Rock Health

Rock Health, established in 2011 and headquartered in San Francisco, is a venture capital firm specializing in early-stage investments in digital health. It focuses on supporting entrepreneurs working at the intersection of healthcare and technology, with a particular interest in industrial strength applications for mobile, web, and digital healthcare. The firm invests in companies developing products such as activity-tracking devices, data-analytic tools for reducing healthcare expenses, telemedicine apps, doctor workflow improvement tools, life-science research analytics, and technologies designed to produce clinical outcomes. Rock Health typically invests between $0.1 to $0.25 million per company.

Sean Day

Principal

Bill Evans

Founder and General Partner

Past deals in Personal Health

Oula Health

Series A in 2023
Oula Health, Inc. specializes in maternity care services, offering both in-clinic and home-based prenatal care. Founded in 2019 and located in Brooklyn, New York, Oula aims to transform the maternity care experience by integrating obstetrics and midwifery. The company focuses on providing a personalized and evidence-based approach to pregnancy, combining modern medical practices with a compassionate understanding of human needs. Through its innovative maternity center, Oula sets a new standard for pregnancy care that emphasizes both medical expertise and personal connection.

WellTheory

Seed Round in 2022
WellTheory is a virtual care platform focused on providing services for individuals with autoimmune and inflammatory conditions. It aims to support clients throughout their immunological journey by integrating community care, dietary and lifestyle modifications, personalized insights, and evidence-based recommendations into a cohesive membership experience. This approach is designed to equip individuals with the necessary tools and knowledge for effective treatment and management of their conditions.

Brightline

Series A in 2020
Brightline, Inc. is a provider of pediatric behavioral health care services, established in 2019 and headquartered in Palo Alto, California. The company offers a range of services including behavior therapy, psychiatry and medication support, speech-language therapy, and occupational therapy. Brightline operates as a technology-enabled behavioral health home, utilizing innovative technology and virtual services to deliver integrated care. Its collaborative care team focuses on supporting children throughout their developmental stages and addressing the needs of their families. Brightline was previously known as Emilio Health, Inc. and rebranded in May 2020.

Oula Health

Seed Round in 2020
Oula Health, Inc. specializes in maternity care services, offering both in-clinic and home-based prenatal care. Founded in 2019 and located in Brooklyn, New York, Oula aims to transform the maternity care experience by integrating obstetrics and midwifery. The company focuses on providing a personalized and evidence-based approach to pregnancy, combining modern medical practices with a compassionate understanding of human needs. Through its innovative maternity center, Oula sets a new standard for pregnancy care that emphasizes both medical expertise and personal connection.

Natalist

Seed Round in 2019
Natalist is a company that specializes in retailing feminine care products designed specifically for women, focusing on fertility and pregnancy essentials. Founded in August 2019 by Halle Tecco, a healthcare investor, Natalist emerged from a desire to address the shame and misinformation surrounding the pregnancy journey. The company offers a monthly subscription box that includes items such as multivitamins, pregnancy testing packs, and prenatal daily packets, adapting its offerings as customers progress through their fertility journey and into motherhood. Natalist emphasizes evidence-based educational resources and prioritizes sustainability through its Mother Earth initiative, achieving certification as 100% plastic neutral. The team, composed of mothers, doctors, and scientists, is dedicated to improving the experience of women trying to conceive and believes in the importance of leaving a better world for future generations.

Avive

Seed Round in 2018
Avive Solutions, Inc., established in 2017, is a medical technology company based in San Francisco, California. It specializes in the development of next-generation Automated External Defibrillators (AEDs) and accompanying software solutions. Avive's AEDs aim to remove barriers to responding to Sudden Cardiac Arrest (SCA), making the process accessible and user-friendly for anyone. The company's devices are designed to be easily purchased, accessed, maintained, and effectively used in emergency situations. Additionally, Avive's connected platform enables the transfer of valuable incident data to emergency services and medical professionals, enhancing the quality of care and increasing the likelihood of positive outcomes.

