Reflex I

Reflex Capital SE is a venture capital firm based in Prague, Czech Republic, with additional offices in San Francisco, California. Founded in 2012, it specializes in seed investments, focusing primarily on early-stage companies within the software sector. The firm invests its own capital, allowing for quick decision-making without reliance on third-party partners. Reflex Capital's team comprises accomplished entrepreneurs with significant experience, having achieved multiple successful exits. The fund typically invests between USD 0.25 million and USD 2 million per company, fostering a founder-friendly environment that supports the growth of innovative startups.

Ondrej Fryc

Founder and Managing Partner

Roman Horacek

Partner

Petr Kral

Partner

Marek Liska

Partner

Eduard Mika

Partner

Michal Táborský

Partner

Zdenka Šimánková

Partner

Past deals in Cental and Eastern Europe

Madmonq

Seed Round in 2022
MADMONQ is a European startup whose innovative food supplement, developed and produced in the heart of Europe supports complex mental and physical performance needs of top level gamers.

Dotidot

Seed Round in 2021
PPC Bee is the application designed to manage on-line marketing PPC product campaigns. Would you like to earn bigger profits and get a higher return on your PPC budget? PPC Bee automatically optimizes your campaigns to get the maximum clicks for the least spend, increasing your ROI. PPC Bee automatically generates highly targeted campaigns. Want to increase sales 20%? With PPC it's easy, thanks to advanced settings and precision targeting. You can increase sales even higher with extra optimization of your own. PPC Bee gets people clicking through to your site like crazy. Product information is changed dynamically and updated automatically with PPC Bee. PPC Bee is an original Czech company providing services in the field of tools for on-line marketing. Our clients include major e-shops as well as cataloging servers. PPC Bee functions will satisfy even the most demanding users! Complete functionality is available for one month for free! Further information on www.ppcbee.com

VOS.health

Seed Round in 2021
Developer of a mobile application intended to practice mindfulness, self-reflection, and take care of mental health. The company's application provides modules for self-analyzing thoughts through digital products and tools, uses artificial intelligence and machine learning to understand the users, analyze them, and track not just their daily steps, but also their moods, enabling users to know the exercise of self-observation and personal introspection.

Fruitisimo

Venture Round in 2021
Fruitisimo is a food and beverage chain that offers fresh juice made from fruits and vegetables for a healthier and happier lifestyle.

Choice

Convertible Note in 2021
Choice is a software-as-a-service (SaaS) company that specializes in providing digital solutions for hotels and restaurants. Its platform enables these establishments to streamline their operations, thereby enhancing efficiency and reducing operational costs. By implementing features such as online menus and self-service options through QR codes, Choice helps businesses increase their revenue while ensuring a safer experience for guests. The company's technology allows for optimal resource utilization, enabling restaurants and hotels to handle more orders with fewer staff, ultimately transforming the way they operate in a competitive market.

signageOS

Seed Round in 2020
Founded in 2016 and based in Prague, Czech Republic, signageOS s.r.o. is the world’s first and only unification technology platform for digital signage. signageOS solutions encompass innovation in digital signage through modern technologies to create a standardized approach to multiple digital signage platforms and hardware. signageOS’s focus on platform integrations, hardware monitoring and management provides businesses with the latest technological solutions to facilitate highly efficient digital signage development.

Leadspicker

Seed Round in 2020
We have developed an advanced Natural Language Processing classifier which, through deep learning, will be able to efficiently determine whether some recently created web is a web of an innovative startup company or not. This classifier in conjunction with advanced web crawler will be able to find most newly created startups on the global scale that are not in any database yet.

Spaceti

Seed Round in 2020
Spaceti S.R.O. specializes in software and hardware solutions for indoor building management, focusing on enhancing space efficiency and occupant well-being. Founded in 2016 and based in Prague, Czech Republic, the company offers an application that facilitates space management, smart parking, indoor navigation, and community engagement. Its solutions enable building owners to implement modern access systems and improve tenant care. Facility managers benefit from tools that allow real-time notifications about events and maintenance issues, as well as the ability to conduct surveys. Spaceti's analytical platforms provide insights into occupancy rates, environmental conditions, and parking space utilization, helping organizations optimize heating, ventilation, and lighting while predicting space requirements. Additionally, the company develops Smart Stone devices to collect valuable data for building management. Overall, Spaceti aims to improve productivity and comfort in workspaces while promoting financial and environmental sustainability.

