provider organizations in mitigating compliance risks, streamlining operations, and enhancing the management of their provider networks, ultimately contributing to more effective healthcare delivery.

K Health

Series B in 2018
K Health is a data-driven digital primary care company offering an AI-powered platform for personalized health management. It aggregates user data to build predictive models, enabling individuals to learn about their health by comparing themselves with others who share similar characteristics, and it provides a free symptom tracker. The platform supports remote care, including doctor consultations for well below a copay, and maintains users' medical history to deliver clinical data insights. Founded in 2016 as Kang Health and renamed K Health in 2018, the company is based in New York with an additional office in Israel. Its goal is to connect health data to enable accessible, data-informed primary care.

Reonomy

Venture Round in 2018
Reonomy specializes in commercial real estate data and analytics. It uses big data, partnerships, and machine learning to provide comprehensive property intelligence, enabling professionals to discover new opportunities and make informed decisions.

andros

Debt Financing in 2017
Andros is an NCQA certified credentialing and provider data management solution that integrates software and services to enhance efficiency in the healthcare sector. The company provides its clients with significant improvements in credentialing processes, boasting a tenfold reduction in turnaround times and a fifteenfold increase in overall efficiency compared to industry norms. Andros aims to assist payers and provider organizations in mitigating compliance risks, streamlining operations, and enhancing the management of their provider networks, ultimately contributing to more effective healthcare delivery.

K Health

Seed Round in 2016
K Health is a data-driven digital primary care company offering an AI-powered platform for personalized health management. It aggregates user data to build predictive models, enabling individuals to learn about their health by comparing themselves with others who share similar characteristics, and it provides a free symptom tracker. The platform supports remote care, including doctor consultations for well below a copay, and maintains users' medical history to deliver clinical data insights. Founded in 2016 as Kang Health and renamed K Health in 2018, the company is based in New York with an additional office in Israel. Its goal is to connect health data to enable accessible, data-informed primary care.

Social Change Rewards

Venture Round in 2015
This national mobile wellness rewards initiative harnesses the public’s affinity for popular loyalty points, the convenience of smart phone technology and Canadians’ natural desire to lead healthier lives. It is this unique combination that results in such a powerful “nudge” platform – in support of a healthier

Maple

Series A in 2015
Maple is an online meal delivery platform based in New York City that focuses on providing healthy, delicious meals made from high-quality, organic ingredients sourced from local farms. The company offers daily-changing menus curated by skilled chefs who have experience in some of the city's top restaurants. Maple aims to meet the needs of busy individuals seeking convenient meal options that are both nutritious and flavorful. By simplifying the ordering process, customers can receive wholesome meals delivered directly to their location, making it easier to enjoy quality food without compromising on health or taste.

Puerto Finanzas

Seed Round in 2014
Puerto Finanzas is a Buenos Aires-based company, established in 2012, that operates a social network focused on financial markets. The platform is designed to enhance the research process for investors by aggregating, presenting, and analyzing crowdsourced financial information. By combining elements of popular financial information sites, Puerto Finanzas provides users with real-time, actionable insights into finance and economics, helping them make informed investment decisions.
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