Virta Health

Series A in 2017
Virta Health Corp. is an online specialty medical clinic dedicated to reversing type 2 diabetes without the use of medications or surgery. Founded in 2014 and based in San Francisco, California, the company utilizes a combination of nutritional biochemistry, clinical expertise, data science, and digital solutions to deliver its innovative treatment. Through its continuous remote care platform, Virta provides extensive medical and behavioral support, which has shown significant results in clinical trials; 60% of enrolled patients achieved diabetes reversal after one year, while 94% of insulin users reduced or eliminated their insulin intake. The benefits of Virta's approach extend beyond diabetes, leading to improvements in blood pressure, inflammation, liver function, and body mass index (BMI), thereby transforming the lives of individuals affected by type 2 diabetes.

Bodyport

Seed Round in 2016
Bodyport Inc. is a company based in San Francisco, California, that specializes in the development of sensor-equipped weighing scales designed specifically for cardiac patients. The company's flagship offering is a biomarker-driven virtual clinic aimed at the prevention and management of heart disease. Utilizing proprietary sensor technology, Bodyport's device measures critical health metrics such as blood pressure, heart rate, heart rate variability, and arterial stiffness through the feet. This data helps healthcare providers assess patients' overall health and identify early signs of cardiovascular disease, facilitating timely interventions to prevent hospitalizations and enhance quality of life. In addition to its hardware, Bodyport offers an online patient portal and educational resources to support users in managing their health. The company was incorporated in 2015.

Amino

Series B in 2015
Amino Inc. operates an online platform designed to assist users in finding doctors, comparing their qualifications, and scheduling appointments across the United States. The platform enables patients to search for healthcare providers based on specific conditions, procedures, and specialties. In addition to this, Amino functions as a healthcare financial wellness platform, helping companies and their employees navigate the complexities of the U.S. healthcare system. It focuses on delivering data-driven, personalized care recommendations that encourage plan members to seek high-value healthcare options. Through its services, Amino aims to make healthcare more intuitive, accessible, and convenient for patients. The company, originally known as Pare Labs, Inc., was incorporated in 2013 and rebranded to Amino in 2014, with its headquarters located in San Francisco, California.

Sano

Seed Round in 2015
Sano is focused on developing a small, wearable transdermal biosensor patch that continuously captures and transmits blood chemistry data. This innovative technology measures interstitial fluid in the skin's outer layer, allowing for continuous glucose monitoring. By providing real-time data, Sano's solution enables individuals to make more informed decisions regarding their diet and exercise habits. The collected data can be accessed through a third-party development and analytical platform, referred to as the API for the bloodstream, enhancing users' ability to optimize their health behaviors.

Health IQ

Seed Round in 2014
Health IQ is a health insurance marketplace focused on promoting health literacy and rewarding health-conscious individuals with lower insurance rates. The company aims to recognize and celebrate those committed to maintaining their health, rather than penalizing those who do not. By leveraging a platform that assesses users' health status, knowledge, and active lifestyles, Health IQ provides tailored insurance solutions, including life and Medicare insurance. This approach not only encourages healthier living but also offers affordable rates based on individual lifestyles, ultimately contributing to the broader goal of enhancing health literacy worldwide.

Amino

Series A in 2014
Amino Inc. operates an online platform designed to assist users in finding doctors, comparing their qualifications, and scheduling appointments across the United States. The platform enables patients to search for healthcare providers based on specific conditions, procedures, and specialties. In addition to this, Amino functions as a healthcare financial wellness platform, helping companies and their employees navigate the complexities of the U.S. healthcare system. It focuses on delivering data-driven, personalized care recommendations that encourage plan members to seek high-value healthcare options. Through its services, Amino aims to make healthcare more intuitive, accessible, and convenient for patients. The company, originally known as Pare Labs, Inc., was incorporated in 2013 and rebranded to Amino in 2014, with its headquarters located in San Francisco, California.

