Pure Imagination Brands

Pure Imagination Brands supports disruptive brands and the entrepreneurs who power them through capital investment and advisory services. The company was founded in 2019 and based in Santa Monica, California.

31 past transactions

Positive Food Co.

Venture Round in 2022
Positive Foods is a food company.

August

Seed Round in 2022
August is a lifestyle period brand dedicated to reimagining periods to be powerful.

MIKUNA®

Seed Round in 2022
On a mission to change the future of food in a way that has a positive and lasting effect on the planet, Mikuna is the first company to introduce Chocho to the US market. An ancient lupin with more protein than any other plant-based source, Chocho is grown exclusively in the Andes, and it’s a truly super food with superior nutritional, health, application, and environmental benefits. Founded by a professional athlete and fifth-generation Ecuadorian farmer, Mikuna has built the operations and network of local Andean farmers to deliver the supply required to meet the demands of the high-growth plant-based protein category. Mikuna is proud to create plant-based products that are rooted in regenerative agriculture and strives to make a positive global impact.

Windmill

Venture Round in 2022
Windmill develops a smart ecosystem of modern, eco-friendly air care products. Its air conditioners offer antimicrobial filters and activated carbon filters to provide an environmentally savvy and device-compatible machine.

Nguyen Coffee Supply

Seed Round in 2022
Nguyen Coffee Supply is an award-winning roaster and the first specialty Vietnamese coffee company in America importing and roasting in Brooklyn, New York. Founded in 2018 by 1st generation entrepreneur-activist Sahra Nguyen, the company's mission is to increase economic advancement for Vietnamese farmers through specialty coffee production, while building a diverse and inclusive coffee culture for all. We believe Vietnamese robusta is the future of specialty coffee and sustainable farming.

Passport

Series B in 2022
Passport is building the best international shipping carrier for eCommerce companies and their 3PLs. The company offers door-to-door tracking on all packages and one point of contact system. Its focus is on lowering the Total Cost of Shipping by building a great experience for retailers and consumers. The company was founded in 2017 and is based in San Francisco, California.

NineSixteen

Seed Round in 2021
Lightbox helps retailers create a digitally connected storefront, making it seamless for customers to discover, search, sign up & purchase through interactive panels - bringing the best of e-commerce to physical retail. Customers can seamlessly buy online inventory directly in-store - payment, shipping information and email collected with one tap. It integrates with major e-commerce platforms such as Shopify, Magento, Klaviyo & much more. It includes a 43" touch panel that can be mounted like a TV anywhere inside store.

Niantic

Series D in 2021
Niantic focuses on developing games that encourage outdoor activity and social engagement. It aims to create products for movement, exploration, and face-to-face social interaction. Its notable products include Ingress and Pokémon GO.

Intro

Seed Round in 2021
Intro is an application that connects users over a short video call and gets personalized advice.

mintNFT

Seed Round in 2021
mintNFT is a premium member-based marketplace for non-fungible tokens (NFT) focused on bridging fan experiences with licensed content, brands, and talent. mintNFT integrates social, gamification, and a new patent pending authentication process for NFTs. mintNFT makes collecting NFTs a fun and engaging experience and converts casual fans into collectors, creators and partners. mintNFT provides an unprecedented social experience for users with unique features such as exclusive digital events, NFT live auctions, and fan-generated campaigns all within a dynamic, interactive, and gamified platform. It also includes an integrated secondary marketplace allowing users to buy, sell, and trade NFTs.

Alva Health

Funding Round in 2021
Alva Health develops healthcare wearables for remote stroke monitoring. The company's wearables are patented and operate round-the-clock to identify stroke signatures and connect consumers with emergency services. Alva Health aims to transform stroke treatment and the ability to create, validate, and market revolutionary neurotechnologies.

Candid Wholesale

Seed Round in 2021
Candid Wholesale is a SaaS platform to help businesses buy, sell and pay for wholesale.

Reel

Seed Round in 2021
We are building a new kind of paper company. One that cares about helping the planet and our fellow humans while providing a fantastic, eco-friendly alternative to consumers. Reel paper is made from 100% sustainable bamboo. Our subscription box is conveniently delivered directly to your door, so you’ll never run out of toilet paper again. Plus, for each box of Reel toilet paper sold, we donate a biodegradable toilet bag to one of the 2.4 billion people globally that don’t have access to one.

MUD\WTR

Series A in 2021
MUD\WTR offers an amalgam of organic, earth-grown ingredients of coffee alternatives to get energy, focus, and immune support without the jitters, crash or poor sleep. MUD\WTR works on a mission to create healthy minds through healthy habits.

Sweet Flower

Series A in 2021
SweetFlower is Southern California's largest and leading independent cannabis retailer. They believe in creating a cannabis culture that is approachable and sophisticated and treats cannabis as a consumer packaged good. Their stores provide concierge-level service —approachable, knowledgeable, and equipped to help everyone from the cannabis curious to the flower fluent.

