Reflex I

Reflex Capital SE is a venture capital firm established in 2012 and headquartered in Prague, Czech Republic, with an additional office in San Francisco, California. The firm focuses on seed investments, particularly in early-stage companies within the software sector. Reflex Capital consists of a team of experienced entrepreneurs who have achieved significant exits, allowing them to invest solely their own capital. This independence from third-party partners enables the firm to make swift investment decisions. The firm’s structure and approach emphasize a founder-friendly environment, fostering collaboration and support for the companies in which it invests.

Kral, Petr

Partner

Eduard Mika

Partner

Taborsky, Michal

Partner

Zdenka Šimánková

Partner

Past deals in Cental and Eastern Europe

Madmonq

Seed Round in 2022
Madmonq is a European startup that specializes in creating a unique food supplement designed to enhance the mental and physical performance of gamers. The company produces a chewable tablet that combines organic caffeine, tea extracts, non-essential amino acids, and adaptogenic herbs, along with nutrient-dense ingredients such as Spectra, which derives nutrients from various herbs, plants, and fruits. This innovative formulation aims to provide users with improved focus, increased energy, and faster reaction times, catering specifically to the complex needs of top-level gamers.

Dotidot

Seed Round in 2021
Dotidot provides a simple, intuitive platform for feed management, PPC, and Meta automation. We offer a comprehensive solution for all eCommerce businesses, whether small or large. With Dotidot, businesses, agencies, and freelancers can effectively advertise their products at scale. Feed management: There is no successful marketing without perfect shape data. With wide range of tools and features, you can create your masterpiece feed. PPC automation: Cover an entire product portfolio, categories, and landing pages with the most personalized ads your audience has ever seen. Meta automation: Transform your Dynamic Product Ads and Advantage+ shopping campaign into conversions machines.

VOS.health

Seed Round in 2021
VOS.health is a location where trimming technology fosters the development of the mind. Their objective is to equip people with all the resources they need to enhance their overall happiness and mental health. For businesses that are concerned about the welfare of their employees, it also provides a B2B version of the app.

Fruitisimo

Venture Round in 2021
Fruitisimo is a food and beverage chain that offers fresh juice made from fruits and vegetables for a healthier and happier lifestyle.

Choice

Convertible Note in 2021
Choice is B2B SaaS for the restaurants, that offers an online solution for direct ordering, marketplace operations management, table reservation and guest engagement, all on a single platform. We collect all customer data for restaurants, helping them to understand customer behaviour and communicate effectively online. Choice's mission is to bring modern technologies to restaurants and educate owners on how to increase profits with their help. Our goal is to cover all the channels restaurants need to communicate with their customers online into one platform, provide customers with advanced insights and increase guest retention.

signageOS

Seed Round in 2020
Founded in 2016 and based in Prague, Czech Republic, signageOS s.r.o. is the world’s first and only unification technology platform for digital signage. signageOS solutions encompass innovation in digital signage through modern technologies to create a standardized approach to multiple digital signage platforms and hardware. signageOS’s focus on platform integrations, hardware monitoring and management provides businesses with the latest technological solutions to facilitate highly efficient digital signage development.

Leadspicker

Seed Round in 2020
Leadspicker is a startup scouting platform that offers tools and resources for evaluating innovative startups. Utilizing advanced natural language processing classifiers and a real-time web crawler, the platform identifies newly established startups that are not yet listed in existing databases. This technology enables both individual and institutional investors to access critical information and insights about emerging companies. Leadspicker continuously enhances its capabilities through artificial intelligence, ensuring that its evaluations and recommendations remain relevant and accurate. The platform aims to provide investors with valuable leads and market access opportunities in the rapidly evolving startup landscape.

Spaceti

Seed Round in 2020
Spaceti is a technology platform that specializes in workplace experience solutions, leveraging artificial intelligence to help corporate and commercial real estate managers consolidate and manage their data effectively. The platform provides a comprehensive tool for building digitization that can function independently or integrate with sensor networks, creating a smart building Internet of Things (IoT) solution. Spaceti emphasizes adaptability and scalability, allowing clients to customize their systems according to specific organizational needs, including options like white-labeling and single sign-on. The platform aims to enhance the interaction between people and indoor environments, thereby improving employee experiences while delivering measurable cost savings. Clients subscribe on a monthly basis based on the number of active users and sensors, and Spaceti supports its services with 24/7 customer assistance, ensuring high-quality and reliable service.

Davinci Travel System

Seed Round in 2019
DAVINCI travel system is B2B online platform for booking and management of group reservations at hotels. DAVINCI ensure customer satisfaction and provide the highest quality group booking services to clients. Through the automation of online group booking, DAVINCI is able to provide our clients with wholesale rates as well as cater to individual client needs.

Apify

Seed Round in 2019
Apify is a web scraping and automation platform that enables users to extract structured data from websites and automate various online workflows. By utilizing Apify, businesses can efficiently gather data, such as product details from e-commerce sites, without the need for manual data entry, thus saving time and reducing frustration. The platform supports a variety of applications, including market research, lead generation, price comparison, and product development, allowing organizations to leverage web data for improved decision-making. Additionally, Apify can automate routine tasks, such as updating customer relationship management systems or notifying users about price changes, enhancing operational efficiency and effectiveness.

