Primetime Partners

Primetime Partners is an early-stage venture capital firm based in New York, founded in 2020. The firm focuses on investing in companies that enhance the quality of life for older adults, tapping into the significant potential of the aging sector. Primetime Partners aims to empower experienced older adults by supporting them as founders and business builders. The firm invests in innovative products, services, and experiences that cater to this often-overlooked demographic. With a typical investment range of $250,000 to $1 million, Primetime Partners seeks opportunities across various sectors, including healthcare, fintech, and consumer markets.

James Hueston

Associate

Abby Levy

Managing Partner and Founder

Past deals in Elderly

Total Life

Seed Round in 2022
Total Life is a virtual therapy platform dedicated to providing mental health services for older adults. It aims to support seniors in living happier and more fulfilling lives through online talk therapy. The company specializes in addressing various issues such as depression, anxiety, loneliness, and stress, while also focusing on the unique challenges faced by baby boomers and retirees. With a diverse team of therapists proficient in multiple specialties, cultures, and languages, Total Life offers tailored mental health tools and support to help older adults manage chronic health conditions and navigate the complexities of aging. Through its services, Total Life strives to enhance the overall well-being of seniors, emphasizing the importance of companionship, behavioral health, and effective retirement planning.

Cenegenics

Series A in 2021
Cenegenics LLC, a medical institute, provides age management programs for youthful aging in the United States. It focuses on age prevention using low-glycemic nutrition, exercise, nutritional supplements, and hormone optimization. The company offers age management medicine, a science-based medical approach to control the aging process and places the patients at low risk for age-related diseases. It also provides a healthy aging kit. The company was founded in 1997 and is headquartered in Las Vegas, Nevada. It has medical centers in New York City, Beverly Hills, Chicago, Dallas/Fort Worth, Philadelphia, Houston, Washington DC, Miami, Boca Raton, Atlanta, Boston, Phoenix, Denver, Las Vegas, Jacksonville, Tulsa, Carolinas, and Atlantic City.

Bold

Seed Round in 2021
Bold is an at-home digital fitness program designed to help older adults live their strongest, happiest, and healthiest lives. As a member, you’ll enjoy instant access to expert trainers, scientific assessments, and personalized workout plans to help you improve your strength, flexibility, and balance — so you can chase the life you want, at any age.
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