Mate Fertility

Venture Round in 2020
Mate Fertility operates tech-enabled fertility clinics that offer affordable and accessible fertility services. The company also offers a platform that provides access to fertility clinics and telemedicine for fertility treatments and therapies. Mate Fertility was founded in 2020 and is headquartered in Los Angeles, California.

Cann

Seed Round in 2020
Cann is a provider of low dose tetrahydrocannabinol (THC) beverage used to offer all-natural flavor drinks. Its beverage is made of natural citrus and herbal flavors and has a touch of agave nectar blend together to create a light, refreshing social buzz that influences a new way to experience cannabis that enables consumers to have cannabis drinking options that are beneficial for the body.

Queens Gaming Collective

Seed Round in 2020
Queens Gaming Collective is a gaming lifestyle brand built to level the playing field for women in gaming. Queens Gaming Collective is on a mission to advance equal representation in the gaming community by enabling women. Queens Gaming Collective creates opportunities for this underserved but powerful female audience.

Omsom

Seed Round in 2020
Omsom is a venture-backed CPG brand bringing proud, loud Asian flavors into American homes. It was founded in 2018 and is headquartered in New York.

PYM

Pre Seed Round in 2020
Neuroscientists & Nutritional Psychiatrists to creates personal mental hygiene solution. They provide science-supported nutrients for elevated moods and improved neurotransmitter function. They neuroscientist selected nutrients that catalyze the chemical reactions.

Our Place

Series A in 2020
At Our Place, they believe in the power of home-cooking to bring people together. Their mission is to create products and experiences that celebrate cultures, honor traditions, and cultivate connections.

Fulton

Angel Round in 2020
Fulton Co-founders Libie Motchan and Daniel Nelson met at the University of Pennsylvania while studying for their MBAs at The Wharton School. Fulton is going after the market dominated by Dr. Scholl’s, with the founders saying they want to fill the gaps left between expensive medical orthopedic care and the "crusty" insole aisle at the drugstore.

Vantage Point

Seed Round in 2020
We create experiences that change the way you think. Vantage Point's immersive training experiences and platform leverages Virtual Reality (VR) and focuses on Enterprise training. Vantage Point was founded under the belief that while technology can cause apathy, immersive technology can drive empathy and fundamentally make the world more human. We believe that the heart of all we do is human. The way we make the world more human is by using technology to teach and inspire people to become the very best versions of themselves they always hoped to be. Today Vantage Point is actively developing the platform and the products to train people on EQ-driven and Soft Skills that matter, with the ultimate goal of enabling humans to unlock their full potential. We are "The Next Frontier in Immersive Enterprise Training". Vantage Point is used by the top Fortune 500s, Global Law Firms, Startups, and more. Vantage Point is a female and black-founder led company. We are the future of workforce learning.

Brightland

Pre Seed Round in 2019
Brightland products including olive oils, vinegar, and honey are available. Their products include fruit-forward vinegar and extra virgin olive oils. On purchases of $80 or more, delivery is free.

Kimai

Seed Round in 2019
Kimai is a London-based startup that offers fine jewelry made using lab-grown diamonds and 18K recycled gold.

Lensabl

Series A in 2019
Lensabl offers an online prescription lens replacement service focused on making it both convenient and affordable for consumers to purchase high-quality lenses from the comfort of their home. The company was established in 2015 by co-founders Andy Bilinsky and Mike Rahimzadeh.

Harper Wilde

Seed Round in 2019
Harper Wilde owns and operates an online portal for shopping lingerie. The company is committed not only to lifting up ladies, but also to lifting up the future generation of leading ladies. Harper Wilde's purposeful designs and curated options not only make things easier for customers, but also allow us to save money in production costs and pass those savings onto their customers. In this way, they empower women by providing them with more fairly-priced products, at nearly half of what competitors charge.

Comrad

Pre Seed Round in 2019
Comrad is a wellness brand that creates comfortable, functional, and supportive products for everything you do.

Honeybee Health

Pre Seed Round in 2019
Honeybee Health is an online pharmacy selling prescriptions at fair, affordable prices. At Honeybee it only buys from FDA licensed US-based distributors and wholesalers. Consumers get the exact same generic drugs they get from other pharmacies. The company is a US-based pharmacy licensed in 40 states. It is a HIPAA compliant and a pharmacy-verified website.

Thrive Market

Series B in 2018
Thrive Market was founded in 2014 with a mission to make healthy living easy and affordable for everyone. As an online, membership-based market, we deliver the highest quality, healthy and sustainable products at member-only prices, while matching every paid membership with a free one for someone in need. Thrive Market carries over 5,000 organic and non-GMO products, and offers 70+ filters and values, allowing you to shop by diet and lifestyle. Over the last 4 years, Thrive Gives has raised over $3.5M to fund food access and environmental sustainability causes. In March 2020, Thrive Market launched a COVID-19 Relief Fund, To date, raising over $1M and supporting over 30,000 families affected by the pandemic.
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