Davinci Travel System

Seed Round in 2019
Davinci Travel System s.r.o. is a Prague-based company that operates a B2B online platform designed for the booking and management of group hotel reservations. Established in 2016, the platform streamlines the booking process by automating various aspects of travel management, allowing tour companies and hotels to efficiently manage group accommodations. Davinci Travel System focuses on ensuring customer satisfaction by providing high-quality booking services tailored to individual client needs. The platform offers access to wholesale rates, making it a cost-effective solution for organizations seeking to book group travel while considering factors such as budget, preferences, and travel season.

Apify

Seed Round in 2019
Apify Technologies s.r.o., founded in 2015 and based in Prague, Czech Republic, specializes in developing web crawlers and automation tools for businesses. Its platform allows users to efficiently extract structured data from various websites, enabling them to automate workflows that would otherwise be time-consuming and labor-intensive. For instance, users can gather product details such as sizes, colors, and prices from e-commerce sites and compile them into organized spreadsheets. Apify also offers features that facilitate regular updates, such as automatically uploading data to customer relationship management systems or notifying users about price changes. This flexibility and efficiency make Apify a valuable resource for developers and businesses looking to streamline their data collection and automation processes.

Webnode

Seed Round in 2019
Webnode is a website building platform founded in 2008 and based in Brno, Czech Republic. It offers a user-friendly tool that enables individuals and small businesses to create, design, and manage websites and web applications with minimal technical skills. The platform features a drag-and-drop interface, allowing users to incorporate elements such as blogs, forums, photo libraries, and feedback boxes easily. Webnode provides a free version of its service, making it accessible for startups and small enterprises seeking to establish an online presence without the complexities typically associated with website development.

Samepage

Venture Round in 2019
Samepage Labs Inc. develops team collaboration and messaging software that streamlines project management and enhances team communication. Founded in 2015 and headquartered in Campbell, California, with an additional office in Pilsen, Czech Republic, the company provides a cloud-based platform that integrates various productivity tools. Its features include simultaneous editing, version control, task management, group video calling, and file sharing, allowing teams to work together efficiently in real-time. Samepage's Livepage architecture enables users to collaborate without switching between applications, fostering a seamless workflow where all actions are visible to team members. As of November 2020, Samepage operates as a subsidiary of Paylocity Holding Corporation, focusing on simplifying the collaborative process for teams of all sizes.

Productboard

Series A in 2019
Productboard, Inc. develops a Software-as-a-Service platform that supports product management for teams seeking to launch effective products more efficiently. Founded in 2014 and headquartered in Oakland, California, with an additional office in Prague, the platform allows product teams to gather user insights, prioritize development tasks, and share product roadmaps. It provides various tools, including an insights board for consolidating user research, a features board for organizing and planning feature development, and an interactive product portal for collecting feedback from colleagues and customers. Over 3,000 companies, including notable names like Zendesk and Microsoft, utilize Productboard to align their product strategies with user needs and accelerate their market delivery.

Shopsys

Seed Round in 2018
Shopsys s.r.o. provides online shop development services in the Czech Republic and Slovakia. The company designs and develops e-commerce infrastructure and platform for businesses, such as B2C and B2B. The company also offers trainings and workshops, analysis, and consultation services. Shopsys s.r.o. was founded in 2003 and is based in Ostrava, Czech Republic.

Productboard

Series A in 2018
Productboard, Inc. develops a Software-as-a-Service platform that supports product management for teams seeking to launch effective products more efficiently. Founded in 2014 and headquartered in Oakland, California, with an additional office in Prague, the platform allows product teams to gather user insights, prioritize development tasks, and share product roadmaps. It provides various tools, including an insights board for consolidating user research, a features board for organizing and planning feature development, and an interactive product portal for collecting feedback from colleagues and customers. Over 3,000 companies, including notable names like Zendesk and Microsoft, utilize Productboard to align their product strategies with user needs and accelerate their market delivery.

Samepage

Seed Round in 2018
Samepage Labs Inc. develops team collaboration and messaging software that streamlines project management and enhances team communication. Founded in 2015 and headquartered in Campbell, California, with an additional office in Pilsen, Czech Republic, the company provides a cloud-based platform that integrates various productivity tools. Its features include simultaneous editing, version control, task management, group video calling, and file sharing, allowing teams to work together efficiently in real-time. Samepage's Livepage architecture enables users to collaborate without switching between applications, fostering a seamless workflow where all actions are visible to team members. As of November 2020, Samepage operates as a subsidiary of Paylocity Holding Corporation, focusing on simplifying the collaborative process for teams of all sizes.