Webnode

Seed Round in 2019
Webnode offers a tool that allows users to create, design, develop, and run websites and web applications. The tool consists of drag and drop elements such as blogs, forums, photo libraries, feedback boxes, and more. Webnode was founded in 2008 and is based in Brno, Czech Republic.

Samepage

Venture Round in 2019
Samepage simplifies the way teams work. We’ve built all the productivity and communication tools you need to create, discuss, and complete projects in one place. Create content, organize files, and discuss ideas without having to switch apps. Our Livepage architecture enables teams to work together at the same time, and see every action in real time. It's team collaboration the way it's meant to be – simple, fast, and completely transparent.

Productboard

Series A in 2019
Productboard is the product management system that helps product teams understand what customers need, prioritize what to build next, and align everyone around the roadmap. Productboard is a customer-centric product management platform that helps organizations get the right products to market.

Shopsys

Seed Round in 2018
Shopsys is a leading provider of scalable e-commerce solutions, specializing in developing custom online stores an its enterprise-level open-code platform. With over two decades of experience, Shopsys empowers businesses to grow their digital presence through innovative technologies, seamless integrations, and expert support. Trusted by top brands, Shopsys is a reliable partner for building and scaling e-commerce success.

Productboard

Series A in 2018
Productboard is the product management system that helps product teams understand what customers need, prioritize what to build next, and align everyone around the roadmap. Productboard is a customer-centric product management platform that helps organizations get the right products to market.

Samepage

Seed Round in 2018
Samepage simplifies the way teams work. We’ve built all the productivity and communication tools you need to create, discuss, and complete projects in one place. Create content, organize files, and discuss ideas without having to switch apps. Our Livepage architecture enables teams to work together at the same time, and see every action in real time. It's team collaboration the way it's meant to be – simple, fast, and completely transparent.

Apify

Seed Round in 2018
Apify is a web scraping and automation platform that enables users to extract structured data from websites and automate various online workflows. By utilizing Apify, businesses can efficiently gather data, such as product details from e-commerce sites, without the need for manual data entry, thus saving time and reducing frustration. The platform supports a variety of applications, including market research, lead generation, price comparison, and product development, allowing organizations to leverage web data for improved decision-making. Additionally, Apify can automate routine tasks, such as updating customer relationship management systems or notifying users about price changes, enhancing operational efficiency and effectiveness.

DIVR

Seed Round in 2018
Divr Labs is an independent virtual reality creative studio and location-based VR operator located in Europe. The company specializes in developing story-driven virtual reality experiences, combining immersive storytelling with real-world motion. By focusing on the fantasy genre, Divr Labs creates mobile games that incorporate active challenges, allowing users to engage fully with the virtual reality environment. The studio aims to redefine VR exploration through elegant and socially interactive experiences, enhancing the entertainment value of virtual reality for its users.

TopMonks

Seed Round in 2017
TopMonks is a company that builds businesses, integrates infrastructure, develops apps, and tests software for banks, startups, and blockchain projects. TopMonks considers the time spent on your project to be an investment in your future. The organization considers your ideas and needs before deciding on the finest approach to complete the project correctly the first time.v

Spaceti

Pre Seed Round in 2017
Spaceti is a technology platform that specializes in workplace experience solutions, leveraging artificial intelligence to help corporate and commercial real estate managers consolidate and manage their data effectively. The platform provides a comprehensive tool for building digitization that can function independently or integrate with sensor networks, creating a smart building Internet of Things (IoT) solution. Spaceti emphasizes adaptability and scalability, allowing clients to customize their systems according to specific organizational needs, including options like white-labeling and single sign-on. The platform aims to enhance the interaction between people and indoor environments, thereby improving employee experiences while delivering measurable cost savings. Clients subscribe on a monthly basis based on the number of active users and sensors, and Spaceti supports its services with 24/7 customer assistance, ensuring high-quality and reliable service.

Shopsys

Seed Round in 2017
Shopsys is a leading provider of scalable e-commerce solutions, specializing in developing custom online stores an its enterprise-level open-code platform. With over two decades of experience, Shopsys empowers businesses to grow their digital presence through innovative technologies, seamless integrations, and expert support. Trusted by top brands, Shopsys is a reliable partner for building and scaling e-commerce success.

Apify

Seed Round in 2016
Apify is a web scraping and automation platform that enables users to extract structured data from websites and automate various online workflows. By utilizing Apify, businesses can efficiently gather data, such as product details from e-commerce sites, without the need for manual data entry, thus saving time and reducing frustration. The platform supports a variety of applications, including market research, lead generation, price comparison, and product development, allowing organizations to leverage web data for improved decision-making. Additionally, Apify can automate routine tasks, such as updating customer relationship management systems or notifying users about price changes, enhancing operational efficiency and effectiveness.

Productboard

Seed Round in 2016
Productboard is the product management system that helps product teams understand what customers need, prioritize what to build next, and align everyone around the roadmap. Productboard is a customer-centric product management platform that helps organizations get the right products to market.

