Founded in 2006, Rukam Capital is a venture capital firm based in New Delhi, India. It invests in early-stage consumer products and services companies with significant growth potential across sectors such as beauty & personal care, food, fashion, health, nutrition, household goods, and mother & baby care.
Milap Cosmetics offers a range of beauty products including makeup and skincare. The product line includes items such as Bold & Matte Liquid Lipstick, Lip & Cheek Tint, Pro Conceal, Hypnot Eyes Kajal, and Rose Water Face Toner. The company also offers a nail polish range that provides a long-lasting and chip-resistant finish in a variety of on-trend shades. Other products include a makeup primer that creates a smooth canvas for flawless makeup application and enhances the longevity of the look, and a unique formula designed to provide intense black color that lasts all day without smudging.
Antithesis
Pre Seed Round in 2025
Antithesis offers versatile, multi-functional personal care products, a direct challenge to the prevailing multi-product approach.
Anveya
Seed Round in 2022
Anveya is an online retailer specializing in beauty and personal care products. It offers a wide range of skincare and haircare items for men and women, focusing on products free from harmful chemicals.
Pilgrim
Series A in 2021
Pilgrim is a direct-to-consumer beauty company that designs and manufactures its own range of personal care products. The brand emphasizes chemical-free formulations and offers items that are fully vegan and free from parabens, sulfates, and mineral oil, with products positioned for daily routines. The company markets its products as FDA-approved, reflecting a focus on safety and quality in its personal care lineup.
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