Secoo is a comprehensive luxury products and services platform based in China, facilitating global trade between buyers and suppliers. The company operates offline stores and an online mall to serve customers directly. Secoo plans to establish exhibition centers in major cities like Beijing, Shanghai, and Hong Kong. In 2011, the company generated over a hundred million RMB and boasts a membership base of 500,000, including more than 20,000 VIPs. In late 2010, Secoo secured a $10 million investment from IDG, followed by a $30 million investment from leading international funds.
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