Wildflower Health

Series A in 2013
Wildflower Health, Inc. is a health engagement platform based in San Francisco, California, that provides smartphone-based health programs aimed at connecting healthcare payers with families across the United States. Founded in 2012, the company offers a maternity program called Due Date Plus, which addresses engagement challenges by assisting women in early pregnancy and facilitating connections with care managers. Additionally, Wildflower Health provides GROW, a family health program that focuses on mothers and encompasses pediatric and family health. Its platform delivers personalized health milestones based on age and gender, along with resources such as on-device messaging, appointment reminders, health risk assessments, and provider referrals. By utilizing user-centered design and technology, Wildflower Health aims to empower families to make informed healthcare decisions and support their individual health needs over time.

Kurbo by WW

Seed Round in 2013
Kurbo Health, Inc. is a company based in Palo Alto, California, that specializes in developing a mobile application aimed at assisting overweight children and their families in managing weight effectively. Founded in 2013, Kurbo employs mobile technology and personalized coaching to help users track their food intake and adopt healthier lifestyles. The platform incorporates games, challenges, and virtual feedback, leveraging research from pediatric obesity experts to provide a scalable solution for weight management. By utilizing engaging mobile apps and web-based tools, Kurbo facilitates behavior modification and promotes healthier eating habits among adolescents, making it easier for them to control their weight.

Neurotrack

Seed Round in 2013
Neurotrack Technologies, Inc., established in 2012 and headquartered in Redwood City, California, specializes in digital health solutions for early detection and ongoing monitoring of cognitive impairment, particularly Alzheimer's and other dementias. The company offers a computer-based cognitive test, validated clinically and guided by patients, which can be administered in clinics or at home, fitting various workflows. Neurotrack's proprietary technology has been recognized with 11 patents and is registered as an FDA Class II medical device. The company has published 27 peer-reviewed papers, demonstrating its commitment to scientific rigor and innovation in transforming dementia diagnosis and management.

Smart Patients

Seed Round in 2013
Smart Patients, Inc. operates an online community specifically designed for cancer patients and their caregivers. This platform facilitates interaction among users, allowing them to share insights about treatments, clinical trials, side effects, and the latest scientific advancements related to cancer. The community serves as a valuable resource for individuals seeking support and knowledge about coping with disease, managing treatment options, and understanding end-of-life issues. Additionally, the integrated clinical trial search engine helps users identify relevant trials, track their interests, and engage in discussions with fellow community members. Smart Patients also allows family members, friends, patient advocates, and survivors to access the platform on behalf of patients, promoting a broader support network for those affected by cancer. The company is based in the United States.

Fluid-1

Seed Round in 2013
Fluid-1 provides individuals with diagnostic services for the flu that eliminate the need for a doctor's visit.

Sano

Seed Round in 2013
Sano is focused on developing a small, wearable transdermal biosensor patch that continuously captures and transmits blood chemistry data. This innovative technology measures interstitial fluid in the skin's outer layer, allowing for continuous glucose monitoring. By providing real-time data, Sano's solution enables individuals to make more informed decisions regarding their diet and exercise habits. The collected data can be accessed through a third-party development and analytical platform, referred to as the API for the bloodstream, enhancing users' ability to optimize their health behaviors.

Wello

Seed Round in 2012
Wello is an online platform offering live fitness training over two-way video. It provides an affordable and easy way for its users to workout with a live fitness professional of their choice. Its first product called 1-on-1 personal training was launched in 2012. In 2013, Wello completed the program at Rock Health and became part of a prolific network of the best digital health companies in the country. It matches clients with the right Wello-vetted trainer and workout program for them, provides seamless scheduling and payment, and establishes the live video connection for the workout to take place. Wello was launched in 2011 by Stanford MBA students Ann Scott Plante and Leslie Silverglide. It is based in San Francisco, C.A.

