Purple Sage Ventures

Purple Sage Ventures is a New York-based venture capital firm established in 2021, focusing on early-stage investments in diverse startups. The firm emphasizes supporting companies founded by minority and women entrepreneurs, targeting innovations in supply chains, wellness, and productivity enhancements. With a preference for seed and early-stage investments, Purple Sage Ventures aims to back businesses that develop novel products and services across the business products, business services, and technology sectors.

Alexandra Hornick

Principal

14 past transactions

Bone Health Technologies

Funding Round in 2024
Bone Health Technologies, Inc. is a health technology company based in Redwood City, California, focused on developing innovative solutions for individuals with low bone density. Incorporated in 2018, the company has created OsteoBoost, a wearable medical device that provides a non-invasive treatment to prevent osteoporosis. This FDA-cleared device is designed to be worn on the lower back and utilizes whole-body vibration technology to deliver mechanical stimulation to the hips and spine, mimicking the effects of weight-bearing exercise. Clinical studies have demonstrated OsteoBoost's efficacy in significantly slowing down the loss of bone density and strength, particularly in postmenopausal women with osteopenia. By offering a convenient, pain-free alternative to pharmacological treatments, Bone Health Technologies aims to improve health outcomes for the approximately 64 million Americans at risk of osteoporotic fractures.

Health In Her HUE

Seed Round in 2023
Health In Her HUE is a digital platform aimed at connecting Black women and women of color with culturally sensitive healthcare providers. The platform offers access to evidence-based health content that resonates with the cultural experiences of these communities. By leveraging technology, media, and community support, Health In Her HUE seeks to address and reduce racial health disparities, ultimately improving health outcomes for Black women. It provides a space for these women to comfortably engage with healthcare providers and fosters better communication within their communities regarding health matters.

Character

Seed Round in 2023
Character is a modern home improvement brand for the next generation of home dwellers.

Sendspark

Seed Round in 2023
Sendspark Inc. is an online platform founded in 2019 and based in San Antonio, Texas, that enables businesses to create and send personalized videos. The platform provides tools for users to record videos directly from their browser, customize landing pages, and share content via email or public URLs. Additionally, it offers analytics tracking, allowing businesses to monitor engagement and effectiveness. By facilitating personalized video outreach, Sendspark aims to strengthen customer relationships throughout various stages of the sales funnel.

TO THE MARKET

Funding Round in 2023
TO THE MARKET is a company focused on the ethical manufacturing and sourcing of apparel, accessories, and home goods. Established in 2016 and headquartered in the United States, it serves artisan groups and suppliers globally. The company operates as an ethical supply chain platform, providing comprehensive solutions that encompass design, production, compliance, sourcing, logistics, and reporting. TO THE MARKET caters to major corporations seeking transparency in their supply chains, offering proprietary tools for vendor evaluation, procurement workflows, and automated reporting. Through its services, the company enables retailers to gather quantifiable data on their suppliers' impact, thereby supporting sustainability and supply chain transparency efforts without compromising on speed and innovation.

Pratt Standard Cocktail Company

Seed Round in 2022
Pratt Standard Cocktail Company, founded in 2014 and located in Washington, D.C., specializes in producing and selling handmade cocktail syrups and mixes. The company focuses on providing high-quality, natural ingredients for bars, venues, and home bartenders to create exceptional cocktails. In addition to its product offerings, Pratt Standard Cocktail also conducts classes on cocktail theory and bar techniques, emphasizing the importance of authenticity and the avoidance of synthetic chemicals and preservatives. The company sells its products online, making it accessible for individuals looking to enhance their cocktail-making skills.

Keep Company

Pre Seed Round in 2022
Keep Company is a provider of group coaching programs aimed at supporting parents and caregivers in balancing their professional and personal lives. The company addresses the challenges of preventable attrition by equipping participants with essential tools and resources to manage work demands alongside family responsibilities. Through a curriculum-based approach, Keep Company offers a year-long program that facilitates group learning led by certified coaches, fostering self-awareness and actionable strategies among employees. In addition to enhancing individual well-being, the company provides employers with data-driven insights to combat burnout, improve employee retention, and cultivate a culture of belonging within the workplace.

Guava

Pre Seed Round in 2022
Guava is a digital banking platform specifically tailored for black small business owners. Its mission is to close the racial wealth gap by offering equitable financial products and services designed to meet the unique needs of black entrepreneurs. The platform not only facilitates quick mobile fund transfers with no hidden fees but also provides access to valuable resources like industry experts, workshops, webinars, and courses. By fostering connections and offering essential financial tools, Guava aims to empower black entrepreneurs to grow their businesses and expand their networks.

Realworld

Seed Round in 2022
Realworld is a developer of an application designed to simplify the complexities of adulthood by providing a comprehensive platform for managing various life necessities. The application serves as a centralized hub that helps users navigate essential decisions related to finance, health, and insurance. It enables individuals to set up credit cards, manage student loan repayments, schedule healthcare appointments, select health insurance plans, and store important documents such as passports and TSA PreCheck numbers. Additionally, it assists users in organizing and uploading documents necessary for tasks like applying for an apartment lease and keeps them informed about voter registration updates and local elections. By bringing together these diverse aspects of adult life, Realworld empowers users to make informed and timely decisions.

Inclusively

Seed Round in 2021
Inclusively is a technology-driven employment platform focused on connecting job seekers with disabilities, mental health conditions, and chronic illnesses to inclusive employers. The platform aims to enhance workplace inclusion by facilitating the recruitment process for candidates who require accommodations under the Americans with Disabilities Act. By providing insights, access, training, and support to employers, Inclusively helps organizations attract and retain diverse talent while empowering individuals with disabilities to find suitable positions within supportive workplaces. The company recognizes the importance of addressing employment barriers for the disability community, which represents a significant portion of the workforce.

Tailored Industry

Seed Round in 2021
Tailored Industry is transforming the apparel industry by streamlining the transactions between clothing brands and factories while enhancing factory operations. The company specializes in on-demand knitwear apparel, focusing on sustainability through the use of 3D knitting technology. This innovative approach enables the production of a variety of clothing items, including sweaters, dresses, beanies, cardigans, blazers, tops, scarves, and knit ties. By minimizing production waste, Tailored Industry provides clients with the ability to access high-quality, fashionable options tailored to their needs.

Epicured

Series A in 2021
Epicured is a subscription meal delivery service that focuses on providing low-FODMAP and gluten-free prepared foods. It offers a menu designed to be healthy, digestion-friendly, and compliant with various dietary needs, allowing consumers to enhance their metabolism and adhere to specific treatment plans. By combining gourmet meal preparation with a focus on nutrition, Epicured aims to simplify healthy eating and make it enjoyable for its customers, addressing the dietary requirements of those managing chronic diseases.

Renewal Mill

Seed Round in 2021
Renewal Mill is an ingredients company based in Oakland, California, founded in 2016, that focuses on reducing food waste by upcycling byproducts from food manufacturing. The company specializes in transforming okara, a byproduct of soymilk production, into high-quality ingredients such as gluten-free flour, which is rich in protein and fiber. Renewal Mill also produces consumer packaged goods, including a vegan okara chocolate chip cookie. Its products are available for purchase online and are distributed in convenience stores and tech company offices throughout the Bay Area, with plans for nationwide distribution. By utilizing its proprietary technology and establishing partnerships with food manufacturers, Renewal Mill aims to create a circular economy in the food industry that enhances nutrition and combats health issues like heart disease and obesity.

Cleared

Seed Round in 2021
Cleared is a telehealth platform specializing in personalized care for allergy, asthma, and immunology. The company operates an online allergy clinic that allows patients to report their symptoms and medical history for evaluation and diagnosis. This information is utilized by allergists to develop tailored treatment plans, facilitating affordable, accessible, and convenient care from home. Cleared's focus on direct-to-consumer services aims to enhance the patient experience by simplifying the process of receiving specialized allergy treatment.
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