Rough Diamond Capital

Rough Diamond Capital, founded in 2017 and based in Los Angeles, provides advisory services to pre-seed companies preparing for seed round financing. The firm selectively invests in seed-stage companies seeking $1-2 million at a pre-money valuation of $3-10 million. While it considers investments across various industries and regions, Rough Diamond Capital has a preference for sectors such as e-commerce, consumer technology, enterprise software, and SAAS. Managed by Sam Lee, an experienced investor and business operator with a background in founding and scaling startups, the firm benefits from his expertise in consumer and retail markets, travel and hospitality, and business services. Through its strategic approach, Rough Diamond Capital aims to support emerging companies in their growth and development.