Wildflower Health

Seed Round in 2012
Wildflower Health, Inc. is a health engagement platform based in San Francisco, California, that provides smartphone-based health programs aimed at connecting healthcare payers with families across the United States. Founded in 2012, the company offers a maternity program called Due Date Plus, which addresses engagement challenges by assisting women in early pregnancy and facilitating connections with care managers. Additionally, Wildflower Health provides GROW, a family health program that focuses on mothers and encompasses pediatric and family health. Its platform delivers personalized health milestones based on age and gender, along with resources such as on-device messaging, appointment reminders, health risk assessments, and provider referrals. By utilizing user-centered design and technology, Wildflower Health aims to empower families to make informed healthcare decisions and support their individual health needs over time.

Foodsmart

Seed Round in 2012
Foodsmart is a digital nutrition platform focused on enhancing health outcomes through personalized dietary recommendations. The company aims to support individuals dealing with chronic diseases and food insecurity by collaborating with health plans and healthcare providers. Its online telehealth application offers real-time guidance across various settings, including homes, workplaces, grocery stores, and restaurants. This comprehensive approach enables users to make healthier food choices and select recipes that can mitigate chronic health issues, thereby promoting overall well-being. By providing access to affordable and tailored healthy eating options, Foodsmart strives to empower individuals to improve their nutrition and health.

ChickRx

Seed Round in 2012
ChickRx is an online health platform designed specifically for women, offering convenient access to wellness advice and expert consultations on diverse topics such as weight loss, skincare, relationships, and mental health. By connecting women with qualified professionals, including dietitians, therapists, and skincare specialists, ChickRx aims to democratize wellness information, providing affordable and anonymous support. The platform has rapidly grown, increasing its monthly unique visitors from 40,000 to nearly one million within seven months, demonstrating a strong demand for its services. Founded by Meghan Muntean and Stacey Borden, both graduates from prestigious institutions, ChickRx has successfully participated in the Rock Health accelerator and garnered recognition through awards such as the New Media Women Entrepreneurs award. In its early stages, the company raised $540,000 in seed funding to further its mission of enhancing women's health and wellness.

Gather.md

Grant in 2012
Gather provides actionable analytics for personal health. Gather is a U.S.-based company that was founded in 2012 by Tony Webster and John Schrom.

ChickRx

Seed Round in 2012
ChickRx is an online health platform designed specifically for women, offering convenient access to wellness advice and expert consultations on diverse topics such as weight loss, skincare, relationships, and mental health. By connecting women with qualified professionals, including dietitians, therapists, and skincare specialists, ChickRx aims to democratize wellness information, providing affordable and anonymous support. The platform has rapidly grown, increasing its monthly unique visitors from 40,000 to nearly one million within seven months, demonstrating a strong demand for its services. Founded by Meghan Muntean and Stacey Borden, both graduates from prestigious institutions, ChickRx has successfully participated in the Rock Health accelerator and garnered recognition through awards such as the New Media Women Entrepreneurs award. In its early stages, the company raised $540,000 in seed funding to further its mission of enhancing women's health and wellness.

Avva Health

Seed Round in 2012
Avva is a personal online application that helps women who have been diagnosed with breast cancer prepare for important medical appointments. Avva’s vision is to empower and support patients by providing an online tool that serves as a comprehensive “home base” for breast cancer treatment – one that helps patients address the organizational, emotional, social, and medical components of treatment. Avva is a personal advocate that gives patients tools to take a more active role in their own treatment. Avva’s visit preparation service is the first step on the path to this vision. The founders’ time spent working closely with patients has led them to focus first and foremost on improving patient experience, maintaining an absolute dedication to serving patients above and beyond any other parties in the healthcare system. The evolution of Avva’s functionality and design has been driven almost exclusively by countless interviews and feedback sessions with breast cancer survivors. The result is a simple, intuitive tool that the team at Avva believes can have a tremendously positive impact on any patient undergoing breast cancer treatment.