Apify

Seed Round in 2018
Apify Technologies s.r.o., founded in 2015 and based in Prague, Czech Republic, specializes in developing web crawlers and automation tools for businesses. Its platform allows users to efficiently extract structured data from various websites, enabling them to automate workflows that would otherwise be time-consuming and labor-intensive. For instance, users can gather product details such as sizes, colors, and prices from e-commerce sites and compile them into organized spreadsheets. Apify also offers features that facilitate regular updates, such as automatically uploading data to customer relationship management systems or notifying users about price changes. This flexibility and efficiency make Apify a valuable resource for developers and businesses looking to streamline their data collection and automation processes.

DIVR

Seed Round in 2018
DIVR Labs is an independent VR gaming studio based in the heart of Europe. The team DIVR Labs strives to create immersive and exhilarating experiences that challenges and excites its audiences, whilst pushing the VR industry forward.

TopMonks

Seed Round in 2017
TopMonks s.r.o. engages in software development specializing in mobile, big data, blockchain, web applications, and startups. It also organizes business conferences. The company was founded in 2011 and is based in Prague, Czech Republic. TopMonks s.r.o. operates as a subsidiary of TopMonks AG.

Spaceti

Pre Seed Round in 2017
Spaceti S.R.O. specializes in software and hardware solutions for indoor building management, focusing on enhancing space efficiency and occupant well-being. Founded in 2016 and based in Prague, Czech Republic, the company offers an application that facilitates space management, smart parking, indoor navigation, and community engagement. Its solutions enable building owners to implement modern access systems and improve tenant care. Facility managers benefit from tools that allow real-time notifications about events and maintenance issues, as well as the ability to conduct surveys. Spaceti's analytical platforms provide insights into occupancy rates, environmental conditions, and parking space utilization, helping organizations optimize heating, ventilation, and lighting while predicting space requirements. Additionally, the company develops Smart Stone devices to collect valuable data for building management. Overall, Spaceti aims to improve productivity and comfort in workspaces while promoting financial and environmental sustainability.

Shopsys

Seed Round in 2017
Shopsys s.r.o. provides online shop development services in the Czech Republic and Slovakia. The company designs and develops e-commerce infrastructure and platform for businesses, such as B2C and B2B. The company also offers trainings and workshops, analysis, and consultation services. Shopsys s.r.o. was founded in 2003 and is based in Ostrava, Czech Republic.

Apify

Seed Round in 2016
Apify Technologies s.r.o., founded in 2015 and based in Prague, Czech Republic, specializes in developing web crawlers and automation tools for businesses. Its platform allows users to efficiently extract structured data from various websites, enabling them to automate workflows that would otherwise be time-consuming and labor-intensive. For instance, users can gather product details such as sizes, colors, and prices from e-commerce sites and compile them into organized spreadsheets. Apify also offers features that facilitate regular updates, such as automatically uploading data to customer relationship management systems or notifying users about price changes. This flexibility and efficiency make Apify a valuable resource for developers and businesses looking to streamline their data collection and automation processes.

Productboard

Seed Round in 2016
Productboard, Inc. develops a Software-as-a-Service platform that supports product management for teams seeking to launch effective products more efficiently. Founded in 2014 and headquartered in Oakland, California, with an additional office in Prague, the platform allows product teams to gather user insights, prioritize development tasks, and share product roadmaps. It provides various tools, including an insights board for consolidating user research, a features board for organizing and planning feature development, and an interactive product portal for collecting feedback from colleagues and customers. Over 3,000 companies, including notable names like Zendesk and Microsoft, utilize Productboard to align their product strategies with user needs and accelerate their market delivery.

Rekola Bikesharing

Series A in 2016
Rekola Bikesharing is a technology-driven micromobility service that offers station-less bike rental solutions across 11 cities in Europe since its inception in 2013. Originally a small start-up utilizing recycled bikes, Rekola has evolved into a significant player in the industry, boasting over 250,000 registered users in two European countries. The company emphasizes sustainability by minimizing CO2 emissions and ensuring that all bikes are designed and manufactured within the European Union. Rekola actively collaborates with local communities and city authorities to enhance urban infrastructure, providing a range of micromobility options, including e-bikes and scooters, to meet diverse transportation needs. By maintaining a station-less model, users are encouraged to lock bikes properly, preventing obstruction in public spaces. The app has received high ratings, reflecting user satisfaction and efficiency in service delivery.

