Rocket Fuel

Rocket Fuel Inc. is a technology company based in Redwood City, California, specializing in digital advertising solutions across multiple regions, including North America and Europe. Founded in 2008, the company offers a programmatic media-buying platform that leverages artificial intelligence and big data to enhance marketing return on investment in digital media, including web, mobile, video, and social channels. Rocket Fuel's platform is designed to meet both brand and direct-response objectives, providing a comprehensive digital marketing hub that includes data management, site optimization, and predictive analytics capabilities. This enables marketers to create personalized customer interactions and execute highly automated advertising campaigns. The company markets its solutions through direct sales teams targeting advertising agencies and advertisers, as well as through partnerships with resellers and channel partners. As of September 2017, Rocket Fuel operates as a subsidiary of Sizmek Inc.