Pipette

Seed Round in 2011
Pipette is a company that distributes laboratory equipment, including pipettes, consumables, and various essential tools for liquid handling. Their products cater to a wide range of industries such as biotechnology, pharmaceuticals, food and beverage, academia, and research laboratories. In addition to their distribution services, Pipette also offers a health monitoring platform through a mobile application designed to support patient recovery after surgeries. This application aids in reducing complications and preventable readmissions, which place a significant strain on the healthcare system. By employing proprietary algorithms, the app monitors patients and educates them during recovery, enabling early intervention by identifying harmful patterns and outliers in their health data.

Crohnology

Seed Round in 2011
Crohnology operates a patient-centered research platform that empowers individuals with chronic medical conditions to contribute to research specifically related to their health. The platform serves as a hub for patients, their families, and friends, facilitating connections among users for a social cause. Through this network, participants can collaborate, share health and treatment information, and track their health progress. By fostering a community-focused approach, Crohnology aims to enhance understanding and research surrounding chronic illnesses, enabling patients to play an active role in their own healthcare journeys.

Skimble

Seed Round in 2011
Skimble is a mobile wellness company that focuses on providing innovative coaching applications to support users in achieving their fitness goals. Its flagship app, Workout Trainer, offers thousands of multimedia workouts and custom training programs guided by expert, certified coaches. The app caters to a wide range of fitness levels, featuring high-intensity workouts, strength-building routines, and energizing fitness challenges. With over 20 million downloads, Workout Trainer has been recognized as one of the best wellness apps, showcasing a substantial library of training content that has established it as one of the largest open exercise databases globally. Skimble operates as a privately and grant-funded entity, having participated in the Rock Health incubator in San Francisco.

Cake Health

Seed Round in 2011
Cake Health, Inc. is an online healthcare payment management service based in San Francisco, California, founded in 2010. The company offers a platform that helps users track and manage their healthcare expenses, providing a centralized location for monitoring healthcare plans, claims, and medical bills. Cake Health enables users to stay informed about their plan status, categorize claims, and track out-of-pocket expenses, while also alerting them to potential overcharges. As of April 2016, Cake Health operates as a subsidiary of Inbox Health Corp.

Health in Reach

Seed Round in 2011
Health In Reach, Inc. is an Internet-based service company established in 2009 and headquartered in Los Angeles, California. The company focuses on helping individuals find the lowest prices for services from qualified dentists and doctors, enabling them to book appointments online. It aims to make quality healthcare more affordable and accessible for consumers who pay out of pocket for medical expenses. In addition to connecting users with healthcare providers, Health In Reach offers comprehensive information on health and wellness topics, including disorders and conditions, diagnosis and therapy, as well as insights related to specific neighborhoods and demographic groups.

Genomera

Seed Round in 2011
Genomera, Inc. is a health science platform based in Sunnyvale, California, that was founded in 2009. The company focuses on crowd-sourced health studies, allowing individuals to share genomic and phenotypic information for collaborative research. By integrating personal health tracking—encompassing exercise, diet, nutrition, and sleep—with scientific evidence and social networking, Genomera fosters an environment where health science groups and participants can design and conduct open studies. This innovative approach encourages collaboration and engagement among users, facilitating faster insights into health-related data and promoting a community-oriented method of personal health management.

Ginger

Seed Round in 2011
Ginger is a telemental health provider delivering evidence-based behavioral health coaching, therapy, and psychiatry from a smartphone. Ginger's on-demand system brings together behavioral health coaches, therapists, and psychiatrists, who work as a team to deliver personalized care, right through your smartphone. The app provides members with access to the support they need within seconds, 24/7, 365 days a year. Millions of people have access to Ginger through leading employers, health plans, and its network of partners.
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