REKOLA Bikesharing

Series A in 2016
Innovative station-less bike sharing. Data-driven and sustainable, Rekola is the first choice micromobility service for 11 cities in Europe already since 2013. What started as a small scale start-up with recycled bikes has grown into a tech company with 250 000+ registered users in two European countries. How? 1) Technology and data. Lean and data-driven, Rekola optimise their service based on data. Those are always shared with cities in order to optimise local infrastructure. 2) Sustainability. The goal is to minimise CO2 production. Therefore all bikes are designed and made in EU or we share with users how much CO2 they saved. Those activities are supported by OSN as a part of SDGs. 3) Community. Developed by bikers, for bikers, Rekola always listen to and support local communities. 4) Public space. Even though Rekola are station-less, we still require users to lock their bikes. Therefore they never obstruct the way. 5)Micromobility. Always in cooperation with the city, Rekola strive to enrich city's micromobility solutions. To bike sharing, we've added e-bikes, scooters, race bikes, skateboards or paddle boards in order to provide the best service for citizens. Awards: 2017 Ernst & Young Entrepreneur of the Year award for Vítek Ježek 2017 Křišťálová Lupa: an Award for best Internet projects 2017 Vítek Ježek as Forbes 30 under 30 alumni 2019 Rated 4,9 by 8k+ users, the app is one of the best rated in AppStore in Transport category.

Smartlook

Seed Round in 2016
Smartlook is a behavior analytics company that provides tools for recording user interactions on websites and mobile applications. Founded in 2016, Smartlook helps over 200,000 businesses understand the reasons behind user actions through qualitative analytics. Its services include always-on visitor recordings that track every action of users, automatic event tracking that provides insights into user behavior frequency, and the ability to create conversion funnels to analyze conversion rates and identify reasons for user churn. Additionally, Smartlook offers heatmaps that display user interaction patterns on web pages. The company expanded from web analytics into mobile app analytics in 2018 and has been recognized among the Top 100 Software Products in the 2019 G2 Crowd Awards. Smartlook serves a diverse clientele, including notable names like O2, Miele, Hyundai, and Kiwi.com, and it can also record games built with the Unity engine.

Smartsupp

Seed Round in 2016
Smartsupp is a B2B SaaS company building a global product for conversational ecommerce. We help SMBs in ecommerce and automotive to drive online sales and improve online shopping experience by seamlessly combining live chat and AI chatbots. TOP 5 player in Europe with 100 000 webshops and websites actively using Smartsupp (market analysis by BuiltWith.com) 24th fastest growing company in Central and Eastern Europe (Deloitte Technology Fast 50 ranking) 11th fastest growing company in Czechia (Deloitte Technology Fast 50 ranking)

MALL.cz

Venture Round in 2016
MALL.cz is an online retailer in the Czech Republic. The site also operates in Germany, Poland, Hungary and Slovakia. The company runs more than 45 e-shops in the region with 1,200 product categories.

Avocode

Seed Round in 2016
Avocode is software that enables its users to export and share anything from Photoshop and Sketch designs, including colors, image assets, fonts, text, CSS, sizes, and dimensions. It acts as a bridge between designers and developers.

Productboard

Convertible Note in 2015
Productboard is the product management system that helps product teams understand what customers need, prioritize what to build next, and align everyone around the roadmap. Productboard is a customer-centric product management platform that helps organizations get the right products to market.

Netbrokers Holding

Venture Round in 2015
Netbrokers Holding is technology experts creating projects that provide value to users.

Brand Embassy

Seed Round in 2014
Brand Embassy is a customer service platform that specializes in social media and digital engagement solutions. Founded in 2011 and headquartered in Prague, with additional offices in Boston, San Diego, London, and Dubai, the company focuses on enhancing customer interactions through an omnichannel approach. Its cloud-based software integrates various communication channels, including social media, live chat, email, and AI-powered chatbot services, enabling organizations to efficiently manage customer inquiries and improve service delivery. Brand Embassy's offerings have proven beneficial for clients such as T-Mobile, Vodafone, Alibaba, and Puma, resulting in significant improvements in agent productivity, sales conversions, and operational scalability. As a subsidiary of Nice Systems UK Limited since 2019, Brand Embassy continues to support businesses in their digital transformation efforts within customer care.

WPC Woodplastic

Series A in 2012
WPC – WOODPLASTIC a.s. is a prominent manufacturer based in Prague, Czech Republic, specializing in wood-plastic composite (WPC) products. The company, licensed under Strandex Corporation, has established itself as a pioneer in introducing WPC terraces and fences to Czech customers. Their offerings include premium planks made from a blend of 60% wood and 40% high-density polyethylene (HDPE), available in various designs, sizes, and colors. WPC Woodplastic products are distinguished by their durability, high quality, and aesthetic appeal, requiring minimal maintenance, which provides significant advantages to clients seeking long-lasting outdoor solutions.

Tradiční dům

Series A in 2012
Tradicni dum is an architectural firm. They offers a variation of wood cabin construction. An online inquiry form is available on the company's website.
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