Smartlook

Seed Round in 2016
Smartlook is a behavior analytics company that records users on websites and in mobile apps. Smartlook is a qualitative analytics solution for websites and mobile apps helping over 200,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover real, actionable reasons. With a unique feature set, Smartlook finally gives you a way to understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, while automatic event tracking lets you know how (and how often) your visitors do specific things. You can then build conversion funnels to see your conversion rates as well as uncover why people are churning. Heatmaps for websites give you mass data about where most people click, scroll, hover, and otherwise interact with your pages. Smartlook started in 2016 with web analytics and branched into mobile app analytics in 2018. Ranked within the Top 100 Software Products in the 2019 G2 Crowd Awards, Smartlook services customers like O2, Miele, Hyundai, and Kiwi.com. It can also record games developed in the Unity engine.

Smartsupp

Seed Round in 2016
Smartsupp combines live chat, email sending and Facebook Messenger integration to bring all customer communication in one place. Smartsupp helps webshops and small companies to increase sales and automate customer care with chat bots.

Mall.cz

Venture Round in 2016
MALL.cz is an online retail platform based in the Czech Republic, with operations extending to Germany, Poland, Hungary, and Slovakia. The company manages over 45 e-shops and offers a diverse range of products across 1,200 categories. Its platform facilitates the sale of essential items, including white goods, household appliances, electronics, office and home furniture, toys, and health and beauty products. By providing a convenient shopping experience, MALL.cz enables customers to select and have their desired products delivered directly to their homes.

Avocode

Seed Round in 2016
Avocode, Inc. is a software company founded in 2013 and based in New York, New York. It specializes in file-sharing solutions that enhance collaboration between designers and developers. Avocode's primary products allow users to export and share various design elements from popular software such as Photoshop, Sketch, Figma, and Adobe XD. Its tools enable automatic generation of specifications, facilitate design reviews, and support direct editing of copy within design files. Additionally, Avocode provides an enterprise solution that synchronizes design and development workflows in a single platform, along with a Cloud API for accessing and extracting data from design files. The software serves to streamline the workflow in web and mobile projects, making it easier for teams to work together effectively.

Productboard

Convertible Note in 2015
Productboard, Inc. develops a Software-as-a-Service platform that supports product management for teams seeking to launch effective products more efficiently. Founded in 2014 and headquartered in Oakland, California, with an additional office in Prague, the platform allows product teams to gather user insights, prioritize development tasks, and share product roadmaps. It provides various tools, including an insights board for consolidating user research, a features board for organizing and planning feature development, and an interactive product portal for collecting feedback from colleagues and customers. Over 3,000 companies, including notable names like Zendesk and Microsoft, utilize Productboard to align their product strategies with user needs and accelerate their market delivery.

Netbrokers Holding

Venture Round in 2015
Netbrokers Holding is technology experts creating projects that provide value to users.

Brand Embassy

Seed Round in 2014
Brand Embassy is a customer service platform that specializes in social customer service solutions, particularly for the telecommunications industry. Established in 2011 and headquartered in Prague, the company offers a cloud-based Software-as-a-Service that integrates various digital customer service channels, including social media, live chat, email, and forums, into a cohesive interface. This platform intelligently routes customer inquiries to appropriate service agents using advanced algorithms. With clients such as T-Mobile, Vodafone, Alibaba, and Puma across more than 30 countries, Brand Embassy has demonstrated significant improvements in agent productivity and sales conversions. The company plays a key role in aiding businesses to enhance their digital customer service capabilities, enabling efficient engagement and retention strategies without increasing headcount. Brand Embassy operates additional offices in London, Boston, San Diego, and Dubai.

WoodPlastic

Series A in 2012
WPC – WOODPLASTIC a.s. is a leading Czech manufacturer of unique products made of WPC material, licensed under Strandex Corporation. With several years of work in the field of imported WPC products from foreign countries they can declare themselfs as pioneers in the introduction of Czech customers in WPC-terraces and fences. They produce and sell full premium planks of the WPC-Material ( WOOD-PLASTIC COMPOSITE, containing 60 % wood and 40 % quality HDPE) in many designs, sizes and colors. Their products are exceptional by their durability, high quality, perfect design and almost no need of maintenance.

Tradiční dům

Series A in 2012
Tradiční dům
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