BlueYield, Inc. operates as a consumer auto finance lending exchange, providing access to a variety of auto loans, including options for both new and used vehicles from franchise and non-franchise dealers, as well as refinance and lease buyouts. The company also offers custom software tools that enable lenders to connect with consumers, monitor portfolio performance, and leverage predictive analytics. Additionally, BlueYield provides lender development, management, and connectivity solutions, along with private-label affinity automotive financing programs. Founded in 2008 and based in Aliso Viejo, California, BlueYield serves a diverse clientele that includes lenders, lead sources, affinity groups, and consumers. As of August 2016, BlueYield operates as a subsidiary of Ally Financial Inc.