Rose Street Capital

Established in 2022 and based in New York, Rose Street Capital is a venture capital firm focused on investing in companies operating within the consumer internet sector.

Vincent Choi

Co-Founder and Managing Partner

Luke Johnson

Co-Founder and Managing Partner

23 past transactions

Hedge

Seed Round in 2025
Hedge is a financial technology company that focuses on creating an inclusive, multiplayer brokerage platform aimed at empowering historically disenfranchised communities to build intergenerational wealth. The company offers a collaborative investment experience for individual and group investing in US exchange-listed equities, ETFs, options, cryptocurrencies, and other digital assets. By providing engaging educational resources and community-based learning opportunities, Hedge enables users to connect, collaborate, and make informed financial decisions together. This innovative approach seeks to address systemic poverty and wealth inequality, fostering a supportive environment for users to grow their financial futures collectively.

Nucleus

Series A in 2025
Nucleus operates a biotechnology research platform focused on next-generation consumer genetic testing and analysis. The company allows users to upload their genetic information obtained from established providers and employs proprietary algorithms to calculate polygenic risk scores and assess disease risk based on genetic variants. Utilizing whole-genome sequencing, Nucleus delivers comprehensive genetic analysis, facilitating advancements in human health and medicine. The results are presented on a user-friendly platform, making complex genetic information accessible and understandable for users.

OurRitual

Seed Round in 2024
OurRitual operates an online therapy platform that helps couples strengthen and grow their relationships by delivering personalized guidance from experienced clinicians. The platform provides therapy sessions along with supplementary digital materials such as quizzes, video lessons, and journaling prompts, enabling couples to communicate more effectively, resolve conflicts, and build lasting bonds.

OurRitual

Seed Round in 2024
OurRitual operates an online therapy platform that helps couples strengthen and grow their relationships by delivering personalized guidance from experienced clinicians. The platform provides therapy sessions along with supplementary digital materials such as quizzes, video lessons, and journaling prompts, enabling couples to communicate more effectively, resolve conflicts, and build lasting bonds.

Chord

Series A in 2023
Founded in 2019, Chord provides headless commerce technology and data management solutions tailored for commerce entrepreneurs. Its platform offers scalable tech software, sophisticated data insights, and governance tools to enhance businesses by leveraging first-party data.

Bezel

Seed Round in 2023
Bezel is an online technology marketplace for buying and selling luxury watches. The platform offers a large and diverse inventory, real-time updates on availability and pricing, and features to browse by thematic collections, trending lists, or personalized recommendations based on user interests. Bezel was founded in 2021 and is headquartered in Los Angeles.

TakeShape

Seed Round in 2022
TakeShape is a platform designed for composable web architectures, specifically aimed at assisting website developers in integrating and managing data efficiently. It offers a GraphQL API mesh platform that allows developers to combine data from various sources without the need for additional coding. The platform features a user-friendly drag-and-drop data modeling interface, enabling users to sync and fetch data seamlessly from any GraphQL or REST API. This functionality empowers clients to create websites that are not only fast and secure but also scalable to meet evolving demands.

Bodo

Seed Round in 2022
Bodo is a developer of an e-commerce delivery platform designed to enhance the direct-to-consumer relationship for online retailers. The company offers logistics services that enable eCommerce brands to provide faster, greener, and more efficient delivery options directly at checkout. Through its plug-ins, central City Hubs, and partnerships with delivery fleets, Bodo facilitates sustainable delivery solutions, including 30-minute, same-day, and next-day options. This innovative approach allows businesses to track deliveries in real-time, thereby reducing costs and improving customer satisfaction, which in turn drives higher conversion rates and increased purchase frequency.

Aisle

Seed Round in 2022
Aisle is a cash back platform that enhances the grocery shopping experience by allowing users to convert their grocery receipts into cash rewards. The company has developed a retail customer engagement tool that utilizes optical character recognition to process images of grocery receipts. This technology not only identifies the contents of the receipts but also provides brand suggestions tailored to individual spending habits and preferences. By streamlining the shopping process, Aisle aims to minimize friction for consumers and attract high-quality users, ultimately benefiting both shoppers and retail stores.

Tolstoy

Seed Round in 2022
Tolstoy offers an interactive video platform that enables businesses to create engaging, personalized content. Users can add clickable elements and branching paths to videos for marketing, sales, support, or training purposes.

Deux Foods

Seed Round in 2022
Deux Foods operates as a functional cookie dough startup.

August

Seed Round in 2022
August is a lifestyle period brand dedicated to reimagining periods to be powerful.

Crown Affair

Series A in 2022
Crown Affair, Inc. is a New York-based company founded in 2019 that specializes in the online retail of luxury haircare products. The brand offers a diverse range of items, including shampoos, conditioners, hair oils, treatment masks, brushes, towels, scrunchies, and renewal masks. Crown Affair prioritizes the use of natural ingredients, ensuring that its products are vegan, cruelty-free, and free from harmful chemicals such as sulfates, parabens, and silicones. The company aims to promote mindful haircare practices and self-care rituals, encouraging consumers to redefine their relationship with their hair. Additionally, Crown Affair is committed to sustainability, utilizing recyclable, reusable, and compostable packaging for its products, which are conveniently delivered to customers' homes.

Brightland

Seed Round in 2022
Brightland is a Los Angeles-based company specializing in the production and online sale of premium extra virgin olive oil. Its product range includes fruit-forward vinegar and honey, with free delivery on orders over $80.

BelliWelli

Seed Round in 2021
BelliWelli is a Los Angeles-based company founded in 2020 that specializes in gut-friendly, plant-based snack bars designed for individuals with irritable bowel syndrome (IBS). The company offers a range of gluten-free, dairy-free, and low-sugar bars that are certified low-FODMAP, providing a healthy snacking option for those managing digestive sensitivities. BelliWelli's products, made with ingredients like almond butter, chia seeds, and cinnamon, aim to enhance consumer awareness of IBS while promoting digestive health through the inclusion of probiotics in their snacks.

Glassbox Media

Seed Round in 2021
Glassbox Media operates an online platform dedicated to supporting and growing the influence of podcast creators. The company offers long-term partnerships, automation tools, and advanced technology to help podcasters increase their revenue and expand their audience.

Actual Veggies

Seed Round in 2021
Founded in 2020, Actual Veggies specializes in producing plant-based vegetable burgers made from real vegetables and natural ingredients. Their products are free from preservatives and additives, offering consumers a fresh, healthy, and flavorful alternative to traditional veggie burgers.

Crown Affair

Seed Round in 2021
Crown Affair, Inc. is a New York-based company founded in 2019 that specializes in the online retail of luxury haircare products. The brand offers a diverse range of items, including shampoos, conditioners, hair oils, treatment masks, brushes, towels, scrunchies, and renewal masks. Crown Affair prioritizes the use of natural ingredients, ensuring that its products are vegan, cruelty-free, and free from harmful chemicals such as sulfates, parabens, and silicones. The company aims to promote mindful haircare practices and self-care rituals, encouraging consumers to redefine their relationship with their hair. Additionally, Crown Affair is committed to sustainability, utilizing recyclable, reusable, and compostable packaging for its products, which are conveniently delivered to customers' homes.

Golde

Seed Round in 2021
Golde produces wellness essentials powered by single-origin golden turmeric, aiming to improve inner and outer radiance. Their products include turmeric-infused superfoods and self-care items designed to enhance beauty and overall well-being.

Chord

Series A in 2021
Founded in 2019, Chord provides headless commerce technology and data management solutions tailored for commerce entrepreneurs. Its platform offers scalable tech software, sophisticated data insights, and governance tools to enhance businesses by leveraging first-party data.

Looma Home

Seed Round in 2021
Looma Home is an online retailer specializing in home textiles, including tablecloths, curtains, bedding, and sheets. The company operates a vertically integrated direct-to-consumer model aimed at transforming the home textile supply chain with a focus on transparency and sustainability. Looma Home sources organic long-staple Himalayan cotton, ensuring a soft and durable product for consumers. Additionally, the brand is committed to ethical practices, supporting safe working conditions and making a positive impact on local communities. Through its initiatives, Looma Home strives to provide high-quality textiles while promoting environmental and social responsibility.

Fishwife

Pre Seed Round in 2021
Founded in 2020 by Becca Millstein and Caroline Goldfarb, Fishwife is a female-led food company based in Sunny, California. It specializes in producing ethically-sourced, premium tinned seafood, aiming to make it a